[Funding Alert] Iba Cosmetics Secures Undisclosed Amount of Funding in Series B Round
[Funding Alert] Iba Cosmetics Secures Undisclosed Amount of Funding in Series B Round

As part of a strategic tie-up between two companies that share common values, Believe Pte. Ltd. has secured a majority stake in Iba Cosmetics, India’s first Halal-certified and PETA-certified Vegancosmetics and personal care brand from Ecotrail Personal Care Pvt. Ltd.

Iba is a homegrown digital-first brand in the Clean Beauty and Vegan + Halal cosmetics space with an ever-growing footprint that aligns well with the projected growth of both Iba Cosmetics and Believe. Iba Cosmetics has an established portfolio of proven and accepted products across categories like makeup, skincare, hair care, and fragrances. This, coupled with the reach and distribution channels of Believe make this an exciting opportunity for both companies. 

Believe Pte. Ltd. is a Singapore headquartered House of Brands that operates multiple brands in the Health and Beauty space. Started in 2019, Believe Pte. has raised $ 80 million in its growth journey from marquee investors like Accel, Jungle Ventures, IIFL, and Venturi Partners. The Company now distributes its products in 9 countries including India, Bangladesh, Saudi Arabia, UAE, Bahrain, Oman, Qatar, etc. It manufactures its Vegan and Halal-certified products in 10 countries including Korea, India, UAE, Italy, France, Spain, Germany, etc.

Aided by changing lifestyles and consumer awareness for chemical-free and ethical products, India’s growing Clean Beauty market size is estimated to be close to $1 billion; the global Clean Beauty industry is projected to reach close to $54 billion by 2027.

Mauli Teli, CEO, Iba Cosmetics said, “In today’s beauty landscape, brands need an omnichannel approach. This strategic alliance with Believe is going to help us with distribution and scale not only within India but in international markets as well, thus ensuring that a new and much larger segment of Halal and Vegan consumers get to experience the brand.

Afroz Hossain Arefin, Business Head, Believe Pte Ltd Singapore said, “Believe now operates in 1,000+ Shop-in-shop counters in India and services more than 60,000 outlets through its direct field force. The Iba alliance combines best-in-class distribution that Believe has built in India, along with the tremendous consumer love that Iba has generated over the last 8 years of its existence. Combining our respective strengths, we thus project brand Iba to deliver a 4x growth over the next 12 months. Believe targets to grow to a $ 100 million revenue global conglomerate by March 2023 which would be a global monopoly business serving consumers seeking Halal and Clean Beauty across the world. The company has grown more than 100 percent y-o-y over the last 12 months and expects to continue that growth rate. MauliTeli and Grisham Teli will continue to lead and drive the strategic vision for Iba Cosmetics in the fast growing Halal and Vegan, Clean Beauty segment.

 
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[Funding Alert] Beautywise Secures Rs 6.5 Cr to Drive Retail Growth and Innovation
[Funding Alert] Beautywise Secures Rs 6.5 Cr to Drive Retail Growth and Innovation
 

Indian beauty and wellness brand, Beautywise, has successfully concluded its first funding round, securing a significant Rs 6.5 crore. The brand, which already boasts a strong retail presence in over 500 pharmacies and enjoys endorsements from more than 150 Skin Clinics across India, witnessed a successful funding round led by AC Ventures, co-led by Fluid Ventures, Real-Time Angel Fund (RTAF), and GSF. The strategic investment from Associated Capsule Group (ACG), a leading provider of integrated solutions for pharmaceutical and nutraceutical industries, further underscores Beautywise's growth vision.

The funding, skillfully managed by Capinity Partners, is earmarked for introducing groundbreaking products in the beauty and wellness sector, expanding the team, and strengthening Beautywise's retail footprint globally. Noteworthy is Beautywise's recognition with the Estée Lauder Beauty and You award in November 2023.

Anousha Chauhan, Founder of Beautywise said, "Through Beautywise Supplements, we're pioneering a movement towards trust and transparency in nutrition. This fundraise represents a pivotal step towards realizing our vision of empowering individuals to achieve their authentic beauty and wellness through our dermatology-led, results-driven formulations."

Shreyansh Chauhan, Founder and CEO of Beautywise said, "This funding will enable us to continue developing revolutionary products and to expand our team and retail presence. It will also be used to involve conducting market research, establishing distribution networks, and implementing promotional activities to effectively reach a wider audience and solidify Beautywise's presence in the global market."

Beyond product innovation, the funds will facilitate Beautywise's retail strategy aligned with the growing Beauty Retail, Aesthetic Dermatology Clinics, and premium salons. The surge in online supplement sales, particularly in the Direct-to-Consumer (D2C) sector, has prompted the exploration of a Business-to-Direct-to-Consumer (B2D2C) platform. This innovative approach aims to onboard dermatologists, nutritionists, and beauty professionals, providing various benefits to enhance their offerings and better serve consumers. The company also plans to utilize the funding to expand its presence in the USA, Middle East, and European markets.

 

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Retail India News: Afforest Green Beauty Disrupts Skincare Space with Jackfruit Innovation
Retail India News: Afforest Green Beauty Disrupts Skincare Space with Jackfruit Innovation
 

Bengaluru-based beauty brand Afforest Green Beauty has introduced India's inaugural Jackfruit Skincare Range, marking a pivotal moment in the brand's dedication to innovative skincare solutions rooted in exotic forest ingredients.

Inspired by the lush green landscapes and healing properties of forests, Afforest Green Beauty specializes in harnessing the potential of natural elements to refresh and rejuvenate the skin. The brand's inception was fueled by a profound admiration for the natural beauty of Coorg, often dubbed the mini-Scotland of India, renowned for its stunning scenery and abundant flora.

Yukta, CEO and Co-Founder, Afforest Green Beauty shared, "Each product is carefully formulated with extracts from plants, herbs, and high-performing plant-based alternative extracts. We do not use any byproduct of animals in our products. We believe that skincare should be accessible to everyone, regardless of skin type, tone, or background."

The Jackfruit Skincare Range is the latest addition to Afforest's portfolio, addressing pigmentation and hyperpigmentation concerns. Infused with vitamin C-rich jackfruit extracts that boost collagen production and vitamin A to combat signs of aging, the range includes a foaming cleanser, gel crème moisturizer, under-eye crème, and bedtime serum, all featuring science-backed botanical extracts for optimal effectiveness.

"As we navigate the road ahead, we will continue to uphold our values of authenticity, transparency, and integrity, ensuring that every product we create reflects our unwavering commitment towards excellence and the environment," said Yukta.

Afforest Green Beauty gained acclaim for its innovative Green Coffee range, propelling the brand to explore more exotic forest ingredients, leading to the development of the Jackfruit Skincare Range.

"Our journey is a testament to the transformative power of perseverance and passion," added Yukta.

With the launch of the Jackfruit Skincare Range, Afforest Green Beauty continues to redefine skincare innovation, offering a fusion of science-backed formulations and exotic forest ingredients to promote healthy, radiant skin.

As a bootstrapped company, Afforest is a meticulously crafted skincare brand with a mission to unveil the timeless secrets of vegan beauty. Inspired by a profound love for forests, it aims to bring the enchanting allure of nature to customers, providing skincare solutions high on efficacy and low on environmental impact. The collection harnesses the power of nature-rich ingredients and clinically proven activities, delivering transformative results while honoring its commitment to sustainability and authenticity.
 

 

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Retail India News: Beyoung Gains Strategic Investment from Abu Dhabi Royals for Global Retail Growth
Retail India News: Beyoung Gains Strategic Investment from Abu Dhabi Royals for Global Retail Growth
 

In a significant development, Beyoung, a prominent Indian D2C fashion brand, has secured a strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. This investment not only marks a financial endorsement but also underscores Beyoung's global potential, with plans to launch over 300 stores worldwide in the next three years.

The Royal family's notable investments across diverse sectors, including real estate, retail, genomics, and deeptech, position this strategic investment as a pivotal moment for Beyoung. This backing aims to fuel the startup's omnichannel presence globally, with a particular emphasis on reaching tier II and tier III cities internationally.

His Excellency Zulfiquar Ghadiyali, Executive Director - Private Office of Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan, expressed confidence in Beyoung's strategic focus and its potential to become a global fashion leader. The investment aligns with their long-term vision of supporting the Indian apparel industry and fostering the creation of international brands.

In response, Shivam Soni, Founder and CEO of Beyoung, acknowledged the significance of the strategic investment, emphasizing the brand's roots in a small town and the importance of reaching diverse regions. Partnering with the Abu Dhabi royal family not only opens doors to the GCC and MENA regions but also lays the foundation for a comprehensive global expansion strategy.

Co-founders Shivani Soni and Sakshi Soni conveyed their excitement about the future, emphasizing a commitment to innovation, expansion in offline stores, and continued success with the Abu Dhabi royal family's invaluable support.

Hussain Gheewala and Yatish Shrimali, active in the East African region, highlighted their enthusiasm for the partnership, recognizing the potential of the African market. They expressed eagerness to develop business in the region, anticipating that this collaboration will propel Beyoung to new heights globally.

With this strategic investment, Beyoung sets its sights on fortifying its market position, driving innovation in the fashion industry, and delivering high-quality affordable clothing to its growing customer base. The endorsement from the Abu Dhabi royal family signifies unwavering confidence in Beyoung's visionary approach, positioning the brand for a transformative impact on the global apparel landscape.

 

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Retail India News: Colorbar Unveils a New Era of Beauty Discovery with #FoundLoveAtColorbar
Retail India News: Colorbar Unveils a New Era of Beauty Discovery with #FoundLoveAtColorbar
 

In a captivating move within the Indian beauty retail landscape, Colorbar Cosmetics, a prominent beauty brand, unveils its latest campaign - #FoundLoveAtColorbar. This initiative marks a celebration of discovering the perfect beauty products within Colorbar's diverse offerings, perfectly timed for Valentine's Day. With #FoundLoveAtColorbar, individuals embark on a journey of self-discovery, unlocking inner magic, achieving flawless beauty, and making confident choices to elevate their glam factor.

Adding to the allure, Colorbar introduces India's first-ever face gloss - The Colorbar Crystal Glow Face Gloss. Aptly dubbed 'the most eligible bachelor in town,' this product beckons beauty enthusiasts, promising all-in-one perfection. The campaign film illustrates how individuals can explore enchanting possibilities with Colorbar's newly launched face gloss, emphasizing the effortless achievability of finding 'the one' for beauty needs at Colorbar.

Samir K Modi, Founder and MD of Colorbar Cosmetics said, "At Colorbar, we believe in the magic of beauty experiences, where each encounter leaves a lasting impression on every individual. As we continue to innovate, we aim to build stories where our consumers truly connect with the products they use, resulting in their own unique love stories. With #FoundLoveAtColorbar, we embark on this journey alongside our consumers, aiming to bolster their confidence and self-expression through the transformative power of makeup."

In line with the commitment of 'Made for Magic,' Colorbar's offerings elevate everyday beauty routines to extraordinary heights. To further enrich the Valentine’s Day celebration, the brand invites everyone to share their Colorbar favorites with the hashtag - #FoundLoveAtColorbar, offering a chance to win a luxurious Colorbar hamper featuring the brand's top-selling products. Additionally, Colorbar collaborates with Joker and Witch, an accessory brand, for an enticing giveaway, providing participants the opportunity to win exclusive makeup and accessories, adding an extra layer of allure to this beauty discovery celebration.

 

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[Funding Alert] Bengaluru’s IDC Kitchen Secures Rs 1.5 Cr Investment Boost from Peter Thiel-Backed Velocity
[Funding Alert] Bengaluru’s IDC Kitchen Secures Rs 1.5 Cr Investment Boost from Peter Thiel-Backed Velocity
 

Bengaluru’s beloved IDC Kitchen (Idli, Dosa, Coffee), renowned for its authentic South Indian cuisine, has clinched a significant financial boost of Rs 1.5 Crore from Velocity, a financing platform backed by Peter Thiel's Valar Ventures. This funding injection aims to amplify marketing efforts and bolster inventory-related expenses, fortifying IDC's position in the Quick Service Restaurant (QSR) sector and expanding its culinary footprint.

In a statement, Abhishek Baldota, Director of IDC - Idli Dosa Coffee, expressed excitement about the collaboration with Velocity, highlighting IDC's commitment to delivering South Indian flavors nationwide. "With the support of Velocity and our patrons, we are eager to elevate the IDC experience for our customers, maintaining our standards while redefining the dining landscape," said Baldota.

Since its inception in 2012, IDC Kitchen has evolved from a single outlet to a thriving culinary enterprise with 11 locations in Bangalore, 2 in Mumbai, and 1 in Raichur, generating an annual revenue of Rs 30 Crore. Specializing in staples like Idli, Dosa, and Coffee, IDC Kitchen emphasizes authenticity and quality, catering to a growing demand for South Indian cuisine.

Atul Khichariya, COO & Co-Founder of Velocity, expressed confidence in IDC's growth trajectory, citing the partnership as a strategic move in the restaurant and QSR industry. "This infusion of funds will not only fuel IDC's brand growth but also set new benchmarks in the culinary experience," stated Khichariya.

The QSR market in India is poised for substantial growth, projected to reach $38.71 billion by 2029, according to Mordor Intelligence. Factors like online food ordering and low start-up costs are driving this expansion, prompting increased investment in restaurant infrastructure.

Velocity's investment in IDC Kitchen underscores its commitment to supporting innovative culinary ventures. With a track record of funding successful brands, Velocity continues to shape the landscape of the restaurant industry, fostering diversity and culinary excellence.

 

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[Funding Alert] Supertails Raises Rs 125 Cr in Series B Funding to Revolutionize Pet Care in India
[Funding Alert] Supertails Raises Rs 125 Cr in Series B Funding to Revolutionize Pet Care in India
 

Supertails, an innovative tech-enabled pet care startup, has secured INR 125 crores in Series B funding, spearheaded by RPSG Capital Ventures and supported by existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. This substantial investment marks a significant milestone for Supertails as it continues its mission to become the ultimate destination for the Indian pet parent community.

“The unwavering support from our investors has been pivotal in shaping our journey towards creating a one-stop platform for pet parents, addressing all their needs,” said co-founders Aman Tekriwal, Varun Sadana, and Vineet Khanna of Supertails. “As passionate pet parents ourselves, we deeply understand the integral role pets play in our lives. With this recent round of funding, we envision building an even more organized and easily accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents.”

The funding injection will primarily fuel Supertails' expansion endeavors, including the acquisition of new customers, technological advancements, and the enhancement of healthcare services such as Supertails Pharmacy. Additionally, Supertails intends to adopt an omnichannel approach, bridging the online and offline pet care experiences seamlessly.

Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails aims to cater to the burgeoning needs of pet parents across India. With the country's pet population reaching approximately 35 million and growing at a staggering rate of 15 percent annually, Supertails recognizes the pivotal role pets play in modern households. As nuclear families and urban lifestyles prevail, the demand for comprehensive pet care solutions continues to surge.

“We have always had a keen interest in Indian D2C companies and we strongly believe in the growing Indian pet care market,” said Abhishek Goenka, Managing Partner at RPSG Capital Ventures. “We are excited to collaborate with Supertails as their innovative platform has gone beyond conventional pet care.”

Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures, commended Supertails' remarkable journey and its ability to meet the evolving needs of Indian pet parents. He expressed confidence in Supertails' ability to reinforce its position in the market and foster a vibrant pet care community.

Since its inception, Supertails has prioritized customer satisfaction and has evolved into a full-stack platform offering a wide range of pet care essentials, including food, accessories, online vet consultations, behavior training, and a pet pharmacy. With this latest funding round, Supertails is poised to further solidify its position as a leader in India's thriving pet care market.

With previous funding totaling Rs 90 crore, Supertails has demonstrated consistent growth and innovation. The company's dedication to its mission is evident in its team of over 150 employees, the majority of whom are passionate pet parents themselves.

“As Supertails continues to innovate and expand its offerings, it remains committed to providing unparalleled support to pet parents throughout their journey, solidifying its status as a pioneer in the Indian pet care industry,” the founders added.

 

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Retail India News: Lotte India Unveils New Lotte Choco Pie Choco Burst
Retail India News: Lotte India Unveils New Lotte Choco Pie Choco Burst
 

Lotte India Corporation Ltd, a leading name in India's confectionery landscape, has announced the launch of Lotte Choco Pie Choco Burst, aiming to solidify its position in the Choco Pie market. This latest addition promises to redefine chocolate indulgence, perfectly timed with the month of love, offering consumers an unmatched sensory journey.

Crafted with precision, Lotte Choco Pie Choco Burst is set to enthrall confectionery enthusiasts with its soft biscuit base enveloped in rich chocolate and topped with creamy milk chocolate. Nestled within this treat lies a layer of fluffy marshmallow, boasting a burst of chocolate at its core, delivering a symphony of flavors and textures.

Milan Wahi, Managing Director of Lotte India, expressed his excitement, stating, "Lotte Choco Pie has become a national favorite, loved for its exquisite taste. With the launch of Lotte Choco Pie Choco Burst, we aim to further elevate this legacy. This irresistible combination of softness, chocolate, and marshmallow is sure to win hearts nationwide, catering to diverse tastes and preferences."

Available starting at Rs.15, Lotte Choco Pie Choco Burst can be found in all nearby retail and modern trade outlets. Whether savored as a personal indulgence or shared as a thoughtful gift, this delectable treat promises to enhance every chocolate lover's experience.

With Lotte Choco Pie Choco Burst, Lotte India continues its commitment to innovation, revolutionizing the confectionery landscape in India with a range of enticing products.

 

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[Funding Alert] Bombay Shirt Company Raises Rs 54 Cr in Series B Funding Led by Singularity Ventures
[Funding Alert] Bombay Shirt Company Raises Rs 54 Cr in Series B Funding Led by Singularity Ventures
 

In a significant move towards bolstering its position in the custom-made apparel market, Bombay Shirt Company has successfully concluded a Series B funding round, securing an impressive Rs 54 crore. Singularity Ventures took the lead in this funding round, with participation from Mithun Sacheti, the founder of CaratLane and a general partner at Singularity.

According to Akshay Narvekar, Founder and CEO of Bombay Shirt Company, "Working with a seasoned operator like Mithun is a great honour for us. He has built a once-in-a-generation D2C brand in CaratLane and we hope to apply those best practices here at BSC. We are excited to have him on in the next phase of our journey."

The funding round also saw the inclusion of new investors through a secondary buyout of shares previously held by former Bombay Shirt Company employees. Notable early investors like Lightbox, Amit Patni, and Arihant Patni have also continued their support for the company. Additionally, in a strategic move, Chippy Mehta, the Chief Operating Officer, has been elevated to the position of Co-Founder.

Sandeep Murthy, Partner at Lightbox, emphasized, "Bombay Shirt Company operates at the intersection of the biggest emerging trends in apparel. Consumers are looking for personalized experiences that are conveniently accessible and also helpful for the environment. The company has been able to deliver on all of those parameters at scale by leveraging technology. This capital infusion comes at an opportune time when the company is operating at healthy gross margins and poised for accelerated growth."

This substantial capital injection serves as a testament to the confidence investors have in Bombay Shirt Company's innovative business model, which seamlessly integrates traditional craftsmanship with cutting-edge automation and digital technologies. Founded by Akshay Narvekar in 2012, the Mumbai-based company has earned a reputation for excellence in the omnichannel retail space, boasting 20 stores across 10 cities and a user-friendly app interface.

With this fresh influx of capital, Bombay Shirt Company aims to accelerate its expansion plans, focusing on strengthening its network of company-owned stores and refining the franchisee model. Furthermore, the company intends to diversify its product offerings, optimize its supply chain, and fortify its distribution channels to cater to evolving consumer preferences.

As Bombay Shirt Company continues to redefine the boundaries of custom-made apparel, the Series B funding sets the stage for an exciting chapter of growth and innovation.

 

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Retail India News: Swedish Tea Sensation ‘Life by Follis’ Makes Grand Debut in India
Retail India News: Swedish Tea Sensation ‘Life by Follis’ Makes Grand Debut in India
 

Life by Follis, Europe's esteemed tea maestro, has landed in India, presenting a fusion of unparalleled taste, ethical sourcing, and innovative flavors that are poised to redefine the Indian tea experience.

Featuring 11 exquisite offerings, including innovative flavors such as Sparkling Strawberry, Raspberry Cream, Coconut Pineapple, and Orange Rosemary, Life by Follis targets the discerning customer and trade, aiming to establish a robust presence across categories in the country.

Handpicking only the finest Nilgiris leaves, Life by Follis promises an experience that transcends borders, with teas formulated in Sweden, Europe. The brand prides itself on complete transparency, tracing each leaf from plant to cup, and boasts certifications for both Organic and Fairtrade practices.

"We are thrilled to introduce our premium tea collection to the vibrant and diverse market of India. Our commitment to quality and innovation aligns with the rich tea culture of this nation. It's our strong belief that Life by Follis will add to the Indian tea segment. Life by Follis is very strong on sustainability and all our teas are certified Organic & Fairtrade. Life by Follis will be the largest double-certified tea brand in India. We aim to focus on the premium segment and intend to start with online channels and from there move ahead to HoReCa and FMCG," expressed Håkan Kjellström, the Founder.

Magnus Toveberg, Director, BRDG Group, exclaimed, “We are elated to bring the authentic flavors of our Swedish tea brand ‘Life by Follis’ to the vibrant and diverse tea-loving nation of India. The Indian tea market is vast and sophisticated, with consumers who appreciate a wide variety of flavors and brewing methods. We believe these teas, with their distinct Scandinavian character and emphasis on wellness, will resonate with a growing segment of health-conscious and adventurous tea drinkers.”

Abhishek Jani, CEO of Fairtrade India, shared, “Life by Follis is bringing to Indian tea lovers an exciting and innovative range of teas which contributes to their wellness and through the Fairtrade commitment also make a tangible contribution to the wellbeing of the plantation workers in the Nilgiris. These teas are sourced from estates which ensure better working conditions, prohibition of exploitative or discriminatory practices and an investment in the plantation worker’s community in projects ranging from better education facilities to healthcare and other infrastructure.”

Life by Follis' premium collection is available in India, accessible online at its D2C website and leading marketplaces such as Amazon and Tata Cliq Luxury. Soon, select offline stores across India will welcome tea enthusiasts to experience the European touch firsthand.

