ICON, a leading internet-first direct-to-consumer startup specializing in luggage and travel accessories (LTA), has successfully raised $1.2 million in seed funding. The investment round, spearheaded by DSG Consumer Partners with participation from various angel investors, marks a significant milestone for the company.
Focusing on the mass premium segment within the LTA category, ICON offers a diverse product portfolio including hard luggage, backpacks, and handbags. The newly acquired capital will fuel ICON's efforts to enhance its product range, expand its team, strengthen its distribution channels, and innovate further.
Mohammad Patel, CEO, ICON said, “India is at the inflection point, and travel is taking off. Travel has bounced back post the COVID drawdown and, along with it, consumer spending on travel-related consumer goods purchases. An increase in consumer expenditure on lifestyle, growing per capita income, and a surge in business and leisure trips are few of the many tailwinds driving this consumption category. We believe that Indian consumers deserve superiorly built products with better aesthetics, design, and utility at an affordable price. We see a clear opportunity to build products with superior quality, design and functionality and are very excited about the opportunity.”
ICON is helmed by seasoned entrepreneurs – Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta – who have witnessed considerable success in their previous venture, health food startup MyFitness. The startup was acquired by Mensa Brands in 2022, the year’s largest D2C cash acquisition (read here). Noting critical gaps in the LTA category, the founder quartet set its sights on leading the Indian luggage revolution through ICON, whose “ICONic” product line combines style, functionality, and durability to meet the evolving needs of the modern fashion-conscious traveler.
“We have been in touch with Mohammad and the team since their MyFitness days. They built a category-defining brand in an extremely capital-efficient manner and had a fantastic cash exit. We are excited to be their Day Zero partner as they set out to build a category-defining brand in the luggage category – a category that is set to explode in India. India is set to become the 4th-largest global spender in travel by 2030. Domestic and international tourism will boom in the coming decades The growing demand for fashionable, high-utility aspirational products is underserved. We are excited to partner with Team ICON to address this gap by offering fashionable products with superior functionality for the modern Indian traveler,” said Hariharan Premkumar, MD and Head of India at DSG Consumer Partners.
Each product offered by ICON is meticulously designed to withstand the rigors of travel, incorporating innovative features such as wide-handle trolleys, smart bags with power bank slots and Bluetooth-enabled trackers, and premium materials sourced from around the globe.
With the post-pandemic travel renaissance driving a surge in demand for luggage, ICON is well-positioned to capitalize on this trend. The Indian tours and travel industry is expected to witness healthy growth in the coming years, with branded players like ICON playing a significant role in shaping consumer preferences.
As luggage evolves from a travel necessity to a lifestyle product, ICON aims to lead the way in transforming travel experiences, both globally and locally, by seamlessly blending technology with style and functionality.
Babyshop has proudly opened its first store in the country at Gaur City Mall, bringing its extensive range of products for babies, toddlers, and children to Indian shoppers for the first time.
Founded over five decades ago, Babyshop has built a strong reputation across 14 countries for quality, trust, and an understanding of the essentials every family needs. Known for making parenting more joyful and supporting parents at each step of their journey, Babyshop’s entry into India signals a new era for families looking for a one-stop destination for children’s products, including clothing, nursery essentials, feeding supplies, and educational toys.
The grand launch was celebrated in the presence of Sarah Gaur, Owner of Gaurs Group; Ruban Shanmugarajah, CEO of Babyshop; Dheeraj Chawla, India CEO for Babyshop; and Justin Masih, VP of Leasing for Gaurs Group. The event was filled with excitement as the leaders underscored the brand's commitment to bringing high-quality products to the Indian market, further enhancing Gaur City Mall as a family-friendly destination.
“Babyshop’s entry into India is truly significant as we aim to bring world-class products to support families at every stage of parenthood. With our carefully curated range, we’re here to make parenting more joyful, with essentials for every little moment that matters, said Ruban Shanmugarajah, CEO of Babyshop.
Families visiting the store will find Babyshop’s signature blend of quality, comfort, and thoughtful design, tailored to Indian parents and children. The Gaur City Mall store will serve as a parenting destination, providing easy access to products that help families create lasting memories while ensuring the comfort and well-being of their children. “Visit Babyshop at Gaur City Mall today to explore everything you need for your parenting journey,” read a statement from the brand.
With Babyshop’s entry, Gaur City Mall further cements its status as a prime location for modern families. The new Babyshop store offers a comprehensive shopping experience, allowing parents to access premium products without needing to look further than their local mall. Babyshop’s introduction into the Indian market arrives at a time when demand for high-quality children’s products is on the rise, and the brand’s rich experience positions it uniquely to fulfill this need.
On this auspicious day of Dhanteras, Libas has announced the opening of its very first Exclusive Brand Outlet (EBO) in South India, located at the bustling Phoenix Market City in Bengaluru. This launch marks a significant milestone for the brand as it expands its presence in one of India’s most vibrant shopping regions.
Arun AB, Founder, Libas commented on the launch, “Bengaluru holds a special place in my heart, and Phoenix Market City is among the most popular shopping destinations in the country, making it the ideal location for this milestone. The choice of Bengaluru, known for its rich cultural heritage and fashion-forward consumers, underscores Libas's commitment to reaching customers in key urban centers."
The new outlet promises to offer a diverse range of stylish and high-quality ethnic wear that Libas is celebrated for. From elegant kurtas to contemporary fusion wear, the store aims to cater to the tastes and preferences of a varied clientele, ensuring that every visit offers something unique.
The founder also expressed gratitude to the Phoenix Team for their support during this endeavor, saying, “Thanks a lot to Phoenix Team for their support & guidance.” This collaboration has been instrumental in bringing the Libas vision to life in such a prime retail location.
Libas warmly invites everyone to visit the new store and discover the exceptional blend of style and quality that has become synonymous with the brand. With this launch, the company aims not only to enhance its footprint in South India but also to forge deeper connections with customers by providing an immersive shopping experience. Whether you are looking for festive attire or everyday wear, the new Libas outlet is poised to become a go-to destination for fashion enthusiasts in Bengaluru
Anaar, a direct-to-consumer (D2C) footwear brand, was launched by Tanushri Biyani in 2024, with a mission to blend sustainability and style. Specializing in handcrafted bridal sneakers, Anaar aims to provide essential support and cushioning for all-day comfort, allowing brides to look stunning while remaining comfortable during their special day.
Biyani emphasized the brand's innovative approach. He stated, “We are revolutionising wedding shoes with our exquisite designs and meticulous attention to detail. Our selection of wedding shoes allows you to embrace fashion without compromising the allure of your special day.” This philosophy is reflected in every pair of sneakers, designed not only to enhance bridal attire but also trevolutionizingo provide the practicality that modern brides seek.
Anaar has quickly captured the market’s attention, particularly for its popular product range. Among its highest-selling offerings are the Metallic Mella wedge sneakers, Euphoria wedge sneakers, Groove Signature wedge sneakers, Pop-Rock wedge sneakers, and Butterfly Plea wedge sneakers. Each design is meticulously crafted to ensure comfort while making a fashion statement.
What truly sets Anaar apart is its unique approach to bridal footwear. The brand’s sneakers are designed as slip-ons, moving away from the conventional laced styles typically found in bridal shoes. This innovation not only adds a contemporary twist but also enhances ease of wear. Additionally, each sneaker features intricate zari or zardozi work, drawing inspiration from the vibrant Rajasthani leheriya style, which further enriches their aesthetic appeal.
Anaar's commitment to sustainability and craftsmanship has resonated with consumers, leading to rapid growth and popularity. The brand is backed by notable investors, including Think9 Consumer and others, which underscores its potential in the competitive footwear market. With a focus on quality and style, Anaar is poised to redefine the bridal shoe experience, making comfort and elegance accessible for every bride on her special day.
Gurugram-based skincare brand 52 Sundaze, founded in 2024 by Tanisha Jain and Pranav Jain, is making waves in the beauty industry with its innovative product offerings. Operating as a bootstrapped venture since its inception, the brand has quickly gained a reputation for its unique formulations. Among its highest-selling products are the SPF 50 rosewater mist and the Clear Glow SPF mist, both of which stand out as the world’s first SPF 50 rosewater mists designed for application over makeup. This innovation reflects the brand's commitment to merging skincare and sun protection in a user-friendly manner.
As 52 Sundaze sets its sights on the fiscal year 2024-25, the company is poised for growth with plans to launch 10-12 new stock-keeping units (SKUs) in the coming months. The co-founders are excited about introducing several groundbreaking products that promise to enhance the brand's offerings. “Our philosophy is to redefine sun protection by creating products that people genuinely love to use,” they stated, emphasizing their dedication to consumer satisfaction.
The brand's mission extends beyond merely selling skincare products; it aims to make sun protection an enjoyable, effortless, and essential aspect of a healthy lifestyle throughout the year, not just during the summer months. “We focus on multifunctional products that blend SPF with skincare, ensuring our offerings are both practical and effective,” the co-founders added, highlighting their innovative approach.
Key business enablers play a crucial role in supporting 52 Sundaze's growth strategy. By utilizing platforms such as Shopify, Amazon, and Shiprocket, the brand is enhancing its online presence and streamlining its operations, allowing it to reach a broader audience. The integration of these e-commerce solutions helps 52 Sundaze improve its customer experience while optimizing logistics and fulfillment processes.
With its innovative products and a strong commitment to redefining sun care, 52 Sundaze is positioned to make a significant impact in the skincare market as it continues to grow and innovate in the coming years.
Jewelbox, India's premier lab-grown diamond jewelry brand, has officially launched its new store in Delhi, located at A 90 Central Market, Lajpat Nagar II, Veer Savarkar Marg, Ground Floor. This significant milestone reflects the brand's mission to make luxury fine jewelry both sustainable and accessible to a broader audience across India. The newly opened store showcases a dazzling collection of lab-grown diamond jewelry that blends innovation with ethical sourcing and timeless elegance. Jewelbox recently gained national acclaim after securing an All Shark Deal on the popular reality show Shark Tank India Season 3.
To celebrate the grand opening, Jewelbox is offering a festive promotion on Dhanteras, featuring a remarkable 30 percent discount on diamond purchases and waiving 100 percent of the making charges. This special offer provides customers with an excellent reason to indulge in sustainable luxury during the festive season.
Vidita Kochar Jain, Co-Founder, Jewelbox said, “We are excited to bring the Jewelbox experience to Delhi. These new stores mark an important milestone for us as we expand into a city known for its rich culture and appreciation for fine craftsmanship. We look forward to offering the people of Delhi our unique offering of sustainable luxury. At Jewelbox, our lab-grown diamond jewelry captures the beauty of nature in its purest form, using cutting-edge technology to create gems and jewelry that are both exquisite and environmentally responsible.”
The Delhi store will feature Jewelbox's complete range of products, from everyday wear to exquisite pieces for special occasions, with prices ranging from Rs. 5,000 to Rs. 5,00,000. Each piece is crafted with meticulous attention to detail and is certified by international gemological labs such as IGI and SGL, ensuring that customers receive the highest quality products.
The launch event will showcase Jewelbox's latest collections, allowing visitors to experience firsthand the brand's dedication to craftsmanship and sustainability. This opening marks the first of several planned expansions, with more store openings anticipated in the near future.
As Jewelbox continues to grow, it reinforces its commitment to providing ethically sourced, high-quality diamond jewelry, paving the way for a more sustainable future in the luxury market.
Amorepacific, a pioneer in the Korean beauty industry, made a significant mark in India by hosting its inaugural K-beauty panel during the much-anticipated Nykaaland 2.0. The panel discussion, titled “Kracking the K-Beauty Kode with Amorepacific,” brought together brand experts, celebrity ambassadors, and beauty enthusiasts for an enlightening dialogue about the dynamic and vibrant world of K-beauty.
Moderated by the energetic Shibani Akhtar, the panel sparked engaging conversations that explored the unique attributes of K-beauty and its rising global influence. Brand ambassadors Wamiqa Gabbi of INNISFREE and Palak Tiwari of Etude shared personal anecdotes and insights, shedding light on how K-beauty has transformed their skincare routines and bolstered their confidence.
Wamiqa Gabbi, Brand Ambassador of INNISFREE shared, “It was an absolute delight sharing my K beauty journey at Nykaaland 2.0. I love how Korean beauty emphasizes skin health, sustainability, and natural ingredients and I couldn’t be happier to share my experience with the audience. The response to our panel discussion was incredible, and I’m thrilled to see India embracing the beauty of K-beauty.”
“The energy at ‘Kracking the K-beauty Kode with Amorepacific’ was electric! It's inspiring to witness the growing appreciation for K-beauty in India, and Amorepacific’s commitment to innovation always shines through," added Palak Tiwari, Brand Ambassador of Etude.
Shibani Akhtar, the moderator of the panel commented, "The K-beauty conversation has officially begun! The audience's enthusiasm and curiosity showcased the genuine connection between Indian beauty enthusiasts and the K-beauty rituals. Amorepacific’s brand ambassadors and beauty experts beautifully combined passion with expertise, sparking India’s love for K-beauty. I can’t wait to see how this movement unfolds.”
Paul Lee, Managing Director and Country Head of Amorepacific India expressed, “We would like to extend our heartfelt gratitude to Nykaaland for this fantastic opportunity. Partnering with Nykaaland enabled us to tap into a vast audience base to inspire and educate our consumers on the transformative power of K-beauty. Post our debut in 2023, the second edition in 2024 also proved quite fulfilling for our brands.”
Mini Sood Banerjee, Assistant Director & Head of Marketing of Amorepacific India added, “We’re thrilled with the overwhelming response to our panel discussion. Amorepacific constantly works to engage with beauty enthusiasts where they are most active, and through our first-panel discussion at Nykaaland, we aimed for the attendees to experience firsthand the efficacy and uniqueness of K-beauty. We look forward to continuing these meaningful conversations and inspiring beauty lovers in India.”
Over the course of three vibrant days, attendees enjoyed an exceptional showcase of Amorepacific’s iconic brands, including INNISFREE, Laneige, Etude, and Sulwhasoo. As Amorepacific continues to carve its niche in the Indian beauty landscape, the “Kracking the K-beauty Kode” panel adds to its mission of sharing the best of Korean beauty with the world. The event celebrated not only the artistry of K-beauty but also highlighted the importance of cultural exchange in the ever-evolving beauty industry.
Eco-conscious brand Ed-a-Mamma, founded by acclaimed actor and entrepreneur Alia Bhatt, has opened its inaugural standalone store at Mumbai’s Jio World Drive. Recognized for its commitment to sustainable kids’ and maternity wear, Ed-a-Mamma’s new store signifies a pivotal step forward in its journey to promote environmentally responsible products for families.
The launch event featured the second edition of “Spill the Beans,” an engaging conversation series led by Bhatt herself. The event brought together prominent mommy influencers and advocates of conscious parenting, who shared personal experiences and insights on mindful parenting, eco-conscious values, and fostering creativity in children’s development.
Alia Bhatt expressed, “Ed-a-Mamma’s first offline store marks a significant milestone for our brand and a dream come true for me! We began as a small, homegrown business, and with the partnership of Reliance Brands Limited, we’ve expanded our offerings to include clothing, books, and toys—all available in our store. I’m excited for everyone to come and immerse themselves in the world of Ed-a-Mamma. The store launch was also the perfect opportunity to unveil the second edition of ‘Spill the Beans’, celebrating the power of community and shared values. I truly believe that by working together, we can inspire our children to embrace sustainability and creativity, ensuring a brighter future for all."
Located on the second floor, the new store features a nature-inspired design that highlights Ed-a-Mamma’s commitment to sustainability. The store presents a diverse array of products, including maternity and nursing wear, as well as kids’ apparel for ages 0-14, with prices starting at Rs. 799. Each garment is crafted from natural fibers, features eco-friendly buttons and trims, and includes a seed ball to encourage children and families to engage with nature by planting trees.
Expanding beyond apparel, Ed-a-Mamma’s new range also includes eco-friendly toys, bedding, and accessories. The collection offers linen dolls, upcycled plushies, bags, and handcrafted hair accessories, all created with the brand’s eco-conscious ethos. Wooden toys will soon be added to the lineup, providing non-toxic, natural options for conscious parents.
The entire toy collection and accessories will soon be available on Ed-a-Mamma’s website, further connecting families with the brand’s values and dedication to a sustainable lifestyle. Through this store, Ed-a-Mamma continues to foster a greener, more creative future, aiming to inspire children and families to embrace environmental responsibility.
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has announced an exclusive partnership with Bvlgari, the esteemed Roman high jeweler, to unveil the brand's first digital boutique in the country. This collaboration marks Bvlgari’s entry into India’s e-commerce space, allowing discerning consumers to purchase the brand’s iconic jewelry, handbags, and watches from the comfort of their homes.
In response to the fast-changing global market and the evolving purchasing aspirations of Indian consumers, luxury e-commerce platforms are increasingly pivotal in attracting a diverse customer base across the nation. By launching this pioneering partnership, Bvlgari aims to combine its extraordinary craftsmanship with Tata CLiQ Luxury’s digital expertise and extensive reach, tapping into a growing segment of new luxury buyers.
The digital boutique features a curated selection of Bvlgari's most celebrated pieces, including India-inspired creations such as the B.zero1 Kada Bracelet and the renowned Bvlgari Bvlgari Mangalsutra. Shoppers can also explore timeless designs like the Serpenti Viper bracelets and B.zero1 rings. Additionally, the boutique will showcase a range of Bvlgari timepieces, including the famed Serpenti collection and the elegant Octo Finissimo and Octo Roma models. Customers can also shop for a wide variety of leather goods and accessories.
To enhance the online shopping experience, Tata CLiQ Luxury and Bvlgari will provide a dedicated luxury concierge service. This service will offer personalized assistance from knowledgeable experts trained by Bvlgari, ensuring customers receive tailored guidance throughout their shopping journey.
Gopal Asthana, CEO, Tata CLiQ expressed, “We are honored to welcome Bvlgari to Tata CLiQ Luxury. Known for their unparalleled craftsmanship and exquisite designs we are proud to be their e-commerce partner in the country. The jewelry, watch, and accessories categories on the platform are of key focus, and with this launch, we are elevating our portfolio further. Our endeavour is to bring iconic luxury brands to consumers across India, and we look forward to offering consumers an unmatched online luxury shopping experience.”
Jean-Christophe Babin, CEO, Bvlgari said, “We are thrilled to mark a new chapter for Bvlgari in India through our partnership with Tata CLiQ Luxury, India's leading luxury lifestyle platform. This important partnership allows us to bring our iconic designs across India, meeting customers with whom we share a deep love for beauty, excellence, and exquisite craftsmanship. Together, we want to offer our customers an online shopping experience through the same attention and warm welcome that can be found in our boutiques.”
With this collaboration, Bvlgari's iconic high-end creations are now available on Tata CLiQ Luxury, further enriching the luxury e-commerce landscape in India.
Minimalist, known for its innovative and science-driven skincare solutions, has officially launched its latest product: the Retinal 0.1 percent Face Serum. This advanced serum is expertly formulated to address visible signs of aging while ensuring a gentle touch suitable for all skin types.
The Minimalist Retinal 0.1 percent Face Serum, which includes Oleyl Adapalenate and Squalane, is designed to effectively combat age-related skin issues. It works to diminish fine lines, wrinkles, loss of elasticity, uneven skin tone and texture, and inflammation. With regular use, the serum promotes cell turnover, revealing a more youthful, radiant complexion and smoother skin.
This serum stands out for its blend of potent ingredients that deliver remarkable anti-aging benefits. Retinal, a powerful form of Vitamin A, is known for its efficacy in reducing fine lines, wrinkles, and uneven skin tone. Clinical studies have demonstrated its ability to improve photoaging by an impressive 95 percent, promoting cell turnover for a youthful appearance.
In addition, Oleyl Adapalenate serves as a third-generation retinoid precursor that enhances collagen production, reduces photoaging, balances skin tone, and soothes inflammation. Research indicates that it is significantly more effective than traditional retinol in addressing wrinkle severity and redness. Furthermore, Bakuchiol, known for its anti-inflammatory properties, helps calm the complexion, while Squalane acts as a lightweight moisturizer, maintaining hydration without clogging pores.
“At Minimalist, we are committed to redefining skin care through innovation and transparency. With our Retinal 0.1 percent Face Serum, we have harnessed the power of advanced ingredients like Oleyl Adapalenate and Squalane to deliver exceptional results in combating the visible signs of aging. Our goal is to provide consumers with effective, science-backed solutions by focusing on breakthrough formulations and premium ingredients. We aim to continue setting new standards in skincare that align with our core values of simplicity and honesty,” said Mohit Yadav, Founder, Minimalist.
The new serum is priced at Rs 799 and is ideal for all skin types, although it is not recommended for individuals who are pregnant or breastfeeding. For best results, it should be applied in the evening on a cleansed face after water-based serums and before moisturizer, with daily sunscreen use strongly advised.
With this launch, Minimalist reaffirms its dedication to offering innovative and effective skincare solutions, catering to consumers seeking quality and transparency in their beauty routines.
MARS Cosmetics, the adored beauty brand known for its innovative approach, made a powerful impact at Nykaaland 2024 with its inclusive theme, ‘Makeup For Everyone,’ which captivated beauty enthusiasts, influencers, and makeup lovers alike. The festival, held from October 25th to 27th at the Mahalaxmi Race Course in Mumbai, was a lively celebration of innovation, inclusivity, and the spirit of festivity in beauty.
