Bombay Shaving Company has announced the appointment of Deepak Gupta as its Chief Business Officer for offline and head of operations. Gupta was a former Colgate-Palmolive employee, leading the regional business for Colgate-Palmolive.
Gupta said, “Bombay Shaving Company is an inspiring brand which is both under-penetrated and under-served. There is a huge potential to innovate and build a new-age brand like ours in offline stores which are digitally targeted and leading to a tectonic shift from mass distribution /mass-media lead business models. I’m extremely excited to be part of this grooming revolution.”
Responsibility as a CBO
Gupta will be taking command of the entire offline P&L comprising retail and institutional sales at Bombay Shaving Company. In addition to this, he will also lead supply chain and operations.
The men's skincare brand targets at achieving Rs 100 crore revenue mark in the next 12-15 months under his leadership. The company further aims to increase its offline store count from 3,000 to 10,000.
Shantanu Deshpande, CEO & Founder, Bombay Shaving Company, “We're thrilled to have someone of Deepak's calibre join Bombay Shaving Company to the forefront the entire off-screen P&L. Being an internet first brand, it’s essential for us to rapidly develop an omnichannel approach to retail.”
“With more than a decade of experience, Deepak brings in distribution aspiration and a process ethos. We look forward to working with a leader like him to build and grow our brand together,” Deshpande further stated.
Bombay Shaving Company’s Business
Launched in 2016, the brand bought on-board Kartik Aaryan as their brand ambassador to endorse shave and facial grooming range.
Bombay Shaving Company also secured Rs 45 crores in Series B funding round led by Sixth Sense Venture Partners.
Apart from its offline stores, the company also sells its products on its own site and marketplaces such as Amazon and Flipkart.