Now in retail market - Indian Retailer

Now in retail market

BY - Vaishnavi Gupta
Senior Correspondent, IndianRetailer.com & Retailer Magazine Mar 02, 2012 / 2 MIN READ

Baba Ramdev, the renowned Yoga Guru, is all set to enter the commercial market with his portfolio of 800 products of Patanjali Ayurveda Ltd. According to Ramdev, the organisation plans to expand its footprint in the retail sector to counter the 'conspiracy of loot' being orchestrated by MNCs in India. The aim is at economic empowerment and employment generation through promotion of Swadeshi goods.

The products will be 30 per cent cheaper than the items being sold by the big multi-national companies (MNCs). Earlier, these products were being sold through Patanjali’s exclusive stores, but now this step will bring the group into the category of a retail player. Initially, these products will be available in the open markets of Delhi, Haryana, Punjab and Chandigarh.

By March 10, these products would also be available in the open markets, including Bihar, Uttar Pradesh, Madhya Pradesh, Gujarat, West Bengal and Uttarakhand. Besides, the group will also set up Swadeshi Kendras to provide a base for rural empowerment and self-sufficient system and life. Swadeshi Kendras, will be set up in villages having a population of more than 3,000 people and will work on the existing model of Patanjali Chikitsalayas and Arogya Kendras, which are the exclusive outlets of Patanjali products.

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