Building on its success from last year, MARS Cosmetics took its presence to new heights this year, featuring fresh product launches, exclusive hampers, interactive booths, and appearances by celebrity guests. Visitors eagerly flocked to the MARS booth to experience the brand’s latest collections and engage in activities, all designed to bring the ‘Makeup For Everyone’ motto to life. The vibrant atmosphere was amplified with unique games and contests, where MARS Cosmetics created memorable experiences for every attendee.
Rishabh Sethia, Director & Business Administrator, MARS Cosmetics mentioned, "We are thrilled by the incredible response to ‘MARS Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation of everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty."
Nykaaland 2024, which brought together major beauty brands, influencers, and fans, provided an ideal venue for MARS Cosmetics to shine. By offering interactive product experiences and showcasing new releases, MARS reinforced its dedication to vegetarian, cruelty-free beauty products tailored specifically for Indian audiences. Through this event, MARS Cosmetics reaffirmed its vision of making beauty accessible, inspiring attendees with its inclusive ethos and affordable high-quality products.
As MARS Cosmetics looks forward, the brand is excited to continue building on the success of Nykaaland 2024, with more product launches and initiatives that promise to engage and inspire the beauty community across India.
9Skin, the skincare brand co-founded by celebrated actor Nayanthara, has taken a major step in its expansion by partnering with Reliance Retail's Tira. This strategic collaboration marks 9Skin’s debut in offline retail in India, advancing its mission of providing accessible, high-quality skincare solutions to a broader audience.
To commemorate this significant launch, 9Skin is unveiling the exclusive “Skinderella” Hydrogel Mask, available only through Tira. This new product promises to deliver deep hydration and rejuvenation, tailored to the diverse skincare needs of Indian consumers. The Skinderella Hydrogel Mask will be offered for a limited time, attracting skincare enthusiasts eager to try a cutting-edge product from a trusted brand.
9Skin, deeply influenced by Nayanthara’s personal journey with skin conditions, emphasizes natural ingredients and advanced nanotechnology to offer effective and gentle care for all skin types. The brand’s products are designed to not only improve skin health but also foster a sense of confidence and nourishment.
Bhakti Modi, Co-Founder, Tira commented, “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers. We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers. We are excited to bring the finest skincare products to India and believe this collaboration will provide our customers with unparalleled skincare experiences.”
Nayanthara, Co-Founder, 9Skin said, “We are excited to partner with Tira and expand our reach within the Indian market. Our mission is to bring clean, effective, and ethical skincare solutions to individuals of all skin types, and this collaboration allows us to reach a wider audience through Tira’s extensive network.”
Since its launch, 9Skin has earned a reputation for its unique formulations that resonate with skincare enthusiasts. The brand’s portfolio includes a diverse range of products, such as booster oils, night creams, serums, and day creams, all crafted with the aim of promoting healthy skin. With price points ranging from INR 999 to INR 1899, 9Skin products are now available not only on their official website but also through Tira’s digital and physical platforms.
Expanding beyond India, 9Skin already holds a presence in international markets, including Malaysia, Singapore, Canada, the UK, Sri Lanka, and the UAE. The collaboration with Tira represents 9Skin’s next chapter, signaling a promising future for both brands as they redefine premium skincare experiences in India and beyond.
Brown Living, a prominent platform in India advocating for sustainable and plastic-free living, has successfully secured pre-seed funding to accelerate its growth and establish sustainable living as the default choice for millions of consumers. The funding round, led by Blink Digital, attracted investments from notable figures such as Sanjay Nayar, Founder and Chairman of Sorin Investments, and Bharat Iyer, totalling USD 300,000.
Since 2019, Brown Living has experienced remarkable growth, onboarding Bollywood producer and environmentalist Pragya Kapoor as a partner and investor, with her investment value increasing by over 350 percent. The brand has achieved phenomenal year-on-year growth of 500 percent since its first funding round in June 2021. With a current roster of 650 sellers and over 1,800 artisans, this new influx of capital will allow Brown Living to scale its operations and broaden market access for even more artisans and suppliers.
Chaitsi Ahuja, Founder & CEO of Brown Living, expressed her enthusiasm about the funding, stating, “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses.”
Dooj Ramchandani, Co-founder of Blink Digital, emphasized the unique aspects of Brown Living's model, highlighting its direct connection with India's artisans and SMEs. Sanjay Nayar echoed this sentiment, remarking that Brown Living has the potential to scale impact across India through its mission-driven approach and robust technology infrastructure.
With consumer willingness to pay a premium for eco-friendly products on the rise—67 percent according to a Bain & Co. study—Brown Living is poised to lead the sustainable goods market, projected to exceed $50 billion by 2030. The recent funding round, bolstered by support from accelerator programs like Google For Startups and the Stanford Seed Spark Program, will help Brown Living continue its mission to foster an ecosystem that champions sustainability.
Big Hello, a specialty fashion brand for plus-sized individuals, has inaugurated its fifth new retail experience store in Kompally, Hyderabad. This launch brings stylish, high-quality fashion clothing and accessories to the city's plus-sized men and women, aiming to redefine the shopping experience for a traditionally underserved market.
The new store in Hyderabad is an 'Experience Store,' featuring vibrant interiors, a unique dancing mannequin, and engaging customer service that reflects the lively spirit of the brand. Big Hello also stands out as the first Indian brand to introduce a dedicated customer lounge, offering a comfortable space for shoppers to relax and enjoy their retail experience.
With the addition of this store, Big Hello now has a presence in 19 locations across major cities including Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. In addition to its physical stores, the brand operates an e-commerce platform and plans to open more stores in Hyderabad in the near future. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a growing fashion retail company led by founder Vishnu Prasad.
Modita Tripathi, Brand Head, Absolute Brands Shared, “We are happy to announce Big Hello’s inclusive and trendsetting collection of clothing and accessories to Hyderabad’s fashion-forward crowd. Our store offers locals convenient access to Big Hello’s perfectly tailored, stylish, and thoughtfully curated pieces, enabling them to embrace their individuality and make bold fashion statements with ease.”
Big Hello's diverse collection includes both Western and Indian ethnic wear, designed to suit every body type, occasion, and mood. Their offerings range from shirts, t-shirts, trousers, jeans, and blazers to traditional kurtas, bandh galas, and a variety of ethnic bottomwear. Accessories like belts, tummy tuckers, scarves, ties, pocket squares, and suspenders are also available, providing customers with a complete fashion package.
As part of an ambitious national retail expansion, Big Hello plans to open 50 new stores within the current financial year, targeting key states like Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala.
Vishnu Prasad, Founder and CEO of Absolute Brands & Retail, emphasized the brand’s mission, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”
India's plus-size fashion market, currently valued at Rs. 88,000 crore, represents 12 percent of the overall fashion market. Of this, the organized sector accounts for about 33 percent or Rs. 29,000 crore. The market is expected to grow at a CAGR of 25 percent over the next five years, underscoring the increasing demand for plus-size fashion.
With this latest expansion, Big Hello continues to solidify its role as a leader in India's plus-size fashion industry, catering to a growing segment of consumers seeking trendy and well-fitting apparel.
Fizzy Goblet, the beloved brand for footwear that combines fun and elegance, has opened its third retail store in Hyderabad. Located in Sarath City Capital Mall, this 751 sq. ft. store brings Fizzy Goblet’s signature festive footwear range and Potlis to life in a vibrant, immersive setting. The brand’s innovative approach to design combines artisanal techniques with playful aesthetics, making each piece both stylish and comfortable. From intricate embroidery to bold colors, Fizzy Goblet brings a fresh twist to footwear, resonating with modern shoppers looking for something unique.
Following the success of its stores in Inorbit Mall and Banjara Hills, this new location is designed to offer a unique shopping experience, featuring exclusive displays and signature brand elements that capture the colorful essence of Fizzy Goblet. Shoppers can explore a diverse selection, from Fizzy heels to popular styles like juttis, mules, and sliders.
Making this launch even more exciting, Fizzy Goblet introduces the exclusive Kareena Kapoor Khan x Fizzy Goblet Diwali Collection. This limited-edition line celebrates the festive season with handcrafted footwear, using luxurious fabrics, sparkling embellishments, and intricate stories woven into each design. From delicate zari dabka work to high-quality silk and organza, this collection, priced between Rs 3,490 and Rs 6,990, seamlessly blends traditional craftsmanship with contemporary style.
The Souled Store, one of India’s largest lifestyle brands, has strengthened its relationship with cricket player Hardik Pandya, who has become an investor in the company. This strategic partnership marks a key development for The Souled Store as it seeks to expand its presence in the Indian fashion retail market.
Hardik Pandya has served as a brand ambassador for The Souled Store since 2022 and is eager to enhance his involvement by supporting the brand's vision of being the go-to destination for trendy, high-quality products aimed at the youth.
“My journey with The Souled Store has been a special one. What started as a partnership has grown into something much bigger. I have always admired their passion for creating something fun, relatable, and exciting for the youth of India. I’m thrilled to be a part of this very loved homegrown brand’s next chapter and look forward to contributing to its continued success and growth,” said Pandya.
He added, “I’m excited to strengthen my partnership with The Souled Store, a brand that resonates with both the youth of the country and me. As an Indian athlete, I believe in the potential of homegrown brands, and this journey is about supporting innovation and creativity to help shoppers look and feel their best. I look forward to being part of this exciting partnership and fueling growth and love for the brand.”
Vedang Patel, Co-Founder of The Souled Store stated, “Hardik embodies everything that The Souled Store stands for, representing a true ‘Made in India’ success story. We are thrilled to welcome him into the family. His passion for fashion and deep understanding of the Indian youth will bring immense value to our brand. Together, we aim to innovate and create products of high quality that resonate with the youth while celebrating their individuality and interests.”
Since 2022, The Souled Store has experienced significant growth, reflected in a compound annual growth rate (CAGR) of 55 percent. The brand has expanded its offline presence from 8 stores to over 30 across more than 15 cities, with plans to add another 5 stores by the end of this month. Its user base has more than doubled, showcasing the positive effects of strategic leadership and market expansion efforts.
Over the past two years, The Souled Store and Hardik Pandya have mutually benefited from their collaboration. As a brand ambassador, Hardik has boosted The Souled Store's visibility in a competitive fashion landscape and connected the brand with the vibrant spirit of youth culture, which resonates with his fanbase.
This partnership has fostered growth for both Hardik and The Souled Store, creating a community of fans and customers who value quality clothing and wish to stay updated with fashion trends.
With this new investment, The Souled Store aims to accelerate product development, broaden its online and offline reach, and explore new creative collaborations.
As winter approaches, Mamaearth, a leading purpose-driven personal care brand in India, has launched its new range of Light Moisturizing Creams, infused with natural ingredients. Available in two variants—Beetroot Hydraful and Vitamin C Daily Glow—these lightweight, non-greasy formulas are designed to keep skin hydrated and radiant during the dry winter months. Both creams are Made Safe Certified, dermatologically tested, and suitable for use on the face, hands, and body, making them versatile options for any winter skincare routine.
Winter often poses unique challenges for the skin, leading to dryness, dullness, and discomfort. Mamaearth's Light Moisturizing Cream aims to provide 24-hour hydration while brightening the skin, ensuring it remains nourished and glowing throughout the day.
The Beetroot Hydraful Light Moisturizing Cream, enriched with beetroot and hyaluronic acid, delivers a hydrated pink glow. Beetroot helps protect skin cells and reduce inflammation, while hyaluronic acid offers deep hydration and improves skin elasticity, making it ideal for those seeking a natural, rosy complexion along with intense moisturization.
On the other hand, the Vitamin C Daily Glow variant targets skin brightening and pigmentation reduction. The powerful combination of Vitamin C and turmeric helps even out skin tone, leaving the skin visibly brighter and more radiant. Additionally, nourishing ingredients such as shea butter and glycerin ensure that the skin stays soft, supple, and protected from dryness.
Mamaearth is committed to providing safe and effective skincare, as evidenced by these new products, which are free from harmful chemicals and packed with natural goodness. The Light Moisturizing Creams will be available on Mamaearth’s official website, major e-commerce platforms like Amazon, Nykaa, and Flipkart, as well as in retail stores across India, ensuring easy access for consumers.
Esskay Beauty Resources Pvt Ltd, a leading name in the beauty and wellness sector, has announced ambitious plans to broaden its reach across more cities in India and international markets. The company, which currently manages 14 major brands in beauty, hair tools, and hair care, aims to enhance its footprint by empowering salons, spas, and beauty professionals with high-quality products and cutting-edge education.
Already active in India, Sri Lanka, Nepal, and Bangladesh, Esskay Beauty is set to expand into additional global regions. The company has successfully grown its distribution network from 200 to approximately 300 cities within India and now plans to target tier II and tier III cities, bringing innovative beauty solutions to a wider audience.
"Our vision has always been to transform the beauty and wellness industry on a global scale, and we are committed to growing our homegrown brands in new and exciting markets. By expanding our footprint in urban cities, we aim to bring quality products and expert education to every corner of the Indian subcontinent and beyond,” commented Ankit Virmani, Director, Esskay Beauty Resources.
Education remains a core focus for Esskay Beauty, and the company is significantly boosting its educational wing, Esskay Academy. The Academy will increase its course offerings from six to around twenty, aiming to equip beauty professionals with the latest knowledge and skills. Additionally, Esskay Beauty plans to collaborate with international artists and educators, enhancing the quality of training in the beauty sector.
"Our goal is to ensure that beauty professionals across the world are equipped with the knowledge and techniques needed to thrive in this ever-evolving industry. By collaborating with both national and international experts, we are creating a world-class educational experience through Esskay Academy," said Subham Virmani, Director, Esskay Beauty Resources.
As part of its expansion strategy, Esskay Beauty has also ramped up its workforce, growing from 200 to over 290 employees. This increase in staff is aimed at supporting the company’s expanding distribution, educational initiatives, and business operations, underlining its commitment to excellence in the beauty industry.
Driven by the mission to "Transform Beauty and Wellness to the Next Level Globally," Esskay Beauty’s latest plans highlight its dedication to empowering beauty professionals and making India a prominent player on the global beauty stage. With its expansion and educational advancements, the company continues to lead the way in bringing top-quality beauty solutions to new markets.
JUST CORSECA, one of the renowned names in audio innovation, has introduced five new premium portable speakers aimed at satisfying the needs of both audiophiles and casual listeners. The newly launched products—Super Boom (JST624), Sushi Boomer (JST614), Sushi Elegante (JST616), Soul Heaven (JST640), and Super Bunny (JST626)—combine advanced technology with sleek design, making them ideal gifting options this festive season. Each speaker promises to deliver a unique audio experience while seamlessly fitting into the lifestyle of tech enthusiasts.
The highlight of the launch is the Super Boom (JST624), a powerful 200W speaker designed to fill large spaces with booming sound. "The robust bass, enhanced by multiple tweeters and surround speakers of this portable powerhouse speaker, makes it ideal for users who demand both volume and quality and enjoy hosting personal concerts at home or carrying this speaker to any party or outdoor events," said a company representative. With its high-energy audio performance, the Super Boom is positioned as a standout product in its category.
Among the other exciting products is the Super Bunny (JST626), which has garnered attention as India's first MagSafe-compatible speaker. This compact speaker is tailored for Apple users, offering a convenient way to attach it to iPhones while keeping devices charged, all while delivering high-quality sound. The Super Bunny also features RGB lighting and a 5W capacity, making it both stylish and practical for on-the-go listening. It even includes an additional ring for compatibility with Android phones, expanding its usability.
JUST CORSECA has also expanded its offerings with the Sushi Boomer (JST614), a 40W speaker designed for outdoor use with a splash-proof build and RGB lighting. The Sushi Elegante (JST616) takes innovation a step further by incorporating a 15W MagSafe wireless charger, blending practicality with cutting-edge technology. Meanwhile, the Soul Heaven (JST640) adds a wellness feature with its built-in humidifier, making it a versatile product that transforms any space into a serene environment while delivering excellent sound.
These new products emphasize portability, innovative technology, and design aesthetics. Whether it’s the booming bass of the Super Boom, the wireless charging feature of the Sushi Elegante, or the unique humidifier functionality of the Soul Heaven, JUST CORSECA has crafted a range of speakers that cater to different preferences and needs. Each model reflects the brand’s dedication to enhancing the modern listening experience.
Ritesh Goenka, Managing Director, Damson Technologies said, "Innovation and performance are at the heart of every product we launch at JUST CORSECA. This new range of portable speakers is designed with advanced technology, innovation, and multiple features to offer an unmatched audio experience, versatile functionality, and a modern design aesthetic. From high-quality sound to added smart features like wireless charging, humidifier, and ambient lighting, these products are perfect for enhancing any lifestyle. They also make ideal gifts for the upcoming festive season, combining style and technology in one."
JUST CORSECA's latest portable speakers are now available at leading retail stores and online platforms across India. The brand is confident that these innovative products will not only enhance audio experiences but also add a touch of luxury and convenience to any setting, making them the perfect companions for festive celebrations and beyond.
TechnoSport, a renowned manufacturer of active sportswear, has marked a significant milestone with the launch of its largest retail store in Tiruppur. This new store is not only set to meet the increasing business demands in Tiruppur and nearby regions but also signifies TechnoSport’s dedication to expanding its presence across India.
The grand opening was attended by several notable figures, including Sumit and Amit, Directors of TechnoSport, and Ashok Jhunjhunwala, a key stakeholder in the company. Additionally, key representatives from the Tiruppur Exporters Association (TEA) were present, such as K.M. Subramanian, President; R. Rajkumar, Vice President; and R. Gopalakrishnan, Treasurer, underscoring the store’s importance to the local business community.
“Tiruppur is special for us because it is home to our factory. We are excited to open our largest store here, which spans 1,500 sq. ft. This new location will help us improve the shopping experience for our customers,” said Sumit Santhalia, Co-Founder and Director of TechnoSport.
The newly inaugurated store boasts a spacious open-plan layout, inviting customers to explore TechnoSport’s extensive range of activewear. Designed to offer a comprehensive brand experience, the store features the latest performance wear and athleisure collections while highlighting the cutting-edge technologies that set TechnoSport’s products apart.
“We believe this flagship store will help us connect better with our customers in Tiruppur. “By offering a complete brand experience, we aim to build loyalty among our customers and encourage them to lead active lifestyles,” shared Sandeep Jhunjhunwala - Director, Technosport.
A standout feature of the new store is its focus on customer engagement. Visitors have the opportunity to interact with the latest technologies integrated into TechnoSport’s products, adding both value and enjoyment to their shopping experience. This hands-on approach is crucial for TechnoSport, as it aims to educate customers on the benefits and unique aspects of each product.
The flagship store prioritizes customer interaction, ensuring that shoppers can learn about the advanced technologies used in TechnoSport’s offerings. According to the company, this high-touch approach aligns perfectly with its goal of being a gateway for customers to fully understand the capabilities of each product.
The Tiruppur launch is a strategic move within TechnoSport’s broader expansion plan, targeting key markets across India. While online sales remain a priority for the brand, the company believes that bolstering its retail presence will help it thrive in an increasingly competitive landscape.
Located at a prime spot in Tiruppur, TechnoSport’s new store invites fitness enthusiasts and those with an active lifestyle to explore a wide array of innovative sportswear. The opening marks a new chapter for TechnoSport, emphasizing its commitment to enhancing customer experiences and strengthening connections within the local community.
With the launch of this flagship store, TechnoSport is poised to elevate its brand, blending cutting-edge technology with a personalized shopping experience, and paving the way for future growth in the Indian market.
NG EarSafe has successfully raised Rs. 1.06 crore in a seed funding round, led by Inflection Point Ventures. The funds will be utilized to increase brand visibility, expand the company's reach, and support the development of new products, aiming to solidify NG EarSafe's market position and meet growing customer demand.
NG EarSafe is India's first and only ENT-certified premium open-ear headphone brand. The company offers safe listening solutions through advanced Air Conduction and Bone Conduction Technology. This unique technology allows sound to be transmitted via vibrations, bypassing the eardrum, and ensuring a safer listening experience. With a focus on comfort and ear health, NG EarSafe aims to expand its presence, boost category awareness, and continue developing innovative audio products.
The brand is led by co-founders Meet Shah, CEO (an MBA from NMIMS with experience at Godrej), and Raj Shah, COO (an MBA from RK University). They leverage their business and operational expertise to drive NG EarSafe’s growth and innovation in the audio market.
Mitesh Shah, Co-Founder, Inflection Point Ventures said, “From young children to senior citizens, everyone owns a pair or two of earphones or headphones. This has led to a sharp rise in hearing loss and ear infections. NG Earsafe’s ENT-certified open-ear headphones not only prioritize ear health by eliminating ear pain and damage but also offer premium audio quality at a fair market price. What initially caught our attention was the unique certification, but it was the exceptional audio performance that ultimately convinced us to invest in the brand.”
NG EarSafe has seen significant success with over 43,000 headphones sold. It maintains a strong direct-to-consumer presence on platforms like Amazon and Flipkart, and its products are available in over 100 retail stores across India, including major chains like Sangeetha and Phonewale. The company is currently operating at an annual revenue run rate (ARR) of Rs. 10 crore.
Meet Shah, Co-Founder & CEO, NG Earsafe shared, “WHO predicts that 1 in 4 people will face hearing problems by 2050. Our goal at NG EarSafe is to encourage a shift towards safer forms of listening, helping to reduce the forecasted hearing damage.”
