What is Value-Added Reseller (VAR) in Retail? Explained

A Value-Added Reseller (VAR) in the retail industry is a business that enhances a product's value by incorporating additional features, services, or customization before offering it to end customers. VARs serve as intermediaries, bridging the gap between manufacturers and consumers. In retail, VARs play a crucial role by providing added services, such as software integration, installation support, or personalized solutions, enriching the overall product offering. This approach enables retailers to deliver more tailored and unique products to their customers, ultimately enhancing the shopping experience and driving customer satisfaction.