Adding yet another high-potential startup to its vast portfolio, Mumbai Angels, a premium platform for private investments, led the investment round of Rs 2.2 crore in sustainable baby essentials brand A Toddler Thing, amidst other investors. A Toddler Thing will use the fresh capital to hike its marketing and expansion efforts and increase brand awareness to gain a wider customer reach, while extending its product line. The funds will also allow the brand to bolster its sustainability quotient, providing safe and eco-friendly baby products.
Nandini Mansinghka, CEO of Mumbai Angels commented, “Parenting can be a rollercoaster ride. There are countless aspects that a parent needs to pay attention to and their child’s safety tops the priority list. A Toddler Thing focuses on creating a wide range of sustainable and safe baby products for the generation that will inherit the planet tomorrow. The brand is leading the way in eco-friendly baby products in India and has been incredibly capital efficient. This funding is a testament to their growth and progress over the past 5 years. We believe that the new capital will allow them to expand further on all fronts and reach greater heights.”
“Today, nearly every parent is constantly on the hunt for baby products that are safe and non-toxic. Additionally, they are increasingly concerned about the sustainability aspect of the brands, as they want to ensure a cleaner, greener planet for their children. Sustainability and safety are in the DNA of A Toddler Thing. As a game-changer in the Indian market, we are committed to provide sustainable and safe baby products that benefit both the environment and our little ones. Together, we aim to create a brighter and more tenable future. We are thankful for our investors who are backing us in our journey to ensure children’s and planet’s safety. The latest funding will help us gain a wider reach to grow further,” added Ashwanth Sureshbabu, Co-Founder and CEO of A Toddler Thing.
One of the most sought-after baby essentials brands in the country, the brand offers an unparalleled selection of GOTS and CPSIA-certified clothing and organic muslin essentials – all carefully designed with a baby’s comfort and happiness in mind. Since the founders, Ashwanth and Swathi, had personal experience and understanding of how important it was to have safe and sustainable baby products, they brought their vision to life through the brand.
Founded in 2017, A Toddler Thing has seen tremendous growth, processing over 1.5 lakh orders, with a 75 percent YoY increase in sales. The brand is now excited to continue raising the bar for conscious consumption in the country. With the support of the investors, A Toddler Thing is poised to make an even greater impact in the industry.