BRDG Group, the Mumbai-based global brand management company, spearheads Life by Follis' introduction to India. Renowned for their expertise in fashion, lifestyle, and beauty brands, they leverage pan-India marketing and distribution strategies to ensure a warm Indian welcome for this European luxury, promising success for Life by Follis in every cup.

 

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Retail India News: UAE's IKASU Debuts in India, Inspires Wellness Through Athleisure Elegance
Retail India News: UAE's IKASU Debuts in India, Inspires Wellness Through Athleisure Elegance
 

In the vibrant landscape of Indian wellness enthusiasts, IKASU, the distinguished athleisure brand from the UAE, is set to redefine the narrative for women who are passionate about fitness, movement, and self-care. Founded by the visionary entrepreneur Karima Karmouzi, IKASU seeks to inspire a harmonious way of life, urging women to gracefully embrace an active lifestyle. The brand's exquisite range of athleisure not only empowers individuals to remain active but also extends an invitation to indulge in moments of relaxation.

IKASU, derived from the Japanese term meaning "to revive" or "to make the best of something," encapsulates the brand's essence. It is meticulously designed to encourage women to become the best versions of themselves, supporting their daily activities and empowering them to pursue a happy, healthy, and well-balanced life. The carefully selected fabrics ensure an unparalleled fit, while the vibrant color palette uplifts one's spirits. The product range spans leggings, sports bras, T-shirts, outerwear, shorts, skirts, and signature jumpsuits, complemented by accessories such as yoga mats, fitness gear, and Pilates socks. Notably, the brand has introduced a sustainable swimwear line.

In India, IKASU holds immense potential, resonating with the country's growing affinity towards wellness practices like yoga and Ayurveda, particularly among women. This aligns seamlessly with IKASU's focus on athleisure as a lifestyle choice. With a surge in public attention towards wellness in recent years, IKASU not only offers high-quality athleisure wear but also positions itself as a brand promoting a wellness-oriented lifestyle.

Having previously explored India during a visit to Jaipur and learning through our collaborations with select Yogis and content creators from the country, India became a source of inspiration. Which is why, we are thrilled to announce our presence in India! IKASU's earnest ambition is to elevate every woman's wellness routine, inspire her to embrace a healthy lifestyle, and foster a connected community that values growth and well-being. We are currently exploring relevant e-commerce platforms and partners for IKASU to expand our reach to a wider audience in India," said Karima Karmouzi, Founder of IKASU.

Beyond fashion, IKASU integrates a commitment to giving back to the community. The brand actively supports the 'She's the first' mission, contributing to programs that empower girls to choose their own futures. This vision aligns with the global movement, with women leading initiatives in various parts of the world, from rural Kenya to the mountains of Peru and remote towns in India.

 

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Retail India News: Swedish Clean Beauty Brand, IDUN Minerals, Debuts in India
Retail India News: Swedish Clean Beauty Brand, IDUN Minerals, Debuts in India
 

Sweden's cherished clean beauty brand, IDUN Minerals, is making waves as it steps into the dynamic retail and beauty arena of India. Guided by principles of purity, quality, and sustainability, IDUN Minerals is set to redefine beauty practices across the nation.

Renowned for its mineral-based makeup products, IDUN Minerals adopts a holistic approach to beauty. With 22 foundation shades, precisely formulated products, and an unwavering commitment to inclusivity, the brand caters to diverse skin tones while prioritizing skin health.

CEO Caroline Thunstedt expresses her excitement about IDUN Minerals' entry into the Indian market, emphasizing the brand's dedication to conscious and clean beauty practices. The brand's formulations, developed in collaboration with researchers and dermatologists, are tailored to suit all skin types, ensuring gentleness even for the most sensitive skin.

At the core of IDUN Minerals lies a steadfast devotion to clean ingredients. Free from harmful substances such as talc, parabens, and sulfates, IDUN Minerals products are meticulously crafted to offer safe and effective beauty solutions. Thunstedt underscores the brand's commitment to empowering individuals to embrace their natural beauty confidently and authentically.

Magnus Toveberg, Director of BRDG Group, echoes excitement about IDUN Minerals' entry into India's burgeoning beauty market. With a growing consumer preference for natural, organic, and clean beauty products, IDUN Minerals' arrival promises to reshape industry standards.

Driven by a vision of sustainability, IDUN Minerals prioritizes local production, transparency, and environmental responsibility. The brand's cruelty-free and vegan certifications underscore its commitment to ethical practices, while plans for recyclable packaging by 2025 align with its eco-conscious ethos.

Inspired by the enchanting landscapes of Scandinavia, IDUN Minerals' packaging reflects a minimalist yet chic aesthetic, embodying the brand's philosophy that beauty transcends mere appearance. Drawing from Norse mythology, the brand pays homage to Idun, the goddess of beauty and rejuvenation, symbolizing beauty and female strength.

IDUN Minerals invites Indian consumers to explore its offerings, available online through its official website and select marketplaces. From makeup to skincare, and soon haircare, IDUN Minerals seeks to redefine beauty standards, offering a harmonious blend of nature, science, and empowerment to beauty enthusiasts across India.

 

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Retail India News: Kikkoman Launches its First Ever Dark Soy Sauce, Specially Crafted for India, After 4 Years of R&D
Retail India News: Kikkoman Launches its First Ever Dark Soy Sauce, Specially Crafted for India, After 4 Years of R&D
 

Japan's iconic Kikkoman, with a heritage spanning 350 years, has made history by introducing its first-ever dark soy sauce exclusively tailored for the Indian market. This culinary milestone comes after an intensive four-year research and development phase, underscoring Kikkoman's dedication to meeting the unique preferences of Indian consumers.

Unlike its globally acclaimed naturally brewed Kikkoman Soy Sauce, renowned for its clear reddish-brown hue derived from soybeans, wheat, salt, and water, the new dark soy sauce aims to fulfill the visual expectations of Indian patrons. Recognizing the Indian affinity for rich, dark colors in Chinese and Pan-Asian dishes, Kikkoman embarked on a mission to create a naturally dark product, free from chemicals, preservatives, or artificial seasonings.

Introducing the 'Kikkoman Dark Soy Sauce,' a blend of the classic soy sauce base with a proprietary technology that achieves a luxurious, deep color without compromising on natural ingredients. Shohei Yokobari, Product Manager for Kikkoman Dark Soy Sauce, expressed the challenge of developing a product without added colorings or flavorings, stating, "It was a huge challenge to develop a natural product without added coloring or flavoring agents, which is why it took four years of relentless effort and innovation. We are proud to present Kikkoman Dark Soy Sauce – a culmination of our rich brewing history and cutting-edge proprietary technology."

Indian chefs faced a dilemma when seeking a dark color for their dishes without sacrificing the authentic taste of Kikkoman Soy Sauce. The new offering bridges this gap, providing a natural and flavorful solution. Renowned culinary director Chef Vikas Seth from Embassy Leisure in Bengaluru remarked, "The flavor profile is complex and deep, and if I do a blind tasting, I can easily distinguish a dish made with Kikkoman Dark Soy Sauce and one made with other soy sauces."

Chef Huang Te Sing, executive corporate Chinese chef at The Oriental Blossom in Mumbai, lauded the sauce as 'fantastic,' highlighting its distinguishable umami element and impeccable color balance that complements Chinese cuisine.

Kikkoman Dark Soy Sauce, produced in India using Kikkoman Honjozo Soy Sauce from Japan as the main ingredient, aligns with the "Make In India" initiative. Chef Vishal Kharel, culinary director at Berco's chain in Delhi NCR, plans to adopt Kikkoman Dark Soy Sauce universally, praising its 'awesome taste' and natural color, which he deems a 'perfect combination.'

Kikkoman's commitment extends beyond introducing a new product; it signifies a contribution to India's vibrant food culture. The company aims to assist in creating delightful culinary experiences that cater to the diverse preferences within India's rich culinary tapestry.

 

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Retail India News: Sony India Unveils Budget-Friendly EZ20L Series, Enhancing Professional BRAVIA Lineup
Retail India News: Sony India Unveils Budget-Friendly EZ20L Series, Enhancing Professional BRAVIA Lineup
 

In response to growing customer demands and evolving market needs, Sony India proudly announces the expansion of its professional BRAVIA display lineup with the introduction of the essential EZ20L series. Nakashima Tomohiro, Deputy Managing Director of Sony India, highlights the motivation behind this expansion, stating, "Customer demand is what drives our development and expansion, and in this case, our users sought a more accessible and budget-conscious display optimized for corporate, education, and retail environments."

The EZ20L 4K series, catering to corporate and retail applications, offers a diverse range of sizes from 43 to 75 inches. These models share the robust usability, installation flexibility, picture quality, and sustainability common to all of Sony’s professional BRAVIA display products. The EZ20L series serves as an inclusive offering, providing basic professional features such as simplified pro-settings for streamlined setup and maintenance, RS-232C support, standard IP control, 16/7 operation, and 350 nits of brightness for high visibility indoors.

The lineup includes the following models: FW-75EZ20L (75-inch), FW-65EZ20L (65-inch), FW-55EZ20L (55-inch), FW-50EZ20L (50-inch), and FW-43EZ20L (43-inch).

"With the addition of the essential EZ20L series, our complete range of options now supports the exacting requirements of various businesses and spaces and takes advantage of the quality and feature set inherent to Sony’s professional displays," Tomohiro emphasizes.

Notable features of the EZ20L series include a pre-installed BRAVIA Signage app, administrative functionality to turn off inputs, built-in mirroring directly from a user’s device, a slim bezel, flexible installation options, a wide viewing angle, a powerful 4K Processor X1™, 4K X-Reality™ PRO for upscaling content, and sustainability features such as the use of recycled plastic materials, environmentally friendly packaging, and Power-Saving Mode.

In conjunction with the launch of the EZ20L series, Sony India proudly announces its partnership with Zeetaminds, a Chennai-based digital signage software solutions provider. Balaji Kamineni, Co-founder of Zeetaminds, expresses delight in the collaboration, stating, "Zeetaminds is delighted to partner with Sony Professional Displays, our Digital Signage Software seamlessly integrates with Pro BRAVIA models. Doing business with Sony means integrity at the highest level, a value we hold of utmost importance."

Sony's latest lineup of 4K HDR Professional BRAVIA Displays now includes the EZ20L series, complementing the previously announced BZ50L, BZ40L, BZ35L, and BZ30L lineup of 14 fully featured 4K HDR displays. Each series within this portfolio offers exceptional image quality, a wide viewing angle, professional features, and a powerful System on a Chip (SoC) platform.

The price and availability details for the EZ20L 4K series are as follows:

  • FW-75EZ20L (75-inch): ₹275,000 - Available Now
  • FW-65EZ20L (65-inch): ₹175,000 - Available Now
  • FW-55EZ20L (55-inch): ₹125,000 - Available Now
  • FW-50EZ20L (50-inch): ₹110,000 - Available Now
  • FW-43EZ20L (43-inch): ₹90,000 - Available Now

These models come with a 3-year standard warranty and can be purchased through Sony Authorized Distributors in India. Sony continues to bring innovation and diversity to its professional display offerings, meeting the dynamic needs of businesses across various sectors.

 

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Retail India News: The Love Co Partners with Kristina Bykova to Elevate Russian Skincare
Retail India News: The Love Co Partners with Kristina Bykova to Elevate Russian Skincare
 

In a strategic move that underscores its commitment to the global beauty landscape, The Love Co., a recognized leader in the industry, is making waves in the Russian retail market through a collaboration with Kristina Bykova. This partnership is poised to address the unique beauty and wellness needs of the Russian consumer, introducing a range of skincare solutions designed to combat dryness and irritation without compromising on quality.

The Love Co.'s entry into Russia signifies a significant step in adapting to the preferences of the local market. Focused on providing customized and natural ingredients skincare solutions, the collaboration with Kristina Bykova combines expertise to revolutionize Russian beauty standards. The product line, known for its luxurious fragrance and enriched formulations, offers a comprehensive beauty experience, addressing various skin concerns such as keratosis pilaris, back acne, skin itchiness, sensitivity, dryness, and pigmentation.

Acknowledging the increasing demand for its products in Russia, The Love Co. expands its offerings to include specialized hair treatments and a new range of facial skincare products. From face cleansers to eye creams and serums, the expanded line features ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic acid, and hyaluronic acid. This strategic move aligns with the growing popularity of Vitamin C products in Russia, showcasing The Love Co.'s commitment to meeting diverse consumer needs.

Hemang Jain, the Director of The Love Co., expresses enthusiasm about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand's dedication to high-quality products tailored to customer preferences, paving the way for success in Russia.

The Love Co.'s products are now accessible through leading Russian e-commerce platforms such as Wildberries and OZON. Furthermore, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores, as it continues its mission to redefine beauty standards in the Russian market.

 

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Retail India News: ORRA Illuminates Republic Day with Limited Edition 2.5-Carat Look Diamond Earrings
Retail India News: ORRA Illuminates Republic Day with Limited Edition 2.5-Carat Look Diamond Earrings
 

ORRA has launched a splendid blend of opulence and patriotism with its recently unveiled 2.5-carat look diamond earrings. Timed perfectly for Republic Day, this limited edition launch pays homage to the nation's spirit while showcasing ORRA's dedication to craftsmanship and exceptional quality.

The 2.5-carat look diamond earrings, part of the Republic Collection, stand as a timeless representation of elegance, capturing the grandeur of significant occasions. However, beyond this patriotic tribute, ORRA continues to make waves in the retail sector with its diverse offerings, showcasing the 'Aekta' - The Wedding Collection, a manifestation of the brand's deep Indian roots.

Rooted in the cultural richness of Indian weddings, 'Aekta' goes beyond mere adornment, becoming a profound narrative of love, heritage, and luxury. Complemented by extravagant lines like the Astra Collection, Desired Collection, Platinum Collection, and Crown Star featuring India’s brightest diamonds, ORRA's repertoire is designed to cater to the evolving preferences of modern brides and their wedding parties.

Notable among these collections is ORRA's all-in-one box set, meticulously designed to captivate hearts on special occasions. This enchanting set, comprising a stunning pendant and matching earrings, stands as an ideal gift for birthdays, anniversaries, and the upcoming Valentine's Day.

ORRA's commitment to providing 100 percent certified jewelry with complimentary insurance and free lifetime maintenance sets it apart in the market. With features like a lifetime exchange, buyback, and a seven-day return policy for conflict-free diamonds, ORRA ensures customer satisfaction. Additionally, the brand offers a 6-month upgrade facility, and all its jewelry is BIS Hallmark Certified, underlining ORRA's commitment to quality and trust in the Indian retail sector.

 

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Retail India News: DaMENSCH Reaches Beyond Size Limit in Menswear Space
Retail India News: DaMENSCH Reaches Beyond Size Limit in Menswear Space
 

In a significant stride towards inclusivity in menswear, the essential brand DaMENSCH introduces its exclusive innerwear range, DaMENSCH Plus, tailored specifically for the comfort of plus-size men. Embracing the motto 'Innerwear now fits all sizes,' this groundbreaking range, with sizes up to 3XL, is a first-of-its-kind initiative by an innerwear-first brand in India, showcasing the brand's commitment to an inclusive approach in menswear.

DaMENSCH has been redefining men’s essential wear in India with its innovative approach and undeterred focus towards ensuring comfort and premium user experience. With our Plus range, we aim to foster a more inclusive approach towards menswear, for a comforting clothing experience should not be restricted to just a few, rather everyone irrespective of differences in physique should avail the same. Going forward, we intend to expand more of our product lines in the Plus segment,” said Anurag Saboo, the Co-Founder of DaMENSCH.

The DaMENSCH Plus range features soft, cotton fabric in vibrant colors and attractive patterns, adding a touch of style to innerwear. The prints range from classic stripes to unique leaf and geometric patterns, providing an appealing alternative to traditional innerwear designs.

This move towards inclusivity is not limited to innerwear alone, as DaMENSCH continues to expand its presence in the retail market. The brand's products, including the new Plus range, are available at online stores, e-commerce portals, and over 25 exclusive offline stores in key cities across India. As the only digital innerwear brand with such extensive pan-India presence, DaMENSCH is positioning itself as a formidable direct-to-consumer (D2C) brand, offering premium collections for men of all sizes.

 

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Retail India News: SoulTree Adds Soumya Rasa to Ayurvedic Body Care Portfolio
Retail India News: SoulTree Adds Soumya Rasa to Ayurvedic Body Care Portfolio
 

Luxury brand SoulTree, the World’s 1st Certified Organic Ayurvedic beauty and wellness brand, introduces Soumya Rasa, its exquisite Ayurvedic Body Care range. This meticulously crafted body care range offers three collections, in the divine essences of Malatii, Mystical Manjula, and Nerolii. Embark on a journey of unparalleled sensorial delight and bliss, where each product unfolds as a delightful symphony of entrancing fragrances, creating an immersive experience of opulent sensations.

The luxurious Soumya Rasa range seamlessly weaves together decadence and ancient wisdom where each product in this collection is a sensorial masterpiece. This range comprises Face and Body Mists, Shower Gels, and Body Lotions, embracing the transformative power of aromatherapy. It is a testament to Soultree’s unwavering dedication to holistic well-being and the ageless traditions of Ayurveda.

Enriched with Pure Essential Oils, the products in this collection not only offer a lavish sensorial experience but also bestow the benefits of aromatherapy. Every bottle in the collection is a sustainable marvel, reclaimed and recyclable, extending the brand’s commitment to enhancing your well-being and caring for the environment. Available in convenient travel sizes, these products promise to be your cherished travel companions, ensuring you carry a piece of opulence and well-being wherever your journey takes you.

Nitin Passi, Chairman and MD of SoulTree said, "Our Soumya Rasa Body Care range epitomizes a revered symphony of pure sensorial bliss and authentic Ayurvedic traditions. We believe that self-care should be a novel indulgence and with this range, we invite our patrons to luxuriate in the rich scents and abundant benefits of exotic essences of Jasmine, Mountain Rose, and Nerolii.

The Soumya Rasa body care collection mirrors SoulTree’s resolute commitment to sustainability, organic practices, and cruelty-free ethics, ensuring that your journey towards well-being is not just indulgent but also conscientious.

 

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Retail India News: Snitch Expands Warehouse Capacity in Bengaluru, Enhances Supply Chain Dynamics
Retail India News: Snitch Expands Warehouse Capacity in Bengaluru, Enhances Supply Chain Dynamics
 

Snitch, the pioneering direct-to-customer (D2C) menswear brand, is gearing up to enlarge its warehouse facility by an additional 50,000 square feet. This strategic move propels Snitch's warehouse capacity to an impressive 1,00,000 square feet, anticipating a dispatch of 20,000 more shipments within a specified timeframe.

Situated strategically in Yelhanka, Bengaluru, the new warehouse is strategically positioned to maximize proximity to factories, suppliers, and key transportation hubs, including airports and highways. This location ensures superior operational efficiency and responsiveness throughout Snitch's supply chain.

Siddharth Dungarwal, Founder stated, "The expansion brings numerous improvements to our supply chain and logistics operations. Multiple locations are going to significantly improve our inventory accessibility and distribution, leading to a streamlined last-mile distribution process. Being close to suppliers and transportation hubs makes it easier to replenish supplies quickly and respond to logistics partners, improving overall operational efficiency and customer satisfaction."

Incorporating cutting-edge technology such as Enterprise Resource Planning systems, Performance Improvement tools, IoT devices, and potentially automated systems, the new warehouse facilities underscore Snitch's commitment to enhancing inventory tracking accuracy, streamlining picking and packing processes, and providing valuable data analytics for informed decision-making.

While focusing on increased capacity and strategic locations, Snitch remains dedicated to sustainability initiatives within its warehouses. Efforts include adopting eco-friendly practices like energy-efficient lighting and improved waste management systems. Additionally, the company prioritizes continuous workforce training to ensure effective utilization and adaptation to the newly implemented technologies.

 

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[Funding Alert] D2C Start-up PrabhuBhakti Secures Seed Funding to Fuse Devotion and Style
[Funding Alert] D2C Start-up PrabhuBhakti Secures Seed Funding to Fuse Devotion and Style
 

PrabhuBhakti, a Direct-to-Consumer (D2C) startup specializing in Devotion and Style, has successfully raised an undisclosed amount of seed funding from Prajay Advisors. Founded in 2021 by Samast Ahlawat and Raju Kumar, PrabhuBhakti focuses on three key categories – Apparel, Silver Jewelry, and Puja Items, catering to the high demand from young customers.

With the spiritual market currently valued at $50 billion and growing at a 10 percent Compound Annual Growth Rate (CAGR), PrabhuBhakti has gained traction, leveraging the exponential growth of internet usage. The platform, within a short span, has garnered orders from across India, with a significant portion of sales attributed to its e-commerce platform.

Samast Ahlawat, Co-Founder, expressed, “This capital injection will enable us to expand our product range, reach new markets, and further solidify our position as a pioneering force in the D2C religious product market. With this funding, PrabhuBhakti is looking to grow 10X, by expanding its user base, and further enhance its product offerings.

Prajay Advisors Founder Prakash Mody shared his excitement about partnering with a forward-thinking company that bridges the gap between faith and fashion. He emphasized PrabhuBhakti's commitment to delivering unique and trending religious products designed to resonate with today's youth.

PrabhuBhakti aims to connect devotion with fashion, targeting the youth demographic by offering exclusive products in the Apparel and Jewelry segments that align with modern trends. The platform has experienced significant growth, recording 100 percent growth on a quarter-over-quarter basis since its inception. As internet penetration deepens, the platform anticipates increased interest in its spiritual D2C brand, particularly in rural areas.

This funding round was facilitated by Capital CORN, a fundraising platform for early-stage start-ups, with N. A. Shah Advisors in Mumbai serving as a transaction advisor to Prajay Advisors.

 

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Retail India News: Ayouthveda Welcomes Genelia Deshmukh to Radiate Ayurvedic Elegance
Retail India News: Ayouthveda Welcomes Genelia Deshmukh to Radiate Ayurvedic Elegance
 

Ayurvedic personal care brand, Ayouthveda, proudly unveils Genelia Deshmukh as its inaugural Indian brand ambassador for the face care range. In a harmonious blend of tradition and modernity, Genelia symbolizes Ayouthveda's commitment to authentic beauty rituals, bringing a timeless touch of elegance. With a focus on Ayurveda's age-old wisdom presented in a contemporary, luxurious form, Genelia Deshmukh embodies the spirit of Ayouthveda's philosophy.