NG EarSafe has achieved several notable milestones, including incubation at ISB I-Ventures in 2024 and being named a Gokwik Dynamic Disruptor brand the same year. The startup was a finalist at the Retail Startup Awards in 2022 and clinched 1st prize at Aakar, IIT Bombay, in 2019. Additionally, NG EarSafe consistently ranks among Amazon’s top five bestsellers in the open-ear headphones category.
The global headphones market is currently valued at $71 billion and is growing at a CAGR of 12 percent. India contributes a Rs. 7,000 crore market, with the open-ear headphone segment alone expected to reach Rs. 2,500 crore in the next three years, indicating significant potential for growth in this niche.
Direct-to-consumer (D2C) lifestyle brand Zouk has successfully raised $10 million (around Rs 84 crore) in a Series B funding round led by Aavishkaar Capital. The funding round also attracted participation from existing investors, including Stellaris Venture Partners, Titan Capital, Sharrp Ventures, and JJ Family Office.
Based in Mumbai, Zouk plans to use the fresh capital to significantly expand its offline footprint, growing from 5 to 75 stores across India. The company also intends to increase brand visibility and enhance its supply chain operations.
“This fundraiser enables us to scale up our online and offline channels, with a strong consumer love and product market fit we have already established,” said Pradeep Krishnakumar, Co-founder of Zouk.
With this latest investment, Zouk's total funding has reached $14.5 million. The company previously raised $3 million in May last year, in a round led by Stellaris Venture Partners.
“Our offline stores are seeing good traction and more customers are looking to touch and feel Zouk products before buying. This capital will also enable us to expand our teams and build a large consumer brand from India for the world in the coming years,” shared Disha Singh, co-founder of Zouk.
Founded in 2015 by IIM Ahmedabad alumni, the company has scaled efficiently and now serves over seven lakh customers throughout India.
Initially specializing in handbags, Zouk expanded its product line this year to include luggage items like backpacks and trolley bags. The brand currently collaborates with more than 1,000 artisans from across the country.
“We are thrilled to invest in Zouk, a brand that embodies the spirit of Indian craftsmanship while meeting the needs of modern Indian women. We are confident that with our partnership, Zouk will continue to innovate and grow, making a lasting impact in the lifestyle segment,” commented Divya Gupta, investment director, Aavishkaar Capital.
In addition to Zouk, Aavishkaar Capital has invested in other lifestyle brands like GoDesi, Soulfull, and Jaypore.
ASORT, a prominent lifestyle and personal care brand, has announced the launch of its exclusive men’s grooming range under the Mr. Huffman brand. With a dedication to offering high-quality, innovative products tailored to modern men's needs, Mr. Huffman aims to transform grooming standards and elevate the self-care experience for men across India.
The men's grooming sector in India is undergoing remarkable growth, with the industry expected to surpass a valuation of Rs. 35,000 crore by 2024. This thriving market reflects a shift as more men view personal care and grooming as vital aspects of their daily routines. Through Mr. Huffman, ASORT seeks to meet this rising demand with a premium range of products that blend quality, performance, and style.
Crafted using top-tier ingredients, the Mr. Huffman collection includes a wide variety of products designed to cater to the specific needs of men's skin, hair, and beard care. From refreshing face washes and nourishing serums to moisturizing creams, advanced beard oils, and styling gels, the line ensures that men have the tools to look and feel their best every day. Each product in the lineup has been carefully formulated to deliver optimal results, providing effective solutions for a revitalizing grooming experience.
The Indian men's grooming market is projected to grow at an impressive CAGR of 12-14 percent through 2030, driven by factors like increased disposable income, heightened awareness around personal grooming, and changing consumer behavior toward premium, specialized products. ASORT's launch of Mr. Huffman represents a strategic move to align with the evolving preferences of Indian men, who are increasingly seeking top-quality and innovative grooming solutions.
“We are thrilled to introduce Mr. Huffman to the Indian market. Our goal is to provide men with products that not only meet their grooming needs but also elevate their everyday routine. With the launch of Mr. Huffman, we are proud to offer a sophisticated range of high-performance grooming products that deliver the best in quality and luxury,” said Roshan Singh Bisht, Co-Founder & CEO, ASORT.com.
The Mr. Huffman grooming range is now available across various online platforms. With a strong focus on quality, innovation, and customer satisfaction, ASORT aims to establish Mr. Huffman as the preferred brand for men who prioritize self-care and grooming.
Virat Kohli's men's apparel brand, WROGN, has announced a major milestone by securing Rs. 75 crore (approximately $9 million) in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL). This investment is a significant step for the direct-to-consumer (D2C) fashion brand, which has quickly gained popularity for its stylish offerings and vibrant designs.
With this latest funding round, ABDFVL’s stake in WROGN has increased from 17.1 percent to 32.84 percent on a fully diluted basis. This substantial investment underscores the confidence that Aditya Birla Digital Fashion Ventures has in WROGN's vision and growth trajectory.
Virat Kohli, a prominent figure not just in sports but also in the business world, has been instrumental in shaping the brand's identity. Under his leadership, WROGN has established itself as a go-to choice for young men seeking modern and stylish apparel. The brand's commitment to quality, coupled with its fashionable designs, has made it a favorite among consumers.
The collaboration with Aditya Birla Digital Fashion Ventures highlights a growing trend in the fashion industry, where established players seek to partner with emerging brands that have the potential for significant growth. This partnership is expected to yield synergies that benefit both parties, as WROGN leverages ABDFVL's expertise and resources to enhance its operational capabilities.
The infusion of capital is expected to empower WROGN to embark on its next phase of growth and innovation. This includes expanding its product range, enhancing its marketing efforts, and potentially entering new markets. The funding will also support the development of new collections that align with the latest fashion trends and consumer preferences, allowing WROGN to maintain its competitive edge in the fast-evolving fashion landscape.
The funding from Aditya Birla Digital Fashion Ventures not only provides financial backing but also reinforces the belief in WROGN's potential to redefine men's fashion in India. With this robust support, WROGN is set to elevate its brand presence and continue to captivate the modern consumer.
Cellecor Gadgets Limited, a rapidly rising name in India's consumer electronics market, has announced a series of significant partnerships with top retail chains in South India and Gujarat. This expansion strategy is set to broaden Cellecor's reach, making its extensive range of products—including Smart TVs, Smart Gadgets, Mobile Phones, and Home Appliances—more accessible to consumers.
Ravi Agarwal, MD and Founder, Cellecor Gadgets Limited said, “Cellecor's expansion strategy is not only about increasing the number of retail touchpoints but also about improving the overall shopping experience. With a customer-first approach, Cellecor and its partners aim to provide a seamless and enjoyable in-store experience, where customers can see, touch, and test the products before making their purchasing decisions.”
The company's growth in South India involves partnerships with well-known retail chains, including Sangeetha Mobiles Private Limited (Wham Infocom Private Limited) and Cellbay Mobiles and Electronics Pvt Ltd. These collaborations will significantly boost Cellecor’s visibility in Telangana and Andhra Pradesh, offering a broader audience direct access to the brand's innovative product lineup.
Simultaneously, Cellecor is making major inroads in Gujarat through new partnerships with prominent retailers like Poojara Telecom Pvt Ltd, PhoneWale Limited, Umiya Mobile Pvt Ltd, and Ramdev Mobiles. These alliances will make Cellecor's products available across key urban and semi-urban locations in Gujarat.
The strategic expansion in Gujarat is expected to drive significant growth, with Cellecor predicting its business in the region to exceed Rs.100 crores in the next 12 months. The collaborations with trusted and established retail partners are anticipated to enhance the brand’s visibility and consumer engagement, ensuring that its innovative offerings reach a diverse and tech-savvy customer base.
This expansion is part of Cellecor’s ongoing effort to become a leader in the Indian consumer electronics market, bringing quality and cutting-edge technology to a wider audience through a combination of solid retail partnerships and customer-centric strategies.
In a remarkable fusion of art and luxury, Isprava, a prominent name in luxury real estate, has partnered with Art-chives, renowned for its artisanal craftsmanship, to create a special tote bag designed for festive gifting. This collaboration captures the essence of Goa’s rich heritage alongside the sophisticated charm of Isprava’s luxury homes.
The tote bag draws inspiration from the traditional art of Azulejo—intricate painted glazed tiles that have graced Portuguese architecture for centuries. This art form made its way to Goa with the Portuguese, becoming a vital part of the region’s architectural and cultural landscape, a style that resonates in many Isprava homes.
Art-chives has seamlessly woven this historic influence into the bag’s design, which features the brand’s distinctive monkey motif—an emblem of Indian folklore—paired with a traditional Azulejo vase. Additionally, the tote highlights Goa’s vibrant flora and fauna, set against the serene backdrop of an Isprava home. The tagline “I dream in Goa” offers a fresh twist on Art-chives’ familiar “I dream in India,” encapsulating the unique spirit of this collaboration.
More than just an accessory, the bag represents a celebration of cross-cultural fusion, marrying India’s vibrant heritage with the understated elegance of Portuguese influences, and capturing the tranquil luxury of Isprava’s residences.
Tarana Sheth Sabharwal, Chief Brand Custodian, Isprava Group said, “This bag is a tribute to Goa’s beauty and our vision at Isprava. Partnering with Art-chives has allowed us to create a spectacular piece that resonates with the relaxed elegance of Goan life while showcasing a blend of local and Portuguese artistry.”
Pratima Bhatia, Partner and Co-founder, Art-chives added, “We are excited to collaborate with Isprava on this project. The ‘I dream in Goa’ bag embodies our passion for storytelling and craftsmanship, offering a glimpse into Goa’s timeless allure and Isprava’s luxurious lifestyle. “
This collaboration underscores the shared commitment to artistry, craftsmanship, and cultural appreciation between Isprava and Art-chives. The exclusive tote bag will be presented to Isprava’s discerning homeowners—individuals who appreciate luxury and have a deep affinity for timeless heritage.
The Goa Tote Bag is now available on the Art-chives website, inviting everyone to discover this unique fusion of art and luxury that embodies the spirit of Goa.
Crepdog Crew (CDC), recognized as India's largest platform for premium sneakers and streetwear, has officially launched its third store, CDC Experience, in Hyderabad. Situated in the vibrant Banjara Hills area, the new 7,000 sq ft store marks a significant addition to the city’s fashion landscape, offering not just sneakers and streetwear but also an expanded selection of exclusive collectibles, hats, sunglasses, and limited-edition products.
CDC Experience Hyderabad is designed to provide a unique, immersive shopping experience. The store features interactive elements such as a custom pool table, a basketball arcade game, and the handcrafted ‘Bombard’ bike by Panjloh. It also showcases exclusive homegrown brands, including Balav, Deadbear, Esthreall, Huemn, Panjloh, and The Aesthetic of Résistance, creating a carefully curated collection for fashion enthusiasts.
The grand opening event attracted members of the fashion community, celebrities, and influencers from across the country, further solidifying CDC's reputation as a trendsetter in the luxury streetwear market. The store was designed by renowned architect Faizan Khatri of FKD Workshop, Mumbai, reflecting CDC's disruptive spirit while celebrating Hyderabad’s vibrant culture. The design incorporates local elements, colors, and motifs, utilizing materials like concrete, wood, mirrors, and fabric to create a simple yet impactful backdrop that highlights the store's unique features. Additionally, locally sourced vintage furniture pays homage to traditional artistry, complemented by collaborations with contemporary artists for distinctive light installations.
“We are thrilled to bring the CDC experience to Hyderabad, a city whose cultural passion for fashion makes it the ideal choice for our next phase of growth. This launch is our way of acknowledging the love we’ve received from our customers and giving back with something truly special. Hyderabad has always embraced fashion, and we are excited to provide a curated experience unlike anything seen before, especially for the fashion-forward individuals who have traveled to our stores in other cities,” said Anchit Kapil, Co-founder and CEO, Crepdog Crew (CDC).
Founded in 2019 initially as an Instagram page, CDC has rapidly evolved into a multiverse of exclusive luxury sneakers and streetwear. The Hyderabad store is CDC's third offline location, following the flagship store in Delhi and a second outlet in Mumbai. Earlier this year, CDC reopened its Mumbai store after a fire incident, which features Asia's largest sneaker wall. With a dedicated team of 120, CDC is committed to elevating India's streetwear market while expanding its international presence and showcasing homegrown artists on a global stage.
Lyne Originals, a premium brand specializing in gadget accessories, has launched two new wireless audio wearables designed to meet the needs of music lovers, professionals, and gamers alike. The newly introduced Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband combine advanced technology with stylish design, setting a new standard for wireless audio gear.
The LYNE Hydro 6 Gaming Wireless Headset is aimed at users who demand a powerful and immersive sound experience. It features the latest Bluetooth V5.4 chipset, ensuring smooth, lag-free connectivity over a 10-meter range. The headset's 40mm dynamic drivers deliver deep bass and crisp treble, offering excellent audio quality for gaming, music, and movies. With comfort in mind, the Hydro 6 is built for long-term use, boasting sweat-resistant, soft ear cushions and a lightweight over-the-ear design. The headset also includes a built-in FM radio, MP3 player, and TF card slot, allowing users to enjoy music even without a smartphone or computer. A 400mAh battery powers the device, delivering an impressive 100 hours of playtime on a single charge. It is available in three stylish colors—Blue, Black, and Grey.
For those seeking a more lightweight and sleek option, the LYNE Rover 24 Wireless Neckband is a standout choice. Featuring a Bluetooth V5.3 chipset and 11mm drivers, it offers a balanced audio performance with rich bass and clear highs, making it suitable for a variety of uses, including music, movies, and phone calls. The neckband's design emphasizes convenience, with tangle-free wires and a lightweight ABS build, ensuring ease of use and portability. It is equipped with built-in HD microphones, providing superior call clarity, and a 130mAh battery that supports up to 35 hours of continuous use and 450 hours of standby time. Fast charging via a USB Type-C port means it can be fully recharged in under two hours, keeping users connected with minimal downtime. The Rover 24 is also available in Blue, Black, and Grey.
The LYNE Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband are now available in India, priced at Rs. 2,899 and Rs. 1,699 respectively. They can be purchased on Flipkart.com and in retail stores across the country, with availability soon on Lyne Originals' official website and Amazon.in. These new releases mark another step forward for Lyne Originals, as the brand continues to focus on delivering high-quality, stylish audio accessories for the modern consumer.
Lyne Originals, a premium brand specializing in gadget accessories, has launched two new wireless audio wearables designed to meet the needs of music lovers, professionals, and gamers alike. The newly introduced Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband combine advanced technology with stylish design, setting a new standard for wireless audio gear.
The LYNE Hydro 6 Gaming Wireless Headset is aimed at users who demand a powerful and immersive sound experience. It features the latest Bluetooth V5.4 chipset, ensuring smooth, lag-free connectivity over a 10-meter range. The headset's 40mm dynamic drivers deliver deep bass and crisp treble, offering excellent audio quality for gaming, music, and movies. With comfort in mind, the Hydro 6 is built for long-term use, boasting sweat-resistant, soft ear cushions and a lightweight over-the-ear design. The headset also includes a built-in FM radio, MP3 player, and TF card slot, allowing users to enjoy music even without a smartphone or computer. A 400mAh battery powers the device, delivering an impressive 100 hours of playtime on a single charge. It is available in three stylish colors—Blue, Black, and Grey.
For those seeking a more lightweight and sleek option, the LYNE Rover 24 Wireless Neckband is a standout choice. Featuring a Bluetooth V5.3 chipset and 11mm drivers, it offers a balanced audio performance with rich bass and clear highs, making it suitable for a variety of uses, including music, movies, and phone calls. The neckband's design emphasizes convenience, with tangle-free wires and a lightweight ABS build, ensuring ease of use and portability. It is equipped with built-in HD microphones, providing superior call clarity, and a 130mAh battery that supports up to 35 hours of continuous use and 450 hours of standby time. Fast charging via a USB Type-C port means it can be fully recharged in under two hours, keeping users connected with minimal downtime. The Rover 24 is also available in Blue, Black, and Grey.
The LYNE Hydro 6 Gaming Wireless Headsets and Rover 24 Wireless Neckband are now available in India, priced at Rs. 2,899 and Rs. 1,699 respectively. They can be purchased on Flipkart.com and in retail stores across the country, with availability soon on Lyne Originals' official website and Amazon.in. These new releases mark another step forward for Lyne Originals, as the brand continues to focus on delivering high-quality, stylish audio accessories for the modern consumer.
NIYARA India, a premium women’s fashion apparel brand, launched its exclusive online store on October 12, 2024, marking its entry into the expanding online retail space in India. As the fashion industry in India is projected to reach $100 billion by 2030, NIYARA India aims to meet the rising demand for high-quality yet affordable clothing for the modern Indian woman. The brand focuses on providing a unique combination of luxury, comfort, and empowerment in its fashion offerings.
Manasi Shetty, Director and CEO of NIYARA India said, "Fashion is more than just a statement; it’s an experience. With the launch of our online store, we’re excited to make globally inspired, premium fashion more accessible to Indian women everywhere. At NIYARA, we believe in crafting pieces that elevate style and exude grace—because every woman deserves to own her moment. This launch is just the beginning, and we are committed to ensuring that each customer feels valued and empowered through our designs."
NIYARA India’s collection includes a diverse range of apparel such as evening gowns, dresses, shirts, trousers, and a special focus on elegant work wear and signature gowns for special events. Each item is designed with high-end fabrics and intricate detailing, ensuring a blend of luxury and comfort that aligns with the brand's mission to empower women to express their individuality with confidence.
Targeting the growing online fashion market in India, NIYARA India expects to achieve a turnover of Rs 5 crore within its first year. The brand's launch strategy emphasizes online retail, along with strategic collaborations and targeted marketing campaigns aimed at connecting with India’s fashion-forward consumers.
Under the leadership of Manasi Shetty, NIYARA India seeks to redefine the standards of premium fashion by making stylish, high-quality clothing accessible to women across the country. The launch of the online store marks a key step in the brand’s vision of empowering women through fashion that combines elegance and individuality.
India's retail market is witnessing a shift towards health-conscious consumption, and Swizzle, a leading natural sparkling drink brand, is positioning itself to capitalize on this trend during the festive season. The brand, known for its 100 percent natural beverages, is focusing on partnerships with premium retailers and digital campaigns to drive sales across the country.
Swizzle's festive strategy includes limited-time discounts and exclusive bundle deals available on its website, drinkswizzle.in, aimed at boosting consumer engagement. The brand has gained popularity as a premium gifting option, thanks to its use of high-quality ingredients and visually appealing packaging. Health-conscious consumers in urban areas, especially in cities like Bengaluru and Chennai, have shown strong demand for the brand’s natural, vegan, and chemical-free beverages.
Swizzle's signature flavors, such as Virgin Mojito and Triple Berry, have resonated with the 20-40 age group, who are seeking healthier alternatives during festive celebrations. "Festive season has been a time for indulgence, but the brand has observed a growing trend toward health and wellness, even when it comes to celebrations. Consumers want to celebrate without compromising their health goals, which aligns perfectly with Swizzle’s philosophy of using natural ingredients and real flavors," a company representative noted.
The festive campaign, titled 'Celebration, but Guilt-Free,' emphasizes Swizzle as a healthier option during the festive season. The brand’s strategy includes both online and offline efforts, with digital platforms playing a key role in creating immersive experiences for consumers. Swizzle is also collaborating with influencers and running in-store promotions through retail partners to increase visibility.
With urban consumers increasingly mindful of their health and wellness, Swizzle aims to meet growing demand with real fruit flavors, lower-calorie options, and refreshing alternatives for festive gatherings. Sales data indicates that Virgin Mojito and Triple Berry remain the best-selling flavors, driven by their unique taste combinations.
As Swizzle expands its footprint across India, the brand is positioning itself as a go-to choice for health-conscious consumers and a thoughtful gifting option during the festive season.
Jean-Claude Biguine Salon & Spa (JCB), a global leader in hair and beauty with over 47 salons across India, has announced a series of transformative developments that promise to reshape the salon industry in the country. The brand has acquired Bounce Salons, a prominent South-based salon chain, further solidifying its presence in major cities like Mumbai, Bangalore, Chennai, Hyderabad, Pune, Kochi, and Bhopal. Alongside this strategic acquisition, JCB has also introduced its exclusive new care product line, Raise, and unveiled the Elegance Rebelle hair trends collection.
“The acquisition of Bounce Salons marks a pivotal milestone in our journey towards expanding our footprint across India. We saw immense synergy between our two brands, with a shared passion for innovation, education, and a deep commitment to delivering exceptional beauty experiences. This acquisition empowers us to share our distinctive expertise with a wider audience in the South, while also drawing on the rich regional insights that Bounce provides to enhance our offerings,” shared Sneh Koticha Contractor, Director, JCB Salons India.
The event also marked the launch of JCB’s exclusive care line, Raise, developed with two decades of salon expertise and cutting-edge technology. Designed to cater to the specific needs of Indian hair and skin, the Raise product line offers a range of salon-quality solutions that promise effortless hair care at home.
Raise combines advanced formulations with powerful natural ingredients and innovative technologies, designed to provide “Expert care for Effortless hair.” The line offers a fast and versatile experience, making it convenient for users to achieve healthy, silky, and manageable hair with minimal effort. The product's multifunctional nature ensures it caters to all hair types and textures, bringing salon-level results to everyday routines.
In a move that further showcases JCB’s creative vision, the launch event also introduced the Elegance Rebelle hair trends collection. This collection features a bold and versatile lineup of 12 striking hair designs, divided into six Angel-inspired styles and six Devil-inspired styles. It embodies a blend of classic elegance and edgy creativity, offering chic updos, modern braids, vibrant color transformations, and sophisticated balayage that reflect the latest trends for 2025-26.
