Faster Adoption of Technologies Accelerates Homelane's Path to Profitability
Faster Adoption of Technologies Accelerates Homelane's Path to Profitability

HomeLane, a tech-based home interiors brand, has recorded a 16% revenue growth in FY21 despite challenges posed by the pandemic. In fact, the company also managed to pare its business losses significantly from a 36% EBITDA margin in FY20 to a 21% margin for the year ending 31st March 2021.

This was the result of a strong bounce-back in business between Q3 and Q4 and can be attributed to fundamental shifts in consumer behavior such as a rise in time spent at home, increased need for safe delivery of interiors, and faster adoption of digital technologies.

The company has also expanded its presence from 10 cities in FY20 to 16 cities in FY21. HomeLane expects to generate revenues of Rs 423 Crore and hit EBITDA profitability in FY22.

Commenting on market growth, Srikanth Iyer, Co-Founder & CEO, HomeLane, said, “Despite challenges, we have managed to conclude FY21 with a strong finish and a successful launch in 6 new cities, all Tier II markets. The last year has encouraged consumers to opt for safe, contactless, and timely service providers over unorganized players who struggle to provide this. Overall, the entire HomeLane community has worked tremendously hard to get us to where we are today, and so as a way of expressing our gratitude we have completed appraisals for everyone eligible.”

Tanuj Choudhry, Co-Founder and Chief Operating Officer (COO), HomeLane, added, “Helping thousands of families move into beautifully furnished homes, through a pandemic, was a new one even for us. Our investments in employee and partner benefits, technology, and safety have enabled us to not just grow but grow profitably and with the highest level of customer-centricity, we have seen since we started HomeLane. Even as the second wave tapers off and a third wave looms, we are confident of our resilience and of growing 100% over FY21.”

Established in 2014, HomeLane has grown into India’s tech-enabled home interiors brand, providing end-to-end interior services in a personalised, professional way. Through technological interventions, tech-empowered expert designers, and project managers, the company has created a community of over 20,000 happy customers across the country, in the last six years. The company undertakes strict safety and sanitation protocols to ensure a hygienic, safe and responsible design and execution process allowing its customers a safe interiors experience. HomeLane currently services 16 cities across the country through 27 Experience Centres.

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