In the wake of the country wide lockdown to contain the Coronavirus pandemic, the India unit of Amazon said that it will halt orders for non-essential products in India in order to prioritise customers' critical needs at this time.
This decision follows a similar move to stop shipping of non-essential products to consumers in Italy and France as well, in the wake of the pandemic situation in the countries.
Currently, Amazon pointed out that its priority will only be confined to the sale and delivery of household staples, packaged foods, healthcare, hygiene and personal safety products.
The company said it was seeing a surge in demand for essential good and services. Also, it was giving customers the option to cancel undelivered orders of lower-priority products and get refunds.
The e-commerce giant, as of now has not given a timeline about when the normal operations would resume. The step taken by India of complete lockdown to contain the virus, has disrupted deliveries by e-commerce firms and online grocers.
Similarly, Flipkart, Amazon's main rival in India, said it was extending delivery timelines due to the lockdown in the country.
The federal technology ministry on observing the overall work from home scenario across the country, advised that e-commerce giant must extend their services with respect to essential items so as to equip everyone with the household supplies.