Themed “An Angel to Some, a Devil to Others,” the Elegance Rebelle collection captures the resurgence of red hues and pastel tones like pinks, blues, and greens. Each look is tailored to suit different occasions, from glamorous evening events to everyday styles, and is customized to match various skin tones and hair textures. Akansha Ranjan Kapoor, who served as the showstopper for this event, expressed her excitement, saying, “Walking as the showstopper for Jean-Claude Biguine Salons’ ‘Elegance Rebelle’ is exhilarating! This collection, blending sophistication with an edgy flair, perfectly echoes my own love for fashion and self-expression. It’s an honor to celebrate bold individuality, creativity, and beauty.”
With its expanded reach through the acquisition of Bounce Salons, the introduction of the Raise product line, and the launch of the Elegance Rebelle hair trends, Jean-Claude Biguine Salon & Spa is poised to redefine the beauty and salon experience in India. This expansion represents a seamless fusion of French elegance, cutting-edge innovation, and a commitment to delivering exceptional beauty services that clients have come to adore. Beyond hair care, JCB continues to offer a full spectrum of beauty services, from makeup to nail art, enhancing its reputation as a leader in the industry across its nationwide salons.
AMIRI, the luxury fashion house renowned for its Hollywood-inspired designs, has made its grand entrance into the Indian market with the opening of its first retail location at The Chanakya, New Delhi. The brand marked this milestone with an exclusive in-store event, attracting over 175 guests, including media representatives and notable personalities.
The evening was a celebration of AMIRI’s much-anticipated launch in India, offering guests an immersive experience into the brand's signature Hollywood aesthetic at the new 1,154-square-foot storefront. The interior of the store, thoughtfully designed to capture the essence of AMIRI’s California roots, features wave-patterned walls, a hand-tufted ocean-blue carpet, and accents of polished wood and velvet. These elements reflect the West Coast lifestyle that serves as a constant source of inspiration for the brand's designs.
Guests enjoyed a curated selection of light bites and cocktails while getting a first look at AMIRI's latest offerings. The event showcased a range of Men’s ready-to-wear and accessories, as well as Women’s accessories from the Pre Fall 2024 and Autumn-Winter 2024 collections.
Prominent figures like cricketer Shubman Gill, actress Shanaya Kapoor, and entrepreneur Anand Ahuja graced the occasion, many of them sporting Hollywood-inspired pieces from AMIRI's Autumn-Winter 2024 collection. Their presence underscored the excitement surrounding AMIRI's arrival in the Indian fashion landscape.
The launch event at The Chanakya was a blend of style, elegance, and a celebration of the brand’s journey from its Hollywood roots to its new home in New Delhi.
With this successful launch, AMIRI has set the stage to redefine luxury retail in India, offering a unique blend of timeless style and contemporary elegance that resonates with both Indian and international fashion lovers. As the brand continues to expand its presence, it remains committed to bringing its signature West Coast lifestyle and innovative designs to new markets across the globe.
Fashion jewelry brand Gargi by P N Gadgil & Sons (PNGS) has officially opened its sixth exclusive outlet in Thane, Mumbai, further expanding its footprint across India. The following announcement marks another step forward in the brand's growth strategy.
“We are thrilled to open our latest store in Thane, a city known for its vibrant culture and deep-rooted traditions. This new location brings us closer to our regional customers, and we are excited to offer them a unique shopping experience with our curated collections,” said Aditya Modak, Co-founder of Gargi by PNGS.
This latest store in Thane adds to Gargi by PNGS's growing network of exclusive outlets, which already includes locations in Nashik, Vashi, Shivajinagar, Wakad, and Sadashiv Peth in Mumbai. In addition to these physical stores, the brand also reaches a wider audience through its online platform and more than 25 shop-in-shop outlets in partnership with the department store chain, Shoppers Stop.
Launched in 2021 under the umbrella of the 200-year-old PNGS brand, Gargi focuses on the artificial jewelry segment, blending tradition with contemporary designs to cater to a diverse customer base. The brand has set an ambitious target to become a Rs. 100 crore company by the end of March 2025, underscoring its commitment to growth and market leadership in the fashion jewelry space.
With this new outlet, Gargi by PNGS continues to strengthen its presence in the Indian market, aiming to bring its unique jewelry collections closer to customers and offer them an elevated shopping experience that reflects the essence of Indian heritage fused with modern aesthetics.
With a focus on bringing together tradition and modernity, Gargi by PNGS continues to captivate jewelry enthusiasts with its unique and diverse collections. The brand's dedication to delivering excellence in both design and customer service is expected to play a crucial role in achieving its growth objectives, as it aims to carve out a larger share of the ever-evolving jewelry landscape in India.
Anny, an emerging name in the fashion tech industry, has successfully closed its seed funding round, with investments led by Faad Capital, alongside significant contributions from high-net-worth individuals (HNIs) and key industry leaders. This infusion of capital marks a crucial step in Anny’s journey towards establishing itself as a leading player in the women’s fashion market. The company, which was founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, has already demonstrated impressive growth, expanding nearly eightfold in the last six months alone.
The strategic backing from Faad Capital and other investors underscores the growing confidence in Anny's vision to transform women's fashion with innovative and stylish offerings. The company's rapid expansion has set the stage for a series of ambitious plans aimed at enhancing customer experience and accessibility.
“With Faad’s support, Anny is poised to become the go-to fashion brand for women, offering stylish, accessible options for every occasion. We’re excited to soon launch our mobile app and open our first physical store in early 2025, enhancing accessibility and convenience for our customers,” commented Japjot Singh, Chief Executive Officer (CEO), Anny.
Anny has ambitious plans to introduce over 500 new products each month, ensuring that its offerings remain fresh, exciting, and in tune with the latest fashion trends. With a commitment to inclusivity, the company has developed a proprietary size chart specifically designed for Indian women, addressing the diverse body types and unique needs of the Indian market. This focus on a personalized fit highlights Anny's dedication to offering not just style but also comfort to its growing customer base.
With the new funding and a clear roadmap for future growth, Anny is well-positioned to become a key player in India's evolving fashion industry, promising to make a significant impact with its style-forward, accessible, and customer-centric approach.
WOW Skin Science, one of the leading global brands in beauty and wellness, has announced a significant milestone in its U.S. expansion efforts. The brand has successfully secured shelf space for nine of its signature products at CVS, the largest pharmacy chain in the United States. This collaboration solidifies WOW Skin Science's status as a formidable player in the competitive U.S. beauty market.
With this new partnership, WOW Skin Science becomes the first Indian personal care brand to establish a presence in three of the largest U.S. retail chains: Walmart, Kroger, and now CVS. The brand plans to expand its reach to approximately 2,000 CVS locations within the next 12 months, significantly enhancing its visibility and accessibility for consumers. As a result of this expansion, WOW Skin Science products will soon be available in nearly 2,000 retail outlets across the nation.
"This partnership marks a pivotal moment in our journey to bring innovative, nature-inspired personal care solutions to consumers across the United States. Our collaboration with CVS not only underscores the strength of our brand but also reflects the growing demand for personalized, high-quality skincare products in international markets. We remain committed to delivering excellence to our global customers,” stated Manish Chowdhary, Co-Founder, WOW Skin Science.
The decision by CVS to onboard WOW Skin Science was influenced by the brand's impressive performance in Walmart stores and on Amazon.com. Walmart has already significantly increased WOW Skin Science’s U.S. presence, with products currently available in around 1,200 Walmart locations nationwide.
Sandeep Ghoshal, Head of International Business, WOW Skin Science remarked, "Securing shelf space at CVS aligns with our broader strategy to expand WOW Skin Science’s global footprint. This partnership not only enhances our brand’s visibility but also provides consumers with easier access to our innovative products across key markets."
The collaboration with CVS cements WOW Skin Science's offline retail presence in the United States and reinforces its leadership in the beauty and wellness sector. The brand's placement in three major retail chains is a groundbreaking achievement for any Indian personal care company, highlighting WOW Skin Science’s commitment to growth and innovation. Driven by the synergy of nature and science, WOW Skin Science continues to set new standards in personal care worldwide.
Bengaluru-based Nimida Group, known for fostering sustainable choices and creating value for its customers, is excited to announce the expansion of its plant-based home care label, Osh Homecare Solutions. Following successful operations in Bengaluru, Mumbai, Delhi, and Hyderabad, Osh is now set to provide 24-hour delivery services across 19 additional cities in India. This expansion significantly enhances Osh’s presence, bringing its total reach to 23 cities and promising to transform the way Indian households approach plant-based cleaning.
With this strategic move, Osh aims to offer its customers quicker access to a 99 percent natural and plant-derived, certified toxin-free range of cleaning products. This expansion is not just about geographical reach; it’s a calculated effort to meet the increasing consumer demand for natural home care solutions, with expectations for a tenfold growth in sales within the next year.
“We are committed to leading the shift towards plant-based, toxin-free alternatives, not just for personal well-being but to reduce our environmental footprint and contribute to a sustainable future. This online expansion is a key milestone in Osh Homecare Solutions’ growth strategy and makes us well-positioned to become India's leading provider of natural and plant-derived homecare solutions. It ensures that more consumers have access to the best in plant-based, toxin-free home care, in line with Nimda Group’s goal to be a cause for good,” shared Gaurav Manchanda, Founder, Nimida Group.
Market research indicates that the Indian household cleaning market is on the verge of rapid growth, with projections showing a compound annual growth rate (CAGR) of 18.9 percent from 2023 to 2028. Osh plans to capture a significant market share in the Rs 48,000 crore household cleaning segment, which is anticipated to grow at a CAGR of 19.6 percent over the next five years. This aligns perfectly with changing consumer preferences, which increasingly favor sustainability and wellness.
Osh’s products have gained popularity due to their formulation, which is free from harmful chemicals such as sulfates, phosphates, bleach, parabens, and ammonia. The products are made with IFRA-compliant, allergen-free fragrances and are both PETA-approved vegan and cruelty-free. In its commitment to sustainability, Osh is also a plastic-negative brand, recycling twice the amount of plastic used in its packaging.
With the latest expansion, Osh products are now available across The Organic World’s omnichannel touchpoints, including 23 physical stores and leading online platforms such as Amazon, BigBasket, and Flipkart. The range features essential home care products, including toilet and floor cleaners, laundry solutions, kitchen cleaners, and the newly introduced Osh 2-in-1 Bathroom Cleaner. This initiative not only broadens Osh’s market presence but also reinforces its dedication to offering eco-friendly cleaning solutions to consumers nationwide.
Lyne Originals, a prominent name in the realm of premium smart accessories and audio products, has unveiled its latest collection just in time for the festive season. This new lineup includes the CoolPods 55 TWS earbuds, JukeBox 27 Speaker, PowerBox 11 Pro Powerbank, and Rover 46 Neckband. Each product in this collection is meticulously crafted to offer both style and performance, catering to individuals who thrive on a tech-driven lifestyle.
As the festive season approaches, Lyne Originals aims to provide its customers with devices that effortlessly blend into their celebrations while enhancing everyday experiences. The brand’s latest offerings are tailored for modern users who demand sleek aesthetics combined with advanced features, allowing them to stay connected in style.
Paresh Vij, Founder and Director, Lyne Originals expressed, “As we enter the festive season, our goal is to offer products that not only enhance everyday experiences but also fit effortlessly into the celebrations. At Lyne Originals, we understand that consumers are looking for quality and affordability in one package. With this new range, we bring that perfect blend to the market, helping our customers stay connected and enjoy their festivities without compromise.”
The CoolPods 55 TWS earbuds are designed with a sleek look and advanced functionality, featuring low latency for smooth gaming and listening experiences, as well as Environmental Noise Cancellation technology for clear calls. The JukeBox 27 Speaker delivers rich sound with an added visual effect of RGB lights that sync to the rhythm, making it a great addition to any celebration. The PowerBox 11 Pro Powerbank offers ultra-fast charging, making it the perfect companion for those on the move, while the Rover 46 Neckband combines comfort with high-quality audio, ideal for long listening sessions.
Available at mobile accessories stores nationwide, these products are not only priced competitively but also offer innovative features to ensure that Lyne Originals remains a top choice for consumers seeking value and performance in their tech accessories.
Through this new festive collection, Lyne Originals continues to redefine the landscape of smart accessories by delivering products that embody both elegance and functionality. With these launches, the brand reinforces its commitment to providing premium, affordable solutions that enhance the lives of its customers, making every celebration even more special.
Nisara, an emerging name in the fragrance industry, has announced the opening of its new mini store at Pacific Mall, 2nd floor, Tagore Garden, Delhi. This expansion is a key step in the brand’s journey to enhance its presence and offer premium beauty products to a broader audience.
The grand opening event highlighted Nisara’s extensive range of high-quality fragrances, reflecting the growing demand from its customers. Previously, Nisara's products were available through its collaboration with the Purplle store, but following an overwhelming consumer response, the brand decided to establish its own outlet. This new store promises a carefully curated selection of signature perfumes, aiming to provide an unparalleled shopping experience focused on luxury and affordability.
Tarvinder Pal, Co-Founder & CEO, Nisara shared, “We are overwhelmed by the positive response from the public regarding the successful inauguration of our mini store. Our goal is to provide our consumers with easy access to top fragrance products, and this new location has enabled us to improve their shopping experience. We are excited to welcome both current and new customers and provide them with the great quality and service that we are known for."
The mini store, covering an area of 140 sq ft, is designed with a modern and welcoming atmosphere, allowing customers to explore Nisara’s diverse product range in an engaging environment. It aims to be a go-to destination for beauty enthusiasts looking to discover their favorite fragrances and new inspirations.
With this new store, Nisara reinforces its dedication to offering high-quality, luxury fragrances at competitive prices, making premium beauty accessible to a wider audience.
As Nisara continues to evolve and expand its footprint in the fragrance industry, the brand is poised to redefine the way customers engage with beauty products. The mini store at Pacific Mall stands as a symbol of Nisara’s dedication to innovation and excellence, ensuring that luxury fragrances are within reach of every beauty enthusiast.
Yoho, India’s pioneering Direct-to-Consumer (D2C) footwear brand, has successfully secured Rs. 27 Crores in a Pre-Series B funding round led by Gulf Islamic Investments (GII). This latest funding aims to serve as growth capital, fueling Yoho's ambitious plans for both domestic and international market expansion.
Gulf Islamic Investments (GII), a Shari’ah-compliant global alternative investment company with over $4.5 billion in assets under management, spearheaded the funding round. Notable investors also backing Yoho’s vision include Rajeev Misra, CEO of SoftBank Investment Advisers; Vijay Shekhar Sharma, CEO of Paytm; Rukam Capital; and Pankaj Chaddah, founder of Shyft.
The company plans to utilize the capital to drive growth and innovation, focusing heavily on research and development to bring more innovative products to market. Yoho's previous breakthrough product, Blinc, India’s first hands-free sneaker, set the benchmark for future innovations in the Indian footwear industry. With the new funds, the brand aims to enhance its product offerings further and revolutionize the customer experience.
Yoho's expansion strategy is centered on strengthening its presence in the Indian market by increasing offline availability. The brand is set to partner with 2,000 Multi-Brand Outlets (MBOs) across Tier I and Tier II cities and will also introduce Exclusive Brand Outlets (EBOs) that leverage advanced technology, including AI, to address fitting issues and optimize inventory management. Additionally, Yoho plans to expand its product line from 100 to 300 styles by 2025 while boosting brand awareness through strategic marketing and community-building initiatives.
Beyond India, Yoho is setting its sights on international markets, with plans to enter the Middle East, Africa, and the United States. The global expansion will be supported by both online and offline channels, aiming to replicate Yoho’s domestic success on a broader scale.
Ahmad Hushsam and Prateek Singhal, Co-founders, Yoho said, "We are thrilled to have the support of our investors, and we're excited to leverage these partnerships to drive our next phase of growth. With this capital infusion, we are well-positioned to accelerate our product development, expand our market reach, and create an even more significant impact in the lives of consumers. Our mission has always been to provide high-quality, comfortable footwear at accessible prices, and this investment will enable us to bring this vision to a much wider audience, both in India and globally."
Mohammed Al-Hassan, GII’s co-founder and co-CEO shared, “GII provides innovative growth funding solutions that address evolving consumer preferences. Yoho's approach of combining biomechanical expertise with affordability targets a critical gap in the market that GII’s investment can address.”
"Yoho's remarkable growth in a short period strongly validates its product-market fit. We take great comfort in the enterprising spirit of the Yoho co-founders Ahmad and Prateek running this business and look forward to being part of Yoho's journey as it continues to disrupt the industry, creating meaningful impact and enhancing users’ everyday comfort. Our investment in their unique value proposition represents the kind of groundbreaking approach that we believe can reshape traditional markets and benefit consumers on a wider scale,” commented Pankaj Gupta, fellow GII co-founder and Co-CEO.
Rajeev Misra, CEO, SoftBank Investment Advisers expressed, “We see a significant void in the consumer market for scientifically designed, affordable footwear that caters to the discerning Indian consumer. Yoho's innovative approach, which combines biomechanical expertise with accessibility, is precisely positioned to fill this gap. This alignment of cutting-edge design and affordability exemplifies the disruptive strategies that can capture substantial market share in India's rapidly evolving economy.”
Archana Jahagirdar, Founder and Managing Partner, Rukam Capital said, "Footwear is one of the most exciting categories in the consumer segment. We have been early backers of a stellar founding team because we believe that to build a meaningful large company in this space, you need entrepreneurs with experience and knowledge, which these founders bring to the table in ample measure. We are excited to continue this journey with Prateek and Ahmad.”
With the backing of leading investors and strategic partners, Yoho aims to solidify its position as a market leader in the footwear industry, setting new benchmarks for innovation and consumer satisfaction both in India and on the global stage.
Fixderma, a renowned skincare brand recommended by dermatologists, has announced the appointment of Preetam Jena as its Chief Marketing Officer and Head of eCommerce. Preetam stepped into his new role earlier this year, already making waves by launching key marketing partnerships with IPL’s Delhi Capitals and MTV's SplitsvillaX5.
With over 15 years of expertise in eCommerce, digital marketing, and MarTech, Preetam has held influential positions in both India and Southeast Asia. His data-centric strategies and comprehensive understanding of the eCommerce sector have been pivotal in driving brand growth and enhancing customer engagement.
At Fixderma, Preetam is tasked with overseeing the brand's entire marketing operations, directly reporting to Co-Founder and CEO, Shaily Mehrotra.
“We’re excited to finally make this official. Preetam’s creativity and marketing expertise have already made a mark. His ability to craft compelling brand narratives and drive impactful campaigns will help elevate Fixderma to new heights in the skincare industry,” commented Shaily Mehrotra, Co-founder & Ceo, Fixderma.
Preetam Jena added, “Joining Fixderma has been an exciting journey from day one. I look forward to working with the team to create strategies that not only grow the brand but also resonate deeply with our consumers. We’re just getting started.”
Established in 2010, Fixderma has become a prominent player in the skincare industry, specializing in the creation, marketing, and distribution of dermatology-focused products. The brand has gained global recognition, exporting its innovative skincare solutions to over 40 countries.
Fixderma's product range bridges the gap between prescription-based treatments and over-the-counter cosmetics, effectively addressing issues such as aging, acne, dryness, and hyperpigmentation. The brand's dedication to quality and efficacy has set new standards in the industry, as it continues to revolutionize skincare with a focus on delivering outstanding results and enhancing customer satisfaction.
Farmery, a prominent direct-to-consumer (D2C) brand celebrated for its farm-to-fork philosophy, has announced the launch of two new honey variants: Organic Honey and Wild Forest Honey. These new products, housed in eco-friendly glass bottles, are packaged as 500g with an additional 100g free offer. Alongside the honey, Farmery is also expanding its ghee product range to cater to diverse consumer needs.
The Organic Honey (500g + 100g Free) is priced at Rs. 650 and sourced from certified organic farms, ensuring customers receive pure, chemical-free, and nutrient-rich honey. The Wild Forest Honey (500g + 100g Free), available for Rs. 600, is collected from naturally occurring hives in the forest, capturing the unique essence of the wild while being packed with antioxidants and medicinal properties.
These new honey and ghee variants reflect Farmery's unwavering commitment to sustainability and transparency by offering consumers clean, ethically sourced products. The elegant glass bottle packaging is designed to maintain the honey's purity while significantly reducing plastic waste.
Kamakshi Nagar, Founder of Farmery said, "At Farmery, we are constantly striving to offer products that resonate with nature’s purity and our customers' health needs. With our Organic Honey, Wild Forest Honey, and premium ghee offerings, we want to bring nature’s finest to every household in a way that is both sustainable and authentic. We believe these new variants will delight our customers with their distinct flavors, high nutritional value, and eco-friendly packaging."
The Organic Honey, Wild Forest Honey, and new ghee products will be available for purchase on Farmery’s official website and major e-commerce platforms starting mid-October. As consumers increasingly prioritize health-conscious choices, there is a growing demand for products that marry traditional values with modern dietary needs. Farmery’s latest offerings are well-positioned to meet this demand, providing a harmonious blend of tradition, quality, and flavor.
Both honey variants are celebrated for their natural properties and potential health benefits. As a natural alternative to refined sugar, honey supports healthier dietary choices when consumed in moderation. Additionally, Farmery's premium ghee products offer a rich source of healthy fats and nutrients. For individuals managing diabetes, incorporating natural sweeteners like honey and healthy fats like ghee can contribute to a more balanced nutrition plan. In light of the rising prevalence of diabetes in India, Farmery aims to provide products that promote a healthier lifestyle.
