Curl Cure has announced its expansion into the global market with ventures in Dubai and the United States. Launched in August 2019, the cruelty-free homegrown brand offers end-to-end hair management along with formulated product range for Curly and Wavy hair texture. The D2C brand offers organic tailor-made solutions as well as a variety of services such as consultation and hair care guidance to customers.
The brand started as a digital-first approach in India and sooner made inroads into e-commerce marketplaces to scale along with physical salons and retail stores. In response to a surge in demand for the brand from the international market, Curl Cure set up a salon and retail business in Dubai to provide a personal approach. On the other hand, the US market is popular for e-commerce businesses and hence, brands made the products accessible on e-commerce platforms like Amazon.
Digital percolation has enabled D2C brands to acquire customers across countries, and Indian D2C brands are increasingly tapping into global markets. The D2C market is predicted to reach $350 billion globally by 2030, driven by rising e-commerce consumer consumption.
Simran Sainani, Founder and Director of Curl Cure said, “Curly hair is much appreciated internationally and hence, many brands have already set their niche in the market. In this scenario, our research-backed and internationally sourced ingredients set us apart from other players and provide superior hair care without the use of synthetic additives. We have witnessed 25 percent Y-on-Y growth and foresee a rising graph in other markets as well. We are expecting our sales to increase by over 35 percent only via Amazon alone once we go completely global.”
Curl Cure offers a variety of CG hair care products, including Untangled Shampoo, Intensive Hydrating Conditioner, Define and Shine Curl Cream, Hair Growth Elixir, and travel-friendly Curly Hair diffusers. The brand further aims to expand its footprints to the Mexican and Canadian markets to strengthen its international presence and become a household name for haircare.