T.A.C - The Ayurveda Co. one of India's fastest-growing D2C omnichannel Ayurvedic lifestyle brands, has raised Rs 100 Crore in its Series A funding round from consumer VC fund, Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, a few notable start-up founders, and venture debt funds.
T.A.C positions itself as Bharat Ka Ayurveda for the Young and Restless, popular amongst customers for its bestselling Kumkumadi, Eladi, and Methi ranges. The brand has shown unprecedented growth over the past 10 months, growing over 300 percent, driven by a portfolio of 100 unique SKUs with a strong omnichannel distributor network across 20+ EBOs, 5,000+ retail touchpoints, and online channels. T.A.C has recently forayed into global markets, starting with the MEA region with its Dubai launch.
The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and T.A.C. in the ecosystem. T.A.C plans to integrate and automate Dosha Consultation-based personalized skin, hair, and wellness routines.
“T.A.C enjoys a robust online community with Ayurveda at the heart of it. Indians (and humans at large) rely on experiential and assisted purchases for their skin, health & wellness needs. At the cusp of aspiration, affordability & accessibility, within six months, T.A.C has shown stellar retail seeding, expansion & growth pan India," said Param Bhargava, Founder, The Ayurveda Co.
Shreedha Singh, Co-founder, and CEO, T.A.C added, "This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials and Gen Z to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures on board, with their expertise in the consumer space, T.A.C is poised to be the Most Loved Ayurveda brand in the years ahead."
“Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where almost 90 percent of the market still resides. GT presence is critical to driving real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Furthermore, with the rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all TGs. Thrilled to partner with the super passionate and determined duo, Param and Shreedha to realize their vision,” added Nikhil Vora, Founder, and CEO, Sixth Sense Ventures.
Underscoring its resolute commitment to fostering gender equity and enabling a brighter, more inclusive future through girl-child education, T.A.C has established a strategic partnership with the Make a Difference (M.A.D), a not-for-profit organization, to fund the education and empowerment of underprivileged girls in India.
A brand that’s proudly Made in India (Swadeshi) and carries its Ayurvedic heritage, T.A.C's vision is to HEAL, which stands for Help Embrace an Ayurvedic Life. Recognizing the life-changing potential of Ayurveda, the brand empowers and radically shatters the archaic, slow, and cumbersome perceptions associated with Ayurveda and offers uncompromised, pure, top-notch quality, and ethically crafted products.