HYPHEN, the skincare brand co-founded by celebrity entrepreneur Kriti Sanon and industry leader Pep Brands, is making waves in the beauty industry with its commitment to simplifying skincare for all. Known for its high-performance skincare solutions that blend nature and science, the brand has now launched the 10 percent Peptides Cocktail Serum, a groundbreaking addition to India's skincare market featuring a potent 2 percent copper peptide concentration.
Peptides, which are naturally occurring amino acids, play a vital role in promoting the production of collagen and elastin—two essential connective tissues responsible for maintaining firm and smooth skin. As individuals age, the natural decline of collagen and elastin can be accelerated by modern lifestyle factors. The introduction of copper peptide presents a powerful solution, often referred to as the “biggest peptide powerhouse,” which helps stimulate collagen and elastin production, enhances healing, and keeps skin looking firm and plump.
The new serum boasts a unique 10 percent blend of multiple high-performing peptides, meticulously combined in a compact bottle to enhance collagen production and deliver plump, youthful skin. Its striking blue hue, attributed to the high concentration of copper peptide, distinguishes it from any other product currently on the market. In addition to the robust 2 percent Copper Peptide, the serum includes 3 percent Matrixyl 3000, known for promoting a rejuvenated appearance, 1 percent Acetyl Hexapeptide-8 (Argireline) to improve moisture retention, and a 4 percent blend of six additional peptides that encourage healthy cell regeneration.
Complementing this powerful scientific formula are natural ingredients like Ginseng Extract and Flaxseed Extract, both rich in antioxidants and renowned for their anti-aging properties. Together, these ingredients work to enhance skin firmness and elasticity, hydrate the skin, and create a plump and bouncy appearance. The serum effectively reduces the visibility of wrinkles and fine lines, significantly improving overall skin texture.
Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN said, “Peptides have always been a vital part of my skincare routine, both in the morning and at night. When we set out to create a serum, we wanted to hyphenate the power of multiple peptides to deliver all the benefits like hydration and plumping of skin while also helping with collagen production. Our team has formulated a one-of-a-kind formula with 2 percent copper peptide. It is considered the biggest powerhouse of peptides you can use, making it a groundbreaking serum with high performance. This serum is truly a game-changer and a must-have for youthful, bouncy and firm skin — it is a botox-like effect in a bottle.”
With the launch of the 10 percent Peptides Cocktail Serum, HYPHEN continues to pave the way for innovative skincare solutions, promising consumers a high-performance product that addresses everyday skincare concerns while embracing the synergy of nature and science.
YesMadam, a leading at-home salon service provider in India, is celebrating a remarkable milestone this festive season, announcing a 40 percent month-on-month growth. As a bootstrapped company, YesMadam’s rapid expansion is a testament to its innovative strategies and the appeal of its exclusive festive offers that have resonated with over 2 million customers nationwide. This growth reflects YesMadam's dedication to bridging gaps in untapped markets, including cities like Siliguri and other Tier II locations, while simultaneously launching India’s first tech-enabled offline salons in Delhi-NCR. With these initiatives, the startup has set its sights on achieving a substantial Rs. 100 crore annual recurring revenue (ARR).
YesMadam’s strategic moves are part of a broader effort to revolutionize the beauty and wellness industry, leveraging technology and customer-centric solutions delivered by its network of 3,500+ certified professionals. This festive season, the brand anticipates a 1.5x surge in bookings, further solidifying its market position and leadership. By combining its tech-driven home services with a growing brick-and-mortar presence, YesMadam is not just meeting industry standards but actively redefining them, transforming how beauty and wellness services are experienced across India.
In line with the festive spirit, YesMadam has launched its Great Glam Fest, featuring a range of enticing offers. Customers can enjoy exclusive free gifts and significant discounts across top services, including up to 60 percent off on RICA waxing, mani-pedis, O3+ facials, and the innovative Korean Glow Facial. An additional 20 percent discount on all services makes luxury beauty treatments more accessible than ever, allowing customers to enjoy high-quality professional care at competitive prices.
Mayank Arya, Co-founder and CEO, YesMadam said, "As we embrace the festive season, YesMadam is revolutionizing the beauty and wellness industry by combining innovation with a sharp focus on customer experience. Our rapid growth reflects the trust our users place in us, driving us to constantly push boundaries and deliver cutting-edge, tech-enabled solutions that elevate beauty services at home. With an entrepreneurial mindset and a visionary approach, we're not just expanding into new markets—we're setting new industry benchmarks and leading a transformation in how beauty services are experienced across India."
Akanksha Vishnoi, Co-Founder and Chief Marketing Officer of YesMadam shared, “We, at YesMadam, are expecting great numbers and scale this festive season considering the benefits we are giving to our consumers, especially new users. We have marginalized our profits and commissions to pass on the same to our beloved customers and service providers. Smiles on their faces would be incredibly rewarding for everyone in YesMadam, who would be burning their midnight oil to lighten their Diwali. Our efforts aim to cultivate a remarkable and heartwarming experience for everyone connected with the YesMadam Family."
YesMadam's strategic visibility campaign has been further bolstered by its partnership with brand ambassadors Shraddha Kapoor and Shakti Kapoor. These collaborations, coupled with a strong full-funnel marketing approach, have amplified YesMadam’s reach, redefining its leadership in the at-home beauty services space.
The brand also gained significant attention following its appearance on Shark Tank India Season 3, where it secured an impressive deal from investors Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal. This achievement not only provided a boost in credibility but also helped expand YesMadam’s footprint across various markets.
As YesMadam continues to grow its presence in untapped regions and pushes the boundaries of innovation in beauty and wellness, it remains committed to its mission of providing exceptional services at home. With a clear focus on customer satisfaction and market leadership, YesMadam is setting the stage for unprecedented growth, positioning itself as a game-changer in India's beauty industry.
Moxie Beauty, a rising direct-to-consumer (D2C) haircare brand based in Gurugram, has announced a strategic partnership with Nykaa, India’s leading beauty and lifestyle retailer. This collaboration marks a significant milestone in Moxie Beauty's growth journey, allowing the brand to make its complete range of premium haircare products available on the Nykaa platform.
Through this partnership, Moxie Beauty aims to tap into a broader audience by leveraging Nykaa's extensive reach in the Indian beauty market. As part of this collaboration, Moxie Beauty will be exclusively launching its much-anticipated Frizz Fighting Serum on Nykaa. This product has been specifically developed to address the concerns of frizzy and dry hair, which is a common challenge among Indian consumers, based on insights from Nykaa’s customer base.
Nikita Khanna, Founder, Moxie Beauty said, “Our partnership with Nykaa is more than just about increasing sales; it's about building deeper connections with consumers who are looking for thoughtfully formulated products to address their hair concerns. We see Nykaa as a key partner in our journey to becoming a household name in the Indian beauty market. We believe this collaboration will help us to engage with a wider audience that values quality and efficacy in their haircare routine.”
Moxie Beauty's target demographic includes individuals aged 24 to 40 who are driven by a desire to find effective solutions for managing dry, frizzy, curly, and wavy hair. The brand believes that Nykaa’s platform, known for its discovery-based sales model, will play a crucial role in amplifying its presence and connecting with consumers who prioritize quality and performance in their haircare routines.
The partnership also aligns with Moxie Beauty’s broader strategy to enhance brand visibility in the competitive Indian beauty sector. By collaborating with a platform like Nykaa, where customers often explore new and innovative products, Moxie Beauty aims to strengthen its positioning as a leading player in the haircare segment.
Moxie Beauty’s flagship range, specifically designed to cater to the unique needs of dry, frizzy, curly, and wavy hair, will be prominently featured on Nykaa. This collection includes a comprehensive routine with products focused on cleansing, conditioning, enhancing, and styling, all formulated to tackle the distinct challenges of these hair textures. Key products in the lineup include the Ditch-the-Frizz Trio, a complete set designed to manage dryness and frizz, and the ‘On the Fly’ Hair Finishing Stick, which offers a quick solution for taming flyaways and achieving sleek styles.
This partnership with Nykaa is set to be a catalyst for Moxie Beauty's expansion in the Indian market, allowing the brand to not only increase its market reach but also deepen its connection with consumers. By focusing on a concern-driven demographic that values thoughtfully crafted products, Moxie Beauty is on a path to establishing itself as a household name in the haircare industry. Through this collaboration, Moxie Beauty aims to bolster its long-term brand-building efforts and solidify its reputation as a trusted name in premium haircare solutions.
NIYARA India, a premium women's fashion apparel brand, launched its exclusive online store on October 12, 2024. The brand aims to provide high-quality, stylish, and affordable fashion to cater to the increasing demand for sophisticated clothing among modern Indian women. With the Indian fashion industry expected to reach $100 billion by 2030, NIYARA India is poised to fill a significant market gap by offering apparel that combines luxury, comfort, and empowerment.
"Fashion is more than just a statement; it’s an experience. With the launch of our online store, we’re excited to make globally inspired, premium fashion more accessible to Indian women everywhere. At NIYARA, we believe in crafting pieces that elevate style and exude grace—because every woman deserves to own her moment. This launch is just the beginning, and we are committed to ensuring that each customer feels valued and empowered through our designs,” shared Manasi Shetty, Director and CEO of NIYARA India.
NIYARA India’s collection features a wide variety of evening gowns, dresses, shirts, trousers, and more, with a particular focus on elegant workwear, casual outfits, and signature gowns for special events. Each item is thoughtfully designed with high-quality fabrics and intricate detailing, offering a blend of luxury and comfort. The brand aims to empower women to express their individuality with confidence through its fashion offerings.
The brand projects a turnover of Rs. 5 crore in its first year as it targets India’s rapidly growing online fashion market, which has witnessed significant expansion in recent times. NIYARA India's launch strategy includes online retail, strategic collaborations, and targeted marketing campaigns designed to connect with today’s fashion-conscious consumers.
Under Manasi Shetty’s leadership, NIYARA India intends to set new standards in premium fashion by making stylish, high-quality clothing accessible to women across the nation. The launch of the online store marks a pivotal step toward the brand’s vision of empowering women through fashion that embodies elegance, exclusivity, and individuality.
YÊU Cosmetics, the country’s first TecCos (technology-backed cosmetics) company, is making its entrance into the beauty market with a mission to revolutionize premium beauty offerings. Founded by sibling duo Simran and Shivam Bagga, YÊU aims to provide science-backed solutions tailored to the diverse skin types of Indian consumers.
After two years of rigorous research and development, YÊU has crafted each product to address modern-day beauty challenges such as oxidation and fading pigment. The company’s trademarked concept, TecCos, represents a new era in beauty, featuring cutting-edge, scientifically formulated products designed to complement individual skin needs. A key element of YÊU’s approach is its integration of an interactive virtual assistant named Grace, powered by artificial intelligence, which will provide users with a scientific perspective on common makeup challenges.
“At its core, YÊU believes that beauty is unique to everyone and that one-size-fits-all products do not cater to the individual needs of consumers. Each product in YÊU’s line, including our lipsticks and blush, is infused with skincare benefits. More than just enhancing appearance, our mission is to empower people to feel confident in their skin. It’s the journey from self-discovery to self-love, assisted by a deep understanding of skin science. Our products aren't just makeup; they're a celebration of individuality. We've crafted each item to empower you, enhance your natural beauty, and inspire confidence in every brushstroke,” said Simran Bagga, Founder, YÊU Cosmetics.
As part of its initial launch, YÊU has introduced two products—a blush and a lip duo—that are vegan, paraben-free, sulfate-free, and free from artificial fragrances. Each item is thoughtfully formulated with essential oils like calendula and macadamia, and offers sun protection and hydration, emphasizing a skin-first approach to makeup.
In the first six months post-launch, YÊU aims to capture 5-7 percent of India's premium cosmetics market, projecting a revenue of Rs. 6-7 crore in the coming year. With plans to expand its product portfolio and enter new markets, the brand aspires to reach revenues of Rs. 15-20 crore within two years.
As YÊU makes its debut in India, it remains committed to providing users with personalized, scientifically-supported cosmetics, with aspirations for global expansion to promote inclusivity and self-love. The products are currently available for purchase on the YÊU website and will soon be listed on popular online marketplaces.
Hyderabad-based Troo Good, India’s leading millet-based snack brand, has successfully raised USD 9 million in a new funding round led by Puro Wellness. The round also saw participation from existing investors Oaks Asset Management and V Ocean Investments, reinforcing their continued confidence in Troo Good's ambitious growth strategy. This fresh capital injection aims to bolster the company's infrastructure, enhance its distribution capabilities, and drive further product innovation.
With this latest round of funding, Troo Good’s total capital raised now stands at approximately Rs 130 crore. The company previously secured Rs 55 crore in a Series A round in November 2021. Despite operating in the highly competitive FMCG sector, Troo Good has maintained its profitability, showing consistent year-on-year revenue growth. The brand's focus on expanding its retail footprint, strengthening online sales channels, and venturing into new markets has solidified investor confidence, with continued support from Oaks Asset Management and V Ocean Investments.
Vivek Anand PS, Partner at Oaks Asset Management expressed, “Troo Good has consistently delivered value year after year, proving the strength of its business model and the exceptional leadership of founder Raju Bhupati. Our confidence in the brand has only grown, and we are very happy to be part of this next phase of their journey.”
“This funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products. We are committed to making healthy, affordable snacks accessible to all and are excited about the opportunities ahead. The funds will help us enhance our manufacturing capabilities, reach more consumers, and innovate with new products that cater to our customer’s evolving tastes and needs. I am extremely excited about the partnership with Puro Wellness in particular since they bring immense complementary skills and strategic distribution depth to Troo Good,” commented Raju Bhupati, Founder and CEO, Troo Good.
Since its inception in 2018, Troo Good has become a prominent name in the millet-based snack industry, offering a variety of products including chikkis, protein bars, and Nutri bars. The company currently sells over 3 million units daily of its millet chikkis and other millet-based snacks. With this new funding, Troo Good aims to strengthen its market position and meet the increasing demand for healthy, sustainable, and affordable snack options across India.
Ruchir Modi, Founder, Puro Wellness stated, “We are deeply aligned with Troo Good’s vision of delivering healthy, affordable snacks to India’s mass market. This partnership is a natural fit for Puro Wellness as we expand our mission to build a comprehensive wellness foods platform. Beyond capital, we are bringing our extensive distribution network and strategic expertise to the table, ensuring that Troo Good becomes a household name across the nation. Together, we aim to elevate the wellness food industry and make healthy eating accessible to millions more.”
As Troo Good continues to focus on expanding its market share in the growing healthy snacks segment, the company is set to establish itself as a leader in the millet-based snack category. The infusion of fresh capital and strategic partnerships positions Troo Good to drive innovation and growth, making millet-based snacks a staple in households across India.
As the festive season approaches, KENT, a leading name in home appliances, has announced the launch of its new Coffee Maker and Coffee Bean Grinder combo. This exclusive offering is designed for coffee lovers who want to bring the café experience into their homes, providing barista-quality coffee with the convenience of advanced home appliances.
The KENT Coffee Maker stands out with its sophisticated design and innovative features, aimed at delivering a premium coffee experience. A key highlight of this machine is the 20 Bar Italian Pump, which ensures each shot of espresso is rich, creamy, and full of flavor, similar to what you’d enjoy in a professional coffee shop. Additionally, the built-in steamer allows users to froth milk like a pro, perfect for creating lattes and cappuccinos at home.
Equipped with a digital display, the coffee maker offers a user-friendly interface, making it easy to brew coffee at the touch of a button. Its 2-in-1 portafilter supports both single and double shots, adding versatility to the brewing process. The machine’s sleek and compact stainless-steel design fits seamlessly into modern kitchens, combining style with durability.
Mahesh Gupta, Chairman and Managing Director, KENT remarked, “We’ve seen an increasing number of people enjoying coffee not just for its taste, but as a social connector in cafes and public spaces. Coffee has become more than just a beverage—it’s now part of the social fabric, a symbol of connection and conversation. With the KENT Coffee Maker and Grinder combo, we are bringing that café experience into people’s homes, allowing them to enjoy freshly brewed, high-quality coffee while creating their own moments of connection, whether it’s with family, friends, or even themselves.”
The KENT Coffee Bean Grinder further enhances the coffee-making experience by providing freshly ground coffee, a key element in preserving flavor and aroma. The grinder features a burr grinding system that ensures consistent and precise grinding, unlike traditional blade grinders. With 30 adjustable grind settings, users can customize the texture of their coffee grounds, from coarse for French press to fine for espresso.
Another convenient feature of the grinder is its customizable cup quantity option, which allows users to grind the exact amount of coffee needed, from 2 to 14 cups, maintaining the freshness of the remaining beans. Its compact and lightweight design makes it easy to store or transport.
This festive season, KENT is offering the Coffee Maker and Coffee Bean Grinder combo at a special price of Rs. 13,500 (Incl. Taxes). This limited-time offer aims to provide a luxurious coffee experience to customers right in their kitchens, making it an ideal gift for coffee enthusiasts.
With the festive combo, KENT is set to transform home coffee routines into a more delightful experience. By eliminating the need for frequent café visits, the combo ensures that coffee lovers can enjoy the rich, aromatic taste of freshly brewed coffee from the comfort of their homes. This festive season, brew luxury with every cup.
Portronics, India’s popular gadget brand, has unveiled its latest innovation, the Pico 13, a portable 4K Ultra HD (UHD) DLP projector. Designed for versatility, this new device is perfect for office off-sites, vacations, and family camping trips, offering a blend of high-quality visuals and portability. Equipped with a powerful 3500 lumens lamp, the Pico 13 promises to deliver vibrant presentations and an immersive viewing experience for high-quality video content.
The Pico 13 projector stands out with its capability to project Ultra HD visuals supported by 3500 lumens brightness. Its compact design allows users to enjoy their favorite content from distances ranging between 1.3 meters to 3.0 meters. The projector’s adaptability ensures it delivers a screen size ranging from 20 inches at 0.5 meters to a cinematic 120-inch display when placed 3.0 meters away, transforming any space into a personal theater.Setting up the Pico 13 is hassle-free, with intuitive controls that let users easily adjust the display settings. It features auto vertical keystone correction, which aligns the screen projection perfectly, minimizing distortion. The focus wheel on the projector enables users to achieve a sharp and clear image.
For sound, the Pico 13 includes built-in 10-watt speakers that deliver crisp audio, ideal for small rooms. For larger spaces or an enhanced audio experience, users can connect the projector to external audio sources via the AUX port or through built-in Bluetooth.
Taking the projector experience to the next level, the Pico 13 runs on Android OS and comes pre-installed with popular streaming apps like Netflix, Prime Video, Disney+ Hotstar, and more. Its wireless connectivity options and built-in long-lasting rechargeable battery allow users to enjoy outdoor entertainment without frequent charging. With screen mirroring capabilities, the projector can easily display content from smartphones, making it a versatile choice for both entertainment and presentations.
The Pico 13 also offers various connectivity options, including an HDMI port for larger displays, multiple USB ports for external storage, and a Type-C port that supports fast charging to keep the projector powered for extended use.
The Portronics Pico 13 is now available at an introductory price of Rs. 31,499, with a 12-month warranty, on the company’s official website. The product is also listed on Amazon.in, Flipkart.com, and other leading online and offline stores, making it easily accessible for consumers.
La Pink, India's first beauty brand with 100 percent microplastic-free formulations, has announced actress Parineeti Chopra as its first-ever brand ambassador. Known for its unique, natural, and innovative products, this partnership represents a significant milestone for La Pink as the brand continues to redefine clean beauty standards and inspire confidence among women across the nation.
Since its market entry in 2023 with 17 products, La Pink has expanded its portfolio to include over 60 products, each developed with a focus on customer feedback in both packaging and formulation. The brand’s customer-centric approach aims to revolutionize the beauty industry by delivering products that resonate with the needs and values of Indian consumers.
“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients,” said Nitin Jain, Founder and Director, La Pink.
Parineeti Chopra, known not only for her acting skills but also for her roles as an entrepreneur, philanthropist, and advocate for social causes, embodies the values that La Pink aims to represent. Her involvement aligns with La Pink's commitment to revolutionizing the Indian beauty industry by promoting conscious beauty choices and a healthier future for both consumers and the planet.
Parineeti Chopra, Brand Ambassador, La Pink expressed, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink's products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet."
La Pink's collaboration with Parineeti Chopra marks a new chapter in its journey to promote clean and sustainable beauty solutions. The brand remains committed to raising awareness about the impact of microplastics in skincare products and encouraging consumers to make informed, eco-friendly choices. With Parineeti Chopra as its ambassador, La Pink is set to lead the way in creating a positive shift toward mindful beauty practices in India.
Oven Story, a brand from Rebel Foods—the world's largest cloud kitchen restaurant company—has announced the opening of its first flagship store at Saguna More, Bailey Road, Patna. This launch marks a significant milestone for the brand as it expands its presence to one of India’s fastest-growing markets, catering to the city’s rising enthusiasm for innovative food experiences and a love for pizza.
The new store spread across 700 square feet, is designed to offer a warm and inviting dine-in experience. In addition to dine-in, the outlet will also provide takeaway and delivery services, making it a versatile dining destination for pizza lovers. The grand opening was inaugurated by Mr. Suresh Kumar Bhardwaj, Ex-DGM of Bihar.
