FirstCry Expands Offline Presence, Opens Store in Gurugram

FirstCry, a baby care brand, has opened its new store in Sector 70, Gurugram. The store is spread across an area of 3000 sq. ft. on the first floor with the road-side store facing front covering an area of 35 feet.

“Reach Group has seen huge growth last year and we continue to do so by welcoming First Cry, which is a great partner as they value parents’ myriad needs and always strive to fulfill them. It drives an integrated marketing strategy between online, mobile, and offline stores which is helpful for our customers,” said Nandini Taneja, VP of Reach Group.

After creating a strong presence for itself in the virtual space, FirstCry has also expanded itself in offline mediums with 180 physical stores. FirstCry houses more than 2,000 national and international brands under its belt including Pigeon, Farlin, Mattel, Pampers, Disney, and others.

FirstCry has tied up with hospitals for gifting new mothers. This has helped the brand get increased footfall at physical stores and also raised four rounds of funding from investors like Saif Partners, Valiant Capital Partner, and IDG Ventures India, said the company in the release.