Farm-to-consumer Brand Deep Rooted Raises $12.5 mn led by IvyCap Ventures

The startup plans to expand its operations to cover major cities in South India, strengthen its technology stack, and hire across marketing, technology, and business functions.
Farm-to-consumer Brand Deep Rooted Raises $12.5 mn led by IvyCap Ventures

Farm-to-Consumer (F2C) brand Deep Rooted raises $12.5 million in its Series A funding round led by IvyCap Ventures which also witnessed the participation from existing investors including Accel, Omnivore, and Mayfield.

The Bengaluru-based startup plans to use the raised funds towards expanding its operations to cover major cities in South India, strengthen its technology stack, and proactively hire across marketing, technology, and business functions.

Deep Rooted was cofounded in 2020 by Avinash BR, Gururaj Rao, Arvind Murali, and Santhosh Narasipura.

"We are thrilled to partner with IvyCap as we expand across South India, working directly with farmers and delivering the freshest fruits and vegetables to urban consumers,” said Avinash BR.

 

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