What is Strategic Merchandising in Retail? Explained

Strategic Merchandising is the deliberate planning and execution of product selection, placement, and promotion to achieve specific business objectives. This involves aligning merchandise with the overall strategic goals of the retail business, considering factors such as target customer preferences, market trends, and seasonal demand. Strategic merchandising aims to optimize sales, enhance the customer shopping experience, and differentiate the retail brand. It includes decisions on product assortment, pricing, promotions, and visual presentation. Retailers use strategic merchandising to create a compelling and cohesive shopping environment that resonates with their target audience, ultimately driving sales and fostering brand loyalty.