H&M collaborates with Love Stories for swimwear collection

H&M has teamed up with Dutch luxury brand Love Stories for the second time to release a swimwear collection in early June.

The Love Stories Swimclub x H&M collection has been developed by Love Stories Founder Marloes Hoedeman and the in-house H&M design team. It is inspired by seventies-era Slim Aarons photographs of poolside scenes and Hoedeman’s Ibizan holidays, with a color palette of dusky pinks, vintage greens and tangerine prevails.

The collection consists of retro bandeau, triangle bikinis, off-the-shoulder swimsuits and belted one-pieces, as well as summer accessories like towels, sarongs, bags and loose beach tunics.

Marloes Hoedeman, Founder of Love Stories, said, “It’s a dream to be collaborating with H&M again, offering customers a Love Stories aesthetic at H&M prices. The Love Stories Swimclub x H&M collaboration stays true to our mix’n’match principle and is designed for fun summer holidays, whether you’re relaxing with a cocktail or surfing the waves.”