BlueStone launches its first store in Mumbai

The company increases retail footprint to 5 stores in 5 months.

BlueStone, the country's leading fine jewellery destination, opens doors for the first brick and mortar store in Mumbai at Inorbit Mall, Malad, with renowned actress Kiara Advani taking us through the collection. Becoming a part of the omnichannel ecosystem, the newly inaugurated store is the fifth store that BlueStone has launched in the country since September 2018.

The brand has a rapid expansion plan, with the aim to open 100 stores in the next two years. Prior to setting foot in Mumbai, Bluestone has established their presence in 4 major cities in the last five months – Delhi, Chandigarh, Mohali and Chennai, with Hyderabad in the pipeline over the next month.

The new stores have taken the value of providing world-class customer service to gain their trust and strengthen the credibility through the provision of multiple touch points for patrons to interact with the brand.

Gaurav Singh Kushwaha, Founder and CEO, BlueStone, said, "It is with immense pleasure that we inaugurate our new store in Mumbai and our fifth store this year, in the country. This has been the most exciting few months for us at BlueStone. The speed with which the various teams have worked to set up our stores has been amazing, and we hope to continue this momentum. With the stores, our aim is to provide customers with a superior jewellery browsing experience."

Actress Kiara Advani stated, "I am super excited to launch the first BlueStone store in Mumbai. The brand has unique and stand-out collections, that I feel will appeal to the youth of Mumbai. I’m sure that every woman who walks into the store will find something that will define her personal style."