Evocus H2O, India's first mineral-rich, black alkaline water by AV Organics, has announced to expand its revolutionary product across multiple international geographies. After strengthening its presence in over 25 cities in India like Delhi, Pune, Chennai, Hyderabad, Kolkata, etc, the company has now entered the international market with the launch in New Zealand and UAE.
Evocus H2O will soon expand to other Asia Pacific countries like Indonesia, Thailand, Maldives, and South Africa to cater to the fast-growing health-conscious consumers who are already aware of the benefits of detoxifying through alkaline water.
Evocus H2O has prepared region-specific strategies to make its mark on the aforementioned countries by positioning its black alkaline water across the ideal marketing channels. Its fully-automated manufacturing and bottling plant, with an allied R&D unit, can produce 40 million bottles annually. Headed by leading health and wellness experts, including the renowned scientist Dr. Nobert Chirase from Texas, USA, the plant is certified by the best International food safety standards and ensures holistic development of health. With its fast-growing pace, the company has clocked a turnover of around Rs 1.8 crore in FY2019-20.
Aakash Vaghela, Co-Founder, AV Organics, said, “The Asia Pacific market size for black alkaline water is currently USD 4 Billion with a forecasted CAGR of 15% for the next five years. The export potential is huge. This growth can be attributed to the increasing awareness of people around the health benefits of this revolutionary drink.”
“As international markets are replete with health-conscious consumers who are already familiar with black alkaline water and its advantages, EVOCUS H2O is slated to gain considerable traction and drive higher engagement across the identified international markets. We are excited about the hyper-growth that is on the horizon for EVOCUS H2O on the back of our robust expansion plans,” he added.
Evocus H2O helps with sustained hydration, better detoxification, reduced acidity, improved metabolism, heightened alertness, and balanced pH levels in the body. The water receives its unique black color from the blended natural minerals sourced from deep within the Earth's crust.
AV Organics, a Vadodara-based start-up, introduced EVOCUS H2O in June 2019. The black alkaline water comes packed in recyclable PET bottles such as 500 ml, 250 ml, 750ml, and 330 ml glass bottles, available at premium trade outlets, standalone supermarkets, health and wellness stores, HORECA outlets, and major e-commerce platforms such as Amazon and Snapdeal.