Healthy dessert brand, Get-A-Way has raised funding of around $2 million from Sky Gate hospitality, the parent company of Biryani By Kilo. The start-up founded in 2019, has launched healthy desserts which have no added sugar, are high in protein, are keto-friendly, and are low in calories.
Get-A-Way is a start-up that appeared in Shark Tank India season 1 and bagged an investment of Rs 1 crore from 3 investors, Aman Gupta, Ashneer Grover, and Vineeta Singh.
Founded by Jash Shah, Pashmi Shah, siblings who quit their corporate marketing jobs in FMCG and Fashion, along with their mother, Jimmy Shah, a serial entrepreneur. The start-up has succeeded in making delectable desserts without compromising on the health aspect. The brand offers an array of desserts such as high-protein ice creams, low calories kulfis, popsicles, ice cream sandwich, and much more. Healthy cakes and vegan ice creams will be launched soon.
The collaboration with Biryani by Kilo opens avenues for Get-A-Way and helps the brand broaden its horizon through a robust distribution network of over100+ cloud kitchens in 45+ cities.
Jash Shah Co-Founder and CEO, Get-A-Way, said, “At Get-A-Way, our aim is to make desserts that are healthy yet outrageously tasty. We have a deep-rooted conviction to change how people eat, without feeling guilty about giving in. We are thrilled to have partnered with Biryani by Kilo who also believes strongly in product innovation and a consumer-centric approach. These funds will enable us to innovate in terms of product, build an extremely agile distribution and create brand awareness.”
Kaushik Roy - Founder and CEO BBK, said, "We as F&B brand are always looking to push the boundaries and release innovative products for our consumers. With the extension of our strategic partnership with Get-A-Way, we will now have an array of healthy dessert options for our patrons to choose from. This strategic partnership extends Get-A-Way ice cream and dessert assortment to BBK 100+ outlets distribution channels and will diversify the brand's retail footprint too.”
Vishal Jindal, Founder, and Co-CEO, Biryani by Kilo said, “We are elated to partner with Get-A-Way. Biryani is a perfect feast for every festive occasion and is considered to be a satiating and comforting food. We as a brand help celebrate special moments. With this partnership, we are combining our brand power to reach out to new and existing customers to offer a combination of delectable biryani with sumptuous desserts. With our investment and deep value-addition, we are confident in scaling Get-A-Way to become category creators as well as category leaders in several emerging categories.”
With the prodigious amount of love shown by the customers, Get-A-Way plans to serve them with products that are truly innovative. The company will use the fresh capital to hire talent, expand manufacturing capabilities, widen its product portfolio and create a robust sales channel. They also plan on launching healthy cakes, vegan ice creams, and many more interesting products in the next 1-2 months. In continuation with this, the brand also plans to expand into new territories like the Middle East in 2023.