Hitachi Cooling and Heating India Expands Offline Presence, Opens Exclusive Shop in Navi Mumbai

Expanding its retail footprint in Mumbai, company plans to have 10+ exclusive outlets and 300+ multi-brand outlets in the next 2 to 3 years.
Hitachi Cooling and Heating India Expands Offline Presence, Opens Exclusive Shop in Navi Mumbai

Johnson Controls-Hitachi Air Conditioning India, manufacturer of one of India's largest selling air-conditioner brands 'Hitachi Cooling and Heating' opened its new Exclusive Shop, in partnership with Shree HVAC Systems in Navi Mumbai. 

The company is eyeing high growth in market share in the western market. This growth will be fueled by network expansion and distribution in the next 2-3 years. Expanding its retail footprint in Mumbai, the company plans to have 10+ exclusive outlets and 300+ multi-brand outlets in the next 2 to 3 years.

Keeping in line with the need for better offline brand experiences, as consumers want a satisfactory product experience for purchase decisions, the company today inaugurated its new Hitachi Exclusive Shop in Mumbai partnering with Santosh Chaudhary, Managing Partner, Shree HVAC Systems.

The ‘Air Expert’, Hitachi Cooling and Heating is setting new benchmarks in the residential and commercial air conditioning segment by introducing its innovative cooling solutions in these key markets. Mumbai is a mature market with new consumer trends emerging and driving the market. The company plans to retain its position by offering innovative, futuristic smart solutions for consumers, riding on a considerable shift from regular split ACs to more innovative and aspirational premium cooling solutions.

This new shop will be capable of catering to light and medium commercial cooling solution requirements for premium villas or apartments, small office spaces, restaurants, hotels, hospitals, shopping complexes, etc. The company offers a wide range of innovative products catering to the needs of end customers, architects, consultants, and builders, who are looking for path-breaking air conditioning solutions for all kinds of residential and commercial spaces.

Hitachi

Gurmeet Singh, Chairman, and MD, Johnson Controls-Hitachi Air Conditioning India Limited said, “Needless to say, Maharashtra is an important market for us, and Mumbai is the gateway to it with huge strategic and business potential in both commercial and residential Air Conditioning segments. Santosh Chaudhary ji has been a valuable part of the Hitachi family and we are absolutely delighted to start this new Exclusive Shop under his mentorship. This will strengthen our presence in the region tremendously and would bring us much closer to our customers. We expect to generate good turnover with this shop in the first financial year of its functioning.” 

Santosh Chaudhary, Managing Partner, Shree HVAC Systems said, “Being associated with Hitachi Cooling and Heating India has been an amazing journey. I have always admired the way the brand approaches everything, from product design to display, to connecting with stakeholders. The brand value and professional conduct are unmatched. With this new exclusive brand shop, we are confident of great business prospects. With their diverse and superior product line-up for Commercial and Residential spaces, we are equipped to offer a seamless product experience to consumers.

For its residential users, the company offers premium-looking, technologically advanced Room ACs which are loaded with features and innovative technology such as Ambience Light, Frost Wash Technology, air Cloud Home, etc. The company also offers Shizuka Inverter window AC, which offers a silent operation of 44 dB and is paired with Hitachi’s own expandable inverter technology to enhance comfort.  

The company also offers cooling solutions with VRF-based technology, which is gaining immense popularity in India owing to its flexibility of usage and energy-efficient cooling merits. With increased adoption of VRF systems in the construction sector in the commercial and residential segments as mentioned above, mature markets like Mumbai offer great growth prospects as compact size and modularity are added advantages of this technology. The company offers SET FREE Sigma, Side Smart, and SET FREE mini, three innovative products offering a diverse range of application areas, power-packed with the added advantage of the choice of indoor units and controllers. 

Adding to its list of other innovations in air conditioning, the company has introduced silent IconicTM4-Way Cassette Indoor Unit, air Cloud Pro (an innovative IoT VRF management mobile app), and Flexi Split Light Commercial Air Conditioners, etc. With its bouquet of diverse air conditioning solutions, the company has “one for everyone”. 

With a presence spanning more than 10,000 retail touchpoints and leading e-commerce platforms, the company is all set to tap into the lesser penetrated Indian AC market, not just in Metro and Tier 1 cities, but also in Tier ll and lll cities as well. Bridging the gap of accessibility further, the company offers easy finance schemes and warranty offers for a seamless pre-sale experience and diligent after-sale services for a post-sale experience.

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