Forever 21 opens its 1st store in Guwahati, Assam

Forever 21, part of the Aditya Birla Fashion and Retail Ltd, has launched its first store in Guwahati, Assam. With this launch, India's most loved, international fast-fashion brand has entered into the Northeastern retail market.

Spread across 11000+ sq ft, the newly opened store offers hassle-free shopping experience with apparel, footwear and accessories all under one roof, reflecting the latest trends right from runways to the store.

The new store is also equipped with a plethora of styles from the Men's collection.

Rahul Jhamb, Head, Business, Forever 21 India, said, "We are delighted to have launched our flagship Forever 21 store in Guwahati. We know the kind of ardent trendsetters who hail from north-eastern states and their love for Forever 21 brand is simply admirable."

"We are all excited to bring the latest runway and catwalk trends, straight from Los Angeles, to the fashion and trend-loving Gen Z millennial, at the hallmark 'sweet-prices' of Forever 21. We hope to keep up with the trendsetting, uber chic Northeast customer's requirements," he further stated.