Raghav Joshi, Co-Founder, Rebel Foods stated, "We are delighted to open our first flagship store in Patna. This will further help us solve the food missions and make them accessible to pizza enthusiasts across the nation. Our vision is to create a space where people can come together to enjoy our unique standout topping pizza and make Oven Story the go-to place for gatherings. This store marks the beginning of our expansion plan, and we look forward to bringing Oven Story to over 200 stores across the country.”
The flagship store is set to provide an elevated customer experience with several unique offerings. Dine-in customers will be treated to industry-first features such as free garlic bread and a complimentary cheese burst upgrade. The outlet also allows customers to witness their pizzas being prepared and served hot in a pan, enhancing the interactive dining experience.
Oven Story's menu boasts a variety of innovative topping options, including Dragonfire, Feta, Pesto, Veggie Fantasy, and an extra burst of cheese, ensuring there is something to satisfy every pizza craving.
Building on its success, Oven Story is committed to an ambitious growth strategy, aiming to open approximately 200 stores over the next two years. The focus will be on expanding to Tier I and Tier II cities, bringing their delicious and unique pizzas to a wider audience. This expansion plan reflects the brand's dedication to making its high-quality pizzas more accessible to consumers across the country.
Purplle, one of India’s leading omnichannel beauty platforms, has announced the final closure of its Series F funding round, raising a significant Rs. 1,500 crores. The round was led by a subsidiary of the Abu Dhabi Investment Authority (ADIA) and included robust participation from existing investors, including Premji Invest and Blume Ventures, who significantly increased their commitments. New investors, such as Sharrp Ventures, also joined the cap table, marking their entry into Purplle’s growth journey.
This latest funding round aims to bolster Purplle's mission to democratize beauty in India by leveraging technology and enhancing its capacity to bridge the accessibility gap in the beauty industry. The company plans to use this capital to expand its reach, innovate its product offerings, and deliver personalized beauty solutions to millions of customers across the country.
Manish Taneja, Co-Founder & CEO, Purplle said, “As we continue to innovate and leverage our technology and data capabilities to deliver the best omnichannel experience to our customers, this latest round of investments reaffirms the importance of our vision to make every Indian feel beautiful."
Rishabh Mariwala from Sharrp Ventures shared, “Our strategic involvement with Purplle is focused on reinforcing our philosophy of backing new age platforms with a commitment to customer centricity. Through the application of data-driven insights and the expansion into underserved markets, we seek to support the company in delivering personalized and accessible beauty solutions tailored to the diverse needs of consumers across India. Our business model focuses on building strategic partnerships with a common purpose, and this investment is a testament to Sharrp’s ability to identify and invest in market leaders with aligned goals who will benefit from shared success.”
The participation of both existing and new investors in this funding round is a strong validation of Purplle’s growth strategy and its commitment to transforming the beauty landscape in India. By focusing on the use of advanced technology and data insights, Purplle aims to redefine the customer experience, making beauty accessible to all segments of society.
Renowned actor and entrepreneur Rana Daggubati has officially joined Kingdom of White, India’s first all-white lifestyle brand, as an investor. This strategic partnership represents a significant step forward for Kingdom of White as it seeks to redefine the concept of wearing white, emphasizing versatile and effortless all-white styles. With a focus on rapid expansion through an omnichannel approach, the collaboration with Daggubati is expected to play a key role in enhancing the brand's presence across India.
Rana Daggubati remarked, “Investing in brands with a unique story has always been important to me, and the Kingdom of White is truly redefining the essence of wearing white. Their commitment to quality, craftsmanship, and style immediately stood out to me. After exploring their collection, I was genuinely impressed by the versatility and timeless appeal of their designs. This is more than just clothing; it is about creating an elegant statement that resonates with consumers who value simplicity, sophistication, and the art of wearing white. I am thrilled to be part of this journey and connect with those who share a passion for refined, versatile fashion.”
Vineet Haralalka, Co-founder, Kingdom of White expressed, “We're thrilled to welcome Rana Daggubati to our family. His investment reinforces our confidence in bringing timeless, effortless style to everyone who appreciates and loves the versatility of white, and will help us grow our footprint across India while introducing our curated, minimalist styles to more customers."
Rana Daggubati's involvement with Kingdom of White is seen as a natural fit, given his sharp eye for promising business ventures and his reputation as a successful entrepreneur and investor, in addition to his extraordinary performances in Indian cinema. His partnership with the brand underscores his commitment to supporting innovative concepts that resonate with consumers and promote refined fashion choices.
While the exact details of Daggubati’s investment have not been disclosed, his association with the Kingdom of White is expected to bolster the brand’s market presence and accelerate its growth trajectory. The company aims to build a world of white, offering curated styles that bring simplicity and sophistication to a broader audience across the country.
Kingdom of White's expansion plans include broadening its reach through both physical stores and digital platforms, ensuring that its elegant, all-white lifestyle products are accessible to fashion-conscious consumers nationwide. With Rana Daggubati’s support, the brand is poised to make a lasting impact on the fashion industry by championing the art of wearing white in all its versatile glory.
Big Hello, a leading fashion brand specializing in plus-sized apparel, has recently opened its eighth retail experience store in Bengaluru's Electronics City Phase 1. This new location adds to the brand’s growing presence in the city, which already includes stores in Koramangala, JP Nagar, and several other areas, making plus-size fashion more accessible to Bengaluru’s style-savvy customers.
Designed to deliver a vibrant and distinctive shopping experience, the new Big Hello store reflects the brand's lively spirit. All Big Hello stores are conceptualized as ‘Experience Stores,’ featuring colorful interiors with dancing mannequins and interactive customer service, aiming to create a fun and engaging atmosphere for shoppers. As the first brand in India to introduce a dedicated lounge for plus-sized customers, Big Hello prioritizes comfort and convenience, allowing visitors to relax and shop at their own pace.
"Our newest store in Electronic City adds to our fast-growing footprint throughout Bengaluru and will offer our customers easy access to fashionable, high-quality clothing. We're proud to bring our thoughtfully curated collections to the fashion-conscious community here," said Modita Tripathi, Brand Head at Absolute Brands, the parent company of Big Hello.
The newly launched store in Electronics City offers an extensive range of plus-sized fashion, including both ethnic Indian and Western apparel for men and women. Shoppers can also explore a variety of handcrafted accessories, all designed with a focus on fit and comfort. This store opening expands Big Hello's retail presence to a total of 18 locations, with outlets already established in major cities such as Chennai, Hyderabad, Vijayawada, Guntur, and Indore.
In Bengaluru alone, Big Hello has a significant footprint with stores in Koramangala, Mantri Mall, Kamanahalli, RMZ Galleria Mall, JP Nagar, Jayanagar, and New Bel Road, offering even more options for the city’s plus-sized fashion enthusiasts.
Big Hello's growth strategy aims to further its expansion by opening 50 more stores across India in the current financial year, with a focus on key regions including Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala. This aggressive growth plan highlights the brand's commitment to making stylish, high-quality plus-size fashion accessible to a wider audience.
The Indian plus-size fashion market is currently valued at approximately Rs. 88,000 crore, representing 12 percent of the overall fashion market. Of this, the organized segment holds about 33 percent, or roughly Rs. 29,000 crore. With the sector projected to grow at a compound annual growth rate (CAGR) of 25 percent over the next five years, Big Hello's expansion comes at a time when demand for plus-sized fashion is on the rise.
Brown Living, a leading platform in India dedicated to promoting sustainable and plastic-free living, has successfully raised a round of pre-seed funding to drive its mission of making eco-friendly living the default choice for millions of Indian consumers. The funding round was spearheaded by Blink Digital, alongside notable contributions from Sanjay Nayar, Founder and Chairman of Sorin Investments, and investor Bharat Iyer.
This strategic capital infusion is set to propel Brown Living's vision of making sustainable living mainstream, empowering the platform to further support India's artisan and SME sectors. By advocating for environmentally conscious products and a lifestyle that combats plastic pollution and chemically laden goods, the funding will play a crucial role in Brown Living’s expansion efforts.
Since its inception in 2019, Brown Living has also onboarded Bollywood producer and environmentalist Pragya Kapoor as a partner and investor. Her investment has seen an impressive growth of over 350 percent, reflecting the platform's commitment to scaling its impact. Brown Living has demonstrated remarkable progress with a year-on-year growth rate of 500 percent since its initial funding round in June 2021.
Currently, Brown Living collaborates with over 650 sellers and 1,800 artisans, and the new round of investment will enable the platform to broaden its reach, providing market access to even more artisans and suppliers. As a comprehensive ecosystem for sustainable living, the platform focuses on tracking sustainability metrics, ensuring transparency, and building trust among artisans, suppliers, consumers, and investors.
Chaitsi Ahuja, Founder & CEO, Brown Living shared, “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses and we’re excited to deepen our partnerships with artisan communities and help them go digital and make sustainable living mainstream.”
Brown Living's innovative A2C model connects artisans directly with eco-conscious consumers, offering transparent and fair pricing. The platform's technology-driven infrastructure ensures scalability while staying true to its core values, providing small businesses a platform to thrive while championing sustainability.
Dooj Ramchandani, Co-founder of Blink Digital and lead investor in the funding round, highlighted, “What sets Brown Living apart in the startup and D2C space is their deep-rooted connection with India’s artisans and SMEs. They’ve created a direct line between these creators and the conscious consumer, delivering authenticity and transparency. Their unique A2C (Artisan-to-Consumer) model will allow Brown Living to directly engage with consumers while giving artisans access to fair pricing and a global stage for their eco-friendly, sustainable products. This will build trust and exponentially accelerate the market for sustainable living.”
Sanjay Nayar, key investor and Founder of Sorin Investments added, “Brown Living’s platform has the potential to scale impact across India. Their mission-driven approach, combined with strong tech infrastructure, positions them to lead the shift toward sustainable living at a national level.”
Pragya Kapoor, Investor and environmental advocate shared, “I’m thrilled to see Brown Living grow and bring more conscious consumers into the fold. It is no longer just a marketplace; it is surging forward to building an ecosystem that brings together all stakeholders in the sustainable living value chain. This round of funding will help them provide artisans and SMEs with the tools they need to scale and bring sustainable products to the masses.”
Brown Living has also benefited from accelerator programs such as the Google For Startups Accelerator India Women Founders Program, the Stanford Seed Spark Program, and AWE Tech Spark supported by The U.S. Consulate General Mumbai, which has helped the company build a robust technical stack to support its growth and broaden its reach.
The investment team included notable individuals such as Zashank Bhatia, Director of Growth at Brown Living; Varun Ahuja, Chief of Finance at Brown Living; Dooj Ramchandani, lead investor and Co-founder at Blink Digital; Chaitsi Ahuja, Founder & CEO of Brown Living; Sanjay Nayar, investor and Founding Partner at Sorin Investments; Bharat Iyer, investor; Jayesh Dattani from Sanjay Nayar’s Family Office; Pragya Kapoor, investor; and Vedika Kshatriya, Analyst at Brown Living.
Furnishka, a promising furniture retailer founded in 2023 by Ganesh Pawar, has successfully raised Rs 27 crore in a pre-Series A funding round. This round, led by IndiaQuotient, also saw participation from notable investors such as Sparrow Capital and prominent angel investors, including Sujeet Kumar, co-founder of Udaan, and Ramakant Sharma. With this latest capital infusion, Furnishka's total funding has reached Rs 45 crore, positioning the company well for its growth and expansion plans.
The newly raised funds will be strategically deployed to enhance various aspects of the business. This includes improving product design and development, strengthening manufacturing and supply chain capabilities, and expanding the brand's presence to new locations. By addressing these critical areas, Furnishka aims to streamline its operations and better meet the demands of the evolving Indian furniture market.
Furnishka has carved out a unique space in India’s complex home furnishing industry by addressing key challenges such as long delivery times, high costs, and inconsistent service quality. The company has made it a priority to offer customers a seamless shopping experience through both its online platform and its offline stores, which are currently located in Bengaluru. With over 1,000 SKUs and customizable designs, Furnishka ensures that customers have access to premium-quality furniture at competitive prices.
Market research highlights the tremendous potential in the Indian furniture market, which is projected to grow from $24.47 billion in 2023 to $64.39 billion by 2032, with a compound annual growth rate (CAGR) of 11.35 percent from 2024 to 2032. Furnishka, with its innovative approach and customer-centric offerings, is well-positioned to capitalize on this growth trajectory.
The company's approach to supply chain innovation, standardization, localization, and cost reduction has enabled it to deliver premium furniture products at affordable prices. Since its inception, Furnishka has already served over 10,000 customers and operates four large-format stores in Bangalore. These stores showcase an extensive range of products, from living room to bedroom furniture, providing customers with a wide array of options to suit their furnishing needs.
Looking ahead, Furnishka has ambitious plans for further expansion. The company intends to introduce new product categories, particularly focusing on premium collections for living rooms, dining rooms, and bedrooms. Additionally, it plans to open six more large-format stores across India, aiming to strengthen its footprint in the country's growing furniture retail market.
Ikonic Professional has unveiled its latest innovation in grooming technology, the Ikonic Professional Bullet Shaver, designed to blend smart design with powerful performance. This sleek and compact device aims to simplify daily grooming routines by providing a smooth, effortless shave anytime, anywhere. With its stylish design and portable build, the Bullet Shaver is set to become a must-have accessory for those who value convenience and efficiency.
“What sets the Bullet Shaver apart is its ergonomic design and high-performance motor. The device fits comfortably in your hand, providing precise control and reducing hand fatigue during use. Its compact size makes it the ideal travel companion, easily fitting into your travel bag for quick touch-ups on the go,” said a spokesperson for Ikonic Professional.
The Bullet Shaver’s standout features include a 0.4 mm cutting length, which delivers a close and clean trim, ensuring that users always look sharp and well-groomed. Its cordless operation offers up to 45 minutes of battery life on a single charge, making it perfect for both everyday use and travel. The inclusion of a spare foil enhances the device's reliability and long-term performance, ensuring that you're always ready for a precise shave.
Available in three striking colors—black, red, and yellow—the Bullet Shaver is designed to be more than just a grooming tool. It doubles as a statement piece, reflecting individual style preferences. Whether you opt for the boldness of red, the classic sophistication of black, or the vibrant energy of yellow, there’s a Bullet Shaver to match every taste.
The Ikonic Professional Bullet Shaver is now available for purchase, offering a modern grooming solution that promises to combine efficiency with style. This new addition to the grooming market is set to redefine how people approach their daily shaving routines, making it easier to maintain a polished look with minimal effort.
The Good Glamm Group has officially completed the acquisition of Sirona Hygiene for a total of Rs 450 crore in an all-cash deal. This acquisition marks a significant milestone in the partnership between the two companies, which first began in 2022 when Good Glamm Group made its initial investment in Sirona.
In 2022, Good Glamm Group invested Rs 100 crore in Sirona through both primary and secondary investments, providing an exit for the start-up’s early angel and seed investors. Over the past two years, Sirona has witnessed tremendous growth, tripling its revenues and establishing itself as a leader in the feminine hygiene space. The acquisition solidifies Good Glamm Group’s position in the direct-to-consumer (D2C) market, particularly in the women's health and hygiene sector.
With this acquisition, Sirona’s founders, Deep Bajaj and Mohit Bajaj, who had stepped down from their active roles earlier this year, have also officially resigned as active directors. The company noted that this transaction not only marks a major step forward for Sirona but has also brought financial benefits to the company's employees through accelerated Employee Stock Ownership Plan (ESOP) vesting.
Darpan Sanghvi, Group Founder and CEO of Good Glamm Group, expressed, “Deep and Mohit’s unwavering trust in Good Glamm Group’s vision has been instrumental in this acquisition. We share a common goal of empowering women through innovative and accessible health solutions. We are excited to elevate the brand to new heights, creating a lasting impact on women’s wellness globally through innovative solutions and products.”
Deep Bajaj, co-founder of Sirona, stated, “From PeeBuddy, now used by over 3 million women, to Sirona Menstrual Cups, used by 4 million women as a pad alternative, we’ve built India’s leading D2C feminine hygiene brand. This all-cash acquisition feels like validation for all the hard work. While it’s difficult to part with something we are so deeply connected to, Good Glamm is the ideal partner to take Sirona to the global stage.”
Sirona, known for its innovative feminine hygiene products like PeeBuddy and menstrual cups, has become a trusted name for millions of women in India. With Good Glamm Group’s resources and expertise, the brand is expected to expand its reach and continue innovating in the women’s wellness and hygiene space globally. This acquisition positions Good Glamm Group to enhance its portfolio and strengthen its presence in the rapidly growing health and hygiene market.
U&i, India’s well-known lifestyle tech accessories brand, has launched four new premium products designed to enhance users’ daily tech experiences. The new lineup features the Dominator Series Neckband UINB-2304, Beats Series TWS 7650, Modern Series Powerbank UIPB-2151, and Innovative Series Portable Speaker UiBS-801. These products have been crafted to seamlessly blend advanced technology with modern style, making them perfect gift options this festive season.
The newly launched products offer a range of features, including extended battery life, exceptional sound quality, and contemporary designs, catering to both tech enthusiasts and professionals seeking reliable power and audio solutions. With these offerings, U&i aims to deliver convenience, performance, and style at a budget-friendly price point.
“At U&i, our focus has always been on merging innovation with user-centric design. With the launch of our new Dominator, Beats, Modern, and Innovative series during festive times, we are offering high-performance products that cater to the lifestyle demands of today’s tech enthusiasts at an affordable price range. We believe these new releases will not only meet but exceed our customers’ expectations by providing superior audio experiences, fast charging solutions, and stylish designs,” shared Paresh Vij, Founder and Director, U&i.
The Dominator Series Neckband UINB-2304 is tailored for those who demand high-performance audio with features like Active Noise Cancellation (ANC) up to 35dB, 100 hours of music time, and IPX4 water resistance, making it ideal for all environments, including workouts. The Beats Series TWS 7650 earbuds deliver a remarkable 120 hours of playback with ultra-low latency, making them perfect for gaming and music, while also incorporating Quad Mic Environmental Noise Cancellation for clear communication.
For users seeking fast and reliable power solutions, the Modern Series Powerbank UIPB-2151 offers ultra-fast charging with both wired and wireless capabilities, ensuring versatility for travelers and professionals. The Innovative Series Portable Speaker UiBS-801 combines a powerful 30W output with a stylish design, featuring Bluetooth 5.3 connectivity and a premium hanging leather belt for on-the-go audio experiences.
These products are now available at mobile accessories stores across India, with introductory prices set to provide great value. Customers can explore these new offerings at their nearest U&i store or authorized retailer, making it easier to find the perfect tech gifts for the festive season.
Jisora, the apparel brand widely recognized for its unique fusion wear, has unveiled its latest venture—a kidswear line for girls that beautifully marries traditional craftsmanship with contemporary trends. Known for its innovative approach to women's fashion, Jisora is now extending its design philosophy to children's apparel, aiming to bring a touch of elegance and playfulness to kids’ fashion. The new collection has been thoughtfully crafted to cater to the diverse needs of today’s children, making it perfect for everything from everyday wear to special occasions.
The Jisora kidswear line features a delightful range of outfits, including printed dresses and coordinated sets. True to the brand's dedication to quality, each piece in the collection is crafted from soft, breathable fabrics that ensure all-day comfort, allowing kids to move freely and enjoy their daily activities without any restrictions. The designs reflect Jisora’s signature blend of tradition and modernity, with vibrant colors, intricate patterns, and delicate details that elevate each outfit. The collection also caters to a wide age range, offering sizes suitable for toddlers up to pre-teens, making it an ideal choice for growing children.
“With this line, we wanted to create clothing that kids will love to wear, while parents appreciate the quality and design. Our goal is to bring the same level of care and attention to detail that we put into our women’s wear, into clothing that’s fun, comfortable, and stylish for kids,” shared Kavya Sethi, Co-founder of Jisora.
Jisora’s kidswear line is now available on the brand’s official website, offering a convenient shopping experience for parents looking to refresh their children’s wardrobes with stylish yet comfortable pieces. The collection aims to provide parents with versatile options that can seamlessly transition from casual outings to festive celebrations, ensuring that kids look their best on every occasion. With this launch, Jisora continues to expand its footprint in the fashion industry, now catering to a younger audience with the same dedication to quality and style that has made its women's wear a favorite among fashion enthusiasts.
Economy Process Solutions Private Limited (“Economy”), a prominent player in the vacuum and continuous process equipment solutions sector, has successfully raised Rs.100 crore from Stakeboat Capital Fund II in its Series A funding round.
Rajesh Ahuja, Founder and Chief Executive Officer, Economy expressed, “We are delighted to have Stakeboat Capital join us as a significant shareholder. We plan to use this capital to accelerate our growth, broaden our range of in-house manufactured products, expand our global footprint, and foray into new categories such as F&B solutions. We are honored to collaborate with Stakeboat in our vision to take the Economy to greater heights.”
Founded in 2015 and headquartered in Mumbai, with manufacturing facilities in Chakan (Pune), Economy specializes in bespoke vacuum and process solutions. The company has recently expanded its product offerings to cater to the beverage industry.
Srinivas Baratam, Managing Director of Stakeboat Capital, emphasized the rising competitiveness of Indian-manufactured products, which he believes will attract both Indian and global companies to consider local alternatives in the capital equipment industry.
“Indian capital equipment manufacturing provides a suitable combination of customized designs and sizes, at highly competitive prices. We believe that global companies can greatly benefit from Indian ingenuity, especially when it comes to certain sizes and volumes. The economy is differentiated by its ability to turn around inquiries and implement solutions quickly, often beating customer expectations,” shared Srinivas.
