Senior Correspondent, IndianRetailer.com & Retailer Magazine Jan 14, 2019 / 2 MIN READ
The Body Shop is planning to launch 20 more stores in 2019.
The beauty brand has a strong presence in big cities such as Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. Apart from this, The Body Shop is also popular in Tier II cities like Guwahati, Siliguri, Jammu, Aurangabad, Patna, Nasik, Mysore, Calicut and many more towns and cities.
Vishal Chaturvedi, General Manager-Retail – India, Sri Lanka and Bangladesh, The Body Shop, said, "We shall be opening 20 more stores this year in 2019, establishing our footprint in new cities to make ourselves even more accessible to new customers."
"Apart from physical presence, we have a very strong online presence. E-commerce is our fastest channel of reaching 600+ cities and towns adding almost 30,000 customers to The Body Shop family every year. Our e-commerce business contributes to 10 percent of our business. We are expecting to grow by 12 percent," he added.
At present, the brand owns 200 stores nationwide and has expanded its reach catering to over 1500 cities.
This design not only celebrates India's cultural richness but also emphasizes The Body Shop's commitment to sustainability and fair trade practices.
With a current presence of 200 stores across India and catering to over 1500 cities through its online platform and marketplace partnerships, The Body Shop is strategically positioning itself for further expansion.
In a business move aligned with ethical considerations, this accomplishment is particularly noteworthy in the context of the rising demand for vegan cosmetics in India, fueled by increased awareness of animal abuse.
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