Expanding its offering in the fashion ecosystem, W, a women’s apparel brands,has forayed into the footwear market, with an exclusive range of fashionable Foot apparel. Indian footwear industry is approximately between Rs.30,000 crores to Rs.40,000 crores. And this can grow up to 100 percent by next 5 years provided the right policies and tax structure. This market is shared between organized and unorganized segment. The organized segment caters to about one third of the market while unorganized players fetch the remaining 70- 75 percent market which essentially falls under micro, mini, small and medium enterprises.” With the rising disposable incomes of the customers, India’s domestic footwear market is booming. Rising incomes, advent of globalization, improved employment and living standards in the country has led to the expansion in the size of this market
With fashion-forward approach, the collection from W offers wide range of unique shoe designs, featuring crafts like Hand Embroidery, Braiding, Hand Weaving, Pleating, Laser Cut Work, Quilting, Raffia Weaving, and more.
Talking at length about the newly launched category, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, “At W, we have always strived to give the modern Indian woman a complete wardrobe solution. True to our brand promise, we are launching Footapparel which is an amalgamation of fashion and functionality. Looking at the footwear options available to our customers, we believe finding that one perfect pair which coordinates best, is fashion forward yet keeps you comfortable throughout the day is a real challenge. This is the space we are addressing with our range of fusion footwear which is both fashionable and comfortable.”
In the first phase of the launch, the company plans to retail the foot apparel across 80+ W storesas well as on the website. The collection offers different types of heels and flats,including Classic Heels, Fantasy Heels and Braided Kolhapuri.