The Economy anticipates significant growth in its domestic and export businesses over the next 4-5 years, driven by increasing demand from industries such as waste management, pharmaceuticals, and chemicals, which are major contributors to its revenue. Many large players in these sectors are planning substantial capital expenditures in the short to medium term, further supporting the growth of the capital equipment industry.
Additionally, exports to strategically located and resource-rich regions like the Middle East and Africa are expected to thrive due to substantial investments by companies in these areas, aimed at enhancing their industrial capabilities and increasing local value addition instead of relying on exported base resources.
Chandrasekar Kandasamy, Managing Partner, Stakeboat Capital said, “We are thrilled to join Economy in its transformative journey. While continued growth of the Indian economy is expected to support the manufacturing industry in India, incentivization by the Indian government will further benefit the ecosystem. We believe in Economy's vision and dedication to generating substantial value for its customers and are eagerly looking forward to the opportunities that lie ahead.”
With over 600 customers served in more than 30 countries, Economy continues to tailor its services to meet customer needs while ensuring timely product deliveries to guarantee user satisfaction.
PROTOUCH has announced the launch of its latest innovation, the Airshot Hair Multi Styler, a groundbreaking all-in-one styling tool that promises to transform hair care routines with its versatility and ease of use. This marks the first time an all-in-one hair styler with a twist feature is available in India, and it comes at a price point significantly lower than other leading brands.
The Airshot Hair Multi Styler is designed to cater to all hair types, offering a range of styling options with its multiple attachments. It includes tools for auto-wrapping curls, a blow-out brush, an air styling concentrator, a Coanda anti-flyaway dryer, a straightener, and a volumizer—all integrated into one device. The unique twist feature further enhances the tool's functionality, enabling users to effortlessly curl, smooth, dry, and volumize their hair.
The lightweight design, combined with high-power air capabilities and multi-heat settings, makes styling more accessible and efficient. From sleek straight looks to voluminous curls, the Airshot Hair Multi Styler simplifies the styling process with a user-friendly approach.
“We are excited to introduce the Airshot Hair Multi Styler to our customers. We wanted to create a tool that not only enhances the hair styling experience but also serves different hair types, in other words, a transformer for everyone’s locks. With this Airshot device, we now provide our patrons an opportunity to style their hair to their unique style, anytime, anywhere,” stated Tanisha Lakhani, Founder, PROTOUCH.
With its sleek design and multifunctional capabilities, the Airshot Hair Multi Styler is positioned as a game-changer for those seeking professional-quality results from the comfort of their home. Whether styling, curling, or drying, this device promises top-tier performance while being easy to use, delivering all the essentials for a complete beauty routine in one efficient tool. Its innovative features make it suitable for all hair types, allowing everyone to achieve salon-like strands with ease.
PROTOUCH describes this styler as the future of hair care, offering endless possibilities through its advanced technology. It invites users to experience glamorous, flawless hair and redefine their styling routine with this state-of-the-art product.
Mamaearth, one of India's fastest-growing personal care brands, has announced a strategic partnership with Meesho to expand the accessibility of its natural, toxin-free personal care products to emerging markets across the country. This collaboration aims to leverage Meesho's extensive reach to connect with consumers in Tier III cities and beyond, further driving Mamaearth’s mission to penetrate deeper into regional markets.
The partnership is set to address the growing demand for premium personal care products in smaller towns and semi-urban areas, helping Mamaearth solidify its position as a trusted leader in the beauty and personal care category. This move aligns with Mamaearth's goal to achieve an annual recurring revenue (ARR) of 100 crore through Meesho's platform within the next 12 months, following a remarkable fivefold increase in sales during Meesho's recent sale period.
Thanks to Meesho’s wide network, Mamaearth has expanded its presence to more remote areas of India, including Belgaum (Karnataka), Kashipur (Uttarakhand), Bokaro (Jharkhand), Sivakasi (Tamil Nadu), and Kushinagar (Uttar Pradesh). This enhanced reach has enabled the brand to bring its popular skincare products to customers who previously lacked easy access to such premium offerings.
Varun Alagh, Co-Founder and CEO, Honasa Consumer Limited commented, "At Mamaearth, we have always strived to be present where our consumers need us the most. We have been witnessing a greater demand for quality and toxin-free beauty and personal care products from Tier III and smaller markets and this partnership with Meesho is helping us bridge this gap further. It will now significantly contribute as we work towards our goal of achieving ARR of 100 crore on Meesho by enhancing accessibility and consumer trust in newer regions.”
Vidit Aatrey, Co-Founder and CEO, Meesho stated, “Our mission is to democratize internet commerce, ensuring that high-quality products are accessible to every Indian, no matter where they live. The launch of Meesho Mall was a strategic response to the growing demand for branded products in categories like beauty and personal care. Since welcoming Mamaearth to our platform, we’ve seen incredible resonance with our shoppers and a remarkable surge in orders. We are thrilled about the opportunities Meesho Mall presents for both our consumers and brand partners, as we continue to make e-commerce accessible and affordable for millions in the country.”
Mamaearth's popularity on Meesho was further validated by a 226 percent rise in orders during the recent Mega Blockbuster Sale. The surge in demand was primarily driven by customer favorites such as the Mamaearth Rice Face Wash, Mamaearth Vitamin C Daily Glow Face Cream, and Mamaearth Onion Shampoo, reflecting the strong consumer preference for the brand's natural and effective solutions.
With its diverse range of skincare, haircare, and baby care products, Mamaearth has built a loyal customer base, driven by its commitment to quality, safety, and sustainability. This partnership with Meesho marks a significant step forward for both brands as they aim to provide consumers with better personal care options while expanding their footprint in India's dynamic beauty and personal care market.
In addition to its focus on online growth, Mamaearth is also bolstering its offline presence. The brand recently expanded its distribution network by partnering with the Canteen Stores Department (CSD) under the Ministry of Defence and joining forces with Reliance Retail and Apollo Pharmacy. These initiatives further strengthen Mamaearth’s strategy to make its products widely available across both online and offline channels.
Through these combined efforts, Mamaearth is set to redefine the personal care landscape in India, ensuring its premium products reach every corner of the nation.
After sparking conversations around men’s sexual health and reaching over 2.5 million Indian men with their #TakeBoldCareOfHer campaign, Bold Care, India’s leading sexual wellness brand, is now setting its sights on women’s well-being. Co-founded by Bollywood powerhouse Ranveer Singh, the brand has launched a new women-centric line called Bloom by Bold Care, aimed at addressing specific health concerns for women across all stages of life.
Bloom by Bold Care is designed to provide research-backed solutions in women's wellness categories, including sexual health, hygiene, and period care, to help women manage their unique health needs. The brand's mission is to address the root causes of women's wellness issues, such as gut health, menopause, sexual health, and nutritional deficiencies, through natural ingredients and a focus on efficacy.
Ranveer Singh, Co-founder, Bold Care added, “As a co-founder, I have fundamentally believed in having a larger impact in the sexual wellness space by destigmatizing common issues men face with research-backed solutions. We’ve seen the wave of conversations and confidence it has brought to over 25L+ Indian men and now want to do the same with women’s sexual wellness. I and the founding team strongly believe in the RCM Methodology to provide end-to-end wellness solutions for root cause concerns women face and are excited to innovate for all phases of women’s wellness.”
Rajat Jadhav, Co-Founder at Bold Care said, "When our viral ad campaign with our dynamic co-founder Ranveer released, we got an influx of queries from Men but also from women. From that, we understood that there is a significant need for support across all life stages of a woman’s journey to help her stay on top of her health across all years. From acknowledging the issues with intimacy to navigating the intricacies of perimenopause, women seek a simple, effective, and methodical way to navigate their nutritional and reproductive health. We have a strong female entrepreneur team to lead this - Bloom by Bold Care will bring to the table no fluff, no bluff — just honest, effective, science-backed products designed to truly make a difference. It's about real solutions for the real lives of women."
The inspiration for this new venture came from Bold Care's recognition of the gap in addressing women's health and well-being, which is more complex and influenced by factors like age, nutrition, reproductive health, and mood. The brand identified a need for holistic support throughout all stages of a woman’s life, including issues like PCOS, menopause, and gut health.
Bloom by Bold Care is set to revolutionize women’s health with its new range of products, grounded in the brand’s RCM (research-backed, Clinically Tested, Maximum Efficacy) methodology. This scientific approach ensures that each product is developed to provide real, impactful solutions for women’s wellness concerns.
With its strong foundation in clinical science and a focus on innovation, Bloom by Bold Care aims to bring honest, effective, and science-backed products to the market, specifically designed to address the unique health needs of women. The brand is led by a team of female entrepreneurs who are committed to creating products that are truly transformative for women’s lives.
As a new extension of the Bold Care family, Bloom carries forward the legacy of trust, research, and innovation established by Bold Care, reaffirming its dedication to providing targeted solutions for women’s health and empowering women to take charge of their well-being with confidence.
The Kaftan Company (TKC), renowned for its innovative and stylish range of kaftans for women, men, and kids, has announced its latest venture into the world of accessories with the launch of its handcrafted jewellery collection, ‘Beady Bauble.’ This new collection features a stunning array of intricately designed pieces that blend artistry, tradition, and modern style, aiming to add a touch of elegance to any ensemble.
The ‘Beady Bauble’ collection marks TKC’s debut in the jewellery segment, thoughtfully curated to complement contemporary attire, including their signature kaftans. This expansion is a natural step for TKC, as the brand continues to enhance the overall style experience for its customers. From creating the perfect kaftan to offering jewellery that enhances the outfit, TKC aims to deliver a comprehensive and harmonious fashion statement.
Navin Rao & Prakruti Gupta Rao, Co- founders, The Kaftan Company said, “With the launch of Beady Bauble, we are excited to provide our customers with a jewellery line that pairs seamlessly with our kaftans. Each piece is handcrafted, combining various materials and motifs that celebrate both tradition and contemporary style. We aim to provide a comprehensive look that enhances the kaftan experience, giving our customers the perfect accessory to complete their outfit."
Breaking away from conventional jewellery designs, the ‘Beady Bauble’ collection is crafted to complement the fluidity and relaxed elegance of kaftans. Each piece in the collection is meticulously handcrafted using a variety of materials, including wooden beads, silver accents, shells, and pearls, with motifs inspired by Buddha and elements of nature. The result is an aesthetic that resonates with both elegance and spirituality.
The collection offers a range of jewellery pieces, including necklaces, jhumkas, cowrie shells, and fabric earrings, designed to be lightweight yet bold. These intricately detailed yet versatile pieces are meant to elevate any kaftan ensemble, allowing wearers to create their own unique style. Each element of the collection, from the mixed materials to the delicate motifs, embodies the essence of craftsmanship and innovation.
Starting at a budget-friendly price of Rs. 150, the ‘Beady Bauble’ collection is designed to cater to every style and budget. Customers can explore and purchase these pieces at TKC’s physical store in Hyderabad or through their online webstore, where detailed descriptions and information about each item are available.
The Kaftan Company has consistently set trends with its fashionable kaftans, later expanding its offerings to include loungewear for men and kids. In June 2024, the brand opened its first physical store in Hyderabad's prime location of Banjara Hills. With the launch of the ‘Beady Bauble’ collection, TKC kicks off the festive season in style, adding a vibrant range of jewellery to its ever-growing product lineup. The year 2024 has indeed been a transformative one for TKC, and the addition of this colorful jewellery collection sets the stage for a festive celebration of fashion and tradition.
Gurgaon-based beauty tools brand, Beauté Secrets, has secured Rs. 1.6 crore in funding from Velocity, a financing platform supported by Peter Thiel's Valar Ventures. The investment arrives just in time for the festive season, as Beauté Secrets aims to expand its operations on quick commerce platforms and introduce new products to its lineup.
Founded by Harnika Aneja in 2010, Beauté Secrets has built a reputation for delivering high-quality, affordable beauty tools designed to enhance natural beauty without relying on chemicals or heavy makeup. The brand’s product offerings span three categories: basic, essential, and premium, appealing to a broad range of customer needs and budgets. With items like manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and scissors, Beauté Secrets has carved out a niche by blending aesthetics, functionality, and affordability.
"Our focus on creating travel-friendly, durable, and elegant beauty tools has resonated with consumers looking for quality products without breaking the bank. By maintaining reasonable pricing while ensuring durability and precision in our tools, we've successfully met the varied needs of our clientele and established Beauté Secrets as a trusted brand in the beauty tools market,” said Harika Aneja, Co-Founder, Beauté Secrets.
The brand's dedication to filling the market gap for stylish yet effective beauty tools has driven its significant growth trajectory. Since its inception, Beauté Secrets has served over 4 million customers across India, achieving a 3x growth rate despite the competitive landscape.
With a commitment to quality, Beauté Secrets collaborates with experienced manufacturers and rigorously inspects each tool before it reaches the market. This meticulous approach has helped the brand gain a loyal customer base, particularly among Gen Z consumers, who value both aesthetics and functionality.
Looking ahead, Beauté Secrets is entering a new phase of expansion. While currently focused on online sales, the brand is exploring partnerships with leading distribution channels and planning its entry into premium retail outlets across major Indian cities. With support from Velocity, Beauté Secrets is set to scale operations, diversify into new product categories, and continue its mission of delivering innovative tools that simplify natural beauty routines.
The upcoming festive season promises to be a milestone period for Beauté Secrets, with expectations of heightened demand due to its expanded product range and enhanced presence on quick commerce platforms. The brand’s focus on social media engagement also positions it to effectively cater to its growing customer base during this peak shopping season.
Atul Khichariya, Co-founder and COO of Velocity commented, "We're excited to support Beauté Secrets growth journey. Our financing enables brands like Beauté Secrets to capitalize on the festive season demand, which often accounts for a significant portion of their annual sales. By providing the necessary working capital, we're helping promising D2C brands reach their full potential.”
The Beauty & Personal Care market in India is projected to generate a revenue of USD 31.56 billion in 2024, with an annual growth rate of 2.76 percent (CAGR 2024-2029), according to Statista. As this sector continues to expand, Beauté Secrets is well-positioned to capture a significant market share, driven by its dedication to affordable innovation and customer satisfaction.
Velocity has been a driving force behind the success of numerous digital-first brands, including Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, and others. Their strategic funding approach has played a crucial role in enabling D2C brands like Beauté Secrets to meet their growth objectives, especially during high-demand periods like the festive season. As the market gears up for record sales, Velocity's support is proving to be a key factor in ensuring that these brands have the resources they need to thrive.
Piccadily Agro Industries Limited, the makers of India’s highly awarded Indri single malt, has introduced its first travel retail-exclusive collection, the ‘City Series,’ with a debut expression crafted exclusively for Bengaluru Duty Free. This launch marks the beginning of a series of limited-edition single cask releases, each capturing the spirit of a different Indian city. Available solely through select duty-free outlets in India and internationally, the first release pays tribute to Bengaluru.
The Bengaluru Duty Free exclusive highlights the essence of the city, blending its modern vibrancy with rich traditions. The bottle design incorporates iconic landmarks of Bengaluru, offering travellers a unique connection to India’s Silicon Valley.
“We are thrilled to unveil the first expression of our ‘City Series’ with Bengaluru Duty Free. Each expression of this series is a celebration of India’s diverse cities, their unique essence, and cultural richness. Bengaluru, being the vibrant fusion of tradition and modernity, serves as the perfect starting point for this journey. This exclusive Oloroso-Sherry single cask expression not only showcases Indri’s craftsmanship but also offers travellers a truly memorable experience – a taste of the spirit and soul of Bengaluru in every sip,” said Siddhartha Sharma, Promoter of Piccadily Agro Industries Limited.
Bengaluru Duty Free is equally excited to be the exclusive partner for this launch, furthering its commitment to offering premium and culturally resonant products.
The Oloroso-Sherry single cask expression, bottled at 58.5 percent ABV, delivers a rich, full-bodied experience with notes of caramel, fresh red fruits, gentle spices, and earthy undertones. On the palate, it reveals a balanced blend of berries, toffee, vanilla, and soft spices, with a long, smooth finish of vanilla, spice, and fruity nuances.
This limited-edition whisky is priced at approximately Rs 9,500 and is available at Bengaluru Duty Free, Terminal 2 Departure, Kempegowda International Airport. Future expressions from the ‘City Series’ will continue to showcase the unique culture and essence of other Indian cities at select duty-free outlets worldwide.
Tira, the omnichannel beauty platform from Reliance Retail, has launched the globally acclaimed luxury skincare and haircare brand, Augustinus Bader, exclusively in India. Known for its scientifically advanced, award-winning formulas, Augustinus Bader offers premium products backed by over three decades of cutting-edge research in the field of stem cells and biomedical science.
Founded by world-renowned scientist Professor Augustinus Bader, the brand has gained a global cult following since its launch in 2018, with its signature TFC8® (Trigger Factor Complex) technology, which supports the body’s natural ability to renew and rejuvenate the skin. Adored by celebrities and beauty enthusiasts alike, Augustinus Bader has become synonymous with luxury skincare that delivers transformative results.
With this launch, Tira expands its portfolio of premium beauty offerings, continuing its mission to bring the best global brands to the Indian market. Bhakti Modi, Co-Founder of Tira, said, "At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer. The introduction of Augustinus Bader in India is yet another step in our endeavor to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs."
Charles Rosier, Co-Founder and CEO of Augustinus Bader, expressed his excitement about the exclusive partnership with Tira, stating, "We are incredibly happy to introduce Augustinus Bader, our scientifically backed skincare line that redefines luxury and efficacy to India. Tira, with its understanding of Indian beauty market, was a perfect choice for our foray into India."
Augustinus Bader’s standout products, The Cream and The Rich Cream, known for their rejuvenating and hydrating properties, are now available exclusively on Tira's platform—both online and in select stores across Mumbai, Delhi, Hyderabad, and Bangalore. These products have already won the admiration of global beauty icons like Victoria Beckham, Jennifer Aniston, and Priyanka Chopra, offering Indian customers an elevated skincare experience with personalized expert guidance.
With the festive season fast approaching in India, The Baker’s Dozen, an artisanal bakery brand, is introducing its newest gifting range, designed to bring a unique blend of taste and tradition to every celebration. Known for creating high-quality, authentic baked goods, the brand’s latest collection includes two standout gift boxes: the Handcrafted Cookies Gift Box and the Gourmet Celebrations Gift Box, presented in beautiful, festive packaging.
In Indian culture, no celebration feels complete without sharing sweets, which hold a special place in traditions and customs. However, as tastes evolve, consumers are increasingly looking for gifting options beyond the traditional mithai and chocolates. Recognizing this shift, The Baker’s Dozen has thoughtfully crafted its latest festive collection, offering fresh, artisanal cookies and cakes that promise to elevate the gifting experience for its customers.
The Handcrafted Cookies Gift Box features a selection of The Baker’s Dozen’s most popular cookies, each baked to perfection using premium ingredients. This delicious assortment delivers the warmth of homemade goodness in every bite, making it an ideal gift for loved ones during the festive season.
The Gourmet Celebrations Gift Box offers a luxurious mix of soft muffins, crisp cookies, and artisanal savory toasts, making it a perfect blend of sweet and savory indulgence. This curated selection aims to provide a feast for the senses and make a lasting impression on anyone who receives it.
The gift boxes are not just about the treats inside; their packaging reflects a blend of modernity and tradition. Drawing inspiration from India’s cultural heritage, the design features intricate peacock motifs and domed architecture, symbolizing the grandeur of Indian celebrations. This attention to detail underscores The Baker’s Dozen’s dedication to craftsmanship and thoughtful presentation.
Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen said, “We wanted to create something that embodies the essence of Indian celebrations, where gifting and sweets are culturally significant and at the heart of every joyous occasion. It’s about enriching the experience of gifting by enabling our customers to choose a gift that is grand and meaningful. At the same time, we wanted to ensure that our range offers exceptional value so they feel deeply satisfied with their choice. Indians love to celebrate every small and big occasion around the calendar. Our previous gifting ranges have received overwhelming responses, hence we are aiming to facilitate its availability throughout the year. The festive season is crucial to us as our sales increase by 2-3x.”
For those in need of last-minute gifts, The Baker’s Dozen has created a range of options with prices starting from Rs 199 to Rs 499. The festive collection will be available from the second week of October, both online and in stores, just in time for Diwali.
The Baker’s Dozen continues to bring a modern twist to traditional gifting, making it easier for customers to share moments of joy and indulgence during India’s most cherished celebrations.
Escaro Royale, renowned for its exquisite luxury footwear, has unveiled its latest collection, "Indulgence," designed to elevate life's most cherished moments. This exclusive range exemplifies the brand's dedication to creating sophisticated footwear that enhances every special occasion with elegance and style.
The "Indulgence" collection boasts an impressive selection of styles, including derbys, monk straps, brogues, loafers, sneakers, boots, and oxfords. Each pair is meticulously crafted, featuring rich textures achieved through hand-tooled patterns and vibrant colors brought to life using expert hand-painting techniques. More than mere footwear, this collection makes a bold statement of luxury, offering exceptional comfort and style that leaves a lasting impression.
Ambud Sharma, Founder and CEO, Escaro Royale shared, “The 'Indulgence' collection is a reflection of our philosophy that luxury is not just about aesthetics; it's about the experience it creates. Each pair in this collection is crafted with the utmost attention to detail, combining traditional craftsmanship with contemporary design. Our goal is to offer our patrons a unique blend of style, comfort, and exclusivity, making every occasion truly special. Whether it's the sophisticated Ligero Golf-Style Black-White Oxford Shoes, the versatile Dean AirFlexLite Triple-Color Derby, or the statement-making Santiago Cowboy Boots, each piece in this collection has been crafted to provide a unique and indulgent experience."
