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Nike launches 'House of Football'

First of its kind exclusive retail space.

Tags: nike, house of football, house of cricket

December 07, 2012  |  comments ( 0 )  | 
Nike launches 'House of Football'

Nike India announced its partnership with Planet Sports to launch the first of its kind exclusive retail spaces for Football and Cricket, 'House of Football' and 'House of Cricket' in Delhi.

Nike’s House of Football at Planet Sports in Ambience Mall, Vasant Kunj is a dedicated space to showcase Nike’s best innovation in the sport. Young athletes can find the best of Nike’s football products for training, competition and lifestyle wear.
 
Nike’s House of Football will bring young athletes in Delhi closer to the sport by offering the same technologies worn by elite athletes across the World, making the store the ultimate destination for them. Access to the best performance innovation begins now as Nike today launched the much-awaited GREEN SPEED 2 football boot as part of the official store opening.
 
Indian football legend, Bhaichung Bhutia inaugurated the House of Football and presented the first pair of GREEN SPEED 2 to India’s most promising football talent, Uttam Rai in the midst of hundreds of young football athletes and media. The GS2 is the lightest and fastest production boot Nike has ever made in addition to being the most environmentally friendly boot available. Nike GS2 also features All Conditions Control (ACC) which delivers enhanced ball control in both dry and wet weather conditions.
 
Nike simultaneously inaugurated the exclusive cricket space, the ‘House of Cricket’ with Parthiv Patel - Nike athlete and Team India member. This space also located in Planet Sports, Ambience mall, will make available the best cricket gear for young cricketers in Delhi to help elevate their game.
 
Speaking at the launch of this unique Multi Brand Retail concept, Avinash Pant, Marketing Director- Nike India Pvt. Ltd. said “We are extremely delighted to partner with Planet sports to launch this first of its kind exclusive Football and Cricket space. We aim to establish the House of Football and Houseof Cricket as the Ultimate destination for young athletes and fans.”

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