Sanchit Sharma – PhD Phytochemistry (Founder and Director), AIMIL Ayouthveda India Ltd, expressed, "Ayouthveda is synonymous with Ayurveda. We are thrilled to have Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her, we are able to show our brand evolving with modern times."

Having entered the market in 2020, Ayouthveda has experienced consistent growth of 20-25 percent year-on-year in the domestic market, showcasing its Omni Channel presence in General Trade, Modern Trade, leading E-Commerce sites, and Exclusive Business Outlets. Beyond India, the brand has expanded operations to 38 countries, gaining acceptance in global markets, including Europe, backed by a trusted legacy of 40 years from AIMIL Pharmaceuticals India Ltd.

 

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Retail India News: The Souled Store Partners with Simpl to Elevate E-comm Experience
Retail India News: The Souled Store Partners with Simpl to Elevate E-comm Experience
 

The Souled Store has announced a strategic collaboration with Simpl – India’s foremost Checkout Network. This partnership aims to fortify The Souled Store's e-commerce platform, providing an enriched shopping experience for millions of customers who are increasingly turning to Direct-to-Customer (D2C) platforms as their primary fashion retail channel.

Through this alliance, customers can seamlessly access a vast array of official merchandise on The Souled Store platform (App and Website) using Simpl’s 1-Tap Checkout. This strategic integration, combining The Souled Store’s extensive product selection and nationwide delivery with Simpl’s 1-Tap convenience, addresses critical pain points in the industry. It enhances the e-commerce experience by boosting conversions, minimizing transaction failures, reducing cash-on-delivery transactions, and curbing product returns.

Vedang Patel, Co-Founder of The Souled Store said, "The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to e-commerce and D2C platforms to fulfill their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom e-commerce has become the primary retail channel. In this endeavor, we are delighted to partner with Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online quickly and seamlessly.

The Souled Store, generating over 90 percent of its sales through its e-commerce platform, experienced a 5X growth during the Black Friday sale in November. The company's top demands were in the winter wear categories, oversized t-shirts, and denims.

Nitya Sharma, Founder and CEO of Simpl said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new-age customers who are looking for a more convenient and hassle-free way of accessing products online. Simpl, as an organization, is committed to bringing enhanced convenience and building customers’ trust on merchants online through its proprietary 1-Tap Checkout. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country. This partnership also expands our presence in the fashion e-commerce sector with hundreds of merchants serving millions of customers, choosing Simpl as their preferred checkout partner checkout.” 

Fashion e-commerce is witnessing significant growth, with Gen Z customers driving the sector's expansion. A joint report by Bain and Co and TMRW predicts that the contribution of e-commerce to the fashion industry will increase to 30 percent over the next five years. This spells immense opportunities for D2C merchants, and Simpl's 1-Tap Checkout positions itself as a preferred solution for quick and easy checkouts in this dynamic and growing market.

 

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[Funding Alert] HyugaLife Secures $1 mn Funding to Reinforce Retail Presence in India
[Funding Alert] HyugaLife Secures $1 mn Funding to Reinforce Retail Presence in India
 

In a strategic move aimed at propelling its growth trajectory, health and wellness platform HyugaLife has successfully raised $1 million in funding from existing and new investors, including strategic debt financing from renowned partners Stride Ventures and Getvantage. This funding is poised to solidify HyugaLife's standing as a leader in the health and wellness commerce landscape, with a substantial portion earmarked for strengthening its product and technological infrastructure.

Backed by notable figures, cricketer KL Rahul and Bollywood actress Katrina Kaif, HyugaLife experienced an extraordinary surge in its user base in 2023, achieving an impressive fivefold expansion in revenue. This growth not only underscores its success but also signals a promising future for the brand and the industry.

HyugaLife offers a diverse range of over 10,000 products across 10 categories, sourced directly from 400+ brands, positioning itself as a comprehensive one-stop destination for health-conscious Indians. Beyond products, the platform is actively building its brand through initiatives centered on trust, authenticity, and education. Programs like 'H-Tested,' launched in association with KL Rahul, emphasize the brand's commitment to quality, ensuring users receive products that meet rigorous standards.

Sachin Parikh, Founder of HyugaLife said, "We are excited about the opportunities ahead as we leverage this support to drive innovation and enhance user experiences. Additionally, we're offering free nutritionist consultations where experts guide you to the right supplements, further reinforcing our approach to consumer education and building a health-conscious generation for India."

To simplify the user experience, HyugaLife has introduced ready-made starter supplement packs, streamlining the wellness journey for users. With a robust financial foundation, a commitment to quality, and a vision for accessibility, HyugaLife is poised to redefine the wellness commerce landscape, positioning itself as a torchbearer in the industry where health is not just a product but a way of life.

 

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Retail India News: Derma Co Unveils Innovative Ultra Light Zinc Mineral Sunscreen
Retail India News: Derma Co Unveils Innovative Ultra Light Zinc Mineral Sunscreen
 

Derma Co, a pioneer in dermatologist-backed skincare solutions, introduces its latest breakthrough – the Ultra Light Zinc Mineral Sunscreen, setting a new benchmark for sun protection in the retail skincare market in India. This innovative sunscreen is meticulously crafted to offer unparalleled defense against both UVA and UVB rays, merging the precision of science with the brilliance of sunlight.

Boasting an impressive SPF 50 and PA+++ rating, the Ultra Light Zinc Mineral Sunscreen emerges as a sun protection superhero. With a formulation enriched with 25 percent Zinc Oxide, this superlight sunscreen guarantees comprehensive coverage while maintaining a non-greasy finish, reshaping the standards of sun care. Its unique mineral-based composition ensures zero white cast, seamlessly integrating into daily skincare routines unlike traditional sunscreens.

A standout feature of Derma Co's Ultra Light Zinc Mineral Sunscreen lies in its water and sweat-resistant formulation, positioning it as an ideal companion for active days under the sun. Whether indulging in poolside relaxation, hitting the gym, or embarking on outdoor adventures, this sunscreen remains steadfast, delivering continuous protection throughout the day.

The oil-free nature of the Ultra Light Zinc Mineral Sunscreen caters to all skin types, offering a refreshing and breathable experience. Concerns about pore blockage become a thing of the past, as this sunscreen provides extended sun defense without the burden of a white cast.

Derma Co extends an invitation to skincare enthusiasts, beauty aficionados, and sun-conscious individuals to embrace the next generation of sun protection. The Ultra Light Zinc Mineral Sunscreen is now available for purchase, promising a harmonious blend of science and sunshine with every application.

 

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Retail India News: Boddess Beauty Forges Cinematic Alliance with Netflix Film "Kho Gaye Hum Kahan"
Retail India News: Boddess Beauty Forges Cinematic Alliance with Netflix Film "Kho Gaye Hum Kahan"
 

Boddess Beauty, India’s leading multi-brand retail platform, proudly reveals its collaboration as the official brand partner for the highly anticipated Netflix film "Kho Gaye Hum Kahan" by Excel Entertainment and Tiger Baby, featuring Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav. This strategic partnership marks the convergence of two influential entities, catering to the ever-changing preferences of today's beauty enthusiasts and seamlessly aligning with the film's captivating narrative essence.

The synergy between "Boddess Beauty'' and "Kho Gaye Hum Kahan'' becomes apparent as the film unveils the lives of Ahana, Imaad, and Neil—portrayed by Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav. Set in a world dominated by social media, the narrative delves into their journey to maintain authenticity amid the pressures of online personas. This resonates strongly with Boddess Beauty's vibrant community, reflecting the quest for authenticity depicted in the film. Just as the characters seek their genuine selves, Boddess Beauty stands as a hub for those pursuing real beauty experiences, celebrating diverse beauty, and championing individual uniqueness in today's digital landscape.

This collaboration allows Boddess Beauty to feature prominently as the ultimate beauty destination within the film's narrative, enhancing the brand's significance and relevance. The partnership is poised to highlight the cohesive synergy between Boddess Beauty and the cinematic brilliance of "Kho Gaye Hum Kahan."

Ritika Sharma, Founder and CEO of Boddess Beauty said, "This association is an exciting venture for us at Boddess Beauty. Our mission is to bring esteemed beauty and wellness brands directly to our consumers. A film release on Netflix gives us an unparalleled opportunity to expand our consumer base, reaching an untapped audience while exploring newer avenues. This collaboration resonates with our ethos of providing our patrons an innovative, diverse, and immersive beauty experience."

Rhea Wagh, Marketing Director at Excel Entertainment remarked, "Ananya's portrayal in 'Kho Gaye Hum Kahan' epitomizes a modern-day narrative that beautifully aligns with Boddess Beauty's ethos. This partnership is about curating an experience where storytelling meets innovation, resonating powerfully with audiences."

This partnership underscores Boddess Beauty’s commitment to delivering quality, diversity, and innovation in the beauty landscape.

 

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Retail India News: FREAKINS Ignites Fashion Frenzy with The Rebel Kid, Apoorva Makhija
Retail India News: FREAKINS Ignites Fashion Frenzy with The Rebel Kid, Apoorva Makhija
 

FREAKINS, the pioneering GenZ e-commerce brand, is excited to reveal its dynamic collaboration collection with Apoorva Makhija, the prominent GenZ influencer known as The Rebel Kid. The collection serves as a lively tribute to Apoorva's spirited personality, encapsulating the essence of her dynamic and energetic spirit.

The FREAKINS X APOORVA collection merges youthful exuberance with trendsetting style, featuring bold patterns and unconventional designs. This collaboration underscores the brand's commitment to providing GenZ with fashion that aligns with its audacious and free-spirited nature.

Harpreet Kaur, Head of Brand Marketing at FREAKINS said, "Apoorva Makhija brings an electrifying energy to everything she does, making her the perfect collaborator for FREAKINS. This collection is a manifestation of the chaotic brilliance that defines both Apoorva and our brand. We are thrilled to present this unique line that captures the essence of GenZ in all its unapologetic glory."

The FREAKINS X APOORVA collection will be exclusively available on the FREAKINS website starting December 16, 2023. Fashion enthusiasts and fans can anticipate a range of statement pieces that embody the rebellious and vibrant spirit of Apoorva Makhija.

 

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Retail India News: Fashion Fusion Revealed: Perona's Winter Highlights in Elegant Affair
Retail India News: Fashion Fusion Revealed: Perona's Winter Highlights in Elegant Affair
 

Perona, the distinguished fashion brand celebrated for its exceptional craftsmanship and style, recently hosted a review party for its latest Winter Collection, inspired by modern minimalism. The event showcased a fusion of classic and fresh designs embodying the visionary ethos of Puneet and Shruti Mangla and the brand's philosophy of "less is more." The Winter Collection Preview provided fashion enthusiasts with an opportunity to immerse themselves in the purest form of the minimalist trend.

Adapted from the SS23 Urban theme, the Fall Winter Collection presented a soulfully subtle narrative, blending traditional techniques with contemporary designs that exuded vibrant and dynamic aesthetics. From pleat work and laser cutwork to metallic accents, sheer fabrics, and bold prints, each piece demonstrated the perfect balance between artistry and modern creativity.

The evening's highlight featured a curated edit of Perona’s timeless best-sellers making a limited-period comeback. Perona fans seized the opportunity to reconnect with these iconic creations across leatherwear and high-fashion eveningwear.

Attendees experienced the festive cheer of the holiday season at Perona's Winter Collection Preview Party, complete with limited-edition Perona collectibles, a special leather workshop, and a delightful spread of champagne, hors d'oeuvres, and live music. The Christmas-themed party elevated everyone's holiday spirits, providing a unique perspective on Perona's commitment to creating memorable retail experiences.

Puneet Mangla, Co-Founder of Perona stated, "We were thrilled to present our Fall Winter Collection at the recent Review Party. This collection was a perfect showcase for our commitment to modern minimalism, blending traditional artistry with contemporary design. We are overwhelmed to witness so many fashion lovers and industry leaders who joined us in celebrating the holiday season and experienced the beauty of simplicity meeting grace."

Perona conveyed warm thanks to all who gathered, turning the event into a joyous occasion where naturalness became the ultimate form of luxury, marking its distinct presence in the Indian retail and fashion industry.
 

 

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Retail India News: Tanzire Introduces Missoma, the Cult Demi-Fine Jewelry Brand
Retail India News: Tanzire Introduces Missoma, the Cult Demi-Fine Jewelry Brand
 

In a groundbreaking partnership, Tanzire, India's premier global retail platform for demi-fine jewelry, is excited to reveal the exclusive debut of Missoma, the renowned demi-fine jewelry label from London, in the Indian market on December 11th. With a decade-long legacy, Missoma has earned global recognition for its avant-garde designs and fruitful collaborations in the fashion realm, including recent partnerships with Harris Reed and Lucy Williams.

Recognized for their craftsmanship, Missoma is poised to captivate the Indian retail landscape by offering a distinctive fusion of contemporary aesthetics and enduring elegance. Tanzire, a pioneer in curating jewelry resonating with the modern, independent spirit, is pleased to introduce Missoma's collection to India's vibrant and diverse retail market. Founded by Marisa Horden over a decade ago, Missoma emerged from her kitchen table, driven by a passion for fashion-forward, affordable jewelry. Beyond adornment, the brand embodies self-expression and confidence, reflecting Marisa's dedication to empowering individuals through unique, high-quality designs.

Missoma is committed to inspiring self-expression with a focus on sustainability. The brand carefully selects factories in Thailand and India for their highly skilled craftsmanship, utilizing 100 percent recycled sterling silver and recycled 18ct gold plating in their handcrafted products. Suhani Batwara, Founder and Creative Head of Tanzire, expressed her excitement, stating, "Missoma has been on my wish list since the inception of Tanzire, and the thrill of finally collaborating to bring them to India is unparalleled. Missoma's products are a celebration of individuality and style, and we are thrilled to make such a brand accessible to the Indian retail audience."

 


 

 

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Retail India News: Kapiva and Tiger Shroff Challenge Fitness Stereotypes, Elevates Ayurveda Wellness Landscape
Retail India News: Kapiva and Tiger Shroff Challenge Fitness Stereotypes, Elevates Ayurveda Wellness Landscape
 

Kapiva, a trailblazer in contemporary Ayurvedic solutions, has joined forces with Bollywood sensation Tiger Shroff to redefine perceptions of Shilajit, a mineral-rich resin often misunderstood. This unique collaboration aims to dismantle stereotypes around Ayurveda, spotlighting Shilajit's diverse applications in muscle building, recovery, energy enhancement, metabolism improvement, and joint health. Focusing on the fitness domain, Kapiva and Tiger aim to reshape Ayurveda's image and promote its efficacy over shortcuts, particularly in muscle building.

The latest ad film addresses the prevalent trend of resorting to steroids for muscle growth, challenging societal preferences for shortcuts. It advocates for natural products with clinically tested ingredients, emphasizing that achieving fitness goals doesn't require shortcuts. Kapiva's men's wellness category features Shilajit-led products with ingredients like Ashwagandha, Swarna Bhasma, Gokshura, and Black Musli, all clinically tested for testosterone-boosting, stress-managing, strength-enhancing, metabolism-supporting, and muscle recovery-accelerating properties.

Tiger, renowned for his athletic prowess and whose fitness journey has been followed by many over the years, has embraced Ayurveda as a key element in his personal health and fitness journey. This signifies the beginning of a perfect partnership, aimed at collaborating and reshaping the narrative surrounding Shilajit, moving towards a more informed and nuanced understanding for our consumers. We are super excited to have him on-board," stated Shantanu, Co-Founder of Kapiva. 

Kapiva's commitment to modern Ayurveda is evident through rigorous clinical testing, ensuring the safety and efficacy of their formulations. By combining ancient Ayurvedic wisdom with contemporary clinical excellence, Kapiva aims to set new standards for modern wellness.

 

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[Funding Alert] Nat Habit Bags $10.2 mn in Series B Funding to Accelerate Growth
[Funding Alert] Nat Habit Bags $10.2 mn in Series B Funding to Accelerate Growth
 

Nat Habit has successfully secured $10.2 million in series B funding, led by Bertelsmann India Investments (BII), with participation from Fireside Ventures, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures. This funding injection is expected to fortify the brand's strategic expansion into new categories, retail channels, research and development (R&D), and talent acquisition, as it sets its sights on a 4X+ growth in the $30 billion beauty and personal care market, aiming for an Annual Recurring Revenue (ARR) of 350 crore in the next 24 months.

Swagatika Das, Founder said, ‘’Nat Habit was founded with a vision to make true and wholesome natural care available to all. We have been doing that with Fresh products from our Ayurvedic Kitchen. Over the years, we have witnessed great support from our investors who have helped us in our journey of delivering high-quality, sustainable, and truly natural personal care products. Natural or ayurvedic care is not merely a trend for us; it is a lifestyle or habit we would like consumers to adopt for a safer, longer and happier life.  With the recent Series B funding, we aim to double down on our efforts in terms of building a stronger community and making larger strides towards making Nat Habit the go-to brand for every Indian’s daily personal care needs.’’

Pankaj Makkar, Partner Bertlesmann said, “Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. We are excited by their unique products that have led to immense customer love and strong retention. This investment is a sign of our confidence in Nat Habit's potential and our relationship with its founders. We're excited about a future filled with mutual success and ongoing teamwork.

Dipanjan Basu, Fireside Ventures Partner said, “India’s beauty and personal care market is on a steep growth trajectory with multiple emerging needs and gaps of consumers. We are extremely impressed with what Nat Habit is trying to achieve in this market, with its disruptive products and strong commitment to goodness. This certainly is a brand that’s here to win. Fireside will continue to support such visionary purposes and entrepreneurship - it also strongly aligns with our fund’s purpose of building responsible brands that do good for the environment and people.

Over the last 5-6 years, India's Beauty and Personal Care (BPC) industry has witnessed a significant shift towards clean and natural ingredients, with Nat Habit emerging as a leading player in this space. The natural cosmetics market in India is projected to reach $0.90 billion by 2023, with a compound annual growth rate (CAGR) of 3.52 percent from 2023-2028. Nat Habit's commitment to 100 percent natural personal care products, made fresh daily from its ayurvedic kitchen, has resonated with consumers across Tier l, Tier ll, and Tier lll cities.

In the coming 24 months, Nat Habit aims to expand its product portfolio, venture into offline retail channels, and focus on creating greater brand awareness. Approximately $2 million of the funds will be allocated to provide exits to angels and early-stage investors, offering significant returns. Nat Habit's strategic growth plan includes channel expansion, diversified product offerings, and increasing brand presence, building on its success in the natural retail beauty market.

Having previously secured $4 million in its Series A round in 2022, led by Fireside Ventures, Nat Habit has experienced over 4X growth in revenue. The brand has strategically utilized past funding to enhance its market reach, invest in research and development, and diversify its product portfolio, positioning itself as a prominent player in the natural beauty and wellness sector.

 

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Retail India News: Nourish You Acquires One Good, Aims to Transform Plant-Based Food Scene
Retail India News: Nourish You Acquires One Good, Aims to Transform Plant-Based Food Scene
 

In a transformative move within India's expanding plant-based foods landscape, Nourish You, the nation's pioneering superfood brand, has announced the complete acquisition of One Good, a leading vegan dairy brand. This strategic acquisition, positioned as the largest M&A activity in the conscious-consumption category, brings together the expertise and shared vision of both companies, charting a new trajectory for plant-based nutrition in India.

Founded in 2016 as Goodmylk and headquartered in Bengaluru, One Good is renowned for its award-winning range of vegan dairy products, including milks, cheeses, chocolates, curd, ghee, butter, and more. The acquisition sees the integration of One Good's leadership team, including CEO and Co-Founder Abhay Rangan, CFO and Co-Founder Radhika Datt, and COO Dhivakar Sathyamurthy, into Nourish You's leadership.

Nourish You, initially recognized for pioneering the cultivation of Quinoa and Chia in India, has evolved from a superfood brand to a comprehensive plant-based brand. With over 5000 acres under cultivation today, the company has expanded into the superfoods category, offering innovative products such as fills, mueslis, and plant-based milk, available across 2,500 retail stores. Supported by prominent investors, including Nikhil Kamath of Zerodha, Samantha Ruth Prabhu, Rohit Chennamaneni of Darwinbox, and others, Nourish You ventured into alternative dairy with the successful launch of Millet Mlk in early 2023, receiving accolades from the Indian Institute of Millet Research (IIMR) and the Plant-Based Foods Industry Association (PBFIA).

One Good, recognized for innovating affordable vegan milk in select regions, remains committed to providing high-quality, accessible plant-based nutrition. As a leader in the vegan dairy category, One Good has previously acquired three plant-based companies, showcasing its dedication to driving innovation and accessibility in the sector.

Krishna Reddy, Co-Founder, Nourish You said, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision.  One Good’s journey is revolutionary. It was  born with a vision of creating the next big dairy company, devoid of animals. Moreover, it is  led by a team of fervent vegans dedicated to both innovation and animal protection. The acquisition integrates Nourish You’s commitment to animal welfare with our existing values of nourishing consumers, farmers, and the planet. It also reinforces our commitment to make healthy, flavorful plant-based foods, affordable and accessible.

Abhay Rangan, CEO and Co-Founder, One Good said, "Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a  part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.

Nourish You's growing retail presence combined with One Good’s strong direct-to-consumer engagement positions the company as the go-to destination for innovative plant-based alternatives in India.

 

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Retail India News: Coty Inc Expands Beauty Footprint with Strategic Investment and Key Appointments
Retail India News: Coty Inc Expands Beauty Footprint with Strategic Investment and Key Appointments
 

Coty Inc. has unveiled ambitious plans to accelerate the footprint of its Prestige and Consumer Beauty business segments in India. This ambition is supported by significant investment in India, including the appointment of industry leader Rizwan Mulla as Business Development Director, India, the introduction of a new team and office premises, as well as the signing of a strategic agreement with leading distribution and marketing company, House of Beauty.

