In a bid to strengthen its healthy product portfolio, Apis India has forayed into the breakfast cereals category with cornflakes and chocoflakes.
These are the perfect cereal options for health-conscious, professionals and kids. Apis Cornflakes are packed with minerals, vitamins, dietary fiber, proteins, and carbohydrates, which are all essential for healthy living. Apis Chocoflakes not only keep the body energized but also keep you full for a longer period. Every bite of Apis Chocoflakes is super crispy and is the best-suited combination for nutrition and taste. Some of the common benefits include being rich in protein, low cholesterol, great nutritional value, good taste, and helps in building immunity.
Speaking on the launch, Pankaj Mishra, CEO, Apis India Pvt Ltd, said, “Keeping in sync with the burgeoning trend of healthy consumption and food habits, we are very happy to enter the breakfast cereal category by launching these two products. It has been developed after extensive consumer research and the idea was to offer our consumers something healthy without having to compromise on the taste and we are confident that the cereals will soon emerge as preferred cereal and snack choice across all age groups.”
Apis Cornflakes is available in a 30 gms pack that is priced at Rs 10 and a 500 gms pack that is priced at Rs 199 with an ongoing inaugural offer at Rs 100. Apis Chocoflakes is available in a 26 gms pack priced at Rs 10 and a 250 gms pack priced at Rs 99. Both the products will be available across all e-commerce platforms and all retail outlets
The launch of the products is a step forward in having a broader portfolio. Currently, the brand is amongst one of the leading FMCG companies with a range that includes a variety of healthy products like honey, green tea, saffron, apple cider vinegar, soya chunk, etc.