What is Webroom in Retail? Explained

Webrooming in the retail context describes a consumer behavior where individuals research products online before making a purchase in a physical store. Unlike showrooming, where customers visit physical stores to see products before buying online, webrooming involves online research leading to an in-store purchase. Consumers leverage online resources such as reviews, product details, and promotions to inform their buying decisions before visiting a brick-and-mortar store to make the final purchase. This trend highlights the interconnectedness of online and offline retail channels, emphasizing the importance of a seamless and integrated shopping experience.