As the number one fragrance company in India, Coty has already positioned itself as a key player in the Indian beauty market, which is valued at $16.5 billion. Leading the new Coty India team, Rizwan Mulla brings more than 25 years' of experience in operational management, business development, and marketing to Coty’s Southeast Asia leadership team. Based in Mumbai, Mulla will put his track record of nurturing business potential to work in maximizing revenue streams and business value. Underscoring Coty’s long-term commitment to India, Mulla will be tasked with identifying growth opportunities, refining operations, and fostering valuable partnerships for Coty across India. Mulla and his team of Brand, Business Development, and e-commerce Managers will be focused on nurturing key customer relationships while driving brand and omni-retail excellence with the local distributors across Prestige and Consumer Beauty divisions.

Kristina Strunz, MD, Coty Southeast Asia and India said, “Over the past five years, we have witnessed the meteoric rise of Prestige Beauty in India, and today it represents one of the key long-term growth opportunities in Asia for Coty. The strategic investment in Coty’s operations in India underlines the company’s ambition to solidify our already strong presence in the sizable Indian beauty market. We are excited to welcome Rizwan and the team as we gear up to accelerate growth across the luxury and everyday beauty segments in this dynamic and exciting market.

India’s beauty sector has witnessed incredible growth in the past five years, fueled by more widespread internet access, rising income levels, and a growing population of young consumers who are increasingly conscious of skincare and body care. The early adoption of makeup among teens and those entering the job market has also been key drivers in the acceleration of the beauty and personal care market in India. Growing from $12.3 billion in 2018 to $15.6 billion in 2022, India’s beauty market is expected to reach $17.4 billion by 2025.

A key distribution market in Asia, India has embraced key Coty prestige brands, including Gucci Beauty, Burberry Beauty, Hugo Boss, Calvin Klein, and Davidoff fragrances, and consumer brands such as Rimmel, MaxFactor, and Adidas. In the financial year 2023, Coty India grew +65 percent, and this growth trajectory is set to continue in the year ahead, supported by a series of new fragrance release launches, blockbuster campaigns, and upcoming brand launches. Coty’s Prestige brands will make an impact with key launch campaigns featuring the unveiling of Burberry Beauty’s new niche fragrance, Burberry Goddess and Her Elixir; the new release of Gucci Flora Magnolia; and an exclusive lifestyle partnership for Davidoff. In the Consumer Beauty arena, Coty is set to indulge local consumers with the latest MaxFactor campaign and a new range from Adidas.

In another key milestone for Coty Inc., the company has announced the appointment of a new strategic distribution partnership with House of Beauty. A signing ceremony between Kristina Strunz, Managing Director, Coty Southeast Asia and India, and Shriti Malhotra, Group CEO Quest Retail - House of Beauty, took place in Mumbai to mark this important collaboration. Tapping into the growing demand across India for Prestige Beauty, the agreement covers the launch of Kylie Cosmetics in India and the development of a retail marketing program to engage and inspire the millions of Kylie Jenner fans across the country. As a leader in specialty beauty, House of Beauty leverages its extensive expertise in brand building and premium distribution to develop successful beauty brands and omnichannel retail concepts in India.

We areproud to partner with House of Beauty to help Coty meet the growing demand for Prestige Beauty in India and look forward to launching Kylie Cosmetics over the coming months. Kylie Cosmetics represents a tremendous opportunity to drive the Coty business forward in India, as the brand appeals to a modern shopper with an international outlook who cares about kindness, authenticity, and quality. Coty and the Kylie Cosmetics team have fearlessly grown the brand into a holistic, beauty lifestyle destination with global appeal – and we are confident that this winning formula will resonate well with beauty shoppers in India,” added Strunz.

Shriti Malhotra, Group CEO, Quest Retail - House of Beauty added, “We are delighted to complete this partnership between Coty and our Group company, House of Beauty, to add Kylie Cosmetics to our exciting beauty portfolio. Led by Sanjali Giri (VP – International Brand Distribution), House of Beauty has proven successful in building and scaling premium global beauty brands through strong brand storytelling, superior distribution, robust partnerships and extensive omnichannel expertise. There is growing demand across India for quality make-up, best-in-class innovation and immersive marketing activations from international beauty lifestyle brands. Together with Coty, we look forward to strengthening our national portfolio and footprint, and hope to accelerate the rise of premium beauty in South Asia by making Kylie Cosmetics shine in India.

 

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Retail India News: Boddess Beauty Launches its Private Label The Honest Tree, A Clean and Vegan Bath and Body Brand
Retail India News: Boddess Beauty Launches its Private Label The Honest Tree, A Clean and Vegan Bath and Body Brand
 

As a pioneering omni-channel multi-brand retailer in India, Boddess Beauty stands as a guiding light in the beauty and wellness sector, committed to reshaping the conventional customer experience. Since its inception, Boddess Beauty has seamlessly blended personalized product curations, cutting-edge gadgets, and global talents to empower every woman, fostering confidence and embracing beauty in its most authentic form. In alignment with this commitment, Boddess Beauty proudly introduces 'The Honest Tree,' its private label – a clean and vegan bath and body brand crafted in India, offering a diverse range of products for an unparalleled shower experience.

Rooted in nature, The Honest Tree's selection of bath and body products is pure, ethically sourced, and produced with an eco-friendly ethos, devoid of sulphates and parabens.

Paying homage to nature as an endless source of gifts, The Honest Tree's vegan and cruelty-free product line, comprising body butters, body milks, sorbets, and cleansers, is thoughtfully curated for the Indian skin and body. The brand's six distinct ranges aspire to elevate every Indian's shower routine, providing therapeutic solutions that address modern-day challenges such as anxiety, stress, and insomnia through the art of aromatherapy.

In the domain of modern wellness, The Honest Tree underscores the importance of a digital detox. The brand introduces a sensorial journey through aromatherapy in its bath and body offerings, activating each individual's senses for a truly immersive experience.

Demonstrating a profound understanding of individual skin concerns and the impact of pollution and humidity on Indian skin, The Honest Tree presents an exclusive treatment-based range to combat issues like back acne. This unique form of acne often hinders individuals from feeling comfortable in their skin, limiting their sartorial choices. The meticulously crafted products from The Honest Tree are precision-designed to alleviate these concerns, granting valued consumers the freedom to embrace their skin while steadfastly prioritizing its health and well-being.

"With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual. We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian's shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavor seeks to bring about not just physical revitalization but a profound sense of peace—from skin to mind," said Mansi Sharma, Founder of The Honest Tree.

"We are thrilled to announce our foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life," said Ritika Sharma, Founder and CEO of House of Beauty/Boddess.

 

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Retail India News: How GOKYO is Disrupting the Quality Outdoor Clothing and Gear Market in India
Retail India News: How GOKYO is Disrupting the Quality Outdoor Clothing and Gear Market in India
 

The spirit of exploration and adventure has taken hold of India, fueling a notable increase in trekking, mountaineering, camping, safari tours, and nature exploration, both domestically and internationally. Despite this surge, discerning Indian outdoor enthusiasts have been longing for apparel and accessories that seamlessly blend style, quality, and performance without being prohibitively expensive.

Gokyo has emerged as a trailblazer in India's trekking and outdoor performance apparel market. Led by Venkatesh Maheshwari, known as Venki, a seasoned trekker and mountaineer with summits, including Mt. Everest, the GOKYO team combines inspiration from leading international outdoor brands with three decades of expertise in the apparel industry and an unwavering passion for the outdoors.

With a background in corporate and consulting roles for top retailers globally, Venki identified a gap in the Indian market for premium-quality clothing tailored specifically for outdoor pursuits.

Venki said, "Gokyo is more than a brand; it's the realization of a dream born from our love for the Himalayas and a commitment to provide premium outdoor clothing for like-minded Indians. Inspired by Gokyo Ri, a peak nestled in the Everest region, and the adjacent lake near a Sherpa community village, our brand is a fusion of international style and performance fabrics to meet the rugged demands of outdoor adventures."

Gokyo's product range is meticulously categorized into three series catering to different climates and terrains: The SHERPA Series for extreme cold, ALPINE for mild winters, and EXPLORER for regular weather. Each series offers a comprehensive selection of trekking pants, T-shirts, hiking shirts, jackets, base layers, cargoes, and accessories like trekking poles, shoes, sleeping bags, backpacks, caps, crampons, and headlamps. Plans are in progress to expand the assortment to include shoes, tents, and climbing equipment.

Notably, Gokyo stands out as a brand addressing the challenges faced by women trekkers, ensuring they find the perfect apparel for their outdoor adventures—a commitment to inclusivity and recognizing the diverse needs of the trekking community.

Having commenced retail operations a year ago on their website, www.gokyo.in, the brand has rapidly gained traction, prompting expansion to Amazon. Positive customer feedback and an enthusiastic response on Instagram (@gokyo.in) have resulted in an expanded product line and the inauguration of their first retail experiential store in Malad, Mumbai. The in-house conceptualized store immerses customers in an outdoor ambiance, providing an instant surge of energy.

Gokyo's product range is also available at numerous outdoor apparel outlets, and the brand harbors ambitious plans for expansion through a franchise model across the country.

The mission extends beyond creating a remarkable Indian outdoor brand; GOKYO aims to serve as a catalyst for explorers to embark on their adventure and self-discovery journeys in style, equipped with the right clothing and gear.

 

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Retail India News: You Care Lifestyle Expands Product Portfolio with 'You Balance'
Retail India News: You Care Lifestyle Expands Product Portfolio with 'You Balance'
 

Amidst the rising health challenges in India attributed to unhealthy lifestyles, You Care Lifestyle proudly introduces its inaugural in-house product, "You Balance." This health powder, meticulously crafted through a fusion of science, ancient wisdom, and Team Luke's extensive expertise, targets chronic inflammation—an underlying factor in various health conditions such as diabetes, cancer, thyroid issues, and gut disorders.

The importance of balance in combating health-related diseases, particularly in the context of the 2019 pandemic, has become increasingly evident. Chronic inflammation, often termed the silent epidemic, poses a significant threat to overall well-being, contributing to diseases like cardiovascular conditions, diabetes, cancer, and neurodegenerative disorders.

"You Balance" steps in as a preventive solution, blending 11 scientifically proven ingredients, including Turmeric Powder, Black Pepper, Cumin Seeds, Fennel Seeds, Coriander Seeds, Ginger Powder, Ceylon Cinnamon, Cardamom, Methi Seeds, Amla Powder, and Clove. This herbal spice blend supports the immune system, modulates inflammatory responses, and reduces the production of pro-inflammatory molecules.

The unique approach of "You Balance" revolves around cellular nutrition, angiogenesis, DNA repair, stem cell regeneration, microbiome gut, immunity, and inflammation. The manufacturing process emphasizes slow roasting and precise spice grinding to maximize nutrient absorption, ensuring 100 percent bioavailability. The product's eco-conscious packaging further aligns with You Care Lifestyle's commitment to a healthier planet.

With no preservatives, additives, binders, or fillers, "You Balance" is a pure, chemical-free, plant-based, and non-GMO blend suitable for all age groups. This versatile health powder is positioned not only to benefit individual health but also to support a community's overall well-being.

Narendra Firodia, Social Entrepreneur and Co-founder of You Care Lifestyle, expressed, "This launch reflects our dedication to providing our community with superior, science-backed solutions."

 

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Retail India News: How this D2C Brand is Changing Dental Care
Retail India News: How this D2C Brand is Changing Dental Care
 

As cold winds usher in the season of warmth and self-care, the shift in daily experiences becomes apparent. From chattering teeth and dry winds inducing dehydration to minor tooth pain and sensitivity, the winter season brings unique challenges. Salt Oral Care addresses these concerns with a range of oral care solutions designed to keep you flawless through the Jack Frost. In a noteworthy business angle, Salt aligns safety with sustainability, offering eco-friendly and recyclable packaging, vegan, gluten-free, and toxin-free options, contributing to the reduction of plastic waste in the $51.45 billion Oral Care industry.

The product line includes four variants of mouthwash catering to preventive oral care in distinct categories—Savant (Gum Protection in Chamomile Mint), Hydra (Anti-Sensitivity in Saffron), Balance (Alkaline Probiotic pH Neutralization in Honey), and Hyaluronic (Remineralization in Aqua Mint). Each variant addresses specific winter concerns, providing a holistic approach to oral health.

Adding an unconventional touch to oral freshness, the Manhattan Mouth Spray not only ensures a refreshing vibe but also offers relief from minor cold symptoms. This unique mouth spray establishes a secret understanding with gums and the throat, maintaining pH balance and alleviating micro inflammations.

Salt goes beyond traditional oral care with additional offerings such as Day and Night toothpaste, complemented by a complimentary squeezer key for hassle-free tube usage. The range includes safe, non-penetrating instant teeth whitening and maintenance products, tooth powders, water flosser, and a sonic toothbrush, offering an exciting enhancement to routine oral care during the winter season.

 

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Retail India News: How J-Beauty is Ruling the Beauty Retail Sector this Wedding Season
Retail India News: How J-Beauty is Ruling the Beauty Retail Sector this Wedding Season
 

With the impending wedding season, soon-to-be brides and grooms are embarking on a quest for impeccable, radiant skin as they approach their big day. In response to this pursuit, ILEM JAPAN emerges as the gateway to timeless Japanese beauty secrets, encapsulated in an array of luxurious Bento Bundles and Gift Sets. These offerings aim to redefine skincare routines, promising to reveal natural beauty like never before in the diverse retail landscape of India.

ILEM JAPAN takes pride in harnessing the inherent power of nature to elevate beauty. Their products, meticulously crafted with time-tested ingredients and modern technology, provide a comprehensive skincare experience. From traditional Japanese elements like Sakura, Fermented Rice Extracts, and Japanese Konjac to globally sourced ingredients such as Artichoke Leaf Extract, Bulgarian Damask Rose Stem Cells, and Marula Oil, each product is designed to pamper the skin with the finest nature has to offer.

Recognizing that skincare has no gender boundaries, ILEM JAPAN's extensive product range caters to both men and women. Whether preparing for the most significant day, aiming for a polished look, planning to turn heads, or simply desiring to look one's best, their products are tailored to meet diverse skincare needs. From cleansers and moisturizers to serums and masks, ILEM JAPAN ensures there's something for everyone.

Imagine a complete skincare routine thoughtfully packaged like a Japanese bento box – convenient, efficient, and perfectly portioned. The Bento Bundles, offering the A to Z of skincare, eliminate the stress of choosing products, understanding their usage, or ensuring ingredient compatibility. This business angle provides a unique perspective on skincare solutions during the wedding season, aligning with the cultural richness and diversity of the Indian retail market.

This wedding season, ILEM JAPAN invites individuals to unveil their natural beauty, enhance skin radiance, and let their natural glow shine brightly for the world to see.

 

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Retail India News: Diam Beauty Redefines Indian Beauty Standards
Retail India News: Diam Beauty Redefines Indian Beauty Standards
 

Diam Beauty distinguishes itself not by following trends but by charting its course, rooted in inclusivity and the delivery of top-tier products to our valued customers in the vibrant Indian retail landscape.

While many beauty brands grapple with the challenges posed by the Indian climate and humidity, our cosmetics defy the elements. We have developed formulations that ensure long, comfortable wear throughout the day, providing a reliable solution for consumers in the Indian market.

Our unique approach to product shades sets us apart. Collaborating with diverse study groups, each comprising over 20 individuals with various skin tones, we meticulously identify the perfect range of shades. This thorough process takes into account the nuances of undertones and complexions.

Beyond mere makeup, our products seamlessly integrate skincare and cosmetics. They incorporate a minimum of five active skincare ingredients, delivering both long-lasting, vibrant colors and promoting healthier skin. This dual-purpose fusion helps combat common skin problems such as acne and pigmentation.

In fostering a sense of community, we consistently partner with influencers who represent a broad spectrum of skin tones and types. Together, we've built a community that champions and celebrates the rich tapestry of Indian beauty.

As a PETA-certified brand, we reaffirm our dedication to cruelty-free cosmetics, ensuring that your beauty is never at the expense of our furry friends.

Amidst the ever-changing trends, Diam Beauty stands as an enduring symbol of diversity and uncompromising quality. With every shade, we redefine beauty, offering a canvas for self-expression and celebration in the dynamic Indian retail market.

 

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Retail India News: Deconstruct Illuminates Dhanteras with a Unique Blend of Tradition and Trust
Retail India News: Deconstruct Illuminates Dhanteras with a Unique Blend of Tradition and Trust
 

As the golden rays of Dhanteras grace our lives, the larger-than-life idol of Goddess Lakshmi bestows her blessings upon the shimmering waters of prosperity at Mumbai’s iconic Marine Drive. Observers delight in capturing this unique phenomenon, embodying the festive spirit that encapsulates Deconstruct’s ethos through the lens of a viewer.

Goddess Lakshmi, adorned in radiant gold hues, exudes her celestial aura while elegantly seated in a lotus. Embracing the festive fervor, the brand's flagship product, the Vitamin C and Ferulic Acid face serum, takes center stage alongside the divine presence. As drops from the dropper fall into the Arabian Ocean, creating ripples, it symbolizes Deconstruct's unwavering commitment to a 100 percent money-back policy. The campaign aligns with the brand’s core mission of earning consumer trust through innovation and accurate information.

Malini Adapureddy, Founder, and CEO said, “Innovation is at the core of Deconstruct. This is evident in our product range, featuring potent power duos for effective skincare and in everything we do. To reinforce our commitment to providing gentle yet effective personal care, we offer a 100 percent money-back guarantee, ensuring a 100 percent safe skincare journey for beginners and enthusiasts alike. Our latest campaign is a direct tribute to all of that and more—stay tuned.

In an era where trends ebb and flow and new brands saturate the market, recognizing the enduring value of well-researched, formulated, and result-driven products becomes imperative. Deconstruct's products deliver rapid skincare results with the right blend of ingredients, coupled with informative guidance for personalized choices based on skin type and condition. Rigorous testing, including a skin irritation test, ensures a delightful skincare journey without compromising effectiveness—validated by 100 percent of test users. With confidence and evidence-based results, the brand takes a bold step by offering a unique 100 percent money-back guarantee if expectations are not met.

This Dhanteras and Diwali, embark on a journey to discover the true worth of investing in your skin with Deconstruct and pave the way for continued long-term, healthy, happy, and radiant benefits.

 

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Styched -Online Youth Fashion brand Unveils Revival of Flatheads Sneaker Brand Following Landmark Acquisition
Styched -Online Youth Fashion brand Unveils Revival of Flatheads Sneaker Brand Following Landmark Acquisition
 

Styched, the prominent direct-to-customer (D2C) fashion and lifestyle brand, has unveiled the revival of the Flatheads casual sneaker brand after a landmark acquisition agreement. The pre-orders for Flatheads' signature sneakers are slated to commence on November 9th, with customers having the exclusive option to place their pre-orders through the official Flatheads website.

Styched is enthusiastic about reintroducing Flatheads with three distinct collections: Ellipsis – Breathable Sneakers, available in Cobalt, Burgundy, and Graphite; Luft – Lightest Sneaker, offering selections in Fern Green, Cocoa Brown, Crimson Red, and Blue Melange; and Linen Sneakers, presenting a stylish range in Blue Navy, Burgundy Red, Olive Black, and Grey Black.

Flatheads' distinction lies in its unwavering commitment to expert design and the use of premium materials. Their insoles, midsoles, knitted uppers, and lacing closures are meticulously crafted to deliver outstanding comfort throughout the day. The selection of materials optimized for the Indian tropical climate ensures the durability and comfort of Flatheads sneakers. The designs maintain a minimalist, casually chic aesthetic that complements a diverse spectrum of fashion styles.

The journey leading to Flatheads' relaunch is a tale of resilience and determination. Founder Ganesh Balakrishnan encountered a critical juncture on the sets of 'Shark Tank India Season 2,' where potential investors hesitated to join his entrepreneurial venture. However, despite these setbacks, Ganesh's entrepreneurial spirit remained steadfast. After the television show, Flatheads experienced an overwhelming outpouring of support from people across the nation. The brand quickly achieved success, selling out in India and making notable inroads into the US and UAE markets before the acquisition.

 

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Retail India News: Signify Launches Philips Direct-to-Consumer (D2C) Website
Retail India News: Signify Launches Philips Direct-to-Consumer (D2C) Website
 

Signify, the global leader in lighting, is excited to introduce its Philips Direct-to-Consumer (D2C) website, a pioneering initiative set to transform the way customers engage with lighting. The new platform, In.shop.lighting.philips.com by Signify India, offers an extensive selection of over 1000 consumer products across various categories, emphasizing ease, convenience, and accessibility for its esteemed customers.

Here's what the website offers:

  1. Comprehensive Product Range: Signify's innovative lighting solutions, including Philips and Smart Wi-Fi products, are available on the website, complete with free delivery and a 7-day return policy.
  2. Nationwide Reach: The website caters to customers throughout India, ensuring accessibility to lighting solutions for people across the country.
  3. Festive Season Promotions: As the festive season approaches, customers can anticipate exciting offers and promotions on the website.
  4. Digital Growth: Signify India has experienced substantial growth on digital platforms like Amazon, Blinkit, Myntra, and Flipkart. The new D2C website, with its extensive product range, is poised to further boost this growth by complementing limited product offerings on these platforms.
  5. Virtual Store: Customers can expect a seamless shopping experience with the potential integration of a virtual store, enhancing the product exploration journey. The virtual store allows customers to delve into product details, features, materials, and the inspiration behind their designs.
  6. Company Warranty: Signify's commitment is to provide reliable and enduring lighting solutions, in contrast to the challenge of substandard products lacking warranties and spares availability, often associated with Chinese imports in the market.

Sumit Joshi, CEO of Signify India, said, "We are pleased to announce the launch of our D2C website. The Philips D2C website reflects our dedication to delivering exceptional lighting experiences. Extensive research into consumer behavior, trends, and patterns has driven our commitment to ensuring unmatched customer satisfaction. We have seen success with modern trade concepts in the electrical industry and aim to replicate this achievement in the e-commerce realm."

With this innovative E-Shop, Signify reaffirms its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new benchmarks for customer satisfaction and convenience. Visit In.shop.lighting.philips.com to explore Signify India's lighting solutions from the comfort of your home.

