Online food and grocery supermarket by Tata Enterprises bigbasket partners with Easebuzz, a payment solution platform to bolster their payment processing mechanism through an integrated payment gateway solution.
Since the strategic association, bigbasket has witnessed a 23 percent improvement in wallet-based checkouts on its bbdaily and bbinstant mobile apps.
The payment platform enables customers to easily add money to the bbwallet using more than 100 payment methods, including credit cards, debit cards, 50+ online banking options, UPI, and wallets.
Additionally allowing customers to apply discounts and cash-back vouchers during checkout. This has improved bbwallet adoption by 23 percent and transaction ticket size by 15 percent. Using Easebuzz's payment gateway solution has also lowered BigBasket's order abandonment rate.
“The development team at bigbasket found Easebuzz payment solutions easy to use. The service quality is excellent and helped us save on the cost of operations. Easebuzz brings value in terms of customer satisfaction with its high success rates in processing payments and also offered seamless integration of APIs,” said George Francis, Marketing Lead, bbdaily.
“As a payment solutions platform, our focus is to provide sector-specific full-stack payment APIs that solve all problems related to payment collections and payouts for businesses. Easebuzz is happy to support bigbasket’s mission of making online grocery shopping simple and easy. Our tailor-made eCommerce payment stack facilitated bbdaily and bbinstant to manage payments seamlessly, process refunds, offer cashback and discount coupons, and auto reconciles with real-time reporting,” said Rohit Prasad, MD and CEO, Easebuzz.
Easebuzz's one-click checkout platform assists 100+ eCommerce & D2C brands to reduce cart abandonment by providing a seamless and quick payment gateway checkout experience. The brand provides an all-inclusive suite of payment solutions with an integrated system that comprises a payment gateway, discount coupon engine, and refund management module.