Godrej, today, launched its attainable premium home furniture and décor brand, ‘Script’, in Delhi. A disruption in the furniture industry, Script is a novel and urban furnishing line up that is inspired by contemporary lifestyle and promises to offer ‘freedom of living’ to its users. With an aggressive national growth plan, Rajat Mathur, Business Head, Script announced that they will launch 18 stores across 7 cities by the end of the third fiscal year
Following the success of its existing store in Bengaluru, the brand has now entered one of the biggest furniture hubsin Asia- KirtiNagar in Delhi to dazzle the design and décor lovers in the capital city. ‘Delhi NCR is going to be the most important markets for us with one of the largest universe of our target group both in terms demographics and psychographics’,said RajatMathur, Business Head, Script. He further added, ‘We feel Delhi will contribute to 25% of the brands revenue and we are eyeing a turnover of 60 Cr from this market in the next 3 years. We intend to open 5 stores in the NCR region in the next 3 years’.
With a disruptive design philosophy, unique design and never-seen-before retail experience, Script is the first design and lifestyle-oriented furniture brand in India. With a limited number of national and international branded furniture players in the market, there is a vacuum in the attainable premium segment in furniture retail. Script will bridge this gap.
Backed by an extensive design thinking process complimented with a strong design and R&D team, Script will be tapping into a market size that is estimated to be Rs. 10,000 crore. With the launch of its exclusive three-storey store in Delhi followed by 4 more stores in the next three years, the brandexpects a turnover of 60+ crores from this market and a total turnover of 320 crores by 2020.
Spread across 14,000 sq. ft, the store offers an exhaustive collection of furniture and home accessories that aim to upgrade every aspect of consumer’s homes and create a space that appeals to their evolved lifestyle, offering a ‘fluid living experience’.
Script has been created with immense care and exquisite skill; it focuses on innovative designs and detailing, creating space instead of occupying. Script facilitates the concept of freedom of living by delivering what we call ‘fluid living experience’.Script offers ecosystem-based furniture designed to complement dynamic lifestyles: Ambit Ecosystem to suit the work-from-home lifestyle; Dwell Ecosystem, for all the creative minds and bookworms and Oasis Ecosystem to give you the freedom to create your own personalised workplace alongside a leisure-spot.
The store in Delhi features 120+ furniture SKU and 350+ home accessories SKUs. suiting diverse aesthetic needs of consumers.