Amazon Strengthens Vernacular Support for MSMEs; Adds Marathi for Local Sellers

The launch of Marathi breaks the language barrier for lakhs of Indian entrepreneurs, MSMEs, local shops and retailers from Maharashtra to benefit from eCommerce.
Amazon Strengthens Vernacular Support for MSMEs; Adds Marathi for Local Sellers

Amazon has announced that sellers will be able to register on the Amazon marketplace and manage their online business in Marathi. The launch of Marathi breaks the language barrier for lakhs of Indian entrepreneurs, MSMEs, local shops, and retailers from Maharashtra to benefit from eCommerce.

Over 85,000 existing Amazon sellers and lakhs of new sellers from tier-1 and below markets like Kolhapur, Nashik, Satara, Aurangabad, Solapur, Nagpur, Jalgaon among many cities in Maharashtra will benefit from the launch of seller registrations and account management services in Marathi.

The features include everything needed for a seller to be a part of the Amazon community, from registering as an Amazon seller for the first time, to managing orders, inventory management, and accessing performance metrics, all in the language of their preference. This experience has been made available on the Amazon seller website as well as on the mobile app. Amazon also provides Seller Support Services and Seller University videos and tutorials in Marathi.

The launch in Marathi is followed by the recently launched seller registrations and account management services in Hindi, Kannada, and Tamil, which saw over 50,000 new Amazon sellers sign up on the Amazon marketplace in a language of their convenience.

Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India, said, “Language is a prominent barrier that Indian MSME’s face when they seek to leverage eCommerce to expand their business. As we move to enable more micro, small and medium enterprises to embrace eCommerce, we remain committed to strengthening our vernacular, voice, and video-powered initiatives. We, at Amazon India, shall continue to eliminate barriers faced by these businesses and facilitate ease of business. The launch of the vernacular registration and account management experience for sellers in Marathi is a major step in that direction and in line with our pledge to digitize 10 million MSMEs by 2025.”

Amazon India has been innovating to expand the e-commerce opportunity to both customers and businesses in the areas of Vernacular, Voice and Video enabled initiatives for the past few years. In March 2020, Alexa was introduced on the Amazon shopping app for Android devices to help users shop using voice commands. Amazon Alexa, a cloud-based voice service that powers the Echo range of smart speakers, also understands proper nouns in various languages such as Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, etc.

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