House of Beauty has partnered with Anastasia Beverly Hills to announce the launch of the first Anastasia Beverly Hills (ABH) store in India.
Anastasia Beverly Hills is the US No. 1 brow brand, an iconic make-up brand and one of the fastest-growing brands in the global beauty industry. ABH was founded by Anastasia Soare who is the driving force behind the brand.
After a high-powered launch on Boddess, ABH is now present in all Sephora stores and on Nykaa. The first ABH store and salon has been opened at DLF Mall of India, Noida.
The ABH store and salon is the first-of-its-kind make-up experience store with bestselling brow products and a spectacular brow bar and brow service area. Customers can get instant brow cleaning, shaping and ABH signature brow looks using its patented ‘Golden Ratio Method’ in the brow service area. The service involves a detailed 5 step brow routine taking 20 minutes for a complete brow service by the expert brow and makeup artist at the store.
Ritika Sharma, Founder & Director, House of Beauty, elated by the launch, says, "House of Beauty is delighted to open Anastasia Beverly Hills' first store in India as a part of its brand expansion plan. With the opening of its first boutique, we bring the true, authentic culture and experience of the brand to our consumers. As a brand, we are aware of consumer’s beauty needs in India and we are happy to bring a locally relevant assortment of products and services like our signature brow service through this physical space. With the opening of the boutique, we take another step towards reaching our consumers and are excited to be on this journey together."
As a global player of premium and trendsetting make-up, Anastasia Beverly Hills stands for the sophisticated, the healthy, the natural.