Fabindia, India's largest lifestyle retail brand, has announced the launch of its third Experience Center in New Delhi-NCR. Located at Lajpat Nagar, one of Delhi's most popular shopping destinations, the store is spread across two floors and covers an area of 11,397 sq. ft. It is designed to cater to every age group and their distinct needs.
Fabindia's Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience by providing customers with a touch-and-feel experience of products.
The Fabindia Experience Center houses a FabCafé and an Interior Design Studio, in addition to its signature offering that includes daily wear and occasion wear for women, men and kids, accessories, home and lifestyle products, personal care and organic foods.
Viney Singh, Managing Director, Fabindia, said, "Our Experience Center format offers something for the entire family under one roof. With these Centers, the aim is to provide a highly engaging experience that builds a lasting relationship with our customers. We are delighted to be launching our new Experience Center today and look forward to our customers enjoying their visits here."