Pepperfry Appoints Abhimanyu Lal As CPO
Pepperfry Appoints Abhimanyu Lal As CPO

Online furniture and home product marketplace today has announced the appointment of Abhimanyu Lal as its chief product officer (CPO). In this role, Lal will lead product development at Pepperfry as the company seeks to develop outstanding customer experiences and strengthen its position as an omni-channel powerhouse.

Pepperfry had promoted Hussaine Kesury, the earlier VP and business head for Furniture vertical to the position of chief category officer (CCO).

Kesury has been associated with Pepperfry since its initial days and has been a key contributor towards building Pepperfry’s robust furniture portfolio. In his new capacity, Hussaine will be responsible for scaling Pepperfry’s house brands portfolio and growing the market for Pepperfry’s marketplace brands. He will also focus on bringing more product groups into the Pepperfry House Brands fold.

On the other hand, Abhimanyu Lal is an e-commerce specialist with close to two decades of experience in e-commerce, start-ups, and strategy consulting and product management. In his earlier stint, Lal was associated with eBay India for 8 years in various capacities. Prior to eBay, Lal worked with KartRocket as the chief business officer and was responsible for scaling the business and identifying avenues for expansion, in addition to driving the company’s profitability.

Ambareesh Murty, founder and CEO Pepperfry said “It is great to have Abhimanyu with us on our Pepperfry journey. We are keen on harnessing his vast experience in online retail and product management to accelerate our product innovation roadmap to strengthen capabilities, drive simplicity and build for scale. I am confident he will help build experiences that consumers will love.”

Abhimanyu Lal said “I am looking forward to working with Ambareesh and team. In the last 6 years, Pepperfry has re-defined the way Indians shop for their homes. My key focus will be on scaling up innovative and immersive experiences like Augmented and Virtual reality for Pepperfry consumers.”

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