Godrej aer, India's trailblazing brand in home and car fragrances, has introduced its latest breakthrough, Godrej aer O – a gel-based hanging car freshener. This unique product design is set to transform how car owners experience freshness on-the-go, bringing an invigorating and sophisticated aroma to cars. Priced disruptively at Rs 99, Godrej aer O is the first-ever branded hanging car fragrance in India.
With the car ownership trend in India growing at approximately 9 percent CAGR, the affordable car segment commands a substantial 55-60 percent market share. Recognizing the immense potential within the car fragrance category, Godrej aer, India's leading air freshener brand, is poised to address the 70 percent of the market that still doesn't use any car fresheners.
The reluctance to use branded car fresheners often stems from the perceived high cost. To fill this gap, Godrej aer O offers an affordable yet superior-quality car fragrance option. Boasting a decade of innovation in the car fragrance category, Godrej aer O features an innovative gel membrane technology, ensuring a linear and continuous diffusion of fragrance. This cutting-edge technology, combined with the hanging format, provides a consistent and pleasant aroma lasting up to 30 days.
Available in three variants - Musk After Smoke, Rose Blossom, and Cool Aqua - Godrej aer O caters to distinct preferences, enhancing the driving experience and transforming the car interior into a personal sanctuary of freshness.
Shivam Singal, Category Lead–Aircare and Hygiene, Godrej Consumer Products Ltd said, "Godrej aer O marks a significant milestone in our journey of redefining consumer experiences. As the car ownership landscape evolves, we recognize the need for an affordable yet exceptional car fragrance solution. With Godrej aer O, we are not only elevating the commute experience but also setting a new standard of affordability in the car fragrance segment. Godrej aer O is one such innovation that will improve consumers car riding experience as well as boost category adoption.”
Karn Bawari, Global Head for Category Direction and Development - Air Care, Godrej Consumer Products Limited said, “Globally, the highest volume driver for car air fresheners is the hanging format – a trend which seems to have caught on in India as well. However, it is noteworthy that this space is largely dominated by unbranded options that either don’t give the right level of fragrance or last as long as advertised. With Godrej aer O, we bridge product delivery and affordability, providing consumers with a value-driven solution that is also aesthetically appealing.”
With Godrej aer O's disruptive entry into the market, Godrej aer redefines the dynamics of car fragrances in India. The brand's commitment to innovation and customer satisfaction is evident in this groundbreaking product, turning daily commutes into a sensorial delight.