CloudTailor Forays Into Offline Market, Opens its Exclusive Brand Outlet in Bangalore

Following the successful launch of its first Exclusive Brand Outlet in Hyderabad earlier this year along with setting up its manufacturing facilities across Delhi, Patna, Pune, Hyderabad, and Bangalore. 

D2C fashion startup CloudTailor is in a robust expansion mode with its new Exclusive Brand Outlet (EBO) at HSR Layout Bangalore for residents looking for stylish, personalized, and hassle-free fashion and tailoring services, all in one place. These EBOs will redefine the regular uncomfortable tailor shop visits by providing a comfortable and hassle-free experience and giving it new energy.

Launched with the purpose of serving customers who prefer tailoring experience and services in person, CloudTailor’s newly designed EBO is a 200 sq ft store with cozy, natural space and a mix of contemporary and minimalist design styles. It has a clean and organic mood board with arches, bright lights, clean spaces, and a neutral undertone, as to not overpower the outfits/fabrics in the store. 

For an uninterrupted experience, a community-style table is placed at the center of the store where in-house stylists and fashion consultants welcome customers to discuss styles, current trends, fabric, cuts, measurements, and pick on the perfect design for a made-to-measure order or they can deliberate the same on the CloudTailor app as well at the store. Furthermore, the store is equipped with a sewing machine for basic alterations along with fabric swatches of their fabric marketplace partners, accessories, and embellishments for customers to choose from.

READ MORE: How CloudTailor is Using Tech to Deliver a Personalized Experience

Susmitha Lakkakula, Founder - CloudTailor said, “I am ecstatic to share this news with everyone. We received a stupendous response on our first Hyderabad EBO and we’re hoping the same with every new expansion that we have in the pipeline. Our EBO ideas are very simple, we want to offer tailoring experiences like never before.” 

“The gap between consumer expectations and available solutions is what helped us conceive this idea. We are operating on a phygital model and physical experience centers are an important part of our omnichannel strategy. EBOs will play a very crucial role by allowing customers who are digitally naive to get comfortable with our model, experience hassle-free service, and sustain stickiness,” she concluded.