adidas has announced a grassroot level initiative to drive awareness for reducing the use of single-use plastic among consumers in collaboration with Select CITYWALK, the first mall in Delhi to go plastic-free. As part of the activity, adidas and Select CITYWALK have created a working model, where plastic bottle collection bins have been installed in accessible and visible locations inside the mall to encourage people to take a stand against the use of single-use plastic and trash consciously and responsibly.
The accumulated plastic waste will then be collected and recycled by adidas in collaboration with Polygenta to make high-performance sportswear, converting 14 plastic bottles into 1 T-shirt; thereby converting a threat into thread.
Kuldeep Yadav, acclaimed Indian cricketer and adidas athlete, was present on the occasion to support the cause and interact with the public on the significance of this activity.
Manish Sapra, Senior Brand Director, adidas India, said, “From rivers to oceans and forests to city streets, the issue of plastic waste is a serious one. By 2050, there will be more plastic than fish in our oceans. It’s time to take ownership of the issue and responsibility for the solution. As a brand, we always believed in investing our knowledge and efforts to drive a collaborative campaign towards meaningful and purpose-driven causes and we are glad to have Select CITYWALK with us in our fight against plastic. A major component of teaching our future generations about the threat of plastic on the environment and our lives is by raising awareness and educating the consumers at a grassroot level. This activity underlines the thought that we all need to make environmentally-conscious decisions and it all starts with a small yet significant step towards effective solvent disposal.”
Kuldeep Yadav, cricketer & adidas athletes, stated, “adidas has always been at the forefront of inspiring change and I am thrilled to be associated with their fight against plastic pollution. I would like to urge everyone to be part of this initiative & be the change we wish to see in our society. Small or big, no effort will go in vain if we all collaborate to pursue our environmental and social responsibilities and we can definitely move the needle in sustainable living.”
Yogeshwar Sharma, Executive Director & CEO, Select CITYWALK, added, “The plastic threat is real and a serious concern for the future generations. One of the ways to resolve & reduce the plastic footprint on the planet is via innovation. We at Select CITYWALK are working actively to build awareness and encourage solutions such as this wonderful initiative of Repurposing Plastic with Adidas, which has already got huge support from the shoppers. We are truly #HereForYou in every possible way.”