In a bid to expand its consumer base and reach customers who are always on the lookout for healthy but delicious snack options, Blue Tribe, India’s leading foodtech company working strenuously on a mission to reinvent global meat-consuming methods has joined forces with INOX Cinemas.
The brand will soon start catering to the non-vegetarian (primarily) customer base in theatres by providing them with healthy and sustainable plant-based protein-integrated snack options such as Sausages, Burger Patties, Nuggets, and Keema. These 100 percent free plant-based products will be initially offered in 35 INOX theatres in all major metro cities, and will gradually reach PAN India customers.
It is pertinent to note that INOX Cinemas offers only vegetarian meals and snack options to its customers, leaving non-vegetarian food lovers with limited options. But now, with Blue Tribe’s 100 percent animal-free bundles of food-goodness, the customers will be able to enjoy the mouthful of meat-based products with a planet-friendly twist and conscious mindset.
Sohil Wazir, CCO, Blue Tribe, said, “We are excited to collaborate with INOX Cinemas. It is a milestone for us as it proves that conscious consumerism is on the rise. With this step, we intend to cater to non-vegetarian customers primarily, who are always looking for meat-based products as healthy snack options while watching a movie.”
“Our plant-based nuggets, keema, sausages, and burger patties are already popular with modern-age customers. And now, with increasing availability, we are optimistic that more people will be able to explore planet-friendly products that taste, cook and feel exactly like traditional meat products, but are made with 100 percent plant-based ingredients. We are looking forward to bringing more customers on the sustainability and conscious consumerism path,” Wazir further added.
Blue Tribe is a pioneering brand that excels in bringing lip-smacking plant-based meat products to ensure meat lovers can continue enjoying their favorite cuisines without compromising on taste, quality, and nutritional value. Its portfolio has a wide array of mock meat products with naturally and mechanically extracted protein, nutrients, and vitamins, including Vitamin B12.