BIRKENSTOCK, a global German lifestyle brand with a heritage in iconic footwear, can be traced as far back as 1774. Known for its exceptional comfort and sophisticated footbed technology, the traditional company has announced a launch of its mono-brand store in Hyderabad at Inorbit Mall. This successfully marks the opening of the second mono-brand store of BIRKENSTOCK in India after Delhi, offering both classic models and highlights from the latest autumn/winter collection. The brand is now present in over 100+ countries across the globe.
With the opening of the BIRKENSTOCK Hyderabad Inorbit Mall store, the brand has taken a step forward to strengthen its presence in the country’s southern region. The new BIRKENSTOCK store initiates a gratifying shopping experience for loyal fans as well as the fashion-conscious or also casual shoppers, families, and tourists. The 47-square meter retail space offers a total of more than 200+ different models from Germany’s largest shoe manufacturer.
Its stock comprises the timeless classics, such as Arizona, Gizeh, or Madrid. Apart from this, other highlights of the diverse product range for everyone are available as well, including, the popular EVA (waterproof) models and, socks. The collection provided is suitably tailored for Women, Men, and Kids, at prices consistent with its other stores internationally, ensuring it will be a favourite premium lifestyle footwear destination for the entire family.
The store is conveniently located in the heart of the city at Inorbit Mall, a shopping paradise with a dazzling array of fashion and lifestyle brands and entertainment choices for everyone in the family.
The new retail concept of BIRKENSTOCK, featured in the store, reflects the brand’s close relationship with nature. Cork, Leather, and Jute as the sustainable core materials of the company are represented in the store environment, which resonates with the core positioning of the high-quality lifestyle label.
From a strategic point of view considering the growing consumer needs in the current pandemic, comfort is of utmost importance to today’s consumers, making BIRKENSTOCK a perfect fit to improve the quality of life of its consumers. BIRKENSTOCK stands for excellent comfort, high functionality, and extraordinary quality, and is also one of the top five global footwear brands in the world.