House of Kieraya (HoK), one of India's foremost and largest online furniture and lifestyle companies that house brands like Furlenco and UNLMTD by Furlenco, announced the launch of its re-commerce brand Furbicle.
Furbicle provides high-quality re-manufactured furniture and renewed appliances in India and aims at cutting down furniture waste. This is one of the key steps taken by the House of Kieraya towards achieving its sustainability goals.
Its catalog of premium yet affordable furniture is primarily recreated using real wood and new upholstery. Furniture pieces that would have otherwise ended up in a landfill are brought back to life with the most advanced remanufacturing techniques. Furbicle has created a new category of remanufactured furniture and renewed appliances that provide value for money to consumers and reduce their carbon footprint.
Speaking on the launch, Ajith Mohan Karimpana, Founder & CEO, House of Kieraya said, “The launch of Furbicle has allowed us to create a new category in the market with our unique ability to give furniture and appliances a new lease of life. Not only does Furbicle provide good quality furniture at competitive prices, but it also cuts down on product waste that otherwise ends up in landfills. Our remanufacturing facility allows us to take any piece of furniture and recreate it with top-notch structural integrity and material quality, ensuring the best products for our customers.”
“We understand the specific needs and aspirations of various segments in the market, and House of Kieraya’s growth plan will cater to each of them with more tech-enabled and tailored solutions, just like what Furbicle has to offer,” he further added.
Furbicle offers premium furniture that is new-age, comfortable and helps customers relax in style. Furbicle’s furniture reflects artistic craftsmanship, social consciousness, and a one-of-a-kind lifestyle. Furbicle offers a wide catalog of contemporary designs which are expertly recrafted using high-quality materials.
Furbicle provides free delivery and set up within 5 days along with a 1-year warranty on its products. Additionally, it offers a no-questions-asked return or replacement at the time of delivery. The brand is already available in 14 cities and is looking to expand to 35 cities. Furbicle will also offer new categories such as laptops, wearable electronics, cameras, and decor among others in the near future. Furbicle is also keen to collaborate with artisans, upcyclers, and sustainability-led lifestyle brands.
Furbicle offers furniture across all key categories, including living room furniture, beds, dining tables, study solutions, workstations, loungers, and much more. In addition to this, it also offers a wide variety of home appliances. Furbicle is currently available in Bengaluru, Mumbai, Navi Mumbai, Thane, Delhi, Chennai, Jaipur, Ahmedabad, Hyderabad, Pune, Gurugram, Faridabad, Ghaziabad, and Noida.