 

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Retail India News: Rangita's Festive Season Soars with 6.5X Growth Across India
Retail India News: Rangita's Festive Season Soars with 6.5X Growth Across India
 

Rangita, a direct-to-consumer (D2C) Indian fashion label under the banner of Stellaro Brands, has experienced a remarkable 6.5-fold surge during the Diwali season. The brand's success can be attributed to the surging demand from consumers across various regions during the ongoing festive season. In preparation for the festive celebrations, Rangita thoughtfully expanded its product offerings to include a diverse array of festive collections, with a particular focus on cultural observances such as Karva Chauth and Diwali.

This accomplishment underscores the brand's consistent dedication to creating designs that align with the evolving tastes of the modern Indian consumer. A crucial driver of this success is Rangita's prudent pricing strategy, which harmonizes with the spending patterns of its audience.

Manish Ahlawat, Director of Stellaro Brands, expressed, "The exceptional growth we've witnessed this festive season underscores Rangita's unwavering commitment to delivering impeccable designs and exceptional quality to our valued customers. Our ability to comprehend the evolving preferences of our customer base has empowered us to curate a collection that deeply resonates with the essence of traditional Indian celebrations while incorporating a modern touch."

Regarding product preference, the occasion wear segment, particularly items priced in the range of Rs 900-1200, has experienced remarkable success. This attests to the brand's dedication to offering premium quality products at accessible price points. Furthermore, Rangita's everyday wear collection has witnessed a surge in demand for items priced between Rs 500-700, highlighting the brand's ability to capture the spirit of everyday elegance.

A significant contributor to Rangita's resounding success has been its captivating range of kurtas and kurta sets. These ensembles feature intricate heavy embellishments, flared designs, and elaborate embroideries. This category alone has accounted for a notable 40 percent of the company's overall turnover, with an impressive average selling price (ASP) of 1000+, showcasing the brand's steadfast commitment to crafting timeless, sophisticated attire.

Among the top-performing cities, Rangita has enjoyed significant patronage from Bengaluru, Hyderabad, Chennai, Delhi, and Mumbai, collectively constituting 34 percent of the brand's total sales. This widespread popularity underscores Rangita's ability to capture the hearts of customers across diverse cultural landscapes.

Since its launch in January 2023, Rangita has maintained an impressive Compound Annual Growth Rate (CAGR) of 50 percent, underscoring its unwavering commitment to quality and innovation. Rangita's latest collection is readily available on various e-commerce platforms, including Amazon, AJIO, Flipkart, Myntra, Tata Cliq, Snapdeal, among others.

 

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Retail India News: Foundry from Cover Story Launches Exclusively on AJIO
Retail India News: Foundry from Cover Story Launches Exclusively on AJIO
 

Cover Story Clothing Limited's ultra-fast Gen Z fashion brand, Foundry is now available exclusively on AJIO, the renowned online retail platform. As a direct-to-consumer (D2C) fashion and accessories brand, Foundry is committed to delivering fresh and affordable fashion to fashion-conscious consumers.

Upon its launch, Foundry presents an initial collection of 1,500 styles, with plans to expand this to over 6,000 styles within the next year. Furthermore, the brand aims to introduce 50 new styles each day, ensuring that customers have access to the latest fashion trends at attractive and budget-friendly price points.

Manjula Tiwari, the Managing Director and CEO of Cover Story Clothing Limited said, "Our emphasis on being trendsetters allows us to remain at the forefront of the ever-evolving fashion landscape. In order to meet the evolving demands of our customers, we are committed to continually expanding the range of our offerings. AJIO, India's preferred shopping destination for Gen Z fashion enthusiasts, was the ideal launch platform for Foundry."

With its distinctive, bold, and stylish offerings, Foundry is positioned to become the preferred brand for young and trend-conscious shoppers throughout India. Cover Story Clothing Limited introduced India's first homegrown fast fashion brand, Cover Story, in 2016 and a lifestyle brand catering to modern Indian women, Ancestry, in 2018.

Vineeth Nair, CEO of AJIO commented, "Affordable fast fashion has been increasingly popular, particularly among young shoppers with a strong style sensibility. We are delighted to exclusively launch Foundry on AJIO and provide customers with affordable fashion that prioritizes the latest trends and resonates with young shoppers."

Foundry's impressive collection of fashion essentials encompasses a wide range of products, including top wear, dresses, bottom wear, co-ord sets, and outerwear, making it a must-visit destination for all fashion-forward shoppers. In addition to apparel, the brand offers an extensive selection of accessories, including jewelry, caps and hats, bags, phone cases, hair accessories, scarves, and socks. With this diverse and comprehensive range, Foundry empowers individuals to curate their distinctive and confident look for any occasion.

Foundry joins AJIO's esteemed portfolio of both international and homegrown brands, providing customers with a vast array of handpicked and curated fashion styles. Over the years, AJIO has solidified its status as one of the most popular fashion destinations, witnessing substantial growth in its active customer base and web traffic.

 

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Retail India News: Rasayanam Unveils Ayurvedic Wellness Juices to Promote Holistic Well-being
Retail India News: Rasayanam Unveils Ayurvedic Wellness Juices to Promote Holistic Well-being
 

Rasayanam, a prominent name in Ayurvedic wellness, is delighted to unveil its latest line of health and immunity-boosting products, meticulously designed to aid individuals in achieving natural holistic well-being. This trio of juices promises to transform our approach to health, providing effective solutions for weight management, blood glucose control, and overall vitality.

Slim Trim Juice: Bid farewell to the perpetual struggle with weight management, thanks to Rasayanam's Slim Trim Juice. Employing a cold-pressed technique, this juice represents a harmonious fusion of 15 exquisite Ayurvedic herbs, including Harad, Daru Haridra, Curcumin, Beetroot, Garcinia, Aloe vera, Trikuta, Chitrak Mool, Gudmaar, Green Tea, Giloy, Amla, Gokshura, Moringa, and Bach. These ingredients are meticulously blended to facilitate accelerated and sustainable weight loss.

GlucoCare Juice: Effectively managing blood glucose levels is simplified with Rasayanam's GlucoCare Juice. This thoughtfully curated elixir incorporates potent components such as Jamun, Karela, Gudmar, Vijyasar, Methi, Neem, Amla, and Banaba. By consuming just 30ml of GlucoCare Juice daily in the morning, individuals can stimulate natural insulin production within the body, reducing the dependence on alternative insulin. Regain control of your diabetes journey and experience an overall boost in health and vitality with Rasayanam’s GlucoCare Juice.

Pure Amla Juice: Rasayanam’s Pure Amla Juice, featuring twice the concentration of Vitamin C, emerges as the ultimate elixir for promoting lustrous hair, radiant skin, and enhanced immunity. Responsibly sourced from Francis Amla, this juice serves as a rejuvenating tonic for hair, nails, skin, and overall well-being, courtesy of its antioxidant properties and high Vitamin C content. By choosing Rasayanam’s Pure Amla Juice, individuals can unlock the natural potential of Amla and embark on a journey toward a healthier, more vibrant version of themselves.

Rasayanam remains steadfast in its commitment to Ayurvedic principles, harmonizing ancient wisdom with contemporary techniques to offer products that foster a balanced interplay of mind, body, and spirit. All three juices are the result of meticulous craftsmanship by Ayurvedic experts, ensuring safety, efficacy, and a comprehensive approach to well-being.

 

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Retail India News: INNISFREE India Unveils Fresh Identity and INNSIFREE Vitamin C Green Tea
Retail India News: INNISFREE India Unveils Fresh Identity and INNSIFREE Vitamin C Green Tea
 

INNISFREE India, renowned for its nature-powered skincare discovered from the island, marked its 10th Anniversary with an evening of celebration in Delhi and Mumbai, introducing its fresh brand identity and the eagerly awaited INNSIFREE Vitamin C Green Tea Enzyme Brightening Serum.

The cult Korean beauty brand, INNISFREE, has revealed a captivating new look, encapsulated in the tagline 'Clean Island, where clean nature and healthy beauty coexist happily.' This new concept perfectly represents what has endeared INNISFREE to beauty enthusiasts worldwide, drawing them closer to embracing the full beauty of nature. The rebrand encompasses a refreshed visual identity, an updated website, and the introduction of highly anticipated new products.

To commemorate this milestone, INNISFREE hosted an engaging evening at HOME in Delhi, featuring an exclusive masterclass with Ishan Sardesai, an aesthetic surgeon and the founder of The Face Centre. He shared valuable insights on the benefits of Vitamin C Serum and how it serves as an all-encompassing solution for maintaining healthy skin.

The evening witnessed the presence of distinguished guests from New Delhi, savoring hors d'oeuvres and beverages provided by Samsara Gin and Jimmy's Cocktail. INNISFREE also unveiled its limited edition collaboration with Frozen Fun Gelato, offering their Green Tea Matcha flavored gelato. The event featured a floral station by Fresh Flowers, allowing guests to craft their own bouquets. Instant photographs were distributed to guests, ensuring a lasting memory of the INNISFREE event.

In Mumbai, the celebration took place at The TIRA Beauty Store in Jio World Drive, BKC. Ayesha Kanga, known for her vivacious presence, joined the event to discuss her association with the brand. Distinguished figures from the industry also graced the event. INNISFREE partnered with The Flower Shop Bloom and Hola Candle for engaging activities, inviting guests to create their own bouquets and curate their own candles. 

Mini Sood Banerjee, Assistant Director and Head of Marketing at AmorePacific India mentioned, “INNISFREE has come a long way, with a celebrated 10 years success in India, the brand has truly been loved and supported by you all. We’re very proud to unveil the fresh new identity, with our new launch THE VITAMIN C GREEN TEA BRIGHTENING ENZYME SERUM. We hope to celebrate another decade of INNISFREE with our brand friends and customers.

 

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Retail India News: Organic Harvest Expands Its Beauty Portfolio with Organic Makeup Line
Retail India News: Organic Harvest Expands Its Beauty Portfolio with Organic Makeup Line
 

In the dynamic landscape of the retail beauty industry in India, Organic Harvest, the nation's foremost certified organic beauty brand, has ventured into the world of color cosmetics. With the introduction of their new makeup line, Organic Harvest is now offering meticulously curated beauty solutions, featuring certified organic ingredients. The brand remains unwavering in its commitment to providing toxin-free and cruelty-free formulations, delivering a fresh approach to makeup that prioritizes both skin health and environmental well-being. This aligns perfectly with the escalating demand for eco-friendly and safe beauty alternatives.

In response to the growing concerns of discerning consumers about the harmful effects of chemical-laden beauty products, Organic Harvest has unveiled a range of clean, sustainable, and results-oriented makeup products that redefine the conventional approach to cosmetics. These products are thoughtfully designed to safeguard the skin's health, without compromising on performance. Accompanied by a captivating digital video campaign featuring renowned Actor and Brand Ambassador Nimrat Kaur, Organic Harvest is revolutionizing the beauty industry by harmonizing the finest natural ingredients with cutting-edge beauty technology. This marks a significant step towards a fresh and ethical perspective on makeup.

Sukhleen Aneja, CEO of Good Brands Co said, "The launch of Organic Harvest's inaugural makeup range signifies our commitment to clean, ethical, and sustainable beauty. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet. Beauty, in our belief, should be as pure as nature itself, and this makeup range encapsulates that ethos. It's about looking good while feeling good, and that's what Organic Harvest represents. We are thrilled to add this exciting range to our portfolio and share it with our customers."

Rahul Aggarwal, Founder of Organic Harvest added, "We are delighted to introduce Organic Harvest's first-ever makeup range, expanding our dedication to clean and organic beauty. Our journey has always been about redefining beauty with a conscience, and now our customers can enjoy cosmetics that not only enhance their appearance but also promote skin health. We are excited to introduce this line, and we firmly believe it will revolutionize how people perceive organic beauty."

Nimrat Kaur, Actor and Brand Ambassador for Organic Harvest said, "Having been associated with Organic Harvest for some time now, the makeup range represents an exciting and positive step toward a more sustainable future in the beauty industry. I'm absolutely delighted to be part of the digital video campaign and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest's products, consumers can not only enhance their beauty but also contribute to a greater good, thereby shaping a future where conscious beauty decisions are the norm."

Organic Harvest's new makeup collection is designed to enhance natural beauty while nurturing the skin. It includes six distinct product categories: Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl, and Liquid Eyeliner. These offerings are tailored to meet the diverse needs of modern consumers.

 

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Retail India News: Blue Tribe Foods Achieves Plastic Neutrality and Earns Prestigious Sustainability Seal
Retail India News: Blue Tribe Foods Achieves Plastic Neutrality and Earns Prestigious Sustainability Seal
 

Blue Tribe Foods has reached a significant milestone in its journey towards environmental sustainability. In collaboration with The Disposal Company (TDC), the company has successfully attained plastic neutrality, reinforcing its commitment to environmental responsibility. Additionally, Blue Tribe Foods' unwavering dedication to sustainability has been recognized with the prestigious Sustainability Seal for its innovative product line.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a pioneering force in the plant-based meat industry, offering a delectable array of alternatives crafted from ingredients like peas, soybeans, lentils, grains, and other vegetarian sources. Their products have not only delighted taste buds but have also made substantial contributions to a greener planet.

The endorsement and investment from Anushka Sharma and Virat Kohli thrust Blue Tribe Foods into the limelight, amplifying its mission to transform meat consumption habits in India. The celebrity couple's support for plant-based eating reflects their values of compassion for animals and environmental sustainability.

Amidst the prevailing challenges of plastic waste, companies like Blue Tribe Foods play a crucial role in shaping the environment and impacting lives. As per the Plastic Waste Statistics report, 2.26 million tonnes of plastic packaging have been covered under Extended Producer Responsibility (EPR) for the year 2022-23.

In a groundbreaking initiative, Blue Tribe Foods partnered with The Disposal Company (TDC), led by Bhagyashree, an expert in plastic waste measurement, financing, and reduction. Through this collaboration, Blue Tribe Foods has not only offset its plastic footprint but has also taken significant steps to reduce carbon emissions associated with its operations.

Sohil Wazir, Chief Commercial Officer at Blue Tribe Foods said, "In partnership with The Disposal Company, we are unwavering in our commitment to environmental responsibility. Their invaluable support in offsetting our plastic waste aligns seamlessly with our brand's core values. Together, we conscientiously pave the path towards a more sustainable future, ensuring responsible management of every bit of plastic waste. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all."

Bhagyashree Bhansali, Founder of The Disposal Company said, "The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand's dedication to rigorous environmental standards, social responsibility, and ethical business practices. This coveted seal is a testament to the brand's unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products."

Blue Tribe Foods has garnered acclaim from conscious consumers and emerged as an inspirational force for other brands, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society. TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment. With stringent standards and a trusted reputation, TDC is the preferred choice for over 60 global brands.

 

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Retail India News: mCaffeine's Beauty Game-Changer, Unveis the 'Eyes On You Serum Concealer’
Retail India News: mCaffeine's Beauty Game-Changer, Unveis the 'Eyes On You Serum Concealer’
 

mCaffeine, renowned for its innovative approach to personal care and beauty, is once again pushing the boundaries of beauty with the introduction of their latest creation, the "Eyes On You Serum Concealer." This groundbreaking product fuses the best of makeup and skincare to provide consumers with a solution that not only conceals but also addresses under-eye darkness and blemishes over time.

The "Eyes On You Serum Concealer" harnesses the power of caffeine, celebrated for its exceptional benefits. Unlike conventional concealers, it goes beyond masking dark circles and puffiness, actively working to reduce them over time, making it the perfect choice for daily use. mCaffeine ensures inclusivity by offering four different shades tailored to suit all Indian skin tones and types, each adorned with delightful names like Almond Milk, Walnut Crush, Caramel Blend, and Biscoff Shake.

This concealer introduces a creamy, lightweight, hydrating formula that delivers remarkable coverage without the heaviness or cakiness often associated with traditional concealers. Its non-cakey texture, impressive spreadability, and the added benefit of SPF 15 guarantee a seamless application. Furthermore, the non-creasing formula ensures a fresh, all-day appearance. With four natural skin-color shades, spanning from fair to dark, this concealer stands as an ideal choice for every skin tone.

Priced starting at just Rs 499, this serum-concealer doesn't stop at caffeine; it also incorporates the renowned dark spot-fading power of Vitamin C. Additionally, the infusion of Hyaluronic Acid ensures comprehensive hydration, effectively rejuvenating the delicate under-eye area by replenishing moisture levels.

As the brand continues to expand its beauty segment, the team is committed to crafting products that offer both makeup and skincare benefits, setting a new standard for beauty routines.

Tarun Sharma, CEO, and Co-Founder of mCaffeine said, "The 'Eyes On You Serum Concealer' isn't merely makeup; it's your secret to flawless beauty that's both instant and enduring. We've meticulously brewed this concealer to perfection, and it's here to ignite a revolution in your daily skincare and makeup regimen. This product embodies the evolving beauty industry's demand for multifunctional solutions that bridge the gap between cosmetics and skincare. It caters to consumers looking for immediate cosmetic enhancements while delivering lasting skincare benefits, mirroring the broader industry trend toward holistic beauty. As mCaffeine pioneers this transformative approach, the "Eyes On You Serum Concealer" is poised to redefine beauty standards."

Vikas Lachhwani, Co-founder and Director of mCaffeine said, "The 'Eyes On You Serum Concealer' is a game-changer for confident young women seeking simplicity in their beauty routine. Crafted for everyday use, this unique concealer combines coverage with skincare benefits. Infused with caffeine, Vitamin C, and Hyaluronic Acid, it not only provides excellent coverage but also deeply nourishes your skin. At mCaffeine, we understand the need for products that enhance both your appearance and confidence. This serum not only makes you feel beautiful inside and out but also streamlines your beauty regimen by offering multiple benefits in one product."

This latest addition to mCaffeine's product line reaffirms the brand's commitment to providing innovative and effective personal care solutions. The "Eyes On You Serum Concealer'' is now available for purchase on mCaffeine's official website and leading e-commerce platforms.
 

 

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Retail India News: Snitch Expands its Product Line with Shoes and Fragrance Collections
Retail India News: Snitch Expands its Product Line with Shoes and Fragrance Collections
 

In the backdrop of a remarkable resurgence in India's fast fashion apparel segment, Snitch, a prominent direct-to-consumer (D2C) men's fashion brand, is excited to announce its diversified product portfolio. The brand is extending its offerings with the launch of two exciting categories - Shoes and Fragrance, setting the stage for substantial growth. The company anticipates a remarkable rise in revenue from Rs 110 crore in FY23 to an impressive Rs 250 crore in FY24.

With an unwavering commitment to style and innovation, Snitch aims to captivate its customers with a range of stunning and distinctive collections under both the Shoes and Fragrances categories. These new additions complement the brand's existing fast fashion apparel collection, and this expansion comes at the perfect time during the festive season. The newly launched collections are readily available on snitch.co.in.

Siddharth Dungarwal, Founder of Snitch said, "We are thrilled to expand our product offerings to include shoes and fragrances. At Snitch, we firmly believe that fashion is a means of expressing oneself through personal style. With our new collections, our goal is to offer our customers even more options to showcase their unique fashion sense. As a brand, we are currently in an expansion phase and continuously innovating our product range. We are poised to introduce more categories by FY24. Our mission is to elevate and enhance the men's fashion landscape in India."

In the realm of shoes, Snitch has introduced a diverse array of products catering to a wide range of style preferences. From trendy sneakers to sophisticated loafers, sporty trainers to elegant formal shoes, Snitch provides a vast selection suitable for various occasions and personal tastes. Whether you seek to make a bold fashion statement or exude timeless elegance, Snitch offers the perfect pair of shoes for every discerning gentleman.

In line with its commitment to providing a comprehensive fashion experience, Snitch has also unveiled an alluring range of Eau de Parfum across various fragrance families. The collection encompasses enchanting scents of amber exuding warmth and sensuality, alongside woody fragrances that convey sophistication and depth. For those with an affinity for earthy undertones, Snitch presents fragrances infused with the richness of patchouli, ensuring an unforgettable impression.

 

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Retail India News: Derma Co Unveils 2 pc Niacinamide High Coverage Foundation
Retail India News: Derma Co Unveils 2 pc Niacinamide High Coverage Foundation
 

Derma Co, a renowned pioneer in skincare innovation, is delighted to present its groundbreaking product: the 2 percent Niacinamide High Coverage Foundation, exclusively crafted to enhance the vibrancy of festive celebrations. This extraordinary foundation, enriched with the goodness of Niacinamide and Hyaluronic Acid Complex, underscores Derma Co's dedication to delivering the perfect fusion of beauty and wellness.

Derma Co's High Coverage Foundation is more than just makeup; it's a skincare marvel. Picture a foundation that provides flawless coverage while actively contributing to the healing of dark spots and discolorations. The foundation's star ingredient, 2 percent Niacinamide, works to fade pigmentation, lighten dark spots, and create an even skin tone, resulting in a flawless complexion. Combined with the advantages of a 1 percent Hyaluronic Acid Complex, it ensures that your skin remains hydrated and plump throughout the day.

But there's more to it than that – this foundation acts as your shield against the sun! Featuring SPF 40 and PA+++ sun protection, it acts as a barrier against harmful UVA and UVB rays. Concerned about your makeup lasting through the festivities? Derma Co has you covered with its 12-hour long stay and oil control feature. Furthermore, it's water and sweat-resistant, guaranteeing that your flawless look remains intact through all the dancing and celebrations.

The foundation is available in seven distinct shades, thoughtfully curated to complement the diverse range of Indian skin tones.

 

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Retail India News: Indulgeo Essentials Unveils Pept-Eye Biocellulose Under Eye Patches
Retail India News: Indulgeo Essentials Unveils Pept-Eye Biocellulose Under Eye Patches
 

Indulgeo Essentials is pleased to unveil the Pept-Eye Biocellulose Under Eye Patches. This groundbreaking addition to the Indulgeo Essentials product line promises a transformative experience for the under-eye area, ensuring a lasting, smooth, and radiant appearance.

The Pept-Eye Biocellulose Under Eye Patches have been meticulously crafted with a sophisticated three-sheet layer technology, utilizing the virtues of natural fiber material derived from fermented coconut water. This innovative structure guarantees the optimal absorption of potent ingredients, delivering profound nourishment and rejuvenation.

