bigbasket expands its offerings to include beauty products

Clocking over 1 lakh orders a day, the company will now feature a wide array of cosmetics from major Indian and international brands.

bigbasket, India's largest online supermarket, has made its foray into the beauty and cosmetics category. The company is already a leader in FMCG sales, staples, and fruits and vegetables, having about 10 million subscribers and clocking over 1 lakh orders per day. With this new category, bigbasket has cemented its place as the one-stop-shop for all customer needs in groceries.

The vast range of cosmetic products on the beauty store by bigbasket include eyeliners, kajal, face creams, nail colors, lipsticks, hair colors, perfumes, deodorants, etc. It can be purchased on the website or through the app. Some of the prominent labels featured include Lakme, L'Oreal, Garnier, Elle18, Lotus Herbals, and Maybelline, among others.

Seshu Tirumala, National Head, Buying and Merchandising, bigbasket, said, "bigbasket's customers can now look forward to far larger variety in our offering with our most recent addition of beauty products. The foray into beauty and cosmetics category comes at a time when we are already growing at a frenetic pace in the market. With this category, we aim to transcend our existing customer base and take the venture a notch higher – both in terms of the customer base and revenue. We will be providing the widest range of affordable and regularly used beauty products to our customers."

With a dominant share in the market space, bigbasket now aims to raise additional investments up to $200 million over the next few months. The FMCG sales overall (food and non-food) contribute to over 50% of its business, another 30% comes from staples and 18% is from fruits and vegetables. The Alibaba-backed company expects to break even in the 10 large cities by next June and aims at becoming a billion-dollar company by the next fiscal year.