adidas Originals, the pioneering sportswear brand for the streets, announces the launch of its first company-owned Originals store in Gurugram’s fashion hub, the Ambience Mall.
adidas Originals has always strived to elevate the product experience and create ground-breaking, immersive moments for consumers and key street style enthusiasts. Keeping with the brand’s key focus to offer innovation, consumer centricity and brand familiarization in the street style space, the new adidas Originals store launch at Ambience Mall witnessed unmatched hype and enthusiasm as excited consumers visited the new hood to shop the latest drops from their favorite brand. The new store got every Originals’ fan, fashion lover, shopper, and consumer at the mall kicked up as they shopped the latest collection in full glory.
The city’s metropolitan vibe is artistically captured by an intricate art piece that incorporates the interesting union of Gurugram’s modern skyline fused with a vibrant neon logo, making it the most Instagram-able corner at the store. The store also features a line-drawn map of the Gurugram city adding a touch of local flavor.
To strengthen the brand’s commitment to #EndPlasticUse, adidas Originals is encouraging each customer walking into the new store to shred a plastic bottle and get an exclusive QR Code which to scan and avail exciting rewards.
Spread over 3,573 sq ft., the new adidas Originals store is set to be the one-stop destination for sneakerheads, street style enthusiasts, fashion-forward millennials, and Gen-Z. The store gives each streetwear fan access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney, and more global creators, along with crowd-favorite classics turned sustainable Stan Smiths, along with many more innovative product stories.
With the launch of this new exclusive adidas Originals store in India’s millennium city, the brand aims to further propel the sneaker culture and street style fashion game in the National Capital Region to an all-new level