Treat your under-eye area to a revitalized and radiant appearance with the Pept-Eye Biocellulose Under Eye Patches. Their unique features and three-layer composition, enriched with natural fiber material sourced from fermented coconut water, facilitate deep skin nourishment. These patches, with their proven benefits, aid in reducing puffiness and dark circles, minimizing the visibility of wrinkles, and providing essential hydration to the delicate skin around your eyes. While crow's feet are a natural consequence of the aging process, the consistent use of Pept-Eye can mitigate their appearance and yield firmer skin. Moreover, our exclusive active ingredient not only offers hydration to the surrounding areas but also enhances skin elasticity. Harness the potency of peptides with these enigmatic under-eye patches.

 

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Retail India News: Kapiva Appoints R Govindarajan as Chief Innovation Officer
Retail India News: Kapiva Appoints R Govindarajan as Chief Innovation Officer
 

In a strategic move aimed at spearheading evidence-based Ayurveda in the retail sector in India, Kapiva, a leading holistic wellness brand, is pleased to announce the appointment of R Govindarajan as its Chief Innovation Officer (CIO). Govindarajan, a distinguished figure in the realm of research and development, boasts a remarkable portfolio comprising 10 patents and the publication of 75 research papers in esteemed peer-reviewed journals. His illustrious career also includes pivotal roles at prestigious government research institutions like CSIR and leadership positions in the R&D departments of prominent organizations.

Govind's arrival at Kapiva marks a significant milestone for the brand, fortified by his extensive experience spanning over 23 years in research and development. His profound expertise and leadership will empower Kapiva to enhance product quality, expand its array of Ayurvedic offerings, and elevate health outcomes for consumers.

Ameve Sharma, Co-Founder of Kapiva said, "We are delighted to welcome Govind to the Kapiva family. His extensive experience and profound knowledge of natural products and research and development perfectly align with our commitment to delivering authentic, science-backed Ayurvedic products to our consumers. Under Dr. Govind's guidance, we anticipate making significant strides in crafting highly efficacious products, enabling us to compete effectively with conventional medical practices. Each step we take in our R&D endeavors brings us closer to redefining healthcare standards."

R Govindarajan, the newly appointed Chief Innovation Officer stated, "I am thrilled to join Kapiva, a brand that is at the forefront of making Ayurveda accessible and contemporary. Kapiva's mission resonates with my own passion for research and innovation in the healthcare sector. I am eager to contribute to the brand's growth and help establish Kapiva as a leader in holistic healthcare, enriching lives around the world."

With a Ph.D. in natural products, Govind possesses a multifaceted research background, including both fundamental research at CSIR (Government of India) and applied research in corporate R&D through his leadership roles at esteemed organizations such as Zydus Wellness R&D, Himalaya Global Research Centre in Dubai, and Dabur International R&D in Dubai. His work encompasses product development, analytical processes, and preclinical and clinical trials, primarily in the realm of natural products. Throughout his career journey, Govind has played a pivotal role in establishing R&D facilities on a global scale and provided consultation services to prominent pharmaceutical and cosmetic companies.

Beyond his corporate accomplishments, he has made substantial contributions to academia, serving as an Associate Professor at RAK University of Health Sciences and a visiting professor at the National Institute of Pharmaceutical Education and Research (NIPER) in Ahmedabad.

Kapiva remains steadfast in its mission to simplify, modernize, and make Ayurveda accessible to all. The presence of Govindarajan reinforces the brand's pioneering position in the realm of holistic healthcare.
 

 

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Retail India News: Carat Crush Expands Product Portfolio with Vital Collection
Retail India News: Carat Crush Expands Product Portfolio with Vital Collection
 

In adherence to its namesake, the Vital Collection by Carat Crush stands as an indispensable addition to any woman's wardrobe, redefining the traditional perception of diamonds exclusively for special occasions. The new Vital Collection from Carat Crush reimagines fine jewelry as a daily luxury experience. Each piece is meticulously crafted with 18kt gold and adorned with exquisite natural diamonds, ensuring a remarkable combination of elegance and quality. To cater to diverse tastes, these pieces are available in white, yellow, or rose gold, accentuating the collection's inclusivity in metal color preferences.

Carat Crush embarked on a journey to make fine jewelry affordable at a time when weightier jewelry options monopolized the market. The primary aim was to empower women to invest in valuable, everyday adornments without straining their budgets. With unwavering determination and confidence, the visionary founders introduced their brand into the fiercely competitive fine jewelry market, offering high-quality pieces that resonate with their clientele.

The Vital Collection serves as a meaningful tribute to women, honoring the multifaceted roles they undertake in our lives. Born and raised in Mumbai, the two sisters, Aanchal and Arpan, possess master's degrees in International Business and Luxury Brand Management from renowned institutions in the UK. Drawing from a rich professional background that encompasses internships at esteemed publications such as GQ and Harper's Bazaar, experiences in advertising agencies, and several years as wedding planners, the entrepreneurial sisters bring a wealth of expertise from diverse domains. Their initial career experiences nurtured their determination to transform their aspirations into a tangible reality.

As they interacted with various professionals and surmounted countless challenges, the sisters acquired skills in multitasking, efficient time management, and the significance of building a strong network, culminating in the thriving success of their brand, Carat Crush.

The Founders shared, “We are excited for women to get their hands on the Vital Collection which is our way of glamming up your everyday outfit without any stress. It is for the one who is always on the lookout for something minimalistic yet eye-catching. We have strived hard to design a versatile collection which appeals to everyone and we truly cannot wait to see everyone flaunt it from AM to PM.” 

 

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[Funding Alert] Bagzone Lifestyles Secures $9 Mn Investment from First Bridge India Growth Fund
[Funding Alert] Bagzone Lifestyles Secures $9 Mn Investment from First Bridge India Growth Fund
 

Bagzone Lifestyles Pvt. Ltd., the parent company of India's prominent fashion accessories brand, Lavie, has announced a significant financial milestone with a substantial $9 million investment from the First Bridge India Growth Fund. This strategic partnership signifies a crucial step in Bagzone's journey to establish itself as a household name and solidify its position as a leader in the fashion accessories industry.

With this fresh injection of capital, Bagzone intends to enhance its internal manufacturing capabilities by setting up a cutting-edge 150,000-square-foot factory. The company also plans to expand its offline presence through the launch of 300 Exclusive Brand Outlets, accompanied by marketing campaigns featuring brand ambassadors Ranveer Singh and Anushka Sharma for Lavie Sport and Lavie, respectively.

Over the next five years, Bagzone aims to achieve tenfold growth, diversify into multiple product categories, and achieve a 70 percent localization rate in its sourcing efforts while expanding its physical presence. This rapid expansion strategy is expected to generate employment opportunities for 1,000 individuals nationwide and reach Tier II and Tier III markets.

Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd., expressed his enthusiasm about the partnership, saying, "We hope to grow 10X in the next few years and become a multi-category, multi-brand business. We will use the funds raised to enhance our in-house manufacturing capability, deepen our offline presence, and grow our brand’s stature and recall."

Vishal Kumar Gupta, Managing Partner of First Bridge, stated, "In Ayush, we see a young and energetic founder who has a deep understanding of the accessories market in India. We are confident of a successful journey of hyper-growth with team Lavie."

According to Statista, the handbags segment in India is expected to reach $4.19 billion in revenue in 2023, with an anticipated annual growth rate of 6.14 percent from 2023 to 2026. Bagzone has witnessed consistent growth in customer demand for its newly launched products, and these funds will further support its growth and industry presence.

 

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Retail India News: Absolut Unveils Limited-Edition Embracing the Essence of India's Youth
Retail India News: Absolut Unveils Limited-Edition Embracing the Essence of India's Youth
 

Absolut, known for its commitment to creative and purpose-driven cultural endeavors, has partnered with multidisciplinary artist Osheen Siva to introduce a striking limited-edition bottle in 2023. This innovative campaign celebrates the diverse identities shaping India's youth, embracing inclusivity and optimism for the future.

Siva's artistic vision beautifully melds traditional and modern influences, aligning with Absolut's values. The artwork is divided into three symbolic sections: the left figure embodies India's deep-rooted traditional values, while the right figure represents fluidity, queerness, and a non-binary future. In the center, hands symbolize the confluence of old and new, drawing inspiration from Absolut's core principles of acceptance and unity.

Pulkith Modi, Head of Marketing – International Brands at Pernod Ricard India, shared, "Absolut has a history of championing a world free from biases and has collaborated with pop culture to promote diverse creative expressions. This limited-edition bottle is a celebration of India's diversity and pluralism, furthering Absolut's commitment to a brighter future."

Artist Osheen Siva expressed her enthusiasm, saying, "I'm thrilled to collaborate with Absolut once more for this limited-edition design. This project resonates deeply with me, drawing from the multiplicity and hope for a better future that exists in our society. I hope this artwork strikes a chord with today's youth."

The new limited-edition 750ml bottle is now available in major metro cities.

 

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Retail India News: HyugaLife Unveils Vito: A Health Supplement Brand for India’s Busy Millennials
Retail India News: HyugaLife Unveils Vito: A Health Supplement Brand for India’s Busy Millennials
 

HyugaLife, a leading health and wellness platform, backed by endorsements from celebrities Katrina Kaif and KL Rahul, has introduced Vito, an innovative health supplement brand tailored for the generation often challenged by time constraints when it comes to prioritizing their health.

After two years of dedicated research and development at a UK MHRA-certified laboratory, Vito is introducing a game-changing product format to the Indian market. Distinguishing itself from conventional supplements, Vito eliminates the need for water during consumption. Its revolutionary self-dissolving form factor is perfectly suited for individuals with hectic, on-the-go lifestyles. Vito's range of daily health supplements not only accommodates busy schedules but also simplifies them, offering convenient, efficient, and pocket-sized solutions that cater to modern living.

Prasanna Rengarajan, CEO of Vito stated, "Vito was conceived with the modern-day consumer's needs and aspirations in mind. The Vito consumer values health as an integral part of their life but demands convenience. Vito was created to streamline health for them, providing a range of daily essentials that seamlessly fit their dynamic lifestyles. Our tablets can be taken anytime, anywhere, whether you're on-the-go, in the midst of a busy day, or simply relaxing at home."

The new generation of Indian millennials is characterized by ambition, aspiration, and perpetual motion, juggling the demands of education, work, personal life, and more. However, they grapple with lifestyle challenges such as sleep disorders, low energy levels, weakened immune systems, aches, and digestive issues.

The launch of Vito by HyugaLife directly addresses the needs of today's fast-paced lifestyle.

Anvi Shah, CEO of HyugaLife said, "Our venture into private brands, exemplified by Vito, is a natural evolution in our growth journey. Our strategy is clear – we are not here to conform. We are identifying unique white spaces in the market and building something truly distinctive. We delve deeply into consumer insights to create products that not only meet but exceed expectations."

In its initial phase, Vito has introduced a range of supplements addressing critical health aspects, including sleep quality, bone health, iron deficiency, and immune system support. With plans to unveil more than 30 products in the next year, Vito is poised to redefine health for a generation that refuses to compromise on their well-being, regardless of life's fast pace. Currently, Vito products are exclusively available through HyugaLife's website and app.

 

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[Funding Alert] Mensa Brands Bags $40 mn Growth Capital from EvolutionX Debt Capital to Fuel Brand Expansion
[Funding Alert] Mensa Brands Bags $40 mn Growth Capital from EvolutionX Debt Capital to Fuel Brand Expansion
 

Mensa Brands, recognized as India's largest digital House of Brands, has successfully secured $40 million in growth capital from EvolutionX Debt Capital through a combined offering of a debt facility and convertible investment. This fresh infusion of funds is poised to propel Mensa Brands further as it continues to prioritize brand development, leveraging its robust technological, operational, and marketing capabilities. Among its portfolio of consumer-favorite brands are Pebble (renowned for top-tier smart wearables and audio products), MyFitness (a leading player in the peanut butter segment), Dennis Lingo (a prominent name in men's lifestyle and apparel), and Villain (offering unique perfume and personal care items).

In November 2021, Mensa Brands achieved the remarkable feat of raising $135 million at a valuation exceeding $1 billion, thereby securing unicorn status in record time among Indian startups. The journey of Mensa Brands has been buoyed by a total equity raise of $200 million from prestigious global investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus Ventures, and Tiger Global Management. Additionally, Mensa Brands has judiciously availed debt financing from Alteria Capital, InnoVen Capital, Stride Ventures, and TradeCred.

Ananth Narayanan, Founder and CEO of Mensa Brands said, "We are excited to partner with long-term marquee investors like EvolutionX. In the last 2 years, we have profitably scaled more than 20 brands across beauty and FMCG, fashion, home, and consumer electronics. We plan to use this new funding to continue building consumer-loved brands for the next generation of India."

Rahul Shah, Partner of EvolutionX Debt Capital said, "We are excited to partner with Mensa as the company continues to scale revenues and margins of digital-first consumer brands by leveraging technology along with brand building activities. Mensa has proven its execution capabilities with successful acquisition of multiple brands, and we look forward to supporting the company’s journey as it continues to grow its brands both in domestic and international markets. With this investment, we continue our strategy to invest in category leading growth stage tech companies in Asia."

 

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Retail India News: St.Botanica Unveils Moroccan Argan Hair Care Range Featuring Kareena Kapoor Khan
Retail India News: St.Botanica Unveils Moroccan Argan Hair Care Range Featuring Kareena Kapoor Khan
 

St.Botanica, a prominent direct-to-consumer (D2C) beauty brand and a proud member of the Good Glamm Group, South Asia's largest conglomerate in the beauty and personal care sector, introduces a new Digital Video Campaign (DVC) featuring the iconic actor and brand ambassador, Kareena Kapoor Khan. This campaign centers around St.Botanica's Moroccan Argan Hair Care range and reinforces the brand's commitment to curating the world's most exquisite ingredients for the creation of highly effective self-care products.

The campaign serves as a testament to St.Botanica's unwavering dedication to providing consumers with self-care products that incorporate the finest ingredients from across the globe. It particularly highlights the Moroccan Argan Oil, a luxurious component meticulously sourced from Morocco. St.Botanica's fundamental principles are highlighted in the campaign, which encompasses the utilization of potent, natural elements, the formulation of rich and effective products, the exclusion of harmful chemicals, and the conduct of thorough scientific testing to guarantee tangible results. Leveraging the immense appeal of Kareena Kapoor Khan, this Digital Video Campaign is designed to engage and resonate with new generations of consumers, accentuating the brand's commitment to delivering excellence in self-care essentials.

Sukhleen Aneja, CEO of Good Brands Co, Good Glamm Group said, "At St.Botanica, our unwavering focus and commitment revolve around the incorporation of the world's finest ingredients in our products, ensuring that our customers indulge in unparalleled quality and luxury during their haircare routines. Our latest DVC, in collaboration with Kareena Kapoor Khan, further amplifies the essence of St.Botanica's philosophy and reinforces our pledge to offer consumers the very best in self-care."

St.Botanica takes pride in its research-driven formulations, which feature the most efficacious and premium ingredients found worldwide. The brand consciously refrains from incorporating preservatives, parabens, mineral oils, synthetic colors, and other harmful substances. St.Botanica's emphasis on research-based formulations, embracing natural and organic components, positions it as the preferred choice for discerning consumers who are conscientious about the impact of their purchases. Furthermore, the brand proudly offers a range of cruelty-free products, certified by PETA, catering to environmentally-conscious consumers who prioritize the ethical aspect of their buying decisions.

 

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Retail India News: Elda Health Expands into Women's Wellness Products, Supports Midlife and Menopausal Women
Retail India News: Elda Health Expands into Women's Wellness Products, Supports Midlife and Menopausal Women
 

Elda Health has recently introduced a range of meticulously curated products designed for women. This strategic expansion signifies a significant evolution for the company, transitioning from a service-oriented entity to a holistic one-stop destination for women's well-being.

The newly launched products have been meticulously developed by a team of menopause specialists at Elda, including Dr. Ameya Kulkarni, Co-founder and Gynecologist, along with Vandita Srivastava, a seasoned professional with over 30 years of experience in the Natural Product Industry, having worked with esteemed companies such as Dabur, Lupin, Indigene, Praj, Omniactive, and QCS. Elda's product line has been thoughtfully crafted to alleviate midlife and menopausal symptoms while enhancing the overall quality of life for Indian women.

Menopause, an inevitable phase in every woman's life, need not be a daunting experience. However, as women navigate the significant transitions that come with menopause, they frequently encounter a range of physical and emotional challenges. These challenges encompass hot flashes, night sweats, mood swings, fatigue, as well as issues related to skin and hair health. Elda's product range is meticulously designed to provide relief and support throughout the journey of menopause.

The product portfolio includes Menopause Balance+, SleepCare, MenoShine, and UTI Protekt. Crafted from natural ingredients, these products are tailored to empower women to gracefully embrace the transformative aspects of menopause with confidence.

Ameya Kulkarni-Kanakiya, Co-Founder of Elda Health said, "Elda's expansion into curated products represents a pivotal milestone in our mission to empower women through every phase of life. We have harnessed the synergy of nature and science to formulate products that offer tangible solutions for women experiencing menopause. Elda's vision extends beyond symptom alleviation; it revolves around embracing this new life phase with confidence, resilience, and a profound sense of empowerment."

Elda firmly believes in the potency of nature, relying on meticulously selected, high-quality natural ingredients that are both safe and efficacious. Each product undergoes rigorous clinical testing to ensure safety and effectiveness, providing consumers with peace of mind. Recognizing that every woman's journey through menopause is unique, Elda's product range offers customers the flexibility to choose products tailored to their specific needs and preferences.

Committed to enhancing the lives of Indian women, Elda aspires to redefine menopause, transforming it into a phase of empowerment and renewal.

 

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Retail India News: Wellbeing Nutrition Elevates Tea Experience with Premium Wellness Teas
Retail India News: Wellbeing Nutrition Elevates Tea Experience with Premium Wellness Teas
 

Wellbeing Nutrition is elevating India's deep-rooted love for tea to new heights with the introduction of their groundbreaking premium Wellness Teas. This collection seamlessly marries the art of tea with the science of nutrition, aiming to transform the traditional tea-drinking ritual into a holistic journey of both flavor and function. Additionally, it serves as a catalyst for change by empowering the skilled tea artisans at the esteemed Makaibari Estate.

Committed to delivering products that align with today's fast-paced lifestyle, Wellness Teas cater to individuals seeking a natural and effective path to enhance their health. By harnessing the gifts of nature while excluding artificial chemicals, each tea variant is a result of merging ancient wisdom with contemporary scientific research. The outcome is a collection that infuses health benefits into the simple pleasure of sipping tea, offering both seasoned tea enthusiasts and newcomers an effortless entry into a healthier lifestyle.

"We are thrilled to introduce a tea collection that embodies our core philosophy: merging the goodness of nature with the tapestry of tea," remarked Avnish Chhabria, Founder of Wellbeing Nutrition.

Thoughtfully curated, the collection comprises six distinctive tea variants, each tailored to address specific health concerns. The Cleanse Adaptogenic Herbal Tea boasts a blend of 22 ingredients that synergize to support the body's natural detoxification process. The Sleep Adaptogenic Herbal Tea, enriched with melatonin and 13 other calming components, promotes relaxation and aids in peaceful sleep. Those looking to enhance their focus and attention span can turn to the Focus Adaptogenic Herbal Tea, containing potent ingredients that reinvigorate the mind with every sip. Her Care offers a solution to balance hormones, reduce testosterone levels, and enhance menstrual cyclicity. The collection also includes two caffeine-enriched variants: Slim Adaptogenic Green Tea, which aids in fat burning, blocks sweet taste receptors, and supports metabolic function, and Digest Adaptogenic Green Tea, infused with heat-resistant probiotics and a blend of natural ingredients to nurture beneficial gut bacteria.

In addition to its unique tea blends, Wellbeing Nutrition is committed to promoting empowerment and cultural enrichment. The tea leaves are harvested by skilled artisans from the renowned Makaibari estate, one of the world's oldest tea plantations nestled among the Himalayan ridges. These artisans possess a deep-seated knowledge of selecting the finest leaves and buds, a craft passed down through generations, ensuring that every sip yields maximum benefits. Beyond their invaluable contribution to tea cultivation, their aspirations and dreams are nurtured, paving the way for a brighter future. This includes ensuring access to quality education for their children, comfortable homes, and comprehensive healthcare.

"This tea collection is also a tribute to those who cultivate them. It tells a story of strength, sustainability, and the promise of a better future," adds Avnish Chhabria.

Sustainability is another cornerstone of Wellbeing Nutrition's commitment. The brand takes proactive measures to minimize its environmental impact, evident in the eco-friendly packaging of the teas. Unlike non-biodegradable nylon tea bags, these teas are packaged in biodegradable bags made from corn starch. Furthermore, the brand's dedication to transparency is unwavering. Customers receive comprehensive information about the ingredients used in each blend and their specific benefits, fostering trust among wellness-conscious consumers. With these compelling advantages, it's no surprise that this new launch has already captured the attention of health-conscious individuals across India.

"The Wellness Tea collection was born through extensive research and a commitment to quality. They are more than beverages; they embody a holistic approach to wellness while celebrating the essence of tea cultures,” said Avnish Chhabria, Founder of Wellbeing Nutrition.

 

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Retail India News: Rasayanam Unveils Liquid Biotin with Collagen 25000mcg for Enhanced Ayurvedic Wellness
Retail India News: Rasayanam Unveils Liquid Biotin with Collagen 25000mcg for Enhanced Ayurvedic Wellness
 

Rasayanam, a trusted name in the realm of Ayurvedic wellness, is thrilled to unveil its latest offering, Liquid Biotin with Collagen 25000mcg. This groundbreaking and fast-acting solution is meticulously crafted to assist individuals in achieving lush, voluminous hair and well-hydrated, wrinkle-free radiant skin.

Biotin and collagen are renowned for their individual contributions to promoting healthy hair and skin. However, Rasayanam's Liquid Biotin with Collagen takes this a step further by synergizing these potent ingredients in a concentrated 4X formula. This synergy creates a potent blend that surpasses the efficacy of using biotin and collagen separately. What distinguishes Rasayanam's Liquid Biotin with Collagen is its plant-based formulation, making it an ethical choice for individuals seeking to enhance their beauty and well-being naturally. This product caters to vegans and those who prioritize plant-based solutions.

