Goofy Tails Expands its 'Make in India' Pet Products Range

More than 75 percent of Goofy products are designed and contract manufactured in India
Goofy Tails Expands its ‘Make in India’ Pet Products Range

D2C start-up Goofy Tails - Nutrition Focussed Pet Products Company expanded its ‘Make in India’ pet products range to improve the quality of life for pets and make pet parenting easy. Goofy Tails has introduced more than 75 pet product SKUs designed and manufactured in Goofy Design Studio in New Delhi, India.

The brand has created an entire range to serve a pet’s daily life including pet toys, bowls, feeders, litter, grooming accessories, beds, mats, houses, trees, water fountains, bows, and party accessories.

Starting in 2018, Goofy Tails is a D2C pet-product reseller, sourcing, and trading accessories and food, and launched an e-commerce platform in 2020. This helped transition into its own label and now has over 65 percent of its own-label items. These products are available on its platform and also on Amazon, Flipkart, and a few online and offline resellers.

The brand has seen a 30 percent increase in the demand for pet accessories in India. More than 75 percent of Goofy products are designed and contract manufactured in India, and they foresee getting more than 90 percent of its range designed, developed, and manufactured in India.

“As the COVID lockdown was announced, everything shut, like imports, etc and that gave us an idea and the encouragement to us to start designing and manufacturing in our own country and align with our PM Narendra Modi’s initiative of ‘Make in India’. We are adding more products to our existing portfolio on a regular basis now. Goofy Tails has benefited most by having more control over lead time, input costs, and development lifecycle,” said, Kunal Gupta, Co-founder, Goofy Tails.

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