What is Visual Search in Retail? Explained

Visual search in the retail industry involves using images or visuals as queries to search for information, products, or similar images. This technology allows consumers to search and shop by using pictures rather than text. In retail, visual search is often integrated into e-commerce platforms and mobile apps, enabling users to take a photo or upload an image to find products that match or resemble the items in the image. Visual search enhances the user experience by providing a more intuitive and efficient way for consumers to discover and locate products, contributing to a seamless and visually-driven shopping journey.