What is Reseller in Retail? Explained

A reseller in the retail industry is an entity or individual that purchases products from manufacturers or distributors and then sells them to end consumers. Resellers act as intermediaries in the supply chain, adding value through distribution, marketing, and customer service. They may operate through various channels, including physical stores, online platforms, or a combination of both. Resellers can specialize in specific product categories or offer a diverse range of goods. This business model allows resellers to reach a broader market and leverage existing distribution networks, contributing to the efficient distribution of products to consumers.