This product boasts an impressive 25,000 mcg of its active ingredient, an outstanding 15,000 mcg higher than what leading competitors in the industry offer for skin and hair enhancement. It serves as a versatile 2-in-1 solution, promoting keratin production while significantly boosting collagen and biotin levels. What truly sets it apart is its exceptional bioavailability, with a staggering 98 percent faster assimilation and enhanced digestibility compared to traditional capsules, pills, and strips. Furthermore, it caters to a broader audience as a 100% vegetarian-friendly solution, making it an ideal choice for vegans.

Rasayanam's Liquid Biotin with Collagen 25000mcg offers a myriad of benefits, including firmer skin, reduced fine lines and wrinkles, and diminished stretch marks. It also enhances hair strength, thickness, and volume, reduces hair fall, and fortifies overall hair resilience. Additionally, it combats the detrimental effects of pollution, UV radiation, and a hectic lifestyle on your skin and hair. Moreover, it contributes to strengthening nails and eliminating brittleness, resulting in exceptionally robust nails.
 

 

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[Funding Alert] YouVah Raises $210,000 in Pre-Seed Funding to Empower India's Teenagers
[Funding Alert] YouVah Raises $210,000 in Pre-Seed Funding to Empower India's Teenagers
 

YouVah, India's innovative internship platform tailored for teenagers, has successfully secured $210,000 in its pre-seed funding round, backed by CIIE.CO IIM Ahmedabad and the Co-Founders of American Chase. With a mission to empower teenagers by providing them with practical experience, guidance, and opportunities to build their initial career resumes, YouVah, founded by Chetan Jachpure, Raghav Parsai, and Rohit Jain, is dedicated to shaping India's future by preparing today's youth for tomorrow's challenges.

In alignment with the National Education Policy, YouVah recognizes the significance of hands-on learning and aims to nurture young minds by imparting a diverse range of skills and industry-specific knowledge.

The founders, during their college years, noticed the untapped potential of teenagers who often lack exposure to the real world. This realization led to the establishment of YouVah, where talent converges with opportunity and guidance. In January 2022, YouVah commenced as an experiment in a small Madhya Pradesh town and, to the founders' astonishment, rapidly garnered 15,000 registered users within a month, all through organic growth. This early success underscored the platform's potential and its ability to address the pressing needs of teenagers seeking career opportunities.

Chetan Jachpure, Co-Founder and CEO of YouVah stated, "In the past six months, we've gained over 1 lakh monthly visitors and 50,000+ registered users. This funding will enable us to launch new programs and conduct experiments to accelerate our growth."

Rohit Jain, Co-Founder and CMO at YouVah said, "With the National Educational Policy promoting internships, schools are embracing this culture more than ever. This positions YouVah to launch more programs and benefit teenagers nationwide." YouVah is redefining education in the developing world by offering teenagers authentic internship opportunities, skill learning courses, training, and connections with India's leading firms and top business ventures, all from the comfort of their homes."

Raghav Parsai, Co-Founder and CTO at YouVah said, "We are committed to enhancing the user experience for late Gen-Z and early Gen Alpha teenagers through gamification and building a talented tech team to automate and streamline our operations and product development."

India is home to approximately 260 million teenagers, representing a vast national resource. Investing in their knowledge and development is a strategic imperative. Yash Chouhan, Ayush Jain, and Adhir Dubey, Co-Founders of American Chase, expressed their support, stating, "YouVah aligns perfectly with our dream of contributing to genuine education. We believe in the team's vision and the transformative potential of YouVah in shaping young careers."

YouVah has already forged partnerships with 80+ schools, including CBSE, ICSE, and IB curricula, and has placed 2000+ teenagers as interns in the country's top-level corporate firms and companies, a testament to its pioneering position in this domain. They are poised to expand their footprint across the nation, offering teenagers the convenience of enrolling in multi-disciplinary internship programs from the comfort of their homes through the user-friendly interface of their official website, YouVah.com, preparing them for a brighter future.

 

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Retail India News: Snitch Welcomes Aniket Singh as Chief Business Officer to Drive Strategic Growth
Retail India News: Snitch Welcomes Aniket Singh as Chief Business Officer to Drive Strategic Growth
 

Snitch, a prominent direct-to-consumer (D2C) men's fashion brand, is delighted to announce the appointment of Aniket Singh as its new Chief Business Officer. In this pivotal role, Aniket will lead Snitch's strategic initiatives aimed at fostering sustainable growth and operational efficiency. His extensive and diverse experience across various industries positions him to excel in scaling businesses and cultivating operational excellence.

Over the past two quarters, Snitch has achieved remarkable growth, steadily progressing toward an Annual Recurring Revenue (ARR) of 250 crore. Since its establishment in 2019, the brand has consistently worked to expand its leadership and create greater opportunities within the Indian D2C market. Aniket's appointment signifies a significant step forward in advancing Snitch's mission of delivering high-quality fashion products directly to consumers while ensuring an unparalleled shopping experience.

Aniket Singh brings a wealth of experience to Snitch, having previously played a pivotal role in driving B2B operations at Dunzo, a well-known name in the quick commerce and logistics sector. Before his tenure at Dunzo, Aniket led the revenue function at Treebo, a hotel aggregator, and co-founded Scholr, an Ed-tech startup that was subsequently acquired by Byju's, a prominent educational technology firm, in 2020. His track record of success and expertise in various domains make him a valuable addition to the Snitch team as they continue their journey of growth and innovation in the D2C fashion space.

Siddharth Dungarwal, Founder, Snitch said, “We are happy to have Aniket Singh on aboard, as the new Chief Business Officer at Snitch. His impressive track record in driving growth and optimizing operations for start-ups has been instrumental to further propel Snitch’s growth trajectory. As we have extensive expansion plans pertaining to retail, products, team, and marketing targeting the end of FY 2023- 24, we anticipate his expertise to continue to foster the acceleration chart for Snitch. His wealth of experience in scaling businesses, combined with his deep understanding of customer needs, make him a valuable addition to the Snitch team.” 

Aniket Singh said, "I am thrilled to join the fastest emerging D2C start-up. I am excited to contribute my experience in scaling businesses to drive the next phase of Snitch's growth. Together, we will continue to push boundaries and set up new benchmarks for the business."

 

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Retail India News: Nivasa Introduces Vintage and Traditional Home Furnishings Collection
Retail India News: Nivasa Introduces Vintage and Traditional Home Furnishings Collection
 

Nivasa, renowned for its luxury home furnishings, takes great pleasure in unveiling its latest collection, featuring vintage and traditional themes. This collection epitomizes Nivasa's dedication to crafting exceptional and thought-provoking pieces that enhance the ambiance of any living space, combining intelligent design with exquisite craftsmanship.

Bucket Cane Chair - Designed by Rohit Kapoor, the Bucket Cane Chair stands as an iconic classic. Constructed from teak wood with an antique raw wood finish, it seamlessly marries practicality with aesthetic allure. The chair's subtle finish invites you to savor the perfect fusion of comfort and style. Hand-carved legs and a framework inspired by nature reflect the impeccable skills of our craftsmen.

The Barcelona Bench - Embracing a classic contemporary approach with a vintage touch, the Barcelona Bench whisks you away to a tranquil tropical beach. Its refreshing azure print, complemented by vibrant blues and whites, conjures a soothing atmosphere. The contrasting cane weave finish adds an element of sophistication to this captivating piece.

The Sublime Bed - Indulge in ultimate comfort with Nivasa's signature piece, The Sublime Bed. Crafted from solid wood with subtly curved edges, this bed exemplifies intelligent design. The intricate caning pattern infuses a vintage charm, making it the focal point that can transform any bedroom into a haven of serenity.

Nivasa continues to redefine the realm of luxury home furnishings, unwavering in its commitment to impeccable craftsmanship and meticulous attention to detail. Each item in their collection serves as a testament to the brand's dedication to intelligent design, offering homeowners the opportunity to infuse sophistication and elegance into their living spaces.

 

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Retail India News: MiRooh's Exquisite Tableware Collection Blends Indian Heritage with Modern Elegance
Retail India News: MiRooh's Exquisite Tableware Collection Blends Indian Heritage with Modern Elegance
 

MiRooh, dedicated to bringing Indian heritage into contemporary homes, has unveiled its captivating collection of tableware accents, redefining the essence of festive dining. This exceptional assortment reflects the vibrant tapestry of Indian culture, presenting a meticulously crafted range of tableware, including Tea Candle Sets, Ceramic Diyas, Cushions, Ceramic Chai Kullhad, Cookie Jar Sets, and Dinnerware, all meticulously designed to elevate celebrations and infuse the joyful spirit of the season.

MiRooh's Tea Candle Sets and Ceramic Diyas, featuring intricate designs and vibrant colors, cast a warm and inviting glow, creating an enchanting ambiance for memorable gatherings. The Cushions, adorned with a blend of traditional patterns and modern aesthetics, offer a cozy and festive seating arrangement for guests to revel in the festivities. Introducing a touch of tradition, the Chai Kullhad and Cookie Jar Set evoke the charm of traditional Indian teatime, invoking feelings of nostalgia and warmth. Notably, the dinnerware set not only captivates with its appealing design but also incorporates health-conscious features. The unique beadwork adorning the edges of each piece infuses artistry and sophistication into every dining experience. Beyond aesthetics, this collection embraces the wisdom of Ayurveda, ensuring a harmonious fusion of style and holistic well-being.

 

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Retail India News: Dia Mirza Invests in BabyChakra to Promote Non-Toxic Care for Mothers and Children
Retail India News: Dia Mirza Invests in BabyChakra to Promote Non-Toxic Care for Mothers and Children
 

BabyChakra, a leading parenting community and direct-to-consumer (D2C) babycare brand, which is part of the content-to-commerce conglomerate Good Glamm Group, is excited to announce a significant investment from actor and UN Goodwill Ambassador Dia Mirza.

Dia Mirza's decision to invest in BabyChakra is rooted in her strong belief that Indian mothers and children should have access to nothing less than the finest, non-toxic, and top-quality care products. In her role, Dia will provide guidance to BabyChakra to incorporate sustainable and clean care principles into their product offerings. Collaborating closely with Dia, BabyChakra will develop products specifically designed to cater to the ever-evolving needs of mothers. These products will be crafted using natural, dermatologically tested, toxin-free, and allergen-free ingredients, adhering to the highest global safety standards.

Furthermore, Dia will actively engage with Good Community's community of over 30 million mothers. She will foster connections among mothers, share personal motherhood stories, gain insights into their transformations, and collaborate with healthcare professionals to provide comprehensive care to mothers and children throughout India.

NaiyyaSaggi, Group Co-Founder, Good Glamm Group and CEO, Good Community said, "We are delighted to have Dia Mirza join us on this incredible journey. Her passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. Dia has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves , their families and the planet. All values that are deeply rooted in the BabyChakra philosophy. We are excited to work closely with Dia as we grow out our range of products and solutions for families across India.

We are thrilled to welcome Dia Mirza as an investor in BabyChakra, our leading parenting community and babycare DTC brand. Dia's passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. We are excited to work closely with Dia as we grow our range of products and solutions for families across India,” added Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.

Actor and UN Goodwill Ambassador Dia Mirza added, "As a new mother, I have experienced the transformative journey of motherhood first-hand and am extremely excited to partner with BabyChakra: one of the first communities to recognize the ever-changing needs of mothers and facilitate authentic dialogues amongst mothers, doctors, and experts on the evolving narrative of care for today’s parents. I deeply resonate with BabyChakra’s community-first mission to co-create the safest, cleanest label care for children. The success of the products is a testimony to the approach of building with the community at its heart. I am also inspired by the transparency that BabyChakra has fostered in India for the first time through its ground-breaking National Label Literacy campaign: Label Padho Moms. I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families.

BabyChakra is confident that their collaboration with Dia Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need.

 

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Retail India News: Upsilon Expands into Women's Fragrance Segment with Special Anniversary Offer
Retail India News: Upsilon Expands into Women's Fragrance Segment with Special Anniversary Offer
 

Upsilon, a renowned name in the world of premium fragrances, has unveiled an exquisite collection of women's perfumes, marking a significant foray into the realm of women's scents. With a commitment to offering fragrances that embody individuality and boost confidence, Upsilon is set to redefine the fragrance experience for women. To commemorate this highly anticipated launch, Upsilon has announced a special anniversary offer.

On the launch date, September 27, 2023, each fragrance from this exquisite collection, available in 50ml, can be acquired at an astonishing price of only Rs 999, while the 15ml variants will be priced at Rs 499. This anniversary offer serves as a heartfelt gesture of gratitude from Upsilon to its loyal customers who have steadfastly supported the brand.

Upsilon, known for its expertise in crafting captivating and enduring fragrances for men, is now committed to expanding its horizons and diversifying its perfume offerings. Drawing on their vast knowledge, Upsilon's skilled perfumers have meticulously curated a collection that captures the very essence of femininity.

The new range of Upsilon women's perfumes is a harmonious fusion of intricate notes, each carefully harmonized to create unique fragrances that resonate with various facets of a woman's personality. This empowering selection ensures that every woman can discover a perfume that perfectly complements her style and aura.

Priced at Rs 1699 for the 50ml bottles and Rs 699 for the 15ml bottles, this new product range is available for purchase on Upsilon's official website, as well as through their partner e-commerce platforms, including Amazon, Flipkart, Nykaa, and more.

Upsilon has also recently formed a partnership with the leading personal care retailer 'Beauty and Beyond' and proudly features its new range in the exclusive Upsilon store at the airport, offering offline access to these captivating fragrances.

Neeraj Bhensdadia, Co-Founder, Upsilon said, "As we complete a year of operating successfully, we have learned a lot about our consumers and their unique requirements. Being a stepping stone for our exploration of the consumers’ preferences, we have come up with the unique range of fragrances for women. Our fragrances are a personification of individuality, and we are eager to cater to women who value self-expression through scent. Upsilon Perfumes is all about empowering individuals to own their unique identities, and we believe our new women's fragrances will do just that. As we enter into the second year, we are poised to add to the existing range of men’s fragrances while exploring new categories. We aim to cater to the diverse fragrance enthusiasts with a multifold approach through offline and online channels both."

 

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Retail India News: Blue Tribe Foods Achieves Plastic Neutrality Milestone with Sustainability Seal
Retail India News: Blue Tribe Foods Achieves Plastic Neutrality Milestone with Sustainability Seal
 

Blue Tribe Foods, the innovative plant-based meat brand endorsed and invested in by Bollywood sensation Anushka Sharma and cricket maestro Virat Kohli, has reached a significant milestone in its journey towards sustainability. In partnership with The Disposal Company (TDC), Blue Tribe Foods has successfully attained plastic neutrality, reinforcing its commitment to environmental responsibility. Furthermore, the brand's dedication to sustainability has earned it the prestigious Sustainability Seal for its groundbreaking products.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been at the forefront of the plant-based meat industry, offering a tantalizing range of alternatives crafted from pea, soybeans, lentils, grains, and other vegetarian ingredients. Their products have not only delighted taste buds but have also made a substantial contribution to a more eco-friendly planet.

The endorsement and investment from Anushka Sharma and Virat Kohli propelled Blue Tribe Foods into the limelight, amplifying its mission to transform meat consumption habits in India. As advocates for plant-based eating, the celebrity couple's decision to support Blue Tribe Foods underscored their commitment to animal welfare and environmental sustainability.

In a world where plastic waste poses a significant threat, Blue Tribe Foods' collaboration with The Disposal Company is a commendable step towards mitigating environmental impact. Through this partnership, Blue Tribe Foods has not only offset its plastic footprint but has also taken significant strides in reducing carbon emissions associated with its operations.

Sohil Wazir, Chief Commercial Officer of Blue Tribe Foods said, "In partnership with The Disposal Company, we're committed to upholding our environmental responsibility. Their invaluable assistance in neutralizing our plastic waste aligns seamlessly with our brand's core ethos. Together, we conscientiously pave the path towards a more sustainable future, ensuring that every bit of plastic waste is properly managed. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all."

The Sustainability Seal awarded by TDC to Blue Tribe Foods is a testament to the brand's unwavering commitment to stringent environmental standards, social responsibility, and ethical business practices. This coveted seal highlights the brand's dedication to producing innovative, eco-friendly, and delectable plant-based meat products, as emphasized by Bhagyashree Bhansali, Founder of The Disposal Company.

Blue Tribe Foods has not only earned praise from conscientious consumers but has also become an inspiring example for other brands, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society.

TDC provides solutions that empower brands to achieve plastic neutrality and actively contribute to a cleaner environment. With its rigorous standards and trusted reputation, TDC is the preferred choice for over 60 global brands committed to making a positive environmental impact.

 

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Retail India News: Indulgeo Essentials Presents the Ultimate Brow Care Combo for Perfect Brows
Retail India News: Indulgeo Essentials Presents the Ultimate Brow Care Combo for Perfect Brows
 

Perfecting your brow game is an art, and the Ultimate Brow Care Combo from Indulgeo Essentials is your trusted partner on this beauty journey. This comprehensive set serves as your all-in-one solution for achieving flawlessly styled brows. The Ultimate Brow Care Combo consists of Brow Bro, ABJ Mist, and Brow Grow, specially designed to help you effortlessly shape and define your brows, enabling you to customize your look to perfection.

Whether your preference leans toward bold and dramatic brows or a subtle, natural finish, this combo offers the versatility and quality you need to attain your desired aesthetic. When the ABJ Mist is applied to the Brow Bro, it imparts a fuller and fluffier appearance to your brows while ensuring long-lasting hold and a sleek, brushed-up look. This mist is deeply moisturizing and incorporates growth-enhancing ingredients.

Indulgeo Essentials recognizes that brow care extends beyond styling; it also encompasses nourishing and maintaining healthy brows. The combo includes Brow Grow, an all-in-one overnight nourishing solution enriched with oils and vitamins to foster the growth and well-being of your brows. It stimulates growth in sparse areas, adds fullness, and prevents breakage, resulting in naturally thick and healthy-looking brows.

With the Ultimate Brow Care Combo, you not only perfect your brow styling but also ensure their long-term health. Uncover the art of brow styling with this exceptional combo, allowing your brows to take center stage in your beauty routine and enhancing your overall appearance and confidence.

 

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Retail India News: TERRA Launches Premium Eco-Friendly Personal Care Products
Retail India News: TERRA Launches Premium Eco-Friendly Personal Care Products
 

TERRA a renowned manufacturer of premium eco-conscious and organic personal care products, is making its debut in the Indian market following the resounding success of its groundbreaking Organic Biodegradable Baby Wipes in the USA and its home market of New Zealand. These wipes, crafted with pure New Zealand waters, have been thoughtfully designed to provide safety for faces, skin, and mouths, catering to the needs of newborns and individuals of all age groups in India.

TERRA's exceptional range of biodegradable baby wipes is manufactured in New Zealand and directly imported to India. With a roster of invaluable certifications, TERRA proudly introduces the most accredited eco-friendly wipes, made with pure New Zealand waters. Raw materials and products undergo rigorous testing and certification from esteemed organizations such as SGS, FSC, Dermatest, Intertek, and the prestigious New Zealand FernMark. These certifications vouch for TERRA's commitment to quality, safety, and sustainability, affirming that all TERRA products employ food-grade ink, responsibly sourced bamboo cloth from managed forests, suitability for all skin types, and freedom from latex, lotion, fragrance, and harsh chemicals.

After a triumphant launch in the United States and a tremendous reception in its homeland of New Zealand, TERRA is thrilled to expand its footprint in India. The journey has been shaped by an unwavering dedication to environmental consciousness and the well-being of infants and the planet. TERRA's manufacturing process integrates cutting-edge technology while upholding safety, sustainability, and uncompromised quality. TERRA wipes are not only 100 percent biodegradable but also decompose ten times faster than regular wipes, positioning them as a sustainable and environmentally friendly choice for a cleaner planet.

The product lineup includes TERRA Manuka Honey Baby Wipes, TERRA Kiwifruit Baby Wipes, TERRA Pure Water Baby Wipes, and TERRA Makeup Remover. Each product is meticulously crafted using natural, plant-based, and organic ingredients, all certified as safe and responsibly sourced from reputable global suppliers.

To ensure easy access to its products, TERRA is available on prominent marketplaces, including First Cry, Amazon, and their official website. TERRA is committed to offering Indian parents a premium brand experience, providing products that are not only safe for their beloved children but also environmentally friendly and internationally certified.

Tapasya Sharma, from TERRA said, "Our entry into the expansive Indian market, following our success in New Zealand and the USA, marks a significant milestone for us. We are excited to introduce our premium biodegradable baby wipes to Indian parents, offering them a choice that guarantees safety for their infants and is also eco-friendly. We look forward to establishing trust in the Indian market, providing safe, toxin-free, and globally certified products."

TERRA transcends being merely a brand; it embodies a commitment to sustainable living and a brighter future for generations to come. Wholeheartedly endorsing the concept of conscious living and taking significant steps to reduce the environmental footprint, TERRA ensures that its manufacturing processes prioritize renewable energy sources and actively minimize waste through recycling initiatives and charitable contributions to local community groups and charities.

 

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Retail India News: Meolaa Pioneering Sustainable and Ethical Fashion in India
Retail India News: Meolaa Pioneering Sustainable and Ethical Fashion in India
 

Meolaa, the ultimate destination for eco-conscious yet contemporary shopping, is poised to revolutionize the world of fashion and consumerism. In a bustling world teeming with chaos, Meolaa serves as your compass through the enchanting realm of sustainable style. By prioritizing eco-friendly materials and ethical brands, Meolaa empowers mindful consumers to make choices that are both fashionable and benevolent to our beautiful planet.

Embracing the Sustainable Lifestyle, Meolaa encourages shoppers to reflect on their shopping behavior and make deliberate decisions to support sustainable brands. By adopting an eco-aware lifestyle, buyers can contribute to a healthier planet while indulging in the latest style trends.

One standout brand on Meolaa is Ora Organics, a sustainable Indian brand that infuses timeless elegance into your wardrobe. Their dresses, exquisitely crafted from 100 percent handspun, handwoven cotton, embody sustainability with grace. Adorned with delicate blue stripes intricately woven and lovely pintucks, these dresses exude both chic and modest charm. This is just one example of the eco-friendly and ethically produced products available on Meolaa.

Exploring Curated Collections, Meolaa simplifies the shopping experience by presenting thoughtfully curated collections. Whether you seek fashion, home decor, or personal care items, Meolaa's curators have meticulously chosen merchandise that aligns with your values and style.