The collection is now available through various online platforms, making it accessible to fashion enthusiasts who appreciate the finer things in life. The "Indulgence" collection is particularly suited for those who seek to express their individuality and elegance, embodying the essence of luxury and sophistication with each step they take.
Escaro Royale invites its customers to discover the transformative power of footwear that not only complements their outfits but also elevates their overall experience. As the brand continues to push the boundaries of luxury footwear, the "Indulgence" collection stands as a testament to Escaro Royale’s unwavering commitment to quality, style, and the celebration of life’s most special moments.
NEWME, the fast-growing fashion-tech startup catering to Gen Z women, has officially unveiled its first experience store in the Delhi-NCR region, located at the bustling Vegas Mall in Dwarka. This strategic launch marks a pivotal moment in NEWME’s expansion plans, especially following the recent success of its 90-minute delivery service across Delhi-NCR, which has garnered an enthusiastic response from consumers since its introduction less than a month ago.
Recognizing Delhi-NCR as a crucial market—accounting for over 20 percent of the brand's online consumer base—NEWME aims to enhance the shopping experience for its customers just in time for the festive season. The new store spans 2,000 square feet and features a curated collection of trendy fashion pieces tailored for Gen Z shoppers. With its modern and sleek design, the store promises an engaging retail experience that aligns with NEWME's digital-first identity, which has attracted over 900,000 consumers in just two years.
“Delhi is one of the top three markets for NEWME and we wanted to enhance our customers' experience, which is why we introduced 90-minute delivery across Delhi-NCR. Today, this service covers over 10 pin codes and has already reached over 2000+ customers since its launch. The overwhelming response has boosted our confidence even further. Opening our first experience store in Dwarka is the next step in serving our Delhi-NCR customers, and we're excited to continue receiving their incredible support. This marks our first store in Delhi, a city known for its fashion-forward mindset. As we continue to grow, NEWME remains focused on understanding the preferences of Gen Z women, leveraging technology and fashion innovation to meet their evolving needs,” said Sumit Jasoria, Co-Founder & CEO, NEWME.
The launch of the Vegas Mall store reinforces NEWME's commitment to creating a comprehensive omnichannel shopping experience. As the festive and holiday season approaches, the store serves as an ideal destination for shoppers to discover NEWME’s latest collections and enjoy exclusive offers available for a limited time.
Building on its rapid growth momentum, NEWME has ambitious plans for further expansion in Delhi-NCR, with multiple new store launches expected in the coming weeks. The brand aims to open 15-20 stores across key markets by the end of FY25, focusing on providing innovative fashion solutions to Gen Z women, college students, and young professionals.
With successful launches already in cities such as Bengaluru, Mumbai, Hyderabad, Indore, Dehradun, and Chandigarh, the Vegas Mall store is a key milestone in NEWME’s journey to becoming a go-to fashion destination. With its strong online presence and expanding offline footprint, NEWME is set to offer a seamless, tech-driven shopping experience for fashion-conscious women across India.
boAt, one of India's leading audio and wearables brands, has unveiled its premium Enigma Series smartwatches, designed to merge luxury with cutting-edge technology. The new smartwatches, Enigma Orion and Enigma Radiant, target modern consumers seeking style, functionality, and advanced wellness features in a single device.
The Enigma Orion is engineered with elegance and durability. It features a 3.5CM (1.39”) round HD display with a resolution of 320x320, delivering sharp visuals that enhance user interaction. Its functional crown provides intuitive navigation, offering both style and practicality. Designed with a sturdy metal body, the Orion exudes luxury while ensuring durability. Other standout features include voice assistant integration (Google and Siri), IP67 resistance, over 100 customizable cloud watch faces, sports modes, notifications, and essential utilities like alarms and music controls. The Enigma Orion offers up to 7 days of battery life (3 days with Bluetooth calling), making it the perfect lifestyle companion.
The Enigma Radiant offers a perfect balance of style, performance, and health-focused features. Its 3.6CM (1.43”) round AMOLED display provides a resolution of 466x466, along with 600nits brightness and Always On Display capabilities, delivering vibrant visuals. Encased in a luxurious metal body, it combines elegance and convenience with a functional crown for easy navigation.
Wellness is at the heart of the Radiant, featuring health monitors for heart rate, SpO2, and sleep, along with guided breathing exercises. The smartwatch also supports Bluetooth calling, offering features like saving contacts and accessing a dial pad from the wrist.
Both smartwatches integrate with the boAt Crest App Health Ecosystem, providing users with gamification, badges, wellness crews, fitness buddies, and customized fitness plans. The ecosystem aims to elevate the wellness journey, with utilities like alarms, music and camera controls, and a world clock, enhancing the overall user experience.
The boAt Enigma Orion is available at an introductory price of Rs. 1,999, in Active Black, Metal Black, and Metal Silver strap options. The boAt Enigma Radiant starts at Rs. 2,699, available in Olive Green, Deep Blue, and Metallic Silver color variants. Both smartwatches are available on boAt-lifestyle.com, Flipkart, and Amazon.
Secret Alchemist, a holistic aromatherapy-based wellness brand, has announced the exciting addition of versatile actress Samantha Prabhu as a co-founder. In conjunction with this announcement, the brand has successfully raised $500,000 in a seed funding round led by Inflection Point Ventures (IPV).
With a strong emphasis on personal care and making aromatherapy accessible to a wider audience, Secret Alchemist plans to strategically utilize the new funding to foster growth. The investment will enable the brand to ramp up its marketing efforts while enhancing its presence, customer reach, and overall brand awareness. Additionally, the product portfolio will expand to include pure-grade essential oils, providing a holistic wellness experience through creams, mists, and shower gels.
Vinay Bansal, Founder & CEO, Inflection Point Ventures said, “The beauty segment in India saw a surge in the '90s, which unfortunately brought unrealistic standards. Secret Alchemist is redefining this by promoting mindful, affordable products that encourage well-being and relaxation. IPV believes in the team's strong foundation and is committed to supporting their sustainable growth."
Co-founded by Ankita Thadani and Akash Valia, Secret Alchemist has a 30-year legacy in aromatherapy. The brand is dedicated to transforming personal care through wellness, offering natural, premium ingredients that focus on aromatherapy and essential oil-based solutions that are sustainable and non-toxic.
Samantha Prabhu's addition to the team aligns perfectly with the brand's ethos, given her deep connection to wellness. Her widespread popularity and influence, particularly in the South Indian markets, add significant value alongside Ankita and Akash.
“At Secret Alchemist, our vision is to make aromatherapy an essential part of everyday wellness. We aim to educate and inspire more people about the transformative healing properties of essential oils through purpose-driven personal care products. Samantha’s personal journey with aromatherapy perfectly aligns with our philosophy of addressing wellness at its roots, and together we plan to utilize the new funds to expand our product line, invest in brand building, and enhance our customer reach while deepening our impact in the personal care industry,” added Ankita Thadani, Co-founder, Secret Alchemist.
Samantha Prabhu, Co-founder, Secret Alchemist further added, “When I was on my healing journey and went for treatment abroad, aromatherapy became an unexpected source of comfort and healing for me. I realized just how much the healers in the West were making use of the power of essential oils to bring well-being. It made a big difference to my health that when I returned, I started searching for a brand that I could trust. And that’s when I found Secret Alchemist. After trying their oils and feeling their impact firsthand, I knew this wasn't something I wanted to keep a secret. I wanted to share it with the world. It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being. I’m proud to be a part of this journey.”
The beauty and personal care market in India is currently valued at $31.5 billion, with a robust 30 percent year-on-year growth. The direct-to-consumer (D2C) body care segment, valued at $2.6 billion, is expanding rapidly. Secret Alchemist is strategically positioned to tap into this high-growth niche, targeting consumers who seek sustainable, natural, and wellness-focused products.
Fixderma and FCL Skincare, dermatologist-recommended skincare brands, have officially launched their mobile app on October 1, 2024. Available for download on both iOS and Android platforms, the app is designed to provide a seamless shopping experience for users, allowing them to access their favorite skincare products with faster delivery options and exclusive app-only discounts.
The introduction of the app marks a significant milestone in the brand's efforts to create more personalized connections with its customers. This launch follows the recent opening of Fixderma’s physical store, furthering the company’s commitment to customer relevance.
“At Fixderma, customer experience is our top priority. Our new app offers a seamless and engaging shopping experience, offering complete skincare solutions. From product discovery to expert advice, we've got you covered. We aim to set a new standard for skincare accessibility with this app, and we can’t wait for you all to try it”, shared Shaily Mehrotra, CEO and Co-Founder, Fixderma.
"It's a big step in creating deeper, more personalized relationships with our customers. While mobile apps aren’t the norm in skincare, we wanted to go beyond the usual. It’s about providing an experience that keeps customers closer, and more engaged, and enhances retention. Here's to a new chapter in customer connection!”, added Preetam Jena, Chief Marketing Officer and e-Commerce Head, Fixderma.
The Fixderma app serves as a comprehensive skincare solution, empowering users to better understand their skin. The app features expert skincare advice at users’ fingertips and offers exclusive deals, quick delivery, and priority customer support. Future updates will incorporate advanced AI technology that will accurately analyze users' skin types and conditions, delivering personalized product recommendations.
Additionally, the app will soon provide options for users to book free consultations with certified dermatologists, allowing them to receive expert skincare advice and customized treatment plans. The launch of this app represents Fixderma and FCL Skincare’s dedication to enhancing customer experience and accessibility in the skincare market.
Taiwanese tech giant Asus is determined to establish itself as India’s leading personal computer (PC) brand, targeting a market share of 25-30 percent within the next two years, with aggressive retail expansion as a key strategy.
Asus has already seen significant growth, tripling its market share in India from 6.3 percent in 2017 to 17.8 percent in 2023, which has positioned it as the second-largest consumer notebook brand in the country, according to Arnold Su, Vice President of Consumer & Gaming PC, System Business Group, Asus India.
“It took us six years to triple the market share. Our target is to become the number one brand in the coming two years. And to reach number one, our market share should reach between 25-30 percent.
“We will continue to aggressively expand our retail touchpoints to ensure that consumers from tier-3 and tier-4 cities can experience Asus technology without having to travel to metro cities,” he stated in an interview with PTI.
As one of the largest gaming and consumer PC companies, Asus recognizes the importance of maintaining its momentum, Su noted.
Currently, Asus has a presence in over 400 districts and aims to expand its reach across India soon.
“We are currently present in over 400 districts, and in the next two years, we want to cover 600 out of 750 districts in India with our stores. Our touchpoints in these districts include a mix of ASUS-exclusive stores and those operated by our channel partners.
“In the next four years, we aspire to have at least one exclusive store in all 600 districts, and after we cover the districts, we will also target talukas to ensure that every Indian has the opportunity to experience ASUS products,” he affirmed.
Additionally, Asus has introduced six select stores dedicated to refurbished PCs.
Su emphasized that these strategies will help Asus maintain a leading position and achieve a substantial market share in the consumer and gaming PC segments in India.
He also mentioned that the company is actively working to reduce the time lag in product launches between the Indian and global markets, reaffirming India’s status as a priority market.
Mumbai-based skincare brand ClayCo Cosmetics, founded in March 2024, has successfully raised USD 2 million (approximately Rs. 16 crores) in its Series A funding round, marking a significant milestone in its growth journey. This investment, made by Unilever Ventures, represents the brand's first external funding.
With this new capital, ClayCo plans to scale its operations, enhance its product offerings, and ramp up marketing efforts. The investment will be primarily directed toward launching a Moroccan-inspired body care range, allowing the brand to diversify its portfolio beyond its current selections. Furthermore, ClayCo aims to intensify its customer engagement initiatives, drive research and innovation, and strengthen its marketing strategies to attract a wider audience.
Niharika Jhunjhunwala, founder, ClayCo Cosmetics explained, “We are thrilled to partner with Unilever Ventures, a pioneer in the beauty industry," Jhunjhunwala stated. "Their support aligns perfectly with our long-term goals. This funding will enable us to enhance brand awareness, introduce new products, invest in R&D, and fuel our growth. As consumers become more aware of global ingredients like fermented rice, ginseng, and CICA, they are willing to invest in high-quality, efficacious skincare."
ClayCo Cosmetics distinguishes itself in the beauty market by blending ancient beauty rituals with modern science. The brand's flagship collection, Rituals of Japan, includes products like the Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser. These formulations marry traditional Japanese ingredients with advanced skincare technology, providing consumers with high-performance products that are both luxurious and affordable.
Pawan Chaturvedi, Partner-Asia at Unilever Ventures commented,” Unilever Ventures is pleased to support ClayCo in their mission to elevate India's beauty landscape by introducing global beauty rituals that celebrate individuality and innovation."
Operating on a direct-to-consumer (D2C) model, ClayCo sells its products through its own e-commerce platform and major online marketplaces.
April Moon Retail Private Limited (AMRPL), a joint venture of Adani Airport Holdings Limited (AAHL), has made a major move in the Indian retail sector by acquiring a 74 percent stake in Cococart Ventures Private Limited (CVPL), an omnichannel travel retail brand. The acquisition, valued at Rs 200 crore (US$24 million), signals AMRPL's strategic expansion into the retail market, further cementing its presence in this rapidly growing space.
The acquisition was formalized through the completion of several legal agreements, including a Share Purchase Agreement (SPA), Joint Venture Agreement (JVA), and Share Subscription Agreement (SSA). Under the terms of these agreements, AMRPL will acquire 36.96 percent of CVPL's equity shares through the SPA and subscribe to an additional 37.04 percent through the SSA. These agreements ensure that AMRPL secures a controlling 74 percent stake in CVPL, giving it significant influence over the future operations and strategic direction of the company.
With a significant infusion of capital and resources, Cococart is expected to accelerate its growth plans, expand its product range, and strengthen its presence across multiple channels. The acquisition will not only help Cococart broaden its reach but will also offer customers an enhanced and seamless shopping experience, whether they are purchasing products online, in-store, or while traveling.
The retail market in India is undergoing rapid transformation, driven by increasing consumer demand for convenience, quality, and seamless shopping experiences. AMRPL's acquisition of Cococart Ventures places it at the forefront of this shift, positioning the company to capitalize on emerging trends in the sector.
This acquisition not only reflects the Adani Group’s commitment to expanding its presence in diverse sectors but also highlights the increasing importance of omnichannel strategies in modern retail, particularly in an era where customer experience and convenience are key drivers of success.
India’s one of the leading gadget brands, Portronics, has launched the Mopcop Pro, an advanced version of its popular portable vacuum cleaner, the Mopcop. This new product, designed to cater to various cleaning needs, is a 2-in-1 cordless vacuum cleaner and air blower, making it perfect for use in homes, cars, and even on sensitive electronics. The Mopcop Pro aims to provide an everyday cleaning solution for homeowners, car enthusiasts, pet owners, and anyone who prioritizes a clean and dust-free environment.
The Mopcop Pro stands out with its ability to switch between vacuuming and air blowing, offering versatility for different cleaning tasks. For example, it’s ideal for cleaning a car after a road trip by vacuuming dust and dirt from the seats and floor mats and then switching to air blower mode to remove debris from outdoor spaces like driveways. Additionally, tech enthusiasts can safely use the air blower mode to clean dust from keyboards, PC fans, and other electronics without causing any damage.
One of the key highlights of the Mopcop Pro is its cordless design, providing users with the freedom to clean without being tethered to a power outlet. Powered by a rechargeable battery, it ensures longer, uninterrupted cleaning sessions, perfect for deep-cleaning tasks. Its lightweight design also makes it easy to carry around, whether cleaning a room inside the house or detailing a car outside.
Pet owners will find the Mopcop Pro particularly useful, thanks to its powerful suction, which effectively removes pet hair from furniture, carpets, and vehicle interiors. With a suction power of 10,000 Pa, it delivers a deep clean on various surfaces, ensuring a spotless and fur-free environment.
The Mopcop Pro operates with an advanced brushless DC motor, which ensures energy-efficient performance with minimal noise. This makes it ideal for early morning cleaning sessions or shared living spaces, as it won’t disturb others while in use.
For individuals prone to allergies, the Mopcop Pro is equipped with a washable HEPA filter, designed to trap dust, allergens, and airborne particles. This filter helps create a healthier environment by capturing even the smallest particles, like pollen and dust mites.
In addition to its cleaning power, the Mopcop Pro comes with specialized nozzles to reach difficult areas, making it easy to clean tight spaces in cars, between furniture cushions, and other tricky spots. It also features a Type-C fast-charging port, allowing users to recharge quickly, minimizing downtime between cleaning sessions.
The Portronics Mopcop Pro Portable Vacuum Cleaner and Air Blower is now available for Rs. 1,899 and can be purchased from the company’s official website, Portronics.com, as well as from popular online platforms like Amazon.in, Flipkart.com, and other leading online and offline stores.
Portronics continues to innovate with practical solutions for everyday living, and the Mopcop Pro is a reflection of the brand’s commitment to providing high-performance, user-friendly products that enhance the modern lifestyle.
Bengaluru-based direct-to-consumer (D2C) home and sleep solutions company Wakefit has announced a significant revenue increase of 24 percent year-on-year, reaching Rs. 1,017 crore in FY24. Co-founder Chaitanya Ramalingegowda shared this milestone highlighting the company's impressive turnaround during the fiscal year. Additionally, Wakefit managed to cut its net losses by 90 percent, bringing them down to Rs. 15 crore, thanks to better cost management and improved factory utilization.
The improvement in Wakefit's financial performance comes at a time when investors are encouraging companies to reduce reliance on external funding and focus on profitability.
Ramalingegowda noted, “Our investors are extremely satisfied with our year-on-year (YoY) performance but we, founders, always feel we can grow more than 25 percent. A 25 percent increase YoY is also healthy. It essentially means that on a top line of over Rs 1,000 crore – we’re adding business of Rs 250 crore per year. During COVID, people were more inclined towards saving their money but now their spending capacity has gone up.”
The company expects to see another revenue increase of 30 percent in FY25, projecting earnings between Rs. 1,320 crore and Rs.1,400 crore, while maintaining a commitment to frugal operations.
Founded in 2015, Wakefit was EBITDA profitable until 2019, after which the company prioritized growth over profitability. In FY24, however, it marked a return to profitability, achieving an EBITDA of Rs. 65 crore.
Wakefit sells its products on major e-commerce platforms such as Flipkart and Amazon, with these marketplaces contributing 30-35 percent of its sales. The remaining 65-70 percent comes from its physical stores and its website. The company currently operates over 80 stores and plans to expand this count in the coming months, aiming to enhance its omnichannel presence and improve brand visibility.
Ramalingegowda also mentioned that the majority of the $40 million raised in 2023 remains in the company's bank accounts, indicating that capital is not an issue for Wakefit. Recently, the company saw Elevation Capital participate in a $10-12 million funding round, acquiring shares from the ESOP pool and joining the company's cap table.
To date, Wakefit has successfully raised around $150 million in funding from a roster of prominent investors, including PeakXV (formerly Sequoia Capital India), Verlinvest, SIG, Investcorp, and Elevation Capital.
Conscious Chemist has successfully raised Rs. 12 crore in funding from Atomic Capital. As part of the investment, Atomic Capital's Founder and Managing Partner, Apoorv Gautam, has been appointed to the board of directors at Conscious Chemist.
With a strong focus on delivering scientifically advanced, clinically backed beauty solutions, Conscious Chemist has been steadily establishing itself as a key player in India’s booming BPC market, which is projected to grow to USD 34 billion by 2028. The sector’s growth is fueled by rising disposable incomes, increasing online penetration, a heightened focus on self-care, and a shift toward high-quality, effective products. The industry is expected to grow at a compound annual growth rate (CAGR) of 25 percent from 2023 to 2028, with more consumers seeking science-backed skincare solutions.
The investment from Atomic Capital is expected to provide Conscious Chemist with significant strategic support as the company plans to scale its operations, enhance its supply chain, and boost marketing and distribution efforts. The brand is also preparing for new product launches and aims to elevate the customer experience using data-driven insights while expanding its presence in new markets within the beauty and wellness domain. As a digital-first brand, Conscious Chemist is well-positioned to capitalize on the growing popularity of online marketplaces and direct-to-consumer platforms, reaching tech-savvy customers across India.
Robin Gupta, CEO, Conscious Chemist stated, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”
Apoorv Gautam brings a wealth of experience from his past role at Guild Capital and his current position as a board member for various high-growth consumer brands, such as Fitelo, Easebuzz, and Plix. He founded Atomic Capital, an early-stage fund with a focus on consumer-driven businesses, and has a proven track record of guiding brands through successful growth and exits.
Apoorv, Founder & Managing Partner of Atomic Capital said, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”
Founded in 2019, Conscious Chemist has quickly earned the trust of over 10 lakh customers across India. The brand gained wider recognition after being featured on Shark Tank India Season 3 and continues to reach customers through major e-commerce platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, and Zepto, as well as its own direct-to-consumer website. Known for its innovative formulations featuring globally sourced, clinically proven ingredients such as Salicylic Acid, Kojic Acid, Peptides, and Hyaluronic Acid, Conscious Chemist has carved out a strong presence in a highly competitive market.
With the new funding from Atomic Capital, Conscious Chemist plans to accelerate product development, further expand its digital presence, and continue providing affordable, effective skincare solutions to Indian consumers. This new phase of growth marks a significant step in the brand’s journey toward becoming a leader in India’s BPC sector.
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