Canon targets Bollywood

Canon makes an entry into the cinematography business to expand its penetration in the Indian market. For the same, they have announced the launch of three cinema EOS advanced range cameras, including the EOS C300, EOS C500 and EOS 1—DC, along with eleven new cinema EOS lenses. With these new products, the company will target the Bollywood and the broadcast segment.

Commenting on the launch, Masaya Maeda, Managing Director, CEO and Global Head (Imaging Communication Products) said: “Canon sees India as a critical market for its overall growth and is focused on deepening our relationship while staying committed to realising the untapped potential in the market.”

Besides, the company also introduced Canon Professional Services, which will provide membership to select media houses in Mumbai and Delhi.