Meolaa provides comprehensive product descriptions, empowering shoppers to make informed choices. By delving into the materials, production processes, and the brand's commitment to sustainability, consumers can select products that resonate with their eco-conscious mindset.

Engaging with Reviews and Ratings, Meolaa ensures a high-quality shopping experience. It encourages buyers to review and rate products, providing valuable insights to fellow Meolaa customers and feedback to brands.

Sharing the Love, Meolaa motivates consumers to share their sustainable discoveries on social media, recommend them to friends and family, and spread the word about Meolaa. By sharing stories and promoting eco-conscious shopping, consumers can inspire others to make positive choices too.

 

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Retail India News: Cadiveu Unveils Hair Care Line in India Infused with Rose Quartz and Plant Protein
Retail India News: Cadiveu Unveils Hair Care Line in India Infused with Rose Quartz and Plant Protein
 

In a remarkable stride forward within India's retail hair care industry, we are delighted to introduce our pioneering collection of hair care products from Cadiveu. This extraordinary line harnesses the enchanting attributes of Rose Quartz and the vitality of plant protein to deliver not merely ordinary hair care but a transformative, nourishing experience that elevates hair to newfound levels of radiance and vitality.

Our hair care range has been meticulously crafted to bestow hair with five times more shine and nourishment, ensuring a radiant transformation that captures attention and ignites confidence. Each product within this range has been meticulously formulated to unlock the natural potential of ingredients that rejuvenate, safeguard, and enhance hair health. Our commitment to beauty extends beyond our formulations; the entire product line is not only 100 percent vegan but also encased in 100 percent recycled packaging, reflecting our dedication to the well-being of our customers and the planet.

At the core of our innovation lies the captivating Rose Quartz, renowned for its ability to promote exceptional shine and provide antioxidant protection. Enhancing the grace of this gemstone is the dynamic influence of plant protein, carefully selected to provide essential nutrients for hair repair and nourishment, resulting in hair that is not only brilliantly radiant but profoundly revitalized.

The Cadiveu hair care range offers an extensive lineup, commencing with a shampoo followed by a conditioner, hair mask, and leave-in fluid. Our Leave-in Balm is a weightless formula that offers more than just split-end reduction – it provides softness and intense shine, reducing hair breakage by up to 60 percent. Elevate your hair care regimen with our Liquid Quartz Serum. This concentrated serum defies humidity, frizz, and split ends while enveloping your hair in protective care, offering heat protection up to 180°C.

Rayed Merchant, Director of SSIZ International Pvt Ltd said, "Elevate your hair care routine with our Rose Quartz-infused innovation – a symphony of radiance and vitality that transforms the ordinary into the extraordinary, leaving you with hair that shines as brightly as your confidence."

The versatility of our products knows no bounds, catering to every stage of your hair journey from pre-shampoo treatments to beachside protection. Whether your hair needs a quick boost of care or an extended nurturing session, our products are ready to enhance your routine. Embark on a transformative journey with this step-by-step ritual: Start with the Protein treatment to prepare your hair, follow with the Leave-in Balm or Fluid for a nourishing touch, and seal the deal with the Liquid Quartz Serum, offering intense shine and protection. The pricing of this range varies from Rs 1,100 to Rs 1,450.

Discover the revolution of Rose Quartz and plant protein-infused hair care. Elevate your hair to its fullest potential – vibrant, nourished, and radiant. Join us on this journey and unlock the power of your hair's transformation by visiting our website today.

 

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Retail India News: DaMENSCH Unveils #SoSoft Campaign to Promote Emotional Vulnerability in Men
Retail India News: DaMENSCH Unveils #SoSoft Campaign to Promote Emotional Vulnerability in Men
 

DaMENSCH has unveiled a new campaign titled #SoSoft, shedding light on seldom-acknowledged aspects of men. While men have traditionally been associated with strength and resilience, their emotional and vulnerable sides are often overlooked or disregarded. The 30-day #SoSoft campaign by DaMENSCH encourages men to embrace their 'soft' side, humorously portraying it in a series of videos released as part of this initiative.

Instead of being preachy about the issue, the campaign appears funny and humorous, even as it asserts that it’s perfectly alright to not hold up for once. In the campaign videos, men can be seen getting emotional, even crying, on instances like Team India winning a cricket match, thereby donning their vulnerable self without any inhibition,” said Anurag Saboo, Co-Founder, DaMENSCH, adding that #SoSoft #MustBeDamensch takes a cue from its flagship ethos of offering essential menswear that are super soft and comfortable.

Focusing on the concept of 'softness' in innerwear, DaMENSCH launched the campaign on September 1, 2023, and it will run for a month, concluding on September 30, 2023. The campaign will be amplified across various platforms, including YouTube, Facebook, and Instagram. A total of three videos are slated for release during the campaign, each reinforcing the idea that men can express their emotions even in seemingly ordinary situations, particularly when they are wearing soft and comfortable essentials.

This initiative comes shortly after DaMENSCH introduced the #MadeForAdults campaign, which encouraged men to replace less functional innerwear with superior quality options that provide effortless comfort. The multifaceted campaign celebrated adulthood, encouraging men to transition from humorous boxer shorts to more mature choices.

 

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Retail India News: SkinQ Enters Competitive Body Care Segment with Smooth and Bright Body Lotion
Retail India News: SkinQ Enters Competitive Body Care Segment with Smooth and Bright Body Lotion
 

SkinQ, a certified dermatologist-formulated brand known for its Made Safe Certified active solutions, has introduced its latest product, the Smooth and Bright Body Lotion. This launch signifies SkinQ's expansion into the highly competitive body care sector. The lotion is specifically designed to address Keratosis Pilaris, commonly known as "Strawberry skin" due to its textured appearance, often found on the hands and legs. This clinically tested formula not only delivers smoother skin but also enhances brightness and overall skin health.

SkinQ's 3-in-1 active formula lotion is suitable for all skin types and genders. It contains key actives such as Lactic Acid, which gently exfoliates dead skin cells, resulting in softer and brighter skin while effectively treating ingrown hair. Urea is included to reduce dry, rough patches and alleviate the symptoms of "strawberry skin," while Glycerine works to smoothen and nourish dry, uneven, and patchy skin.

Dr Chytra, Founder and Chief Formulator of SkinQ said, “SkinQ is happy to foray into the body care category, and with this lotion, we have made the perfect start. It has been carefully formulated for the skin concerns of people with dry, bumpy and rough skin. I am confident that you can get one step closer to having the happy and healthy skin you deserve to have with this lotion.

The versatility of the lotion allows it to be applied during either the morning or evening skincare routine, providing users with convenience and flexibility. Those experiencing issues such as Keratosis Pilaris, post-waxing bumps, rough skin texture, dry and dehydrated skin, and ingrown hair can significantly benefit from daily use of this product.

 

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The Skin Diet Company, Elevating Skincare with Superfoods in India's Beauty Retail Scene
The Skin Diet Company, Elevating Skincare with Superfoods in India's Beauty Retail Scene
 

The Skin Diet Company isn't just another skincare brand; it represents a transformative journey that infuses the enriching essence of superfoods into your skincare routine. Established by the visionary Harshita Rai, the true stars of their skincare lineup are the Avocado Milky Serum and the Watermelon Face Wash, promising a holistic approach to rejuvenating your skin.

Harshita embarked on a personal journey amidst the bustling streets of New York City, where she encountered the daily grind and the pressures of life. It was during these demanding moments that she recognized the paramount significance of self-care and adopting a healthy lifestyle. Her quest for a solution led her into the realm of mindful consumption and the incredible potential of superfoods, ultimately giving birth to The Skin Diet Company.

At The Skin Diet Company, they meticulously craft skincare products that harness the full potential of superfoods, delivering exceptional nourishment to your skin. Their mission transcends skincare; it encompasses authenticity, self-acceptance, and skin positivity. The brand encourages individuals to celebrate their natural beauty while placing self-care and self-love at the forefront.

The Avocado Milky Serum and Watermelon Face Wash serve as the standard-bearers of The Skin Diet Company's commitment to your skin's well-being. These products are part of a comprehensive range that embodies the concept of skin minimalism, designed for both convenience and effectiveness. The collection also includes the Matcha Toner, Beetroot Moisturizer, and Banana Under-Eye Cream, featuring mini-sized options for those on the go.

However, The Skin Diet Company's dedication goes beyond skincare. They take pride in being sulfate-free, paraben-free, toxin-free, alcohol-free, and synthetic fragrance-free. Their unwavering commitment to cruelty-free practices ensures that all their products undergo dermatological testing, offering a safe and ethical skincare experience.

 

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Retail India News: Razorpay Launches D2C GRO Suite to Empower Indian E-commerce and D2C Brands
Retail India News: Razorpay Launches D2C GRO Suite to Empower Indian E-commerce and D2C Brands
 

In its unwavering commitment to empowering businesses across India, Razorpay, the nation's leading Full-stack Payments and Banking Platform for Businesses, has unveiled the D2C GRO Suite, India's most extensive product suite for businesses at the D2C Sparkx 2023 event hosted by Razorpay. The suite, introduced by Shashank Kumar, Managing Director, and Co-Founder of Razorpay; Rahul Kothari, Chief Business Officer; and Khilan Haria, SVP, and Head of Payments Product, is poised to enable 2.5 lakh e-retail and D2C brands to increase their revenue by an impressive 50 percent.

Custom-tailored for Direct-to-Consumer (D2C) and E-commerce enterprises, this innovative solution empowers brands to address a wide spectrum of challenges throughout the E-commerce lifecycle. From the critical tasks of identifying and engaging new customers to delivering exceptional shopping experiences, combating fraud, and ensuring seamless checkouts, the suite offers comprehensive support. Furthermore, it streamlines the post-purchase journey for customers, enabling businesses to establish deep, personalized connections with their customer base, nurturing loyalty, and facilitating continuous growth in the E-commerce sector.

According to recent reports, the total addressable market for Indian E-commerce is projected to reach $400 billion by 2030, exhibiting a robust CAGR of 19 percent from 2022. However, despite this promising growth landscape, businesses often grapple with challenges such as customer acquisition, retention, and payment optimization. D2C businesses, in particular, frequently encounter suboptimal checkout experiences, impacting overall customer satisfaction.

To address these pressing challenges, Razorpay's D2C GRO Suite is designed to equip brands with a holistic set of tools, enabling them to thrive in the ever-evolving e-commerce landscape. Rooted in a customer-centric approach, the Suite incorporates an existing lineup comprising International Payments, Affordability Widget, RTO Protection, RTO Reduction, and Magic Checkout, alongside the introduction of seven new products.

Khilan Haria, SVP, and Head of Payments Product at Razorpay emphasized, "At Razorpay, our commitment lies in empowering businesses to unlock their growth potential by simplifying business operations and introducing innovative, efficient solutions. With the surging demand, emerging opportunities, advanced technological advancements, and favorable policy support, the D2C industry is poised for transformative impact. We believe that our comprehensive suite will empower E-commerce, particularly D2C businesses, to achieve exponential growth and significantly enhance the customer experience at every stage. Razorpay has already made a substantial impact by empowering 63 percent of India's D2C brands, underscoring our dedication to supporting businesses within this dynamic sector."

Razorpay's D2C GRO Suite is poised to facilitate enhanced and sustainable growth, enabling businesses to focus on their expansion journey. The suite's extensive array of products comprehensively addresses the unique challenges faced by D2C brands, encompassing the entire customer journey, and encouraging businesses to prioritize their growth initiatives.

 

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Retail India News: GIVA and Bhumi Pednekar Unveil Unique Floral Silver Jewellery Collection
Retail India News: GIVA and Bhumi Pednekar Unveil Unique Floral Silver Jewellery Collection
 

GIVA, a renowned jewellery brand, has unveiled a captivating new floral line of silver jewellery in collaboration with acclaimed actress and environmental activist, Bhumi Pednekar. The Bhumi Collection presents an exquisite array of distinctive floral jewellery meticulously crafted from premium silver, enhanced with rose gold and gold plating. What distinguishes these pieces is their remarkable versatility, with many being convertible, allowing wearers to effortlessly create multiple looks with a single item. The artisans at GIVA have employed cutting-edge techniques like cold enameling to artfully capture Pednekar's floral inspirations, rendering this collection truly unparalleled.

The Bhumi Collection is inspired by six endangered flowers: Safed Musli, Bell Marrow, Brahma Kamal, Eyebright, Persistent Trillium, and Mountain Ebony. At its core, this collection embodies a profound commitment to sustainability, conveying the message that jewellery can be both eco-conscious and adaptable.

Ishendra Agarwal, CEO of GIVA added, "GIVA is thrilled to partner with Bhumi Pednekar in bringing The Bhumi Collection to life. This collection epitomizes our shared commitment to delivering exceptional products. With these versatile jewellery pieces, our goal is to delight our customers by offering jewellery that not only celebrates our planet's beauty but also caters to their unique style preferences."

The Bhumi Collection by GIVA and Bhumi Pednekar seamlessly melds artistry, sustainability, and versatility, making it a truly remarkable addition to the world of jewellery.

 

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Retail India News: Neometa Unveils NoBiY, A Gender-Neutral Fashion Brand Redefining Style and Individuality
Retail India News: Neometa Unveils NoBiY, A Gender-Neutral Fashion Brand Redefining Style and Individuality
 

Bengaluru-based Neometa, an emerging fashion innovator, has unveiled NoBiY, a groundbreaking apparel brand challenging conventional gender norms and celebrating individuality with a dash of science fiction and fantasy. Neometa's ambitious plan includes the establishment of 500 NoBiY points of sale (POS) over the next five years, aiming to transform the fashion landscape by offering a unique fusion of style and inclusivity. The brand actively seeks expansion opportunities in cities across India that champion diversity and individual expression.

Anupam Singh, Founder and CEO at Neometa said, "Our belief is simple: Be your truth. We don't aim to dictate trends; our goal is to pioneer distinctive trends. Our mission revolves around building a fluid and non-judgmental brand that transcends boundaries, free from the constraints of societal norms. At the core of NoBiY, we prioritize the individual."

NoBiY's primary audience comprises Generation X and Generation M, encompassing individuals aged 14 to 28, effectively bridging the gap between Gen Z and Millennials. This generation embraces a gender-neutral approach, allowing both men and women to confidently embrace NoBiY's diverse collection. They are boldly challenging stereotypes, rejecting the limitations imposed by societal conventions, and aspiring to reach boundless heights in their pursuits.

The brand name 'NoBiY' ingeniously fuses 'non-binary,' echoing its central theme of gender neutrality and inclusiveness. It draws inspiration from non-human artificial intelligence, aiming to create a forward-thinking, all-encompassing, and unisex fashion realm. NoBiY's essence is encapsulated by its empowering hashtag #btymtb - 'Be the truth you were meant to be.' At its core, NoBiY is deeply intertwined with the realms of science fiction and fantasy, where the eternal struggle between good and evil unfolds. NoBiY's collection of timeless styles empowers individuals to unabashedly express themselves by wearing what resonates with them. The brand steadfastly supports the notion of individuality, recognizing that while fashion trends may evolve, the human essence remains constant.

 

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Retail India News: Shweta Tiwari Stuns in Eli Bitton Ensemble, Solidifying Her Status as a Style Icon
Retail India News: Shweta Tiwari Stuns in Eli Bitton Ensemble, Solidifying Her Status as a Style Icon
 

Renowned Indian actress Shweta Tiwari recently left her fans in awe, captivating them with a mesmerizing ensemble from the renowned fashion brand Eli Bitton. Her choice of attire not only radiated elegance and style but also marked a significant moment in India's retail fashion scene.

Draped in an exquisite creation by Eli Bitton, Shweta Tiwari exuded sheer elegance and grace. She donned a sheer satin outfit that featured a graceful V-neck and a broad shirt collar, which she tastefully accentuated by cinching it at the waist with a stylish black belt. The dress flowed seamlessly into a floor-length mesh bottom adorned with chic checkered patterns, creating a fashion masterpiece that left everyone captivated.

Shweta Tiwari, the celebrated Indian actress known for her iconic roles in Bollywood, TV, and film, continues to enthrall audiences not only with her acting prowess but also as a trailblazer in the world of fashion. Her most iconic portrayal remains that of Prerna in the cult soap opera "Kasautii Zindagii Ki," a role that spanned an impressive eight years and solidified her influence across various realms of entertainment.

Her recent photographs showcasing Eli Bitton's exquisite ensemble serve as a testament to her remarkable fashion sense, leaving fans and enthusiasts spellbound. The collaboration with Eli Bitton not only highlights her acting talent but also underscores her keen sense of style and her ability to make a bold and enduring fashion statement.

Through her extraordinary photographs and consistent achievements in the entertainment industry, Shweta Tiwari has transcended her role as just an actress; she has evolved into a sensation and a style icon. Her partnership with Eli Bitton exemplifies her unwavering commitment to pushing the boundaries of fashion in India's vibrant retail landscape, leaving us all eagerly anticipating her next captivating appearance.

 

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Retail India News: Beyond Snack Transforms India's Snacking Scene with Banana Waves
Retail India News: Beyond Snack Transforms India's Snacking Scene with Banana Waves
 

Beyond Snack, the trailblazing Kerala banana chips brand from India is on a mission to redefine the retail snacking landscape through a captivating and inventive product transformation. Beyond Snack is excited to introduce its latest addition to the banana chips lineup: Banana Waves, featuring two irresistible variants – Cheesy Jalapeno and Sriracha Delight, combining crunch and flavor to deliver an unforgettable snacking experience.

With a commitment to infuse a youthful vigor into a beloved classic, Banana Waves stand apart from traditional banana chips. According to Manas Madhu, Co-Founder of Beyond Snack, "In our market research, we identified the need to modernize traditional banana chips to align with the preferences of today's younger consumers. Our goal was to reimagine this classic into something vibrant, thrilling, and irresistibly contemporary."

Jyoti Rajguru, Co-Founder stated, "The transition from traditional snacks to Banana Waves has been fueled by the desire to craft a unique snacking experience tailored for a younger audience." Distinctly different from regular banana chips, Banana Waves boast an innovative wave-like structure, promising a crunchier bite and a flavor profile enriched with continental undertones."

The Cheesy Jalapeno variant combines the richness of cheese with the exciting kick of jalapeno, harmonizing perfectly with the new wavy structure. Meanwhile, the Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, enhanced by the extraordinary texture.

Beyond Snack's dedication to innovation extends to its packaging as well. The vibrant depiction of a colossal Banana octopus generating waves symbolizes the thrill within each bag. Gautam Raghuraman, Co-Founder of Beyond Snack emphasized, "Banana Waves Chips are not merely snacks; they are an embodiment of joy and exhilaration. We aimed to challenge conventions and create a product that ignites excitement from the very first bite."

Banana Waves are now available at retail outlets in prominent Indian cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a strong retail presence and nationwide online availability through renowned platforms like Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace this wave-inspired snacking revolution. Both new variants are affordably priced at Rs 50 for a 65g pack.

Gautam added, "Our objective was to redefine banana chips while preserving the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavors offer a more engaging experience that we believe our customers will cherish."

With this launch, Beyond Snack envisions a snacking revolution that reverberates across India and beyond. Like all Beyond Snack products, Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, crafted from the finest bananas and premium ingredients.

 

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Pawpourri Unveils Its Exciting Pet Toy Collection, Elevating Playtime Bliss in India's Retail Pet Industry
Pawpourri Unveils Its Exciting Pet Toy Collection, Elevating Playtime Bliss in India's Retail Pet Industry
 

In a world whеrе our pеts arе chеrishеd as intеgral mеmbеrs of thе family, thеir happinеss and wеll-bеing takе cеntrе stagе. Pawpourri, a rеvеrеd namе in thе pеt industry, rеcognizеs thе profound significancе of play in a pеt's lifе and is thrillеd to unvеil its captivating and robust toy collеction, spеcifically dеsignеd to kееp pеts еntеrtainеd, activе,  and profoundly contеnt. 

At Pawpourri, thеy firmly bеliеvе that еvеry day spеnt with your pеt is an opportunity to crеatе chеrishеd mеmoriеs. Thе brand's purposе and passion arе dееply ingrainеd in crafting products that catеr to your pеts' daily routinеs and ovеrall wеll-bеing. With a rеmarkablе industry lеgacy spanning ovеr 25 years, Pawpourri is dеdicatеd to pushing thе boundariеs of pеt product innovation and finding novеl ways to bring shееr dеlight to your furry friеnds. 

Nеstlеd within thеir pеt-loving hеadquartеrs is a sanctuary whеrе Pawpourri's dеdicatеd tеam tirеlеssly еxpеrimеnts with uniquе matеrials, plays with colours and tеxturеs and brainstorms invеntivе fеaturеs that infusе both fun and functionality into еvеry product thеy dеsign. Pawpourri's lifеstylе products rеprеsеnt thе pеrfеct fusion of quality, style, and functionality. 

Pawpourri's unwavеring commitmеnt to providing "Finе Living For Your Pеts" transcеnds bеing a mеrе slogan; it is a solеmn promisе. This dеdication to quality and craftsmanship shinеs through in еvеry product thеy offеr. 

Pawpourri's еnticing toy collеction stands as a tеstamеnt to thеir unwavеring commitmеnt to your pеt's happinеss and wеll-bеing. Craftеd with mеticulous carе and boundlеss crеativity,  thеsе toys arе mеticulously dеsignеd to еngagе your pеts' sеnsеs, providе invaluablе mеntal stimulation,  and kееp thеm physically activе. Pawpourri acknowlеdgеs that pеts dеsеrvе thе vеry bеst, and thеir toys arе еnginееrеd to еndurе еvеn thе most еxubеrant play sеssions. 

Pawpourri toys are made from eco-friendly materials and have built-in squeakers for more fun! Our unique toys include handmade rope and vegan suede options, carefully crafted using premium vegan suede leather and knotted rope. Many of our toys also come with raw leather bones attached, providing dental benefits, unique durability even for enthusiastic chewers, and perfect for fun tug-of-war games.

As fеllow pеt lovеrs thеmsеlvеs, thе Pawpourri tеam rеcognizеs that your pеts arе not just companions; thеy arе chеrishеd mеmbеrs of your family. Pawpourri's commitmеnt to "Finе Living For Your Pеts" is manifеst in еvеry product thеy crеatе, еnsuring that your furry friеnds livе thеir livеs to thе fullеst. 

 

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