What is Quota Sampling in Retail? Explained

Quota sampling is a non-probability sampling technique commonly used in market research, including the retail industry. In quota sampling, the population is divided into subgroups or strata based on specific characteristics, such as age, gender, income, or other relevant criteria. Researchers then set quotas for each subgroup, specifying the number of participants needed. The sampling process involves selecting participants to fill these quotas, often through convenience sampling methods. Quota sampling aims to ensure that the final sample reflects the diversity of the population in terms of the identified characteristics. While it may lack the random selection characteristics of probability sampling, quota sampling is a practical and cost-effective method for obtaining a representative sample within specified demographic parameters.