Havells looks to expand rural footprint in India

Havells, a domestic fast moving electrical goods (FMEG) major, eyes to expand its rural footprint in India, including Uttar Pradesh. The company is looking to add nearly 2,000 new retailers to its existing network of over 15,000 retail points in UP.

Shashank Shrivastav, Vice-President of Havells India, said, “Besides, more than 150 dealers and distributors would be added to our network of about 1,100 in UP during the current financial year.”

“The company had now strategically decided to shift focus from "India" to "Bharat", implying that the company had shifted attention towards the country’s hinterland and was exploring new markets with deeper retail and service presence. The moot idea was to cater to towns with a population of less than 30,000 people,” he added.

Simultaneously, Havells will be adding more than 20 Havells gallery, or brand stores, to its existing tally of over 500 in UP, besides nearly 50 shop-in-shop formats across the state.

UP had accounted for Rs 1,150 crore in turnover during 2018-19 and posted a growth of 24%.

Shrivastav stated, “We retain the double-digit growth outlook for the company during the current financial year as well.”