Bluestone eyes expanding in India with offline stores

The company eyes opening around 100 stores over the next two years.
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Bluestone, PE-controlled and Bangalore-based online jewellery e-tailer, is looking to expand across India with offline stores. The company eyes opening around 100 stores over the next two years.

Gaurav Singh Kushwaha, Founder & CEO of Bluestone, said, "The firm is a product-oriented company hence marriage to one channel (e-commerce) alone wouldn't help. The company has opened five stores so far and plans to add another 100 in the next two years."

The company will focus on metros and tier-I cities for expansion as the target customers for the brand is millennial. Each of these stores will attract investment to the tune of Rs 15-20 million and will be spread over in 600-1,000 sq ft.

"Funding our own network is not an issue. Investors have raised nearly Rs 3 billion till now," Kushwaha added.

 
 
 
 
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