Duroflex, a sleep solutions provider, has announced youth icon, Alia Bhatt, as its first-ever brand ambassador. The sleep solutions brand, with over 50 years of expertise, is all set to launch its next big campaign with her, inspiring India to sleep better.
Alia considers restful sleep to be the cornerstone of her healthy lifestyle and often takes to her social platforms to show her love for sleep. Alia’s strong commitment to sleep evangelism makes her the perfect ambassador for Duroflex.
Commenting on the collaboration, Smita Murarka, CMO, Duroflex, said, “Duroflex has always been a thought leader in the sleep solutions category and is on a mission to help India sleep better. We wanted to collaborate with an authentic voice that resonates with the new-age consumer. Alia Bhatt is the quintessential youth icon who has carved a niche by being fearlessly herself. She advocates sleep being a pivotal part of a healthy lifestyle. Through her, we want to reach out to the whole country on our shared commitment to sleep evangelism.”
In today’s stress-filled environment, sleep is being compromised, and as a brand, Duroflex wants to encourage India to upgrade its choices in essential products like mattresses that enable better sleep. The brand makes mattresses and sleep accessories that are research-backed and technologically advanced.
Commenting on her association with Duroflex, Alia Bhatt stated, “Being an actor, early call times and power-packed schedules are a way of life. I have learned that sleep is my superpower that boosts my productivity and is critical to my success. I make sure I never compromise on my sleep. I am thrilled to be associated with a powerful brand like Duroflex to create awareness about the importance of sleep and help India make informed choices while investing in sleep essentials like mattresses.”