D2C Brand Almo Aims to Become One Stop Destination for Men's Essential Wear

Direct to consumer (D2C) men’s essential wear brand Almo has secured its seed round of funding. This round was led by Angelist India and a group of industry angels, including Arjun Vaidya (ex-CEO, Dr. Vaidya’s), Piyush Shah (Co-Founder, Inmobi Group), Muralikrishnan (COO, Xiaomi India), Nitin Gupta (CEO, Uni Cards), Rohit Chanana (Ex-President, Strategy, Hero Corporate Services), Umang Kumar (Co-Founder, CarDekho Group), Darshan Deora (MD, Indvest Group) and Pranay Jain (VP Avendus Capital) amongst others.

Started by Abhishek Shah, and Muskaan Jain along with core team member Chhavi Bhardwaj in June 2020, Almo eyes to cater to urban evolved Indian men who do not look at their essential wear as merely a functional necessity but also demand comfort, function, and sustainability at the same time.

Abhishek Shah, Co-Founder and CEO, Almo, said, “Almo’s vision is to evolve into a one-stop destination for premium men’s essential needs for the evolved Indian men, to meet their aspirations of upgrading to international trends, styles, and quality.”

“We believe it is a shifting dynamic for an emerging brand like ours to tap into via a digital-first approach which works well for today’s millennial consumers, with our focus on our D2C channel which currently drives the majority of our business,” he added.

The Gurugram-based startup is also planning to introduce more sub-categories in the future including winter wear and athleisure ranges. Besides being available at AlmoMan.co, the brand is also available on all major marketplaces like Amazon, Myntra, Ajio, TataCliq, etc, with a pan India delivery footprint.