Revenue, in the context of business and retail, represents the total income generated by a company through its primary operations, such as the sale of goods or services. It denotes the money earned before deducting expenses like costs of goods sold, operating expenses, taxes, and related costs. Revenue is a crucial financial metric that reflects the top line of a company's income statement, offering insights into its overall financial performance. In retail, revenue is derived from the sale of products or services to customers, encompassing both physical stores and online channels. Monitoring and analyzing revenue trends enable businesses to assess sales performance, identify growth opportunities, and make strategic decisions to optimize profitability.