HomeLane Ropes in Mahendra Singh Dhoni as First Brand Ambassador
HomeLane Ropes in Mahendra Singh Dhoni as First Brand Ambassador

HomeLane has announced a three-year strategic partnership with Mahendra Singh Dhoni as an Equity Partner and Brand Ambassador. As a part of the association, Dhoni will own equity in HomeLane and will be the company’s first brand ambassador.

With the upcoming cricket and festive season, the home interiors brand and MS Dhoni are jointly working on a brand new campaign that will be released during the new IPL season.

As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers.

The company said in a statement, “HomeLane plans to add 25 new tier II and tier III cities over the next two years and has earmarked Rs 100 crore in marketing spends to support this aggressive expansion.”

Srikanth Iyer and Tanuj Choudhry, Founders, HomeLane, said, “Dhoni is not just a sporting legend but also one of the most respected and recognized personalities in India. With the trust and credibility that he brings to the table, we believe that he is the perfect fit for our brand vision. HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal.”

Rajeev G N, Vice President Marketing, HomeLane, stated, “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We look forward to building a strong digital-first brand over the next many years with him.”

Speaking about his association, Dhoni said, “HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality.”

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