Aditya Birla Group Forays into Casual Dining, Collabs with Chef Rahul Akerkar

The Aditya Birla Group has announced a foray into the premium casual dining space, a fast-growing segment in the organized food services market, in collaboration with India’s well-known Chef Restaurateur Rahul Akerkar. The Group’s hospitality arm housed under Aditya Birla New Age (ABNA) will build premium casual dining restaurant chains across India. ABNA, promoted by Aryaman Vikram Birla aspires to create the most preferred house of F&B brands in India under its umbrella.

Aryaman Vikram Birla, Director, Aditya Birla Management Corporation Private Limited and Founder, ABNA, said, “The dynamism and buoyancy of the Indian consumption story is driving a preference for premium experiences. High disposable income among the rising middle class in India, and the expansion of the urban cosmopolitan lifestyle is driving the boom in dining-out behavior. Therefore, the demand for premium casual dining restaurants (PCDR) is expected to increase across India as consumers seek new dining experiences. Our vision is to build the best F&B Brands, with a clear focus on both quality and value for customers. Our partnership with Rahul Akerkar, who has a unique culinary style, is a step in this direction. We are excited at the prospect of developing a distinct PCDR chain. We are in the advanced stages of project execution and aim to launch the first restaurant in Mumbai next quarter.”

Known for setting industry trends with his creative, ingredient-driven cuisine, and warm attentive hospitality, Rahul Akerkar is one of India's first successful chef-restaurateur entrepreneurs. He has joined ABNA’s wholly-owned subsidiary as a Creative Director and Director of Cuisine and will be responsible for the restaurant’s concept and culinary vision.

Rahul Akerkar said, “I am thrilled to join the team at ABNA and introduce our latest concept—a casual, neighborhood, restaurant for all seasons, weeknight dates, or lunches with a co-worker. The food with a European backbone is an ode to my mixed Indian and European parentage and my travels across the globe. Much of the cooking will be over the live fire with bold, clean flavors, demonstrating a commitment to the freshest ingredients available and an impeccable flair for combining them.“

ABNA currently operates Jolie’s, a members-only club, comparable to the best in the world, and spanning across 30,000 square feet at Worli